i·rise

Jonathan PASSARO
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  • Updated Biweekly

We give lawyers like you the tools you need to help build the practice that's right for you. In each episode, Cécile Roche (a marketing consultant who specialises in law firms) and Jon Passaro (an executive coach for lawyers) pick apart a topic that has proven crucial for allowing their clients to grow sustainable and thriving practices. The excellent music at the beginning of each episode is Groovy Bassline, by Laurent Vernerey and Raphaël Chassin. Huge thanks to them, as well as to Illustration Musicale and Universal Production Music France, for having granted us a licence.

  1. 07/28/2025

    Disconnect During the Holidays

    Hurrah, summer holidays are around the corner! But will you actually be able to get some rest and properly recharge your batteries? Cécile and Jon talk through some of the challenges their clients face when it comes to disconnecting and getting some down time — including how the habit for being overly responsive can develop, and ways to start being more purposeful about when you decide to stay connected.

    Disconnect During the Holidays

  2. 07/22/2025

    LinkedIn Cheat Sheet

    Like it or not, LinkedIn remains an important tool for visibility — and can be an effective one with the right approach. Cécile and Jon explore how you can develop a more targeted approach to LinkedIn, so that you can use it more efficiently while making yourself seen and heard in a way that feels easier and more natural for you.

    LinkedIn Cheat Sheet

  3. 07/14/2025

    Networking With Purpose

    Networking: whether you love it or hate it, it is a necessary part of developing your practice — but one that can feel like a frustrating distraction from your core work as a lawyer. But Cécile and Jon are here to help, by exploring how to take a more targeted approach to networking, allowing you to free up valuable time for other aspects of your practice — and making the whole process a bit less daunting.

    Networking With Purpose

  4. 07/05/2025

    BD Beyond the Rankings

    Think rankings are the be all and end all, the holy grail, the central element of any successful lawyer’s business development strategy? Think again! Cécile and Jon discuss why an over-emphasis on rankings success can be counterproductive, both from a BD perspective and from broader development goals for your practice, as well as what you might consider to ensure that you have a balanced approach to developing your practice.

    BD Beyond the Rankings

  5. 06/30/2025

    Set Yourself Apart From the Competition

    How do you stand out from your peers in a competitive market? Showing potential clients why you are their ideal advocate is essential for the health of your practice. In this episode, Cécile and Jon explain the mistaken assumption most lawyers make about what makes them stand out from the crowd, and how to develop a more sophisticated approach to communicating their unique value-added to prospective clients.

    Set Yourself Apart From the Competition

  6. 06/23/2025

    Saying "No" (to your clients)

    Many lawyers struggle with setting boundaries at work, and saying “no” to clients can be particularly challenging. But how might saying “no” to clients actually be a way of providing them better service? And in what circumstances is it important for your professional life (not just your personal life) to decline a request from a client? Listen to this episode to find out why resisting the urge to always say “yes” is an important way to grow a thriving, sustainable practice — and to learn some strategies to help you say "no" more often.

    Saying "No" (to your clients)

  7. 06/16/2025

    Client Experience Mapping

    Do you have a clear sense of how your clients experience your services from A to Z? Have you anticipated their expectations and needs at every step of their journey? Cécile introduces the idea of client experience mapping, explaining why this often-overlooked exercise is crucial for building strong, positive relationships with clients, and Jon explores how to leverage it to maximise professional development of both individuals and teams.

    Client Experience Mapping

  8. 06/10/2025

    Get to Know Your Clients

    Think you really know your clients? Think again. Knowing your clients inside and out is key for earning and maintaining their trust. Cécile and Jon walk you through the key things you need to know about your clients — and how to find this out — in order to get to know your clients in the ways that can help you to build ironclad relationships with your best clients.

    Get to Know Your Clients
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About

We give lawyers like you the tools you need to help build the practice that's right for you. In each episode, Cécile Roche (a marketing consultant who specialises in law firms) and Jon Passaro (an executive coach for lawyers) pick apart a topic that has proven crucial for allowing their clients to grow sustainable and thriving practices. The excellent music at the beginning of each episode is Groovy Bassline, by Laurent Vernerey and Raphaël Chassin. Huge thanks to them, as well as to Illustration Musicale and Universal Production Music France, for having granted us a licence.

Information

  • Creator
    Jonathan PASSARO
  • Years Active
    2024 - 2025
  • Episodes
    20
  • Rating
    Clean
  • Copyright
    © Jonathan PASSARO
  • Show Website
    i·rise