False Market Value

False Market Value

A podcast that features real conversation about fictional sponsorship in movies, television, books, music and other pop culture. Produced by KSD Studios (https://ksdstudios.com/). Cover art by Lauren Jannicelli (laureliz.myportfolio.com ).

  1. 08/29/2025

    'Pitch Perfect 2' (2015): Olay / Cover Girl / Pantene's Co-Sponsorship of the World A Cappella Championship

    We’re back, pitches! Season 2 of the award-nominated False Market Value podcast kicks off with a 'Bang Bang' when Ross and indie recording artist / music matchmaker extraordinaire Sonnet Simmons discuss Procter & Gamble’s sponsorship of a fictional Danish music festival, and why the absence of brands in collegiate a cappella in 2025 is a heated mess. Plus, how quickly could you spend $42,000 at Dave and Buster’s? Also features the 'real' Barden Bellas, Pitch, Please! Listen, follow and long live independent media.

    'Pitch Perfect 2' (2015): Olay / Cover Girl / Pantene's Co-Sponsorship of the World A Cappella Championship

  2. 01/10/2025 ·  Bonus

    Bonus Content: Vote for False Market Value as the Best Sports Business Podcast of 2025

    With as much Bluey as he watches, you would think Ross could do a better Australian accent. False Market Value has been nominated as the "Best Sports Business Podcast of 2025" by the Sports Podcast Awards. You can vote for us here: https://www.sportspodcastgroup.com/podcast/false-market-value/⁠ Polls close January 13, 2025. Thanks to all of our listeners around the world for helping to make our little independent podcast a success. New episodes coming soon!

  3. 12/23/2024

    'Idiocracy' (2006): The U.S. Secretary of State, brought to you by Carl's Jr.

    Why do you keep saying that? Ross and Dave Almy, Co-Founder and Principal of ADC Partners and host of the '1-on-1: Sports Business Conversations' podcast, discuss the benefits of sponsoring a senior diplomat with a global audience, how much Carl’s Jr. would have actually paid the fictional Secretary of State from the Camacho administration and if this type of partnership is really that farfetched in 2024, let alone the year 2505. Also: Dave breaks down the conveniences of wearing a traditional Scottish kilt.

    'Idiocracy' (2006): The U.S. Secretary of State, brought to you by Carl's Jr.

  4. 07/09/2024

    'Happy Gilmore' (1996): Subway's Sponsorship of Happy Gilmore

    We don’t want a piece of fictional sponsorship valuation—we want the whole thing! Ross and Joe Canfield (Founder and CEO of Fairways Relationship Management, Director of Affinity Partnerships for the University of Utah and host of the ‘Fairways to Fortune’ podcast) are feelin’ the flow analyzing Subway’s sponsorship of the irascible linksman Happy Gilmore. Plus: Did Grandma Gilmore have a gambling problem? Why did Virginia wait until the PGT championship to find Happy a sponsor? And what’s wrong with the Waterbury Open leaderboard? We answer these questions and more. Talk about a hole in one.

    'Happy Gilmore' (1996): Subway's Sponsorship of Happy Gilmore

  5. 06/24/2024

    'Wayne's World' (1992): Noah's Arcade presents Wayne's World, Vol. II

    In Volume II of our ‘Wayne’s World’ analysis, Ross and KSD Studios (www.ksdstudios.com) founder D.J. Kruzer discuss the real-world costs to produce ‘Wayne’s World’ at Oliver Communications; the potential causal link between corporate influence in the entertainment industry and Mike Myers' reputation; and ultimately, what real brand would have been the obvious choice for presenting sponsor. Plus: Our step-by-step guide on how to protect yourself from the real Noah Vanderhoffs out there.

    'Wayne's World' (1992): Noah's Arcade presents Wayne's World, Vol. II

  6. 06/24/2024

    'Wayne's World' (1992): Noah's Arcade presents Wayne's World, Vol. I

    Contract or no, we will not bow to any fake sponsor! A couple of metalheads from the Midwest use independent media to broadcast their subversive attitudes about film, television, music and corporate sponsorship from the 1990s. Did you think we meant Wayne Campbell and Garth Algar? Sh’yeah! Right! Featuring KSD Studios owner, ‘False Market Value’ producer and recording artist D.J. Kruzer (@vitallus). Part one of a two-part episode. ‘Wayne’s Power Minute’ audio clip courtesy of @qualityshows.

    'Wayne's World' (1992): Noah's Arcade presents Wayne's World, Vol. I

  7. 03/26/2024

    'White Men Can't Jump' (1992): The Two-on-Two for Brotherhood Basketball Tournament, sponsored by a Coalition of American Corporations

    What is this, a Masons convention? Jon Kander, Head of Beyond the Bottle Strategy for Gatorade and Dan Kowitz, Founder & CEO of JSB Partnership Consultants help Ross gather up all the bricks from the T.T.B.B.T. sponsorship program to build authentic brand integrations for real-world community events. Plus: How Gatorade meets athletes at the “point of sweat” to solve dry-mouthedness better than sympathy. Sponsored by the Vista View Apartment Complex.

    'White Men Can't Jump' (1992): The Two-on-Two for Brotherhood Basketball Tournament, sponsored by a Coalition of American Corporations

  8. 02/21/2024 ·  Bonus

    'Tin Cup' (1996) Bonus: The FairwaysRM "Three Pillars" Philosophy

    Founder / CEO Joe Canfield waxes philosophical about building healthy relationships in golf, business and life. Learn more about FairwaysRM at https://www.fairwaysrm.com/.

    'Tin Cup' (1996) Bonus: The FairwaysRM "Three Pillars" Philosophy
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About

A podcast that features real conversation about fictional sponsorship in movies, television, books, music and other pop culture. Produced by KSD Studios (https://ksdstudios.com/). Cover art by Lauren Jannicelli (laureliz.myportfolio.com ).

Information

  • Creator
    False Market Value
  • Years Active
    2024 - 2025
  • Episodes
    14
  • Rating
    Clean
  • Copyright
    © False Market Value
  • Show Website
    False Market Value