Media Savvy with Bonnie Taub-Dix

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Media Savvy is the podcast that takes you behind-the-scenes to look at what it takes to get noticed by the media and become the go-to expert they keep coming back to. Your host, Bonnie Taub-Dix, an award winning author, a media trainer and a nutrition expert, will be sitting down with the best in the business, from traditional TV experts to social media gurus, to share their secrets to helping you build your reputation and boost your business with the confidence and tools you need to shine in the spotlight. Tune in and let’s get media savvy…

  1. Jun 3

    Before Viral, Before Famous: How Lisa Lillien Built Hungry Girl Into a Media Empire Inbox

    Lisa Lillien didn't set out to build a media empire. She set out to solve a problem she had herself: finding food she actually loved that didn't derail her goals. That's where Hungry Girl was born. And somehow, a simple newsletter to her friends became a brand, a community, a TV show, a book series, and a household name that millions of people trust. In this episode of Media Savvy, I sit down with Lisa to talk about what it really takes to build something that lasts. Not the highlight reel version. The real one. We go back to the beginning, to the days when she was writing a newsletter and wondering if anyone was actually reading it. We talk about how she figured out who she was talking to and what they actually needed. We talk about the media opportunities she said yes to, the ones she passed on, and how she decided which doors were worth walking through. And we get into something I think about a lot: the difference between growing an audience and genuinely connecting with one. Lisa has done the latter, and you can feel it in the way her community shows up for her. She also gave me one of my favorite cover quotes for my book, Louder Than Likes: How to Amplify Your Expertise and Make Media Work for You, so I may be a little biased. She said: "I wish I had a book like this 20 years ago. As someone who was once petrified of media, I know how intimidating it can feel to step into the spotlight. Bonnie Taub-Dix makes it approachable, practical, and empowering, with the kind of tips and takeaways that help you find your voice and use it with confidence.” This conversation will stick with you, too. If you've ever felt intimidated by media, unsure where to start, or wondered whether visibility is even worth the exposure, this one is for you. Connect with Lisa: hungrygirl.com  (Just look for Hungry Girl to find her books, her Instagram, her FB page — her incredible brand!)   Connect with Bonnie: Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass  Bonnie’s website: https://betterthandieting.com  BTD Media Makers News Digest: https://bonnietaubdix.kit.com/d4132ece48 Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and                        @BTDmedia X (Twitter): @eatsmartbd Facebook: @BonnieTaubDix.RDN Threads: https://www.threads.net/@bonnietaubdix  Bonnie’s Books: Read It Before You Eat It - Taking You from Label to Table      Louder Than Likes: How to Amplify Your Expertise and Make Media                           Work for You Get in touch: mediasavvybtd@gmail.com

    37 min

  2. May 20

    Louder Than Likes: What's In It for You Important according to Google magic Click to teach Gmail this conversation is not important

    I still remember one of my first TV appearances. I wore a flowered blouse, dangling earrings, and delivered soundbites that sounded more like a textbook than a conversation. Nobody pulled me aside. There was no roadmap. I learned by doing, by stumbling, and by watching the playback and wanting to disappear. That experience never left me and eventually, it became the reason I wrote Louder Than Likes: How to Amplify Your Expertise and Make Media Work for You. In this episode, I'm sharing the full story behind the book: why I wrote it, what's inside, why it’s perfect for you and why I believe visibility isn't a personality trait. It's a skill. And skills can be learned. We cover: The four R’s: Recognition, Reach, Revenue, and Results How to build a media presence that actually goes somewhere Magnetic messaging, soundbites, pitching, negotiating, and more Why so many brilliant health professionals are playing too small … and how to change that Grab the book: amazon.com/dp/B0GYJM6YB4 And as a bonus, claim your free companion workbook: Purchase the book, then DM me on Instagram @BTDmedia or email mediasavvybtd@gmail.com with your proof of purchase and I'll send your workbook right to you. Until next time — speak up, show up, and be louder than the noise.

    14 min

  3. Apr 29

    Media Confidence Isn’t Magic: Top Skills To Helps You Stand Out in Media with TJ Walker Important according to Google magic Click to teach Gmail this conversation is not important

    Show Notes: Media Confidence Isn’t Magic: Top Skills To Helps You Stand Out in Media with TJ Walker Here's happens when you sit down with one of the very first media trainers you ever worked with! In this episode, I’m joined by TJ Walker — a globally recognized media trainer who has coached everyone from CEOs to politicians… and yes, someone who once coached me in my early days. We talk about how media has changed (a lot), what hasn’t (more than you think), and the biggest mistakes people still make when they step in front of a camera or microphone. TJ shares practical, no-nonsense advice on building confidence, preparing for interviews, handling unexpected questions, and showing up in a way that actually connects. If you’ve ever wondered whether media skills are something you’re born with or something you can learn — this conversation will give you your answer. Key Takeaways: Media confidence comes from practice, not personality You don’t need perfect — you need preparation Strong soundbites are built, not improvised It’s not about you… it’s about helping your audience Today’s media world rewards those who show up consistently You can create your own opportunities — you don’t have to wait to be discovered Connect with TJ: Website: tjwalker.com LinkedIn: https://www.linkedin.com/in/tjwalkerpublicspeaking/  YouTube: TJ Walker Success   Connect with Bonnie: Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass  Bonnie’s website: https://betterthandieting.com  BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers  Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe  Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and                        @BTDmedia X (Twitter):      @eatsmartbd Facebook: @BonnieTaubDix.RDN Threads: https://www.threads.net/@bonnietaubdix  Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table Get in touch: mediasavvybtd@gmail.com Download a free chapter of Bonnie’s latest book

    48 min

  4. Apr 16

    Quick Take #1: Your Media Soundbite Library

    You know your stuff. But can you deliver it in ten seconds, clearly, confidently, and in a form a journalist can actually use? In this quick episode, Bonnie breaks down the difference between knowing your material and being ready to share it on deadline. She introduces the concept of a personal soundbite library: varied topics, one sentence each, practiced until it feels like yours. Because the journalists are out there looking for experts. This is how you make sure you're ready when they find you. What you'll take away: Why a knowledge gap and a soundbite gap are two completely different problems A simple three-step exercise to build your soundbite library today What it actually feels like to be truly media-ready Connect with Bonnie: Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass  Bonnie’s website: https://betterthandieting.com  BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers  Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe  Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and                        @BTDmedia X (Twitter):      @eatsmartbd Facebook: @BonnieTaubDix.RDN Threads: https://www.threads.net/@bonnietaubdix  Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table

    5 min

  5. Mar 25

    From Sidewalks to Soundbites: How Maya Feller Makes Media Meaningful for Everyone

    From Sidewalks to Soundbites: How Maya Feller Makes Media Meaningful for Everyone What does it take to turn everyday conversations into powerful media moments? In this episode of Media Savvy, Bonnie sits down with Maya Feller, MS, RD, CDN — nationally recognized nutrition expert, author of Eating from Our Roots, and a familiar face on national television — to talk about building a media presence that feels as real as it is impactful. Maya shares how she got her start in media, what it’s really like behind the scenes of major TV appearances, and how she prepares to deliver clear, confident messages under pressure. She also opens up about balancing expertise with vulnerability, using storytelling to connect with audiences, and why authenticity is her most powerful tool. You’ll also hear the story behind her creative “Ask a Dietitian” series — and how taking nutrition conversations to the streets changed the way she communicates with the public. Whether you’re pitching your first story or stepping onto a bigger stage, this episode will leave you thinking differently about how you show up, speak up, and connect. Connect with Maya Feller: Website: mayafellernutrition.com Instagram: @mayafellerrd Maya’s Book: Eating From Our Roots   Connect with Bonnie: Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass  Bonnie’s website: https://betterthandieting.com  BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers  Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe  Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and                        @BTDmedia X (Twitter):      @eatsmartbd Facebook: @BonnieTaubDix.RDN Threads: https://www.threads.net/@bonnietaubdix  Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table Get in touch: mediasavvybtd@gmail.com Download a free chapter of Bonnie’s latest book

    45 min

  6. Mar 5

    Money vs. Morals: The Brand Deal Dilemma

    What happens when the opportunity you’ve been working toward finally arrives… and it’s everything you asked for… but something inside you hesitates? In this episode, I share a real client story that turned into a powerful integrity conversation. The contract was strong. The visibility was exciting. The money was real. And yet there was that quiet inner voice asking, “Is this right for me?” This isn’t about labeling foods as good or bad. It’s about alignment. It’s about what happens when your professional philosophy, your public positioning, and your paycheck intersect. If you believe all foods can fit but also believe credibility matters… if you teach moderation and joy but worry about perception… if you’ve ever felt tempted and conflicted at the same time… this episode is for you. Because sometimes the biggest decision isn’t whether a brand is “healthy.” It’s whether the partnership feels true to you. You’ll walk away with the questions I use with clients to navigate gray zones, renegotiate responsibly, and protect long-term credibility without shrinking from opportunity. If you’re building visibility and brand offers are starting to come your way, this episode is your compass. And by the way… you’re looking mighty media savvy today! Connect with Bonnie: Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass  Bonnie’s website: https://betterthandieting.com  BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers  Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe  Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and                        @BTDmedia X (Twitter):      @eatsmartbd Facebook: @BonnieTaubDix.RDN Threads: https://www.threads.net/@bonnietaubdix  Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table Get in touch: mediasavvybtd@gmail.com Download a free chapter of Bonnie’s latest book

    17 min

  7. Feb 4

    What No One Tells You About Staying Relevant in Media with Carolyn O’Neil

    In this lively conversation, I’m joined by Carolyn O’Neil, an original voice in nutrition media and a true powerhouse who has built a career that continues to evolve. We talk about what media longevity really looks like, how to reinvent yourself without starting over, and why credibility still matters more than chasing trends. Carolyn shares insights from her journey across television, writing, travel, and podcasting, along with the mindset shifts that have helped her stay confident, relevant, and trusted over time. In this episode, we discuss: What it means to be an OG in nutrition media How to evolve beyond TV into writing, travel, and podcasting What reinvention really looks like Why trust and credibility are still your most valuable currency How confidence grows through presence, not perfection The role professionalism plays in staying relevant over time Key takeaway: Staying relevant isn’t about being everywhere. It’s about showing up with intention, clarity, and credibility. Connect with Carolyn O'Neil: Carolyn’s Website: https://www.carolynoneil.com/  Carolyn’s Book: Southern Living Slim Down South Cookbook: Eating well and living healthy in the land of biscuits and bacon  https://www.amazon.com/Southern-Living-Slim-South-Cookbook/dp/0848742826  Carolyn’s Podcast: Watch What You Eat: https://thespoon.tech/watch-what-you-eat-with-carolyn-oneil/    Connect with Bonnie: Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass  Bonnie’s website: https://betterthandieting.com  BTD Media Makers News Digest: https://bit.ly/BTDMediaMakers  Better Than Dieting Newsletter: https://bit.ly/BTDsubscribe  Follow Bonnie on Social Media:  Instagram:@bonnietaubdix and                        @BTDmedia X (Twitter):      @eatsmartbd Facebook: @BonnieTaubDix.RDN Threads: https://www.threads.net/@bonnietaubdix  Bonnie’s Book: Read It Before You Eat It - Taking You from Label to Table Get in touch: mediasavvybtd@gmail.com Download a free chapter of Bonnie’s latest book

    47 min

  8. Jan 22

    The Good, the Bad, and the Ugly of Reporters (and How to Tell the Difference)

    Not all reporters work the same way, and learning how to spot the difference can save you time, frustration, and a lot of unnecessary stress. In this episode, Bonnie breaks down the three types of reporters she’s encountered throughout her career, from true collaborators to rushed deadline-fillers to those who expect far more than they should. You’ll learn how to recognize each type early, how to respond professionally, and what to say when a media request crosses the line. Bonnie also shares practical language you can use to protect your time, set boundaries, and still maintain strong media relationships. Whether you’re new to media or have been doing this for years, this episode will help you approach interviews with more confidence and clarity. In This Episode, You’ll Learn: How to spot the difference between supportive, rushed, and problematic reporters Red flags that signal when a media request may not be worth your time What you can say to avoid unpaid labor and unnecessary aggravation How setting boundaries can actually increase respect Why not every media opportunity deserves a yes Resources Mentioned:  Bonnie’s proven media training course: How To Work With Media and Make The Media Work for You: https://btdmedia.teachable.com/p/media-masterclass  Follow Bonnie on Instagram for media tips and behind-the-scenes insight: @BTDmedia

    10 min
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5
out of 5
15 Ratings

About

Media Savvy is the podcast that takes you behind-the-scenes to look at what it takes to get noticed by the media and become the go-to expert they keep coming back to. Your host, Bonnie Taub-Dix, an award winning author, a media trainer and a nutrition expert, will be sitting down with the best in the business, from traditional TV experts to social media gurus, to share their secrets to helping you build your reputation and boost your business with the confidence and tools you need to shine in the spotlight. Tune in and let’s get media savvy…

Information

  • Creator
    mediasavvybtd.com
  • Years Active
    2024 - 2026
  • Episodes
    51
  • Rating
    Clean
  • Copyright
    © Copyright 2024 All rights reserved.
  • Show Website
    Media Savvy with Bonnie Taub-Dix

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