Islamic Marketing: Diversity & Inclusion in Marketing

Ziyaad Mukaddam
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  • Marketing

In the podcast "Diversity and Inclusion in Marketing: Islamic Marketing," hosted by Mohammed Anas, guest Ziyaad Mukaddam shares insights from his marketing career, emphasizing the integration of Islamic principles. He explains how these values ensure ethical marketing strategies that deeply resonate with Muslim consumers. Ziyaad discusses examples from major brands like Apple and Adidas, illustrating their successful incorporation of diversity and inclusion, which has led to enhanced brand reputation and community trust. His insights are informed by Islamic teachings, particularly the emphasis

Episodes

  1. 04/19/2024

    Islamic Marketing

    The podcast "Diversity and Inclusion in Marketing: Islamic Marketing" hosted by Mohammed Anas along with guest Ziyaad Mukaddam who discusses how integrating Islamic principles enhances marketing strategies. Ziyaad explores how ethical engagement with Muslim consumers through diversity and inclusion can build brand trust and loyalty. Highlighting examples from leading brands like Apple and Adidas, the episode emphasizes the role of honesty and transparency, guided by teachings from the Quran and Hadith, in creating impactful marketing strategies that respects and values Islamic standards.

    Islamic Marketing
  • 1 Episode

About

In the podcast "Diversity and Inclusion in Marketing: Islamic Marketing," hosted by Mohammed Anas, guest Ziyaad Mukaddam shares insights from his marketing career, emphasizing the integration of Islamic principles. He explains how these values ensure ethical marketing strategies that deeply resonate with Muslim consumers. Ziyaad discusses examples from major brands like Apple and Adidas, illustrating their successful incorporation of diversity and inclusion, which has led to enhanced brand reputation and community trust. His insights are informed by Islamic teachings, particularly the emphasis

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