The TWENTY30

Lucien Zeigler and Hanaa Almoaibed

New futuristic cities built from scratch. Giga-projects. Major sports investments. Trillions in spending. An economy and society changing so quickly even locals sometimes can’t believe their eyes. Saudi Arabia is on a mission to change itself from a conservative society with an oil-dominated economy to a modern and open society with a diversified economy - and to become a global tourism destination. Such a transformation has never before been attempted, and the stakes for the Middle East - and the world - are high. The TWENTY30 is a new media network and podcast that explores the seemingly endless dimensions of the social and economic transformations in Saudi Arabia, which few living outside the Kingdom can truly grasp. From the creator and co-host of The 966 Podcast comes a new platform that tackles the news, issues, challenges, and opportunities in Saudi Arabia and the Middle East region as it continues forward in a full-throttle effort to remake itself while the world watches. Featuring exclusive interviews, frank conversations, and in-depth topic exploration, The TWENTY30 is the first bi-weekly english program of its kind dedicated to uncovering and highlighting the road ahead for Saudi Arabia and the region and why it matters. Hosted by Lucien Zeigler and Dr. Hanaa Almoaibed, The TWENTY30 is a new media network that will expand understanding of Saudi Arabia and the Middle East region through real conversations, research, and insights on a variety of platforms.

  1. Riyadh Air Is Coming (and the Year of 'Championship Hanaa')

    Jun 1

    Riyadh Air Is Coming (and the Year of 'Championship Hanaa')

    Lucien (recording from Riyadh, mid-apartment move) and Hanna (in London, riding out an unlikely heat wave) open Episode 70 (!) catching up with each other. Between Arsenal's recent win of the Premier League title for the first time in 22 years, and the Seattle Seahawks winning the Super Bowl, it is the year of Championship Hanaa. She lives within earshot of the Emirates Stadium in Islington, her son knows every chant and every stat, and the neighborhood has been in full kit ever since. Hanna is also headed to Miami this summer for a World Cup match, though she'd have preferred the Egypt v. Iran fixture in Seattle — her kids are still in school. And the wins keep on coming: On June 3rd, she'll be co-hosting the 7th edition of the Middle East Sports Investment Forum in London. Before the main segment, the hosts share a piece of listener feedback that landed: a message on LinkedIn, from a listener who said The Twenty30 "was one of the most valuable sources of information they had when deciding whether to accept a job offer in Riyadh." That's the whole point of the show, and the hosts don't take it lightly.  Then, Lucien does a deep dive on Riyadh Air. Lucien frames it personally first: he's taken six flights in the last six weeks, lives an hour and a half from Dulles in D.C., and values a direct flight more than almost anything else in travel. Saudia currently holds the only nonstop service from Washington and New York into Riyadh, which should make it the obvious choice — except that Saudia's in-flight internet on long-haul routes is essentially non-functional. He's been routing through Abu Dhabi, Doha, and Dubai instead, noting that all three of those hubs have been noticeably quiet during the conflict. Every time he boards, the thought is the same: where is Riyadh Air? The answer is: closer than it looks. Riyadh Air received its GACA operating approval in February 2025 and operated its first flight — an invite-only Riyadh to London Heathrow service using a wet-leased Oman Air 787-9 — in April 2025. The commercial launch has been held up not by Riyadh Air but by Boeing. Seven fully built Riyadh Air 787-9s are currently sitting at Boeing's Charleston, South Carolina factory awaiting certification, with an eighth still on the final assembly line. The first A321neo delivery is expected in Q4 2026, with the 787 Dreamliners to follow. In January 2026, Riyadh Air locked in Neo Space Group as its WiFi provider for the A321neo fleet — Skywaves connectivity, up to 300 Mbps, free for Sphere loyalty members — layered on top of an existing Viasat contract for the 787 fleet that was signed in April 2025. The internet situation, in other words, is going to be the opposite of Saudia's. Qatar Airways already has Starlink and Lucien describes it as faster than his home connection. That's the bar -- let all airlines seek to best it! The initial network was leaked via Airport Coordination Limited and shows 15 destinations: Amman, Bangkok, Cairo, Dubai, Islamabad, Jakarta, Jeddah, Kuala Lumpur, Lahore, London Heathrow, Madrid, Manchester, Manila, Mumbai, and Paris. Washington, DC is not on the list :( Three of those routes — Madrid, Manchester, and Jakarta — would be nonstop firsts from Riyadh. Jeddah, Madrid, and Manchester were officially confirmed via Riyadh Air's social media on April 20th. In early May, the airline formally applied to the US Department of Transportation for a foreign air carrier permit with a request for expedited clearance — so DC may not be far behind. On May 19th, public ticket sales opened for the daily Riyadh to London Heathrow service launching July 1st. The aircraft will have four classes: Business Elite (four first-class suites on the first aircraft), Business (24 seats), Premium Economy (39 seats), and Economy. Hanaa flags premium economy as the sleeper feature. Qatar Airways doesn't offer it. British Airways isn't flying to Saudi at the moment. For families, or for anyone who can't justify business class on a personal trip, it fills a genuine gap. Lucien agrees — he's a last-minute booker and business class prices close to departure get punishing.  On the competitive landscape: Singapore Airlines announced four-times-weekly nonstop service from Singapore to Riyadh on the A350-900, scheduled to start June 2nd before being delayed by the conflict. That announcement read like a signal — Singapore Airlines effectively saying it wasn't going to let Riyadh Air own the premium international corridor into Saudi unchallenged. European carriers largely exited during the hostilities; Lufthansa pulled Lucien off a connecting flight in late January, rerouting him through London and adding a full day to his journey. British Airways still isn't flying to Saudi. The supply contraction has pushed prices up significantly on what routes remain. Riyadh Air stepping into this environment — with new aircraft, working internet, and routes that don't yet exist nonstop from Riyadh — is well-positioned (if it can seize the timing of this moment).  The workforce story is its own headline. Riyadh Air has received two million (two million!) applications across its hiring portals.  The hosts close the segment by zooming out. Airlines are structurally brutal businesses. What gives Riyadh Air a real edge, at least at launch, is route exclusivity and limited competition into Riyadh. As long as pricing is in range, travelers choose the direct. That simple fact, combined with Vision 2030's tourism and modernity goals, makes Riyadh Air something bigger than just an airline. King Khalid International Airport remained one of the most operationally open airports in the region during the conflict. The infrastructure is there. The aircraft are nearly there. Riyadh Air is coming. The episode wraps with a brief detour into domestic flying in Saudi — the Riyadh to Jeddah corridor, the high proportion of passengers in Ihram performing Umrah year-round, and genuine praise for Saudia's cabin crew and their quietly impressive ability to reshuffle seating at boarding so that women aren't seated next to unrelated men. Seamless, fast, and genuinely underappreciated. The one criticism of Saudia that neither host will let go: the internet! 📈 The TWENTY30 is the #1 podcast on Saudi Arabia in English. Subscribe for free wherever you get your podcasts:   YouTube: https://www.youtube.com/@thetwenty30   Spotify: https://open.spotify.com/show/0uuKNWrgbQPMBIx3XY6YGU   Apple Podcasts: https://podcasts.apple.com/us/podcast/the-twenty30/id1742574206   Get episodes and exclusive content delivered to your email inbox free: https://thetwenty30.com   📧 You can also email the show’s hosts with their first names (Lucien @TheTWENTY30.com) or (Hanaa @thetwenty30.com) or email Hosts @ TheTwenty30.com.   The TWENTY30 Podcast is a production of The TWENTY30 Media Group, LLC.

    38 min
  2. An inflection point in the region + a conversation on education, learning, and training in the AI age

    May 18

    An inflection point in the region + a conversation on education, learning, and training in the AI age

    Hanaa and Lucien are BACK. The hosts catch up with each other, with Lucien discussing a recent long-haul trip back to the United States from Saudi Arabia (with 3 children in tow!). The hosts take some time to discuss their show’s recent deliberate break since the start of Ramadan, and why they paused for a bit during the regional conflict. They share some thoughts on where Saudi Arabia goes from an inflection point now that will ripple through diplomacy, business, and culture.   They also catch up with each other’s recent professional developments; Hanaa talks about her work building a new mission-led ed-tech agency and a forthcoming GCC book on women and vocational education. That led to Lucien’s curiosity (a mini interview!) in Hanaa’s views on how the advent of AI, already a major game-changer in labor and employment, will affect jobs and particularly youth as they enter key phases in the development of their thinking on career paths - something Hanaa has spent a great deal of time understanding. Hanaa discusses how AI is a genuine accelerant for personalized learning, but in schools it is a very different beast — and without a deliberate readiness strategy that protects young people's wellbeing and keeps humans in the loop, the technology deepens the very crisis it promises to solve. Hanaa frames AI in education through the lens of how young people actually learn and aspire, not through the technology itself. She talks about how AI in schools cannot be regulated like AI anywhere else because of two concerns that are paramount with AI for youth: safety and mental health.

    50 min
  3. Saudi music producer Saud Alturki: 'High Octane,' Busta Rhymes and the pressure that made him

    Feb 22

    Saudi music producer Saud Alturki: 'High Octane,' Busta Rhymes and the pressure that made him

    The TWENTY30's co-hosts Hanaa Almoaibed and Lucien Zeigler sit down with Saud Alturki, Saudi music producer, curator, and founder of Brij Entertainment ahead of the release of his third album, High Octane. A project two and a half years in the making, the track list reads like a love letter to hip hop royalty. Busta Rhymes. Swizz Beatz. West Side Boogie. Rhapsody, whom Saud calls his favorite female MC alive today.    Working with his creative director Chindi, who turned every production conversation into something closer to a therapy session, Saud landed on a concept that's deeply rooted in where he's from, the Eastern Province of Saudi Arabia.   Saud takes us back to the beginning: a freshman at McGill in Montreal, freezing through his first Canadian winter and discovering that music wasn't just something he loved — it was something he could do. A move to LA, a chance encounter at a Verizon store with a gospel-tinged R&B singer named Bernard, and seven years of patience later, he finally put out his first single. That story alone sets the tone for everything that follows: Saud is someone who builds slowly, deliberately, and for keeps.   But the conversation doesn't stop at the album. Saud talks about what it really takes to build a music industry in Saudi Arabia — not just a music scene. Venues, labels, studios, government support, festivals like Middle Beast that have built an entire ecosystem around artists. He's careful to say Saudi isn't quite an industry yet, but the infrastructure is finally arriving, and the talent — including his Brij Entertainment artist Hajaj, the first Saudi to perform at Grammy weekend in LA — is already outpacing it.   There's also a sharp, honest take on the streaming era, why dropping albums in 2025 is "not the best move" (and why he's doing it anyway), the emerging Saudi genre Hoppe — a fusion of Sambri and hip hop that he wishes he'd invented — and what he tells young artists in Riyadh who have every resource he never had at 17.   High Octane drops after Ramadan.

    47 min
  4. CEO of the World Defense Show Andrew Pearcey joins to preview all things WDS 2026 in Riyadh

    Jan 18

    CEO of the World Defense Show Andrew Pearcey joins to preview all things WDS 2026 in Riyadh

    Andrew Pearcey, CEO of the World Defense Show (WDS 2026), joins hosts Lucien Zeigler and Hanaa Almoaibed for an exclusive interview and conversation ahead of the upcoming event set to take place in Riyadh, Saudi Arabia, from February 8 to 12. Andrew shares insights into the unique aspects of WDS and gives us a behind the curtain look at one of the world's premiere defense and aerospace exhibitions and gatherings for the industry, and highlights how the event differentiates itself with live air displays and a focus on integration across various defense domains. The conversation delves into the logistical complexities of organizing such a large-scale event, including collaboration with government entities and the importance of stakeholder feedback. As the show approaches, the TWENTY30 talks with Andrew about the innovations and growth expected at this year's event, aiming to solidify WDS's position as a leading global defense exhibition. Before the conversation with Andrew Pearcey, the hosts catch up as they kick off programming for the new year and highlight some formatting changes going forward as the show continues to grow in audience and engagement.  📈 The TWENTY30 is the #1 podcast on Saudi Arabia in English. Subscribe for free wherever you get your podcasts:   YouTube: https://www.youtube.com/@thetwenty30   Spotify: https://open.spotify.com/show/0uuKNWrgbQPMBIx3XY6YGU   Apple Podcasts: https://podcasts.apple.com/us/podcast/the-twenty30/id1742574206   Get episodes and exclusive content delivered to your email inbox free: https://thetwenty30.com   📧 You can also email the show’s hosts with their first names (Lucien @TheTWENTY30.com) or (Hanaa @thetwenty30.com) or email Hosts @ TheTwenty30.com.   The TWENTY30 Podcast is a production of The TWENTY30 Media Group, LLC.

    51 min
  5. A new era: looking forward after HRH the Crown Prince visits Washington - Presented by BECHTEL

    11/29/2025

    A new era: looking forward after HRH the Crown Prince visits Washington - Presented by BECHTEL

    In this special episode of The TWENTY30 Presented by Bechtel Saudi Arabia, hosts Lucien and Hanaa dedicate the full episode to analyze the significance and future impact of Saudi Arabia's Crown Prince to Washington as a new era in US-Saudi relations begins. This episode features three separate interviews from experts to break down the visit's meaning and to speak to a changing and enhanced relationship between the United States and Saudi Arabia.  After a full recap of the visit and the various agreements and deals signed between the U.S. and Saudi Arabia, the hosts first welcome onto the show Dr. Mansour Almarzoqi, Director of the Center for Strategic Studies and Director of the Center for American Studies at Riyadh's Prince Saud Al-Faisal Institute for Diplomatic Studies to talk about the visit within the context of the long history between the U.S. and Saudi Arabia, and how Saudi Arabia, now emerging as a global "middle power" is of strategic and economic importance to the United States - which was recognized in the welcoming for HRH the Crown Prince.  Next, the hosts welcome on Saudi businessman Bader Alreziza, joining the show from the Eastern Province of Saudi Arabia, to break down the reception and impact from the business community and speak to the existing and new opportunities that will emerge from the landmark meeting.  Then, the hosts speak to the Chairman of the American Chamber of Commerce in Riyadh (AMCHAM) and Partner at PWC, Darrell McGraw, on how Saudi Arabia is changing as a business and investment landscape, why the energy on the ground in Saudi Arabia is palpable and vibrant now, and how technology cooperation is the new big opportunity for the two countries to further grow their tight bilateral relationship.   After the three interviews, Lucien and Hanaa distill their conversations and provide their take on the new dynamic, business opportunities, and how enduring players in Saudi Arabia -- like U.S.-based Bechtel -- show a model for success in doing business in Saudi Arabia.  The TWENTY30 team is honored to collaborate with Bechtel, whose enduring projects built the Saudi Arabia of today, and whose work today building the Saudi Arabia of tomorrow makes the company an integral part of the Kingdom’s transformation and story of change, which is the subject of The TWENTY30 media channels. Bechtel’s partnership with the TWENTY30 on this episode reflects the company’s over 8 decades of building infrastructure, major projects, transportation systems, mining and minerals, energy and renewable energy, ports, and giga-projects in Saudi Arabia, proving itself time and again not only as the go-to partner for Saudi Arabia’s ambitious vision, but also a steady partner for Saudi Arabia dedicated to the Kingdom’s enduring national prosperity. To learn more about Bechtel’s work in Saudi Arabia, go to https://www.bechtel.com/regions/middle-east/. 📈 The TWENTY30 is the #1 podcast on Saudi Arabia in English. Subscribe for free wherever you get your podcasts:   YouTube: https://www.youtube.com/@thetwenty30   Spotify: https://open.spotify.com/show/0uuKNWrgbQPMBIx3XY6YGU   Apple Podcasts: https://podcasts.apple.com/us/podcast/the-twenty30/id1742574206   Get episodes and exclusive content delivered to your email inbox free: https://thetwenty30.com   📧 You can also email the show’s hosts with their first names (Lucien @TheTWENTY30.com) or (Hanaa @thetwenty30.com) or email Hosts @ TheTwenty30.com.   The TWENTY30 Podcast is a production of The TWENTY30 Media Group, LLC.

    1h 48m
  6. A new Giga Project for Mecca

    10/22/2025

    A new Giga Project for Mecca

    After a whirlwind month of travel, Lucien and Dr. Hanaa are back on The TWENTY30 Podcast—and strap in, because they have a LOT of catching up to do. A lot has happened in the fast-paced, fast-changing Kingdom over the past few weeks. The hosts try to tackle as much of it as they can in this episode to kick off the season and a regular schedule of content excellence for listeners and viewers.  In this show, Lucien leads a DEEPDIVE on the latest "Giga Project" coming to Saudi Arabia: The monumental King Salman Gate project—Mecca’s 12 million m² transformation. The new designs and visuals released by authorities are impressive, but so too are the plans for  heritage preservation. The move is a play to enhance religious tourism as part of Saudi’s economic diversification. The move also reflects the reality of Saudi Arabia as host to the largest annual human migration event on the planet for millions of followers of Islam, and to make that journey more inspirational, peaceful and safe for visitors to the Kingdom. After the DEEPDIVE, the hosts roll up their sleeves for an expanded NEWS segment, covering the launch of Riyadh University of the Arts (RUA), a first-of-its-kind institution nurturing the next generation of Saudi creatives, Saudi’s film industry, Riyadh Fashion Week, MDLBeast Soundstorm 2025 (Cardi B!), and what we know right now about Crown Prince Mohammed bin Salman’s planned U.S. visit. We're so back! 📈 The TWENTY30 is the #1 podcast on Saudi Arabia in English. Subscribe for free wherever you get your podcasts:   YouTube: https://www.youtube.com/@thetwenty30   Spotify: https://open.spotify.com/show/0uuKNWrgbQPMBIx3XY6YGU   Apple Podcasts: https://podcasts.apple.com/us/podcast/the-twenty30/id1742574206   Get episodes and exclusive content delivered to your email inbox free: https://thetwenty30.com   📧 You can also email the show’s hosts with their first names (Lucien @TheTWENTY30.com) or (Hanaa @thetwenty30.com) or email Hosts @ TheTwenty30.com.   The TWENTY30 Podcast is a production of The TWENTY30 Media Group, LLC.

    1h 4m
  7. PWC's Basma Bushnaq on how education in Saudi Arabia has changed

    10/16/2025

    PWC's Basma Bushnaq on how education in Saudi Arabia has changed

    Saudi Arabia is now a leading market for education investment. In this conversation, Basma Bushnaq, Partner at PWC, discusses the evolving landscape of schools, the demand for quality teachers, and the future of education in Saudi Arabia and globally. The significant reforms and investment opportunities driven by Vision 2030 has created an almost unrecognizable and booming market in the Kingdom. She shares her personal journey in education, the challenges and opportunities within the sector, and the importance of collaboration and local partnerships in implementing effective educational practices.  Before the conversation, Hanaa and Lucien, long overdue for a catchup, discuss Lucien's recent trip to the Eastern Province of Saudi Arabia (Hanaa's home town!), Hanaa's recent retreat, "painting the town red" in Riyadh, and more. We're back! 📈 The TWENTY30 is the #1 podcast on Saudi Arabia in English. Subscribe for free wherever you get your podcasts:   YouTube: https://www.youtube.com/@thetwenty30   Spotify: https://open.spotify.com/show/0uuKNWrgbQPMBIx3XY6YGU   Apple Podcasts: https://podcasts.apple.com/us/podcast/the-twenty30/id1742574206   Get episodes and exclusive content delivered to your email inbox free: https://thetwenty30.com   📧 You can also email the show’s hosts with their first names (Lucien @TheTWENTY30.com) or (Hanaa @thetwenty30.com) or email Hosts @ TheTwenty30.com.   The TWENTY30 Podcast is a production of The TWENTY30 Media Group, LLC.

    50 min

Trailer

Ratings & Reviews

5
out of 5
6 Ratings

About

New futuristic cities built from scratch. Giga-projects. Major sports investments. Trillions in spending. An economy and society changing so quickly even locals sometimes can’t believe their eyes. Saudi Arabia is on a mission to change itself from a conservative society with an oil-dominated economy to a modern and open society with a diversified economy - and to become a global tourism destination. Such a transformation has never before been attempted, and the stakes for the Middle East - and the world - are high. The TWENTY30 is a new media network and podcast that explores the seemingly endless dimensions of the social and economic transformations in Saudi Arabia, which few living outside the Kingdom can truly grasp. From the creator and co-host of The 966 Podcast comes a new platform that tackles the news, issues, challenges, and opportunities in Saudi Arabia and the Middle East region as it continues forward in a full-throttle effort to remake itself while the world watches. Featuring exclusive interviews, frank conversations, and in-depth topic exploration, The TWENTY30 is the first bi-weekly english program of its kind dedicated to uncovering and highlighting the road ahead for Saudi Arabia and the region and why it matters. Hosted by Lucien Zeigler and Dr. Hanaa Almoaibed, The TWENTY30 is a new media network that will expand understanding of Saudi Arabia and the Middle East region through real conversations, research, and insights on a variety of platforms.

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