Marketing by Shelby

Shelby Leigh, Bestselling Author and Marketing Coach for Creatives
  • 5.0 (2)
  • Marketing
  • Updated Weekly

Hey, I'm Shelby, bestselling writer and marketing coach for creatives. I teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 50k books on social media, I love to help others learn social media marketing! Grab my latest freebie at https://marketingbyshelby.com/freebie Learn more and find offers to help you: marketingbyshelby.com

  1. Jul 13

    The Real Reason Nobody Is Opening Your Email Newsletters (Fix This First)

    To write great emails, you need a great email platform. Check out Brevo, an intuitive, easy-to-use tool for your email marketing and get 50% off with my code BYSHELBY50: http://get.brevo.com/byshelby You can write the best email newsletter ever, but what's inside your email won't matter if they're not getting opened. Subject lines and pre-header text are a crucial part of writing a great email newsletter. If you're an author, artist, maker, or other creative who wants better results from your email marketing this year, tune in to this episode as we break down research on subject line and pre-header text that work well to increase your open rates. Plus, I'll show you an email marketing platform I love, Brevo, and a subject line and pre-header text tool that we created for you to write better subject lines in seconds.🛠️ Want to write better subject lines in seconds? The subject line and pre-header text generator tool is included inside Emails That Make Sales — my step-by-step course on email marketing for creative entrepreneurs. You can grab "Emails That Make Sales" here and get instant access to our subject line generator: https://marketingbyshelby.com/emails-that-make-sales OTHER TOOL MENTIONED: WISPRFLOW - the voice-to-text app that's saved me hours of typing: (Use my link for a 30-day free trial of Pro!): https://wisprflow.ai/r?SHELBY5154 CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

  2. Jul 5

    How to Write Hooks That Actually Stop the Scroll (With Examples for Authors & Artists)

    In this week's episode, let's look at examples of powerful scroll-stopping hooks that get the attention of our audience and pull them in with storytelling and human connection! Want to never start from scratch with your social media posts? Check out the Social Media Suite 2.0, a powerful collection of months of templates perfect for authors and artists, created by me and our human designer, with captions, graphics, video templates, and more! GRAB THE SUITE HERE: https://marketingbyshelby.com/sms-20 In this episode, we'll look at before and after examples of hooks that you can use on any social media to grab the attention of your ideal customers. These examples are perfect for authors and artists who are looking to create better social media content that grows their engagement and makes more sales. Whether you're an author trying to grow your readership, an artist building an engaged following, or a creative who knows their content could be working harder — this one is for you. In this video you'll learn: — What makes a hook scroll-stopping vs. scroll-past — Real before-and-after hook examples you can swipe and adapt — How to use storytelling and human connection to pull your audience in — How to write better opening lines for Instagram, TikTok, Facebook, and more 📌 Save this video — you'll want to come back to these examples next time you sit down to write! CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

  3. Jun 28

    Instagram 2026 Update: What's New

    In this week's episode, I'm breaking down a 2026 Instagram study that analyzed over 24 million posts. We'll talk about: - Instagram carousels versus reels - interesting stats about watch time and engagement - how to get more interactions on your post - what size accounts are finding it easiest to grow in 2026 - and more Get the full study here from Metricool: https://metricool.com/instagram-research-study/ CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

  4. Jun 21

    Content Repurposing for Creatives: Work Less, Post More

    Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.com/byshelby Content repurposing for creatives is the single biggest time-saving shift I recommend to every author, artist, and maker who feels like they can never keep up with posting. If you've ever thought "I just don't have enough time to be posting consistently" this video is going to completely reframe that. Because the truth is: you don't need more content. You need a smarter system for the content you're already creating. In this video, I'm walking you through a simple, sustainable content repurposing framework and showing you exactly how I repurpose content, including how I plan and organize content, and repurpose them multiple times. Want a year of content made for authors and artists? Save hours of time and never create from scratch again with The Social Media Suite 2.0: https://marketingbyshelby.com/sms-20 CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

  5. Jun 14

    Unpopular Opinions Every Author & Artist Needs to Hear

    I’ve been in the creative marketing space for over 10 years, and there are some opinions I’ve sat on for a long time: things I believe but don’t always say. Today, I’m saying them. Some of these might ruffle feathers. Some might be things you’ve thought yourself but haven’t heard anyone say out loud yet. Either way, I think they’re worth talking about. Whether you’re an author, artist, or maker, some of these might make you think twice... In this episode, I reference another podcast episode that pairs well with this discussion. Listen next on Spotify: https://creators.spotify.com/pod/profile/marketingbyshelby/episodes/What-to-Do-When-Social-Media-Stops-Working-e3jnnnr CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

  6. May 31

    Book & Art Marketing Q&A: I Feel Invisible. HELP!

    Whether you're an author trying to sell more books or an artist building your creative business online, chances are you've asked at least one of these questions. In this video, I'm answering the most common marketing questions I receive from the creative entrepreneurs inside my membership — covering content strategy, social media growth, getting more engagement, book reviews, and how to know if what you're doing is actually working. What we cover: How to tell if your content strategy is working (or if you just need more time)Whether you should be on multiple platforms or focus on oneWhat to post when you're not in launch modeWhy engagement feels dead right now — and what to do about itHow to balance show, sell, and storytell contentHow to get more reviews for your book or creative work Ready to go deeper? Join the Creative's Content Club, a marketing membership for authors, artists, and makers: https://www.marketingbyshelby.com/creatives-content-club-waitlist RELATED EPISODE:What to Do When Social Media Stops Working — listen to last week’s episode here: https://creators.spotify.com/pod/profile/marketingbyshelby/episodes/What-to-Do-When-Social-Media-Stops-Working-e3jnnnr. This episode is referenced in today’s discussion for additional context. CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

  7. May 24

    What to Do When Social Media Stops Working

    Own your marketing in 2026. Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.com/byshelby If your reach has dropped and nothing seems to be working anymore, this video is for you. I'm breaking down exactly why social media has changed, the three channels that are working well social right now for authors, artists, and makers, and how to create a sustainable marketing strategy. Social media is still one of my favorites and I still recommend it, but in this video, we'll cover what needs to change in your strategy. CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

  8. May 17

    10,000 Books Sold: Instagram Growth, Retail Strategy & Marketing Moves That Made It Happen

    This week, I'm interviewing one of my students, a children's book author, Sherry McMillan! We covered the three marketing avenues she leaned into, how she built her Instagram presence using my Accelerate Your Author Instagram guide, and one of my favourite parts — how she successfully gets her books into retail stores. Whether you're just starting out or looking for your next breakthrough, this conversation is full of real, practical insight from someone who has done the work. Whether you're a new or seasoned author or creative, you're sure to learn something new in this episode. Check out Accelerate Your Instagram Guide, a step-by-step beginner's guide to Instagram for authors: https://marketingbyshelby.com/accelerate-your-author-instagram Connect with Sherry: https://linktr.ee/sherrymcmillanwrites https://sherrymcmillan.ca/ https://instagram.com/sherry_mcmillan_writes CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/

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About

Hey, I'm Shelby, bestselling writer and marketing coach for creatives. I teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 50k books on social media, I love to help others learn social media marketing! Grab my latest freebie at https://marketingbyshelby.com/freebie Learn more and find offers to help you: marketingbyshelby.com

Information

  • Creator
    Shelby Leigh, Bestselling Author and Marketing Coach for Creatives
  • Years Active
    2024 - 2026
  • Episodes
    103
  • Rating
    Clean
  • Copyright
    © Shelby Leigh, Bestselling Author and Marketing Coach for Creatives
  • Show Website
    Marketing by Shelby

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