Marketing by Shelby

Shelby Leigh, Bestselling Author and Marketing Coach for Creatives
  • 5.0 (2)
  • Marketing
  • Updated Weekly

Hey, I'm Shelby, bestselling writer and marketing coach for creatives. I teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 50k books on social media, I love to help others learn social media marketing! Grab my latest freebie at https://marketingbyshelby.com/freebie Learn more and find offers to help you: marketingbyshelby.com

  1. 2d ago

    Book & Art Marketing Q&A: I Feel Invisible. HELP!

    Whether you're an author trying to sell more books or an artist building your creative business online, chances are you've asked at least one of these questions. In this video, I'm answering the most common marketing questions I receive from the creative entrepreneurs inside my membership — covering content strategy, social media growth, getting more engagement, book reviews, and how to know if what you're doing is actually working. What we cover: How to tell if your content strategy is working (or if you just need more time)Whether you should be on multiple platforms or focus on oneWhat to post when you're not in launch modeWhy engagement feels dead right now — and what to do about itHow to balance show, sell, and storytell contentHow to get more reviews for your book or creative work Ready to go deeper? Join the Creative's Content Club, a marketing membership for authors, artists, and makers: https://www.marketingbyshelby.com/creatives-content-club-waitlist RELATED EPISODE:What to Do When Social Media Stops Working — listen to last week’s episode here: https://creators.spotify.com/pod/profile/marketingbyshelby/episodes/What-to-Do-When-Social-Media-Stops-Working-e3jnnnr. This episode is referenced in today’s discussion for additional context. CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

    12 min

  2. May 24

    What to Do When Social Media Stops Working

    Own your marketing in 2026. Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.com/byshelby If your reach has dropped and nothing seems to be working anymore, this video is for you. I'm breaking down exactly why social media has changed, the three channels that are working well social right now for authors, artists, and makers, and how to create a sustainable marketing strategy. Social media is still one of my favorites and I still recommend it, but in this video, we'll cover what needs to change in your strategy. CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

    14 min

  3. May 17

    10,000 Books Sold: Instagram Growth, Retail Strategy & Marketing Moves That Made It Happen

    This week, I'm interviewing one of my students, a children's book author, Sherry McMillan! We covered the three marketing avenues she leaned into, how she built her Instagram presence using my Accelerate Your Author Instagram guide, and one of my favourite parts — how she successfully gets her books into retail stores. Whether you're just starting out or looking for your next breakthrough, this conversation is full of real, practical insight from someone who has done the work. Whether you're a new or seasoned author or creative, you're sure to learn something new in this episode. Check out Accelerate Your Instagram Guide, a step-by-step beginner's guide to Instagram for authors: https://marketingbyshelby.com/accelerate-your-author-instagram Connect with Sherry: https://linktr.ee/sherrymcmillanwrites https://sherrymcmillan.ca/ https://instagram.com/sherry_mcmillan_writes CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/

    30 min

  4. Apr 26

    Don't Start Your Art/Book Marketing From Scratch Every Month (Do This Instead)

    If you've been wondering what it actually looks like to have consistent marketing support as an author, artist or maker, this video is your behind-the-scenes tour. I'm walking you through everything inside the Creative's Content Club: my popular marketing membership that isn't just a course. It's a hands-on step by step marketing system with new tools, trainings and templates every month. You'll learn what you get, how it works, who it's for, and why it's built differently than anything else out there. ✨ The doors are open now through April 30 only with limited-time bonuses. Join us here: https://marketingbyshelby.com/club If you have any questions about joining, please email support@shelbyleigh.co (yes, that's .co, not .com!) 💛 And if you found me through the Sales Made Simple Summit — welcome! You've invested time in learning and watching the summit sessions. Now it's time to take action and get support, templates and systems to help you implement! Join the Club for a place to keep the momentum going, month after month. I hope to see you inside! CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

    17 min

  5. Apr 19

    5 Content Ideas That Will Get You Sales (Not Just Likes)

    Getting likes is nice but getting sales from your content is the goal. In this video, I'm giving you 5 specific content ideas that are designed to move people from "I love your stuff" to "I just bought your thing" — and they work whether you're on Instagram, TikTok, YouTube or somewhere else. These are the kinds of strategies I teach inside the Creative's Content Club every single month. But today, you're getting them for free. 🎉 And if you want even MORE of this — join me at the Sales Made Simple Summit! It's a free 3-day virtual event April 20–22 where 15 experts (including me!) are sharing their best strategies for authors and artists who want to sell more. Save your spot: https://marketingbyshelby.com/summit Watch last week's episode on how to sell without feeling salesy: https://youtu.be/IsKO3Pvd18A CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

    9 min

  6. Apr 12

    Authors/Artists: Sell Without Feeling Salesy

    Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.com/byshelby 🎉 Want to go deeper? I'm hosting the Sales Made Simple Summit — a FREE 3-day virtual event April 20–22 with 15+ experts sharing their best sales strategies for authors and artists. Register here: https://marketingbyshelby.com/summit Does selling feel awkward? Like you're suddenly a totally different person the moment you mention your offer? In this video, I'm breaking down a few of my favorite frameworks for selling in a way that actually feels good — so you can stop avoiding it and start seeing real results from your content. Whether you sell books, art, or services, this one's for you. Check out last week's video to learn more about my ABC framework for marketing: https://creators.spotify.com/pod/profile/marketingbyshelby/episodes/The-3-Part-Marketing-Method-Every-Author-and-Artist-Needs-e3hbvbo CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

    12 min

  7. Apr 5

    The 3-Part Marketing Method Every Author and Artist Needs

    FREE SALES MADE SIMPLE SUMMIT FOR AUTHORS & ARTISTS! Get your free ticket here: https://marketingbyshelby.com/summit If marketing has ever felt like too much (too complicated, too time-consuming, or just not designed for creative people like you) this video is for you. In this video, I'm sharing my ABC Marketing Method: the simple three-part framework I use with authors, artists, and makers to help them build a marketing system that actually works without burning out or losing their creative voice. We'll go into detail with each one, including resources to use for audience research, what a strong brand entails, and more so you can stand out in 2026. CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

    9 min

  8. Mar 22

    2026 Guide to Email Newsletters for Authors & Artists

    Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.com/byshelby While you're here, grab my FREE List Growth Starter Kit: https://www.marketingbyshelby.com/freebie In this episode, we're talking about how the tangible steps you need to take to get started with email marketing - one of the TOP marketing platforms you should be using as a creative. We'll discuss picking a platform, setting up your email list and opt-in form, ways to grow your email list, and the more complicated steps like setting up a domain email and the legal stuff you need to know. CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

    12 min
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5
out of 5
2 Ratings

About

Hey, I'm Shelby, bestselling writer and marketing coach for creatives. I teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 50k books on social media, I love to help others learn social media marketing! Grab my latest freebie at https://marketingbyshelby.com/freebie Learn more and find offers to help you: marketingbyshelby.com

Information

  • Creator
    Shelby Leigh, Bestselling Author and Marketing Coach for Creatives
  • Years Active
    2024 - 2026
  • Episodes
    98
  • Rating
    Clean
  • Copyright
    © Shelby Leigh, Bestselling Author and Marketing Coach for Creatives
  • Show Website
    Marketing by Shelby

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