How To Be A Handmade Boss

Steph Cole-Lewis
  • 4.9 (12)
  • Marketing
  • Updated Weekly

Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses. However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.

  1. 3d ago

    #132 Etsy Stats for Beginners: Which Numbers Actually Matter?

    About It: www.handmadebosses.com/whynosales Etsy Stats can give you a lot of numbers without necessarily telling you what to do with them. In this episode, you'll learn: The difference between Etsy visits and views Which Stats I'd look at first as a beginner What conversion rate can and cannot tell you How to use listing Stats to spot useful patterns Why you shouldn't panic over one quiet day Use your Etsy Stats as clues, not a daily business report card. If you’re heading towards Q4 thinking: RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas... ummmmmm, no 😂 From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners. We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff. Basically... less random tweaking. Less guessing. More knowing what you should actually focus on. And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays. Come and join us for FREE at: handmadebosses.com/listathonweek

  2. Sep 9

    #131 How Many Listings Should You Have on Etsy?

    Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It: www.handmadebosses.com/whynosales How many listings do you actually need on Etsy before you can expect traffic or sales? In this episode: Is there a “right” number of Etsy listings? When adding more products can genuinely help When more listings are just creating more work How to tell whether you should expand or improve What to check before aiming for 50 or 100 listings More listings can help. But only when more is actually the right job. If you’re heading towards Q4 thinking: RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas... ummmmmm, no 😂 From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners. We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff. Basically... less random tweaking. Less guessing. More knowing what you should actually focus on. And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays. Come and join us for FREE at: handmadebosses.com/listathonweek

  3. Sep 2

    #130 - Should You Use Etsy Ads As A New Seller?

    Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It: www.handmadebosses.com/whynosales Should you use Etsy Ads as a new seller, or are you about to spend money before your listings are ready? In this episode, we’ll look at when Etsy Ads can help, when they might waste your money, and what to check before turning them on. You’ll learn: What Etsy Ads can and cannot do Why ads do not fix unclear listings How to know if your listing is ready for more traffic When to wait before using ads What to check before spending money Use ads as a tool, not a panic button. If you’re heading towards Q4 thinking: RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas... ummmmmm, no 😂 From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners. We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff. Basically... less random tweaking. Less guessing. More knowing what you should actually focus on. And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays. Come and join us for FREE at: handmadebosses.com/listathonweek

  4. Aug 26

    #129 - Why Is My Etsy Shop Getting Views But No Sales?

    Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It: www.handmadebosses.com/whynosales Getting Etsy views but no sales can feel wildly frustrating, especially when people are clearly clicking but nobody is buying. In this episode, we’ll look at what Etsy views actually tell you, what they do not tell you, and what to check before changing your whole shop in a panic. You’ll learn: Why views do not automatically mean sales What buyers may be hesitating over Why more traffic is not always the answer What to check first on a listing with views How to spot the biggest buyer brake in your Etsy listing Use your views as clues, not proof that everything is broken. If you’re heading towards Q4 thinking: RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas... ummmmmm, no 😂 From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners. We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff. Basically... less random tweaking. Less guessing. More knowing what you should actually focus on. And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays. Come and join us for FREE at: handmadebosses.com/listathonweek

  5. Aug 19

    #128 - How To Price Your Etsy Products: A Walkthrough

    Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It: www.handmadebosses.com/whynosales Not sure how to price your handmade items on Etsy? You are absolutely not the only one. In this episode, we’ll look at why guessing your price or copying competitors can cause problems, and what you need to include before deciding what to charge. You’ll learn: Why materials are only one part of your price Why copying other Etsy sellers can be risky What costs beginners often forget How pricing affects profit and buyer trust What to check first before changing your whole shop Start with one product. Check the real numbers. No panic-pricing required. If you’re heading towards Q4 thinking: RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas... ummmmmm, no 😂 From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners. We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff. Basically... less random tweaking. Less guessing. More knowing what you should actually focus on. And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays. Come and join us for FREE at: handmadebosses.com/listathonweek

  6. Aug 12

    #127 - Should You Shorten Your Etsy Titles?

    Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It: www.handmadebosses.com/whynosales Should you shorten your Etsy titles, or is that just another thing sellers are panicking about this week? In this episode, we’ll break down what Etsy’s newer title guidance actually means for handmade sellers and what to change first. You’ll learn: Why overly long Etsy titles can confuse buyers What “clearer titles” actually means Why keywords still matter, but your title does not do everything alone How to tidy one Etsy title without panic-editing your whole shop What to check next if your listings still are not selling Start with clarity. Not chaos. If you’re heading towards Q4 thinking: RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas... ummmmmm, no 😂 From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners. We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff. Basically... less random tweaking. Less guessing. More knowing what you should actually focus on. And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays. Come and join us for FREE at: handmadebosses.com/listathonweek

  7. Aug 5

    #126 - Etsy’s New Payment Account Explained: What Sellers Need to Know

    Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It: www.handmadebosses.com/whynosales Etsy has redesigned its Payment account, and the new Current, Pending and Total balances may look confusing when they first appear. In this episode, you’ll learn: ✅ what Current, Pending and Total mean ✅ where Payment account reserve money now appears ✅ why your Current balance might look negative ✅ how to check whether a payout is delayed or genuinely blocked ✅ which further Payment account changes Etsy says are coming soon Check the labels before assuming Etsy has pinched your money. If you’re heading towards Q4 thinking: RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas... ummmmmm, no 😂 From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners. We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff. Basically... less random tweaking. Less guessing. More knowing what you should actually focus on. And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays. Come and join us for FREE at: handmadebosses.com/listathonweek

  8. Jul 29

    #125 - Why Your Social Media Isn’t Leading To Sales Yet

    🎁 Grab the free guide: Why Your Etsy Listings Aren’t Selling Yet - and What To Do About It: www.handmadebosses.com/whynosales Getting views and likes on social media but still not seeing sales? This episode breaks down why being seen is not the same as being understood. You’ll learn: Why likes do not automatically mean sales What buyers need before they click, DM or buy The difference between visible content and clear content The Seen → Clear → Action → Repeat system Simple fixes for posts that are being ignored What your stats may be telling you Perfect for handmade sellers who are posting but wondering why it’s not turning into actual sales. ☕ If you’re heading towards Q4 thinking: RIGHT. I need to make more products, post more, change my listings and basically do ALL THE THINGS before Christmas... ummmmmm, no 😂 From the 21st to the 24th of September, I’m running Listathon, my completely FREE four-day challenge for handmade business owners. We’re going to look at which products actually deserve your attention, how to create listings that do their job, how to get more from what’s already working, AND how to build a simple marketing plan to get more people seeing your stuff. Basically... less random tweaking. Less guessing. More knowing what you should actually focus on. And if Listathon has already started by the time you’re hearing this, you can still jump in and catch up on the replays. Come and join us for FREE at: handmadebosses.com/listathonweek

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Trailer

4.9
out of 5
12 Ratings

About

Whether you’re a complete beginner on Etsy, or want to scale your handmade business to multi-6 figures, the “How To Be A Handmade Boss” podcast gives you actionable advice and workshop style full length episodes to grow your handmade business on Etsy and beyond.We get it. Starting or growing a handmade business can be really overwhelming, and sometimes you feel like you have an expensive hobby rather than a profitable business. If you have questions like “How can I make sales in my business?” “How do I start a handmade shop?” “How can I make this passion my full-time gig?” or “How do I sell my crafts online” then you’re in the right place boss!I’m Steph, a multi 6-figure handmade business owner (in the top 0.1% of all shops on Etsy), bestselling author of “How to be a handmade boss”, visionary and coach behind Handmade Bosses. However, It wasn’t always rainbows and unicorns though. Today, my business(es) are bustling, but way back in 2014 when I started, it was HARD. Favourites but no sales, slow sales and low profits seemed in the beginning, like the trajectory of my business. Luckily following the system I’ve now curated, All of that changed and I went full-time in my handmade business in 2016.Let’s focus on turning your passion into profit, because the world really does need these special creations that you only bring to life.

Information

  • Creator
    Steph Cole-Lewis
  • Years Active
    2024 - 2026
  • Episodes
    133
  • Rating
    Clean
  • Copyright
    © 2026 How To Be A Handmade Boss
  • Show Website
    How To Be A Handmade Boss

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