The Business of Basketball Podcast

Misha Horsey
  • 5.0 (3)
  • CAREERS
  • UPDATED MONTHLY

The Business of Basketball podcast educates basketball enthusiasts on diverse career paths within and beyond the sport for a sustainable future in the industry. Featuring a mix of guest appearances from young enthusiasts to professional athletes who found success, and solo shows with Misha, The Business of Basketball Podcast will enlighten and empower individuals at all stages of their basketball journey. It offers comprehensive knowledge and insights into the myriad of career opportunities within and adjacent to the sport of basketball.

  1. 12/14/2025

    How to Build a Basketball Museum

    Cultural archivist, artist, and coach Jeannine Kayembe Oro is building something the basketball world has never had: a museum dedicated to Black women’s basketball history — from the Tribune Girls and early Philly basketball to the WNBA era and beyond.In this episode, Jeannine explains why preserving this history matters, how coaching young Black girls exposed a deeper problem of representation beyond the athlete, and what it really takes to build an institution without a blueprint and finding funding to execute the vision.Jeannine breaks down:◼️ How her immigrant upbringing shaped her mindset ◼️ What the museum will be◼️ The decades the museum will cover ◼️ The nuance behind records and recognition — including the conversation around Lynette Woodard and the NCAA timeline◼️ Grant-writing best practices: how to be specific about audience, impact, and execution0:00 The Need for a Black Women's Basketball Museum0:59 Introducing Guest Janine Kayembe Oro1:12 Early Life and Childhood Influences1:44 The Spark: A WNBA Family Member and First Collection Piece5:25 Immigrant Background and the Spirit of Service8:53 The Pivotal Moment: Coaching and Inequity in Women's Basketball11:44 Challenges of Building a Black Initiative and Fundraising14:29 Vision for the Black Women's Basketball Museum18:57 Uncovering 100 Years of Black Women's Basketball History25:01 Unsung Heroes and Legacy Builders in Basketball26:50 The Business Behind the Museum: Funding and Grants30:26 Grant Writing Best Practices and Narrative Change32:28 Elements of a Successful Museum34:25 Basketball's Impact on Identity and Culture38:48 Creative Pathways in Basketball: Beyond the Traditional41:47 An Inspiring Message to Young Black Girls in Basketball43:01 How Basketball Saved My Life45:20 Support the Black Women's Basketball MuseumSupport + Follow Jeannine◼️ Instagram: @bwbbmuseum◼️ Donate to the museum - https://gofund.me/583ca6c8fWant more behind-the-scenes + extended moments?Join The Business of Basketball Patreon for:◼️ Behind-the-scenes clips from recordings◼️ Extended cuts + moments that didn’t make the public episode◼️ Early episode drops + guest reveals◼️ Private community discussions◼️ Episode breakdowns (lessons + takeaways)👉 Join here: https://www.patreon.com/businessofbasketball?vanity=user

    48 min

  2. 12/14/2025

    How to Turn Fandom into a Basketball Career

    In this episode of The Business of Basketball, host Misha Horsey sits down with Jen Leary, founder of Watch Party PHL — Philadelphia’s first women’s sports bar and community hub.What started as small monthly watch parties quickly became a city-wide movement. Jen has raised nearly $100,000 in crowdfunding, earned Best of Philly 2025, and is preparing to launch a permanent hub in spring 2026 — all while helping position Philly for the arrival of its new WNBA team in 2030.Together, Misha and Jen break down the mindset, strategy, and business behind turning a passion for women’s sports into a sustainable brand and thriving community.🔑 You’ll LearnHow to turn an idea into a movement – from grassroots events to a recognized brand.The business behind women’s sports culture – what it takes to build something sustainable.Why Philly is ready for its WNBA moment – and how Watch Party PHL is shaping that future.🧠 Episode HighlightsThe moment Jen realized Philly needed a women’s sports space.The power of community funding and authentic storytelling.Why basketball and the WNBA are leading the women’s sports movement.How to pitch investors and position your vision for long-term success.What to expect from the Watch Party PHL Hub launching in 2026.

    42 min

  3. 12/13/2025

    How One Woman Is Saving Women’s Basketball History

    Cultural archivist, artist, and coach Jeannine Kayembe Oro is building something the basketball world has never had: a museum dedicated to Black women’s basketball history — from the Tribune Girls and early Philly basketball to the WNBA era and beyond. In this episode, Jeannine explains why preserving this history matters, how coaching young Black girls exposed a deeper problem of representation beyond the athlete, and what it really takes to build an institution without a blueprint and finding funding to execute the vision. Jeannine breaks down: ◼️ How her immigrant upbringing shaped her mindset ◼️ What the museum will be ◼️ The decades the museum will cover ◼️ The nuance behind records and recognition — including the conversation around Lynette Woodard and the NCAA timeline ◼️ Grant-writing best practices: how to be specific about audience, impact, and execution 0:00 The Need for a Black Women's Basketball Museum 0:59 Introducing Guest Janine Kayembe Oro 1:12 Early Life and Childhood Influences 1:44 The Spark: A WNBA Family Member and First Collection Piece 5:25 Immigrant Background and the Spirit of Service 8:53 The Pivotal Moment: Coaching and Inequity in Women's Basketball 11:44 Challenges of Building a Black Initiative and Fundraising 14:29 Vision for the Black Women's Basketball Museum 18:57 Uncovering 100 Years of Black Women's Basketball History 25:01 Unsung Heroes and Legacy Builders in Basketball 26:50 The Business Behind the Museum: Funding and Grants 30:26 Grant Writing Best Practices and Narrative Change 32:28 Elements of a Successful Museum 34:25 Basketball's Impact on Identity and Culture 38:48 Creative Pathways in Basketball: Beyond the Traditional 41:47 An Inspiring Message to Young Black Girls in Basketball 43:01 How Basketball Saved My Life 45:20 Support the Black Women's Basketball Museum Support + Follow Jeannine ◼️ Instagram: @bwbbmuseum ◼️ Donate to the museum - https://gofund.me/583ca6c8f Want more behind-the-scenes + extended moments? Join The Business of Basketball Patreon for: ◼️ Behind-the-scenes clips from recordings ◼️ Extended cuts + moments that didn’t make the public episode ◼️ Early episode drops + guest reveals ◼️ Private community discussions ◼️ Episode breakdowns (lessons + takeaways) 👉 Join here: https://www.patreon.com/businessofbasketball?vanity=user

    48 min

  4. 10/10/2025

    “Philly is a women’s sports town.” #podcast #basketball #interview #sports

    Learn how Jen Leary turned one idea into a thriving women’s sports community.

    1 min

  5. 10/10/2025

    How to Turn Fandom into a Basketball Career

    ⏱️ Timestamps 00:02 Meet Jen Leary: Building a Women's Sports Movement in Philly 00:53 The Birth of Watch Party PHL: From COVID Isolation to Community Hub 03:30 Overcoming Doubt: Jen's Journey from Past Startup to Women's Sports Advocate 04:54 The Entrepreneurial Spirit: Creating a Welcoming Space for All Sports Fans 06:29 Building Community: Creating a Safe and Inclusive Space for Women's Sports 09:26 Vision for the Future: Building a Women's Sports Hub Beyond a Bar 11:56 From Watch Parties to a Hub: Securing Investment and Building the Dream 15:26 Securing Investment: Building a Strong Team and Showcasing Authenticity 19:51 Navigating Business Logistics: Team Building, Planning, and Investor Relations 23:09 Philly's W-N-B-A Team: Preparing for the Future of Women's Sports 26:51 Building Community Through Social Media: Jen's Tips for Success 31:38 Sustainability in Women's Sports: Balancing Passion with Career 33:28 The Future of Watch Party PHL: Remaining Authentic to Philly's Culture 34:04 Basketball's Impact: Finding Community and Making New Friends 35:05 Advice for Launching a Sports Business: Build Trust and Community First 36:46 Going Viral: How a Shirt Became a Symbol of Philly's Women's Sports Scene Episode Summary In this episode of The Business of Basketball, host Misha Horsey sits down with Jen Leary, founder of Watch Party PHL — Philadelphia’s first women’s sports bar and community hub. What started as small monthly watch parties quickly became a city-wide movement. Jen has raised nearly $100,000 in crowdfunding, earned Best of Philly 2025, and is preparing to launch a permanent hub in spring 2026 — all while helping position Philly for the arrival of its new WNBA team in 2030. Together, Misha and Jen break down the mindset, strategy, and business behind turning a passion for women’s sports into a sustainable brand and thriving community. 🔑 You’ll Learn How to turn an idea into a movement – from grassroots events to a recognized brand. The business behind women’s sports culture – what it takes to build something sustainable. Why Philly is ready for its WNBA moment – and how Watch Party PHL is shaping that future. 🧠 Episode Highlights The moment Jen realized Philly needed a women’s sports space. The power of community funding and authentic storytelling. Why basketball and the WNBA are leading the women’s sports movement. How to pitch investors and position your vision for long-term success. What to expect from the Watch Party PHL Hub launching in 2026. 👇 Connect with Jen Leary 🌐 Website: watchpartyphl.com 📸 Instagram: @watchpartyphl

    42 min

  6. 06/25/2025

    Inside the AND1 Comeback: How Streetball Built Basketball Careers

    ⏱️ Timestamps 2:25 Choosing to Work in Basketball 3:42 How The Rucker brand led to a job with Converse 6:32 Joining AND1 during their reintroduction phase 7:31 AND1’s partnership with Walmart 10:55 How AND1 is Backing HBCUs 12:58 AND1 expansion into women's hoops 14:37 How to Build Your Brand in 2025 17:07 And 1's plan for growth 18:51 The meaning behind AND1’s logo 22:00 What they look for in new talent 26:37 Rucker Park’s legacy and growing The Rucker brand 29:38 The skills that helped him build his career 31:57 Grateful for the game segment 36:06 AND1 tour and upcoming events Who remembers waiting for the next AND1 mixtape to drop? Or proudly repping the OG trash talk tees and red Tai Chi shoes? In this episode of The Business of Basketball, we're talking about AND1's legacy and how they're keeping the movement alive for a new generation. Brand director of AND1, Dexter Gordon, shares how streetball culture has changed, how their marketing and branding has evolved with it, and what they're doing next — from partnerships with HBCUs to investing in women's streetball. You’ll also hear how worked his way up in the industry to work with multiple iconic brands like Converse and Rucker Park, and the moves that’ll help you do the same! Connect with Dexter Gordon: https://www.instagram.com/d_gordon33/ Connect with AND1: Website: https://and1.com Instagram: https://www.instagram.com/and1/?hl=en TikTok: https://www.tiktok.com/@and1 YouTube: https://www.youtube.com/@and1basketball #podcast #streetball #basketball #education #career

    39 min

  7. 06/13/2025

    The Business Behind Basketball Products

    The hardest part about making your own basketball? Knowing where to start. This episode with Tari Wright, founder of Not Wright Brand, gets into the process, the challenges, and the mindset it took to launch a new product. From funding to manufacturing, he breaks down how he brought his vision to life and built the first Black-owned basketball business. We talk about the move that gave Not Wright Brand real momentum, what it takes to land partnerships, and how he got people to pay attention to his brand without a big budget. Listen now to learn how to break into a tough industry your own way! Topics discussed in this episode: Not Wright Brand’s origin story First steps to creating a basketball product Setbacks in the manufacturing and certification process Funding and cost of development How he landed his first partnerships Distribution, retail and wholesale pricing Marketing strategies and self-promotion Growing the brand with more products Tips to secure funding and store placement How to overcome self-doubt and skepticism Shop Not Wright Brand: https://notwrightbrand.com/ Connect with Not Wright Brand on Instagram: https://www.instagram.com/notwrightbrand/ Get in touch with Tari Wright:  notwrightbrand@gmail.com |  267-455-7366 _____________________________________________ 📌 Join our Patreon — helping you find your dream job in basketball! https://www.patreon.com/businessofbasketball Here’s what you get as a member: 💼 Front Office Friday — weekly drops with curated job + internship leads 📚 Bonus career resources

    36 min

  8. 03/12/2025

    NIL Strategies for Athletes: How to Make Money in College

    In this episode of The Business of Basketball, host Misha Horsey sits down with Rashad Campbell, a financial educator, NIL strategist, and COO of Advance NIL. With over a decade of experience guiding 50,000+ athletes, Rashad shares crucial insights on how athletes can navigate NIL opportunities, avoid financial pitfalls, and make smart investment decisions.We break down:✅ The biggest financial mistakes athletes make with NIL deals✅ The truth about NIL taxes and what athletes need to know✅ The role of Athlete CEOs and managing personal brands✅ Red flags to watch for in NIL contracts and business deals✅ The future of NIL how it is shaping college recruiting, the WNBA and more!Plus, Rashad shares his personal journey from Division I athlete to financial educator, offering invaluable advice for athletes looking to take control of their financial futures.📌 Listen now to learn how to turn NIL deals into long-term financial success!🎯 Connect with Rashad Campbell & Advance NIL:🔗 Website: https://www.advancenil.com/📚 Courses: https://courses.advancenil.com/📎 LinkedIn:   / rashadcampbell  📲 Instagram: @RashadCampbellSC🎧 Connect with The Business of Basketball Podcast:🏀 Instagram: @businessofbasketballpod🏀 Website: The Business of Basketball🏀 Subscribe & Leave a Review: Apple Podcasts | Spotify | YouTube🎧 If you enjoyed this episode, share it with a teammate, coach, or parent who needs to hear it! Don't forget to leave a review so more athletes can level up their NIL knowledge. #BusinessOfBasketball #NIL #AthleteFinance #FinancialEducation #SportsBusiness

    36 min
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5
out of 5
3 Ratings

About

The Business of Basketball podcast educates basketball enthusiasts on diverse career paths within and beyond the sport for a sustainable future in the industry. Featuring a mix of guest appearances from young enthusiasts to professional athletes who found success, and solo shows with Misha, The Business of Basketball Podcast will enlighten and empower individuals at all stages of their basketball journey. It offers comprehensive knowledge and insights into the myriad of career opportunities within and adjacent to the sport of basketball.

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