The Digital Transformist

Michael LaVista
  • 5.0 (2)
  • CAREERS
  • UPDATED WEEKLY

Welcome to The Digital Transformist, where we empower CEOs to lead their companies through digital transformation with confidence and clarity. If you’re a CEO of a midsize company between $100 million and $250 million in revenue or have those companies in your portfolio, and your goal is to create enterprise scale and exit, this podcast is your essential guide to leveraging technology for growth.Join us each week as we dive deep into the world of digital transformation, focusing on non-tech-enabled industries like manufacturing, construction, and distribution. We also extend our expertise to private equity and M&A firms, providing actionable strategies to drive digital excellence across investments, optimizing for both growth and exit.Whether you’re already on the path to digital success or facing obstacles in your journey, our interviews with CEOs provide valuable insights, practical advice, and inspiring stories.Discover how successful leaders are removing friction from their businesses, implementing innovative solutions, and driving tangible results. From overcoming challenges to seizing opportunities, The Digital Transformist offers actionable strategies for every stage of your digital transformation journey.

  1. Brian Floriani: Building Bookoo Branded to Fight Illiteracy

    MAY 1

    Brian Floriani: Building Bookoo Branded to Fight Illiteracy

    In this episode of The Digital Transformist, host Michael LaVista sits down with Brian Floriani, Founder & Steward of BUKU Branded and founder of Bernie's Book Bank. Brian shares his innovative approach to social entrepreneurship, combining branded products with literacy advocacy to create sustainable impact. Brian discusses how he founded Bernie's Book Bank in 2009 with the mission to ensure every child owns quality books, aiming to serve 20 million children by 2045. He explains the evolution from traditional philanthropy to social enterprise through BUKU Branded, a promotional products company that donates profits to literacy initiatives. This model taps into already-budgeted corporate spending while enhancing companies' social responsibility efforts. The conversation explores the critical importance of book ownership in childhood literacy development, the challenges of scaling social impact, and how businesses can differentiate themselves through mission-driven partnerships. Brian provides insights into the promotional products industry, the power of corporate social responsibility, and practical strategies for creating sustainable social enterprises. Whether you're an entrepreneur looking to build purpose-driven businesses, a corporate leader seeking meaningful community impact, or simply passionate about literacy and education, this episode offers valuable perspectives on creating positive change through innovative business models. To reach Brian please visit his website at www.BUKUBranded.com or visit Bernie's Book Bank at https://www.berniesbookbank.org/ Get Mike's book "Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization" on Amazon: https://www.amazon.com/Superpowered-Leadership-Superpowers-Tech-driven-Organization-ebook/dp/B09D9XWWZS Caxy Interactive -- Showing organizations how to play offense with software and AI. https://www.caxy.com hello@caxy.com CHAPTERS: 00:00 Introduction and Guest Welcome 02:15 Bernie's Book Bank Mission and Goals 05:30 The Birth of BUKU Branded 08:45 Why Promotional Products? 11:20 Corporate Social Responsibility Strategy 14:10 The Literacy Crisis and Its Impact 16:45 Success Stories from the Field 19:30 Book Selection and Cultural Relevance 22:15 Target Market and Business Model 24:50 From Bad Ideas to Good Business

    28 min
  2. Les Hamilton: 5 Moves Every CPG Brand Must Make Today

    APR 30

    Les Hamilton: 5 Moves Every CPG Brand Must Make Today

    Are you a CPG brand struggling to scale without breaking the bank on senior talent? In this episode of The Digital Transformist, host Michael LaVista sits down with Les Hamilton, founder and CEO of CPG Integrated, to reveal the strategic moves CPG brands should make today to break through growth barriers. You'll discover why most growing brands get "sticker shock" when hiring senior executives and how fractional leadership across five key pillars (sales, marketing, supply chain, finance, and IT) can solve this problem. Les shares insider insights from his time as a Target buyer, revealing what makes emerging brands stand out and get picked up by major retailers. He also breaks down critical supply chain strategies that can make or break your business, especially in today's volatile market. Les Hamilton brings a unique triple perspective to CPG: retailer experience at Target, agency work at Emerson Group, and manufacturing leadership as Chief Revenue Officer at Highlands. His company CPG Integrated helps small to medium-sized health and beauty brands (typically $1-30M) access senior-level expertise without the full-time cost. Fresh insights from Expo West included, plus what trends are hot and what's already passé. Don't miss this tactical episode packed with actionable strategies for CPG growth. Like this episode? Subscribe to The Digital Transformist for more insights on playing offense with business strategy. Drop a comment below with your biggest CPG challenge - we read every one! Hosted by Michael LaVista, CEO of Caxy Interactive, helping companies figure out how to play offense with software. Get Mike's book "Superpowered" on Amazon: https://www.amazon.com/Superpowered-Leadership-Superpowers-Tech-driven-Organization-ebook/dp/B09D9XWWZS Caxy Interactive -- Showing organizations how to play offense with software and AI. https://www.caxy.com | hello@caxy.com

    25 min
  3. Why "Just Show Up" Is the Best Digital Strategy in 2026

    APR 16

    Why "Just Show Up" Is the Best Digital Strategy in 2026

    Beth Trejo, founder and CEO of ChatterKick, joins Mike LaVista on The Digital Transformist to talk about why trust is the word of the year -- and what that means for your brand's digital presence. From the dangers of AI-generated content flooding social media to why picking up your phone and recording a 30-second video is still the most powerful move a CEO can make, Beth shares 14 years of hard-won social media strategy insights. Whether you're a B2B leader wondering if LinkedIn even matters, a brand trying to figure out AI content without destroying trust, or a CEO who's been avoiding social media entirely -- this episode is for you. Beth Trejo is the founder and CEO of ChatterKick, a social-first agency helping mid-market companies scale their social media programs. Find her on LinkedIn or at beth@chatterkick.com. CHAPTERS: 0:00 - The word of the year is trust 0:36 - Intro 0:49 - Meet Beth Trejo, CEO of ChatterKick 1:30 - Why mid-market companies are 10 years behind on digital 2:47 - Trust, brand, and why you HAVE to show up 4:05 - The AI slop problem on social media 5:15 - Why CEOs are afraid to post (and why they shouldn't be) 6:55 - The easiest content hack: your phone + a news article 7:55 - LinkedIn is not what you think it is anymore 9:50 - Can small brands take a stand like Nike or Patagonia? 11:30 - How LLMs and AI are changing SEO and social content 13:15 - The biggest mistake: AI content without human review 15:00 - Why you can't fully trust AI agents (yet) 16:45 - Where to start if you're doing nothing today 18:00 - Saves over likes: the metric that actually matters 20:00 - One post that drove multiple six figures 21:00 - Why you need senior people running social, not interns 22:15 - Where to find Beth online Subscribe for more conversations about using software and AI to drive real business results. The Digital Transformist is a podcast produced by Caxy, a software and AI consulting company showing organizations how to play offense with software and AI. https://www.caxy.com

    21 min
  4. Why Companies Always Think They Have Less Capacity Than They Really Have

    APR 10

    Why Companies Always Think They Have Less Capacity Than They Really Have

    Most business owners are sitting on a shocking amount of hidden profit - and they don't even know it. Tim Van Mieghem, operational excellence expert and author of "Shocking Profit," joins Mike LaVista on The Digital Transformist to break down the three places every business is bleeding money: broken processes, undertrained sales teams, and Excel spreadsheets held together with duct tape. Whether you're planning an exit in 5 years or just want your business to run better (and be more fun), this episode delivers actionable insights you can apply this week. Get Tim's book "Shocking Profit" on Amazon or Barnes & Noble - https://www.amazon.com/Shocking-Profit-Companys-Transformation-Everything-ebook/dp/B0FXBQF1NW.  Get Mike's book "Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization" on Amazon: https://www.amazon.com/Superpowered-Leadership-Superpowers-Tech-driven-Organization-ebook/dp/B09D9XWWZS Caxy Interactive -- Showing organizations how to play offense with software and AI. https://www.caxy.com hello@caxy.com CHAPTERS: 0:00 - Cold Open: "What it was was..." 0:25 - Intro 0:39 - Meet Tim Van Mieghem 1:15 - Hidden value vs. hidden risk in every business 2:11 - Money under the cushions -- where profit hides 3:30 - The Beverly Hillbillies moment: discovering value in what you already have 4:37 - Why business owners miss their own "shocking profit" 5:43 - The customer service trap -- serving vs. optimizing 6:56 - Lessons from working across industries (manufacturing, food, retail) 8:20 - Dusty inventory and the warehouse problem 9:38 - Scrap rates: what food processing teaches every business 10:48 - Landing Sam's Club and Costco in the same quarter 12:45 - The "grandma's house" effect -- living with problems you can't see 13:46 - AI tools and the new opportunity for small businesses 15:38 - Why your production floor knows more than your sales team 17:01 - The football team analogy -- would you play without a scoreboard? 18:01 - Basketball, consistency, and what sports teach us about business 19:21 - Dust on inventory = money on the table 20:50 - Real estate agents and why salespeople shoot for the bottom of the margin 22:45 - 41% of quotes going to customers you never win -- the data problem 23:50 - Excel spreadsheets as duct tape: the "win the lotto" test 25:20 - When one person's two-week absence becomes everyone's nightmare 27:40 - Firefighter heroes -- why workarounds are dangerous 29:40 - "What if we train them and they leave?" -- the CEO vs. CFO joke 31:10 - Tim's sister turned her business into her hobby 32:50 - Shocking Profit: the book and what comes next 34:00 - If you're planning an exit, start this conversation now

    36 min
  5. The Truth About Copyrights & AI: Critical Decisions Revealed

    11/13/2025

    The Truth About Copyrights & AI: Critical Decisions Revealed

    Welcome to The Digital Transformist with Michael LaVista! In this episode, we dive into the complex world of copyrights and AI with our special guest, Hannah Deason, the Chief Operating Officer at Caxy. The conversation delves into the legal and ethical implications of using training material for artificial intelligence, especially in light of recent copyright lawsuits that have rocked the industry. Hannah sheds light on the evolving landscape of AI regulations, highlighting the challenges faced by businesses and states in navigating the boundaries of fair use and data scraping. The landmark Anthropic case serves as a pivotal moment in redefining the rules of the game, setting a precedent for future copyright disputes in the realm of AI technology. From the perspective of end-users and creators alike, the discussion explores the potential impact of these legal developments on the accessibility and profitability of AI technology. Will companies like open AI and anthropic be able to adapt to the changing regulatory environment while maintaining their competitive edge? Tune in to learn more about the future of AI and copyright law in this riveting episode of The Digital Transformist! Listeners can get in touch with the guest, Hannah Deason, by visiting the Caxy website and contacting her on LinkedIn. Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcast Michael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904 00:00 - Introduction: The Challenge of Accuracy 00:27 - Unveiling the Guest: Hannah Deason 01:05 - The Roller Coaster of AI Legislation 01:49 - Copyright Lawsuits in the AI Era 02:34 - Ethical Implications of Data Scraping 03:12 - The Anthropics Case: A Game Changer 04:00 - Balancing Innovation and Regulation 04:29 - Navigating the Intersection of AI and Copyright 05:10 - The Future of Training Material Usage 05:45 - Strategies for Ensuring Data Privacy 06:20 - Conclusion: The Evolving Landscape of AI Ethics and Law #AIcopyrights #digitaltransformation #trainingmaterialAI #copyrightlaw

    25 min
  6. A Fresh Look at Longevity

    10/30/2025

    A Fresh Look at Longevity

    Welcome to The Digital Transformist with Michael LaVista! In this episode, we have the privilege of chatting with Mark Pace, the CEO and founder of the Vital Longevity Institute. Mark's insights into longevity and financial management will completely shift your perspective on life expectancy and how it relates to your future.  Mark sheds light on the fact that most life insurance policies are actually designed to fail, running out before the policyholder passes away. Through years of experience and working closely with actuaries, Mark has developed innovative methods to ensure policies succeed and provide the necessary coverage when needed.  Join us as Mark shares his journey in the life insurance industry, uncovering the misconceptions around life expectancy and how it impacts our decision-making in various aspects of life. Get ready to challenge your understanding of longevity and financial planning with Mark's unique approach at the Vital Longevity Institute. Tune in now for a mind-opening discussion that will leave you rethinking your approach to life and finances! Listeners can get in touch with Mark Pace, CEO and founder of the Vital on Jevite Institute, through his phone number mentioned in the video.  Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcast Michael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904 CHAPTERS: 00:00 - Introduction to Mark and Vital on Jevite Institute 01:05 - Rethinking Life Expectancy 01:49 - The Flaws in Traditional Life Insurance 02:56 - Misunderstandings Around Life Expectancy 03:44 - Proprietary Data Reveals Surprising Insights 04:59 - Clarifying the Definition of Life Expectancy 05:43 - Misrepresentations in Different Populations 06:17 - The Impact of Misunderstandings on Decision Making 07:02 - The Importance of Accurate Data in Financial Planning 08:15 - Strategies for Long-Term Financial Success 09:28 - Conclusion and Key Takeaways

    31 min
  7. Why Perseverance is the Greatest Entrepreneurial Trait

    10/16/2025

    Why Perseverance is the Greatest Entrepreneurial Trait

    Welcome to The Digital Transformist with Mike LaVista! In today's episode, we have the incredible Karen Todd sharing her inspiring journey of building her companies, including her current role as CEO and founder of Aurore Financial Group. Karen delves into her background in the real estate industry and how her company focuses on GP investments in sponsors who specialize in areas like multi-family, self-storage, and the booming data center industry. She discusses the importance of following genius investors and surrounding herself with trendsetters to spot the next big opportunities. Karen's story is a testament to perseverance and resilience, as she shares her beginnings in real estate and flipping houses to put herself through college. She credits her entrepreneurial spirit to her upbringing in an entrepreneurial family and her unwavering determination to succeed. Karen's journey from humble beginnings to the heights of success is a true inspiration for aspiring entrepreneurs. Join us as we dive into Karen's remarkable story and learn valuable insights on spotting trends, building successful businesses, and never giving up on your dreams. Don't miss out on this engaging conversation with Karen Todd, where she shares her wisdom, experiences, and the importance of perseverance in the world of entrepreneurship. Tune in to The Digital Transformist for a dose of inspiration and valuable insights from a trailblazing entrepreneur like Karen. Subscribe now and join us on this exciting journey of transformation and growth! Listeners can get in touch with Karen Todd through LinkedIn and Aurore Financial Group. Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcast Michael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904 CHAPTERS: 00:00 - Introduction to Karen Todd 01:01 - Focus on Multi-Family Real Estate 01:35 - Spotting Investment Opportunities 02:14 - Surrounding Yourself with Visionaries 03:24 - Journey into Real Estate and Brokerage 04:59 - Perseverance Through Financial Challenges 06:20 - Building Companies and Helping Others 08:05 - Lessons Learned from Adversity 09:40 - Balancing Entrepreneurship and Family 11:15 - Future Plans and Growth Strategies

    24 min
  8. Figuring Things Out is a Skill You Practice

    10/10/2025

    Figuring Things Out is a Skill You Practice

    Welcome to The Digital Transformist! In this episode, we have the dynamic CEO of Gemini Builds It, Courtney Wright, joining us for an exciting conversation. Courtney shares a captivating story of how she reconnected with our host, Mike, after years of being in different circles, and how their chance encounter led to this engaging discussion. Gemini Builds It is a US-based manufacturing company specializing in custom framing and casework for museums, institutions, and colleges across the country. Courtney takes us through her journey of pivoting her business during the challenging times of COVID-19, showcasing the importance of spotting opportunities and adapting to changing circumstances. She shares insightful advice for CEOs looking to gain a competitive edge by exploring adjacent spaces and making bold moves. Courtney's story is a perfect blend of luck and skill, demonstrating the power of strategic thinking and proactive decision-making in times of uncertainty. Join us as we dive deep into Courtney's inspiring narrative, filled with lessons on resilience, innovation, and the art of seizing opportunities. Whether you're a seasoned entrepreneur or an aspiring leader, this episode offers valuable insights and inspiration to navigate the ever-evolving landscape of business. Don't miss out on this thought-provoking conversation with a visionary leader who is reshaping the industry one bold move at a time! Listeners can get in touch with Courtney Wright, CEO of Gemini Builds It, by visiting the company's website or contacting them through their social media channels. Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcast Michael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904 CHAPTERS: 00:00 - Introduction to Courtney Wright and Gemini Builds It 02:12 - Spotting Opportunities During COVID 03:26 - Taking Action During COVID 04:41 - Seizing the Opportunity with Costco 05:56 - Adapting Business Strategy During COVID 06:44 - Lessons Learned from Acting Swiftly 07:55 - Embracing Challenges and Stimulating Growth 09:03 - Building a Nimble and Creative Team 10:18 - Navigating Uncertainty with Confidence 11:29 - Sustaining Success Beyond COVID 12:15 - Conclusion and Final Thoughts

    26 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to The Digital Transformist, where we empower CEOs to lead their companies through digital transformation with confidence and clarity. If you’re a CEO of a midsize company between $100 million and $250 million in revenue or have those companies in your portfolio, and your goal is to create enterprise scale and exit, this podcast is your essential guide to leveraging technology for growth.Join us each week as we dive deep into the world of digital transformation, focusing on non-tech-enabled industries like manufacturing, construction, and distribution. We also extend our expertise to private equity and M&A firms, providing actionable strategies to drive digital excellence across investments, optimizing for both growth and exit.Whether you’re already on the path to digital success or facing obstacles in your journey, our interviews with CEOs provide valuable insights, practical advice, and inspiring stories.Discover how successful leaders are removing friction from their businesses, implementing innovative solutions, and driving tangible results. From overcoming challenges to seizing opportunities, The Digital Transformist offers actionable strategies for every stage of your digital transformation journey.

Information

  • Creator
    Michael LaVista
  • Years Active
    2024 - 2026
  • Episodes
    30
  • Rating
    Clean
  • Copyright
    © 2026 The Digital Transformist
  • Show Website
    The Digital Transformist