Science of Good

Kevin Smith & Roshanda Pratt
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The Science of Good is an interview series aimed at helping cause leaders from non-profits, government agencies, and foundations. We talk with those who disrupt the status quo and achieve measurable change against our toughest societal problems. Sometimes it's a swap meet for comms strategies and behavioral change principles. Other times, staying inspired is all that matters. And, every once in a while, a venting session breaks out among those who can truly understand. Regardless, building community and learning from one another is always the goal. 

Episodes

  1. Feb 10

    Science of Good: Rosie Drumgoole

    In this episode, we dive into a conversation with Rosie Drumgoole, CEO of Chicago Cares, an organization dedicated to mobilizing volunteers to build stronger and more unified communities in the windy city. Rosie discusses the organization's mission to act in solidarity with community leaders and the importance of leveraging relationships and resources to support local needs. The dialogue explores the evolution of community engagement, especially under the pressures of current social and economic challenges, and how volunteerism can be a powerful tool for connection and resilience. Rosie shares insights from a recent panel on diversity, equity, and inclusion (DEI), discusses the impact of ongoing ICE raids in Chicago on community work, and emphasizes the importance of joy and hope in her organization's operations. The episode also touches on the critical role of transparent communication and adapting volunteer strategies to foster a sense of community in trying times. Finally, the discussion highlights the importance of nonprofit leaders taking care of themselves amidst the demanding nature of their work. Tune in to be inspired by stories of community solidarity and the impactful work being done to maintain and grow human connections in times of adversity. 00:00 Introduction and Guest Welcome 00:21 Overview of Chicago Cares 01:38 Navigating DEI Challenges 02:59 Community Impact and Corporate Partnerships 06:13 Current Social Climate in Chicago 13:43 Maintaining Joy and Purpose in Nonprofit Work 21:27 The Importance of Physical Community 26:10 Conclusion and Final Thoughts

    28 min

  2. 08/26/2025

    Science of Good: Dr. Lila Anna Sauls

    The Science of Good is an interview series aimed at helping cause leaders from nonprofits, government agencies, and foundations. We talk with those who disrupt the status quo and achieve measurable change against our toughest societal problems. Sometimes it's a swap meet for comms strategies and behavioral change principles. Other times, staying inspired is all that matters. And, every once in a while, a venting session breaks out among those who can truly understand. Regardless, building community and learning from one another is always the goal. In this episode, Dr. Lila Anna Sauls, CEO of 'Homeless No More,' shares her insights on leading a nonprofit organization through challenging times marked by unprecedented federal budget cuts. With over 30 years of experience in nonprofit leadership, Lila Anna discusses the strategies her team employs to stay on mission, the importance of strategic planning, and the need for advocacy and systemic change. She also highlights the innovative approaches they take to providing emergency shelters, transitional support, and affordable housing development. The conversation covers the delicate balance of sustaining the organization, communicating transparently with donors and families, and maintaining hope and resilience in the face of adversity. 00:00 Introduction to Dr. Lila Anna Sauls and Homeless No More 00:29 Welcome to the Science of Good Podcast 01:06 Mission and Work of Homeless No More 01:50 Advocacy and Systemic Changes 02:31 Impact of Federal Budget Cuts 03:27 Communication Strategies with Donors and Families 06:50 Strategic Planning and Organizational Resilience 10:01 Board and Team Dynamics 14:28 Affordable Housing Challenges and Solutions 18:32 Stories of Impact and Hope 20:10 Closing Thoughts and Reflections

    24 min

  3. 05/14/2025

    Science of Good: Mark Horvath

    In this episode, Mark Horvath, founder of Invisible People, shares how a successful television career, then eight years of homelessness, led him to become one of the most impactful content creators in the nonprofit space. As we discuss the importance of authenticity in social-cause storytelling, the conversation delves into the nuances of content creation for nonprofits, corporate partnerships, and the challenges and opportunities in driving change through new media. 00:00 Introduction to Mark Horvath and Invisible People 00:53 Mark's Personal Journey to Founding Invisible People 02:21 The Evolution and Impact of Invisible People 03:10 Documenting Homelessness: Strategies and Stories 05:53 Challenges and Solutions in Addressing Homelessness 09:17 The Role of Community and Systemic Solutions 14:37 Leveraging Media and Corporate Partnerships 24:36 Mark's Personal Reflections and Future Goals 26:19 Conclusion and Final Thoughts Connect with Mark Horvath. Who is Kevin Smith: Kevin is the firm’s leading expert in harnessing behavioral science for social impact. He has directed research-driven communications programs that benefit the public good for hundreds of nonprofits, foundations, and government agencies throughout an agency career that included stops on Madison Avenue. Today, Kevin helps clients apply behavioral economics as a strategic clarifier in developing communications that help people adopt life-changing behaviors. To that end, he has recently directed the largest statewide contraceptive access initiative in the US, resulting in a 58% reduction in the number of unwanted pregnancies. Follow Kevin. Check out Kevin’s Insights.  Who Is Roshanda E. Pratt: Roshanda specializes in unearthing the factors behind human behaviors and articulating stories that move people to action. It’s expertise borne of her background as a journalist and researcher and honed through many years as a communications and public relations specialist. An established online influencer and accomplished instructor in building brand visibility, Roshanda works with other specialists in the firm to develop and implement consumer awareness and education content across all platforms, from video production and social media to traditional earned media and community relations. Follow Roshanda. The Science of Good is an interview series aimed at helping cause leaders from non-profits, government agencies, and foundations. We talk with those who disrupt the status quo and achieve measurable change against our toughest societal problems. Sometimes it's a swap meet for comms strategies and behavioral change principles. Other times, staying inspired is all that matters. And, every once in a while, a venting session breaks out among those who can truly understand. Regardless, building community and learning from one another is always the goal.

    27 min

  4. 03/17/2025

    Science of Good: John MacPhee

    The Science of Good is an interview series aimed at helping cause leaders from non-profits, government agencies, and foundations. We talk with those who disrupt the status quo and achieve measurable change against our toughest societal problems. Sometimes it's a swap meet for comms strategies and behavioral change principles. Other times, staying inspired is all that matters. And, every once in a while, a venting session breaks out among those who can truly understand. Regardless, building community and learning from one another is always the goal. In this episode, we sit down with John MacPhee, CEO of The Jed Foundation (JED), a national nonprofit dedicated to preventing suicide among teens and young adults. Under his leadership, JED has grown into a $25 million organization that strengthens systems and empowers communities to combat the youth mental health crisis. Here, he discusses slaying the fundraising dragon, staying focused on mission and core competencies, celebrity ambassadorship, and the benefit of logic models built around the specific behaviors your organization seeks to change. Connect with John MacPhee. Who is Kevin Smith: Kevin is the firm’s leading expert in harnessing behavioral science for social impact. He has directed research-driven communications programs that benefit the public good for hundreds of nonprofits, foundations, and government agencies throughout an agency career that included stops on Madison Avenue. Today, Kevin helps clients apply behavioral economics as a strategic clarifier in developing communications that help people adopt life-changing behaviors. To that end, he has recently directed the largest statewide contraceptive access initiative in the US, resulting in a 44% reduction in the number of unwanted pregnancies. Follow Kevin.  Check out Kevin’s Insights. Who Is Roshanda E. Pratt: Roshanda specializes in unearthing the factors behind human behaviors and articulating stories that move people to action. It’s expertise borne of her background as a journalist and researcher and honed through many years as a communications and public relations specialist. An established online influencer and accomplished instructor in building brand visibility, Roshanda works with other specialists in the firm to develop and implement consumer awareness and education content across all platforms, from video production and social media to traditional earned media and community relations. Follow Roshanda.

    28 min

  5. 02/20/2025

    Science of Good: Akiera Gilbert

    The Science of Good is an interview series aimed at helping cause leaders from non-profits, government agencies, and foundations. We talk with those who disrupt the status quo and achieve measurable change against our toughest societal problems. Sometimes it's a swap meet for comms strategies and behavioral change principles. Other times, staying inspired is all that matters. And, every once in a while, a venting session breaks out among those who can truly understand. Regardless, building community and learning from one another is always the goal. In this episode, we sit down with Akiera Gilbert, the Chief Executive Officer of Project Heal. Breaking down systemic, healthcare and financial barriers to the treatment of eating disorders, Akiera's work began with the founding of Body Reborn, then took on an even broader context when she joined Project Heal. Connect with Akiera. Who is Kevin Smith: Kevin is the firm’s leading expert in harnessing behavioral science for social impact. He has directed research-driven communications programs that benefit the public good for hundreds of nonprofits, foundations, and government agencies throughout an agency career that included stops on Madison Avenue. Today, Kevin helps clients apply behavioral economics as a strategic clarifier in developing communications that help people adopt life-changing behaviors. To that end, he has recently directed the largest statewide contraceptive access initiative in the US, resulting in a 44% reduction in the number of unwanted pregnancies. Follow Kevin. Check out Kevin’s Insights.  Who Is Roshanda E. Pratt: Roshanda specializes in unearthing the factors behind human behaviors and articulating stories that move people to action. It’s expertise borne of her background as a journalist and researcher and honed through many years as a communications and public relations specialist. An established online influencer and accomplished instructor in building brand visibility, Roshanda works with other specialists in the firm to develop and implement consumer awareness and education content across all platforms, from video production and social media to traditional earned media and community relations. Follow Roshanda.

    28 min

  6. 02/03/2025

    Science of Good: Kevin Doyle

    Kevin Doyle is the president and CEO of Hazelden Betty Ford Graduate School. In his 35-year career, Kevin has been a licensed professional counselor, clinical supervisor, professor and nonprofit executive. But substance use disorders and mental health have been at the center of his efforts in each role. Here he discusses mentoring the next generation of helpers and what it's like to do so from behind such a famous name in the recovery movement. Who is Kevin Smith: Kevin is the firm’s leading expert in harnessing behavioral science for social impact. He has directed research-driven communications programs that benefit the public good for hundreds of nonprofits, foundations, and government agencies throughout an agency career that included stops on Madison Avenue. Today, Kevin helps clients apply behavioral economics as a strategic clarifier in developing communications that help people adopt life-changing behaviors. To that end, he has recently directed the largest statewide contraceptive access initiative in the US, resulting in a 44% reduction in the number of unwanted pregnancies. Follow Kevin.    Check out Kevin’s Insights. Who Is Roshanda E. Pratt:  Roshanda specializes in unearthing the factors behind human behaviors and articulating stories that move people to action. It’s expertise borne of her background as a journalist and researcher and honed through many years as a communications and public relations specialist. An established online influencer and accomplished instructor in building brand visibility, Roshanda works with other specialists in the firm to develop and implement consumer awareness and education content across all platforms, from video production and social media to traditional earned media and community relations. Follow Roshanda.

    27 min

  7. 11/04/2024

    Science of Good: Maritza Wong

    The Science of Good is an interview series aimed at helping cause leaders from non-profits, government agencies, and foundations. We talk with those who disrupt the status quo and achieve measurable change against our toughest societal problems. Sometimes it's a swap meet for comms strategies and behavioral change principles. Other times, staying inspired is all that matters. And, every once in a while, a venting session breaks out among those who can truly understand. Regardless, building community and learning from one another is always the goal. In this episode, we sit down with Maritza Wong. She leads the Texas chapter of Moms Demand Action, the country's 10-million-member organization dedicated to gun reform. Maritza's role is coordinating Texas' efforts and messaging with national objectives, and she focuses on leveraging the organization's common-sense approach to achieve inspiring results in a deep-red state. Who is Kevin Smith: Kevin is the firm’s leading expert in harnessing behavioral science for social impact. He has directed research-driven communications programs that benefit the public good for hundreds of nonprofits, foundations, and government agencies throughout an agency career that included stops on Madison Avenue. Today, Kevin helps clients apply behavioral economics as a strategic clarifier in developing communications that help people adopt life-changing behaviors. To that end, he has recently directed the largest statewide contraceptive access initiative in the US, resulting in a 44% reduction in the number of unwanted pregnancies. Follow Kevin.    Check out Kevin’s Insights. Who Is Roshanda E. Pratt: Roshanda specializes in unearthing the factors behind human behaviors and articulating stories that move people to action. It’s expertise borne of her background as a journalist and researcher and honed through many years as a communications and public relations specialist. An established online influencer and accomplished instructor in building brand visibility, Roshanda works with other specialists in the firm to develop and implement consumer awareness and education content across all platforms, from video production and social media to traditional earned media and community relations. Follow Roshanda.

    23 min

  8. 10/21/2024

    Science of Good: Gelasia Croom

    The Science of Good is an interview series aimed at helping cause leaders from non-profits, government agencies, and foundations. We talk with those who disrupt the status quo and achieve measurable change against our toughest societal problems. Sometimes it's a swap meet for comms strategies and behavioral change principles. Other times, staying inspired is all that matters. And, every once in a while, a venting session breaks out among those who can truly understand. Regardless, building community and learning from one another is always the goal. In this episode, we sit down with Gelasia Croom, the Chief Communications Officer for Prevent Child Abuse America. Creating novel visibility for the group's programming, fundraising and advocacy work, Gelasia is helping the organization cement its position as a research-driven change agent. Here she talks to Kevin and Roshanda about covering new ground as part of the nation's oldest (and largest) child abuse prevention agency. Connect with Gelasia. Who is Kevin Smith: Kevin is the firm’s leading expert in harnessing behavioral science for social impact. He has directed research-driven communications programs that benefit the public good for hundreds of nonprofits, foundations, and government agencies throughout an agency career that included stops on Madison Avenue. Today, Kevin helps clients apply behavioral economics as a strategic clarifier in developing communications that help people adopt life-changing behaviors. To that end, he has recently directed the largest statewide contraceptive access initiative in the US, resulting in a 44% reduction in the number of unwanted pregnancies. Follow Kevin. Check out Kevin’s Insights.  Who Is Roshanda E. Pratt: Roshanda specializes in unearthing the factors behind human behaviors and articulating stories that move people to action. It’s expertise borne of her background as a journalist and researcher and honed through many years as a communications and public relations specialist. An established online influencer and accomplished instructor in building brand visibility, Roshanda works with other specialists in the firm to develop and implement consumer awareness and education content across all platforms, from video production and social media to traditional earned media and community relations. Follow Roshanda.

    25 min

  9. 09/13/2024

    Science of Good: Candace Lightner

    The Science of Good is an interview series aimed at helping cause leaders from non-profits, government agencies, and foundations. We talk with those who disrupt the status quo and achieve measurable change against our toughest societal problems. Sometimes it's a swap meet for comms strategies and behavioral change principles. Other times, staying inspired is all that matters. And, every once in a while, a venting session breaks out among those who can truly understand. Regardless, building community and learning from one another is always the goal. In this episode, we sit down with Candace Lightner. Candace founded Mothers Against Drunk Driving in 1980 after her 13-year-old daughter was killed by a repeat DUI offender. Often called "the mother of movements," Candace rallied public support and succeeded in changing the federal drinking age to 21 on her way to revolutionizing what grass-roots activism can achieve. Here, she talks with Roshanda and Kevin about all she's learned in more than forty-years as a change maker, most recently at the helm of her current organization, We Save Lives. Connect with Candace. Who is Kevin Smith: Kevin is the firm’s leading expert in harnessing behavioral science for social impact. He has directed research-driven communications programs that benefit the public good for hundreds of nonprofits, foundations, and government agencies throughout an agency career that included stops on Madison Avenue. Today, Kevin helps clients apply behavioral economics as a strategic clarifier in developing communications that help people adopt life-changing behaviors. To that end, he has recently directed the largest statewide contraceptive access initiative in the US, resulting in a 44% reduction in the number of unwanted pregnancies. Follow Kevin. Check out Kevin’s Insights. Who Is Roshanda E. Pratt: Roshanda specializes in unearthing the factors behind human behaviors and articulating stories that move people to action. It’s expertise borne of her background as a journalist and researcher and honed through many years as a communications and public relations specialist. An established online influencer and accomplished instructor in building brand visibility, Roshanda works with other specialists in the firm to develop and implement consumer awareness and education content across all platforms, from video production and social media to traditional earned media and community relations. Follow Roshanda.

    18 min

  10. 07/18/2024

    Science of Good: Bonnie Kapp

    In this episode, we sit down with Bonnie Kapp. President of New Morning, Bonnie oversees the largest state-based contraceptive access initiative in the country. The No Drama program is credited with a 44% drop in unplanned pregnancies from 2017 to 2020. Here, she talks with Roshanda and Kevin about the comprehensiveness required for this kind of impact and how research, program design, and adaptive leadership can benefit causes of all stripes. Connect with Bonnie on LinkedIn.  Who is Kevin Smith: Kevin is the firm’s leading expert in harnessing behavioral science for social impact. He has directed research-driven communications programs that benefit the public good for hundreds of nonprofits, foundations, and government agencies throughout an agency career that included stops on Madison Avenue. Today, Kevin helps clients apply behavioral economics as a strategic clarifier in developing communications that help people adopt life-changing behaviors. To that end, he has recently directed the largest statewide contraceptive access initiative in the US, resulting in a 44% reduction in the number of unwanted pregnancies. Follow Kevin on LinkedIn. Check out Kevin’s insights. Who Is Roshanda E. Pratt: Roshanda specializes in unearthing the factors behind human behaviors and articulating stories that move people to action. It’s expertise borne of her background as a journalist and researcher and honed through many years as a communications and public relations specialist. An established online influencer and accomplished instructor in building brand visibility, Roshanda works with other specialists in the firm to develop and implement consumer awareness and education content across all platforms, from video production and social media to traditional earned media and community relations. Follow Roshanda on LinkedIn.

    21 min

  11. 05/21/2024

    Science of Good: Nicole Taylor

    The Science of Good is an interview series aimed at helping cause leaders from non-profits, government agencies, and foundations. We talk with those who disrupt the status quo and achieve measurable change against our toughest societal problems. Sometimes it's a swap meet for comms strategies and behavioral science principles. Other times, staying inspired is all that matters. And, every once in a while, a venting session breaks out among those who can truly understand. Regardless, building community and learning from one another is always the goal. In this episode, we sit down with Nicole Taylor. As Executive Director, Nicole leads a dedicated team of change-makers at Congregations For Kids, an advocacy organization working to support the foster care system. Here, she talks with Roshanda and Kevin about the biggest challenges, opportunities and misconceptions facing cause leaders in her orbit. Congregations for Kids Connect with Nicole on LinkedIn Who is Kevin Smith: Kevin is the firm’s leading expert in harnessing behavioral science for social impact. He has directed research-driven communications programs that benefit the public good for hundreds of nonprofits, foundations, and government agencies throughout an agency career that included stops on Madison Avenue. Today, Kevin helps clients apply behavioral economics as a strategic clarifier in developing communications that help people adopt life-changing behaviors. To that end, he has recently directed the largest statewide contraceptive access initiative in the US, resulting in a 44% reduction in the number of unwanted pregnancies. Follow Kevin on LinkedIn. Check out Kevin’s insights. Who Is Roshanda E. Pratt: Roshanda specializes in unearthing the factors behind human behaviors and articulating stories that move people to action. It’s expertise borne of her background as a journalist and researcher and honed through many years as a communications and public relations specialist. An established online influencer and accomplished instructor in building brand visibility, Roshanda works with other specialists in the firm to develop and implement consumer awareness and education content across all platforms, from video production and social media to traditional earned media and community relations. Follow Roshanda on LinkedIn.

    31 min

  12. 05/07/2024

    Science of Good: Tamika Felder

    The Science of Good is an interview series aimed at helping cause leaders from non-profits, government agencies, and foundations. We talk with those who disrupt the status quo and achieve measurable change against our toughest societal problems. Sometimes it's a swap meet for comms strategies and behavioral science principles. Other times, staying inspired is all that matters. And, every once in a while, a venting session breaks out among those who can truly understand. Regardless, building community and learning from one another is always the goal. In this episode, we sit down with Tamika Felder. Tamika founded Cervivor in 2005 after her own cervical cancer diagnosis. Since then the organization has become a global force against the disease, advocating for better patient care, public policy, and vaccine adoption. Here, she talks with Kevin and Roshanda about stigma, resilience, and what needs to change about the public education surrounding HPV immunization. Connect with Tamika on LinkedIn. Cervivor Who is Kevin Smith: Kevin is the firm’s leading expert in harnessing behavioral science for social impact. He has directed research-driven communications programs that benefit the public good for hundreds of nonprofits, foundations, and government agencies throughout an agency career that included stops on Madison Avenue. Today, Kevin helps clients apply behavioral economics as a strategic clarifier in developing communications that help people adopt life-changing behaviors. To that end, he has recently directed the largest statewide contraceptive access initiative in the US, resulting in a 44% reduction in the number of unwanted pregnancies. Follow Kevin on LinkedIn. Check out Kevin’s insights. Who Is Roshanda E. Pratt: Roshanda specializes in unearthing the factors behind human behaviors and articulating stories that move people to action. It’s expertise borne of her background as a journalist and researcher and honed through many years as a communications and public relations specialist. An established online influencer and accomplished instructor in building brand visibility, Roshanda works with other specialists in the firm to develop and implement consumer awareness and education content across all platforms, from video production and social media to traditional earned media and community relations. Follow Roshanda on LinkedIn.

    16 min
  • 12 Episodes

About

The Science of Good is an interview series aimed at helping cause leaders from non-profits, government agencies, and foundations. We talk with those who disrupt the status quo and achieve measurable change against our toughest societal problems. Sometimes it's a swap meet for comms strategies and behavioral change principles. Other times, staying inspired is all that matters. And, every once in a while, a venting session breaks out among those who can truly understand. Regardless, building community and learning from one another is always the goal. 

Information

  • Creator
    Kevin Smith & Roshanda Pratt
  • Years Active
    2024 - 2026
  • Episodes
    12
  • Rating
    Explicit
  • Copyright
    © 2026 Science of Good
  • Show Website
    Science of Good