OWN YOUR BRAND SHOW with Victoria Odekomaya

Victoria Odekomaya | LiMStudios Network
  • 5.0 (7)
  • Entrepreneurship
  • Updated Weekly

The Own Your Brand Show is where real stories meet real strategy. WATCH ON YOUTUBE: https://youtube.com/playlist?list=PLDtXVQ1BJYiZb2wRZpZpag7d9njoWIJKA&si=nwvaOk1-oLVOvEIM Hosted by Victoria Odekomaya, this podcast pulls back the curtain on how founders, entrepreneurs, and business leaders actually built their brands not theory, but the real decisions, pivots, and lessons that shaped their journey. What to Expect: Solo Episodes Victoria breaks down branding, content, and visibility strategies step-by-step. You'll leave with practical actions to grow your brand, attract clients, and increase revenue. Guest Conversations Victoria sits down with inspiring leaders transforming their industries. They unpack the pivots, challenges, and breakthroughs that made the difference. Then comes the twist: Each guest flips the script and asks Victoria the marketing or branding question they've been stuck on. She answers unscripted, unfiltered, live. You learn as the conversation unfolds. You'll Get: → Real stories, struggles from entrepreneurs actively building brands → Behind-the-scenes strategies from client work you can apply immediately→ Live, unscripted coaching moments with real-time breakthroughs→ Practical actionable plan to increase visibility, leads, and growth  This isn't polished theory. It's what's working right now to turn visibility into clients, revenue, and lasting impact. 📩 GUEST | SPONSOR | INQUIRIES: → Website: www.thelimstudios.com → Email: hello@thelimstudios.com → Phone: 260-777-7211→ Links: mtr.bio/limstudios 📚RESOURCES: → Work with Victoria: https://f.mtr.cool/qmicsevjhv → Brand Guides: https://www.thelimstudios.com/free-guides → Boss Ladies Magazine: https://issuu.com/limstudios //TOOLS I USE: Metricool: https://mtr.cool/UCFKHJ Pixieset: https://pixieset.com/ref/nW7vOIjg6Y Google Workspace: https://referworkspace.app.goo.gl/hJna Buzzsprout: https://www.buzzsprout.com/?referrer_id=2091539 TubeBuddy: https://www.tubebuddy.com/pricing?a=limstudios

  1. 1d ago

    What You Don't Know About Your Business Could Cost You Everything | Epi 85

    Send us Fan Mail You started your business. You named it, built it, created content for it, and made deals for it. But without the right legal foundation in place — trademarks filed, contracts signed, copyrights registered — almost none of what you have built is actually protected. In this episode Victoria Odekomaya sits down with attorney Aimee Peele, founder of Peele Law Group and Turnaround Dynamic, to break down exactly what every small business owner needs to know about protecting their brand, their content, and their future.   This conversation covers trademark research and why skipping it can lead to cease and desist letters and lawsuits, why your AI search history can be subpoenaed and used as evidence against you in court, what you actually own when you pay someone to create content for you, and how to build a legal foundation that fits your current budget without trying to do everything at once.   What you will learn: Why your business name is your identity and how to protect it before someone else doesThe difference between owning a copyright and being able to enforce it in courtWhy oral agreements are nearly impossible to prove and what written contracts protectThe legal risks of using AI for business documents and why your prompts can be used against youWhy content generated solely by AI is not copyrightable and what you must disclose when filingHow to build a legal punch list that fits your budget and protects what matters mostConnect with Aimee Peele: PeeleLawGroup.com  📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

    52 min

  2. Jun 8

    Why Your Ideal Clients Stay Stuck — Six Reasons You Are Still the Best Kept Secret |Epi 84

    Send us Fan Mail You already know you need to be more visible. So why haven't you done it yet? In this episode of The Own Your Brand Show Victoria Odekomaya breaks down the six barriers keeping accomplished executives and service business owners stuck in the visibility gap — the knowledge gap, the time story, the trust barrier, the identity barrier, the uncertainty barrier, and the control gap. Sometimes it is one. Sometimes it is all six stacked on top of each other causing full paralysis. Until you name the specific barrier stopping you nothing changes. And once you name it you stop trying random things and start making the right moves. If you are a service business owner or executive who has been doing extraordinary work quietly and wondering why the right opportunities keep going to someone else — this episode is for you. 📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She is the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She is also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey. To learn more follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For guest, sponsorship or inquiries: mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211 📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

    8 min

  3. Jun 1

    Why Your Marketing Isn't Working (And It's Not the Algorithm) | Epi 83.

    Send us Fan Mail Most business owners think their marketing problem is consistency. But consistency is just a symptom. In this episode Victoria Odekomaya introduces a four-layer framework for reading your marketing like a system  Awareness, Nurture, Conversion, and Retention  so you can stop guessing and start fixing the right thing. If you have been posting without results, following advice without traction, or spending money without return, this episode will show you exactly where your system is breaking down and what to do about it. The Own Your Brand Show is a strategic podcast for service business owners, executives, and nonprofit leaders who want to turn their expertise into visibility, authority, and revenue. Hosted by Victoria Odekomaya, founder of LiMStudios and publisher of Boss Ladies Magazine. 📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

    9 min

  4. May 25

    She Made History in Boone County — The Monica White Story | Ep 82

    Send us Fan Mail Monica White spent 14 years building expertise in human capital, compliance, and operations before stepping into a Boone County Clerk race that no Black woman had ever entered. As the founder of COIL Solutions LLC and the first Black woman on the ballot for Boone County Clerk, Monica has built her entire life around one conviction — foundation over fame. In this episode Victoria Odekomaya sits down with Monica to talk about what that actually looks like in business, in politics, and in a community that was not always designed with her in mind.   This conversation covers the real work of human capital and compliance, what it means to modernize a county clerk's office using an HR mindset, how Monica responded when racism showed up in her campaign with complete dignity, and what her story means for every woman who has been building something real while staying invisible.   What you will learn: • What COIL stands for and why building from the inside out is the only foundation that lasts • Why HR is a resource for humans — not just a tool for managing exits • What Monica's platform means for Boone County residents, rural farmers, and small businesses • How she became the first Black woman on the ballot for Boone County Clerk and what that decision created • What “not fame, foundation” means when you live it every single day This episode is a reminder that leadership is not always loud — sometimes it looks like consistency, resilience, and doing the work long before anyone notices. 🎧 Watch the full episode, share it with someone who needs this encouragement, and follow Monica’s journey below. Instagram: @strategicallyloyal Website: www.coilsolutionshr.com LinkedIn: https://www.linkedin.com/company/coil-solutions/ Facebook: https://www.facebook.com/Monica4CountyClerk 📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

    49 min

  5. Apr 13

    Why Your Brand Still Isn’t Working (And What You’re Missing) | Epi 81

    Send us Fan Mail Most people think branding starts with visuals. Logos, colors, websites. But that’s not where strong brands are built. In this episode, I sit down with Danielle Marsh, founder of Brand Vision Consulting, and we break down what branding actually looks like when it’s done right. We talk through the Brand Equation:  Identity + Tools + Presence + Experience And more importantly, what that actually means for you as a business owner. Because if your brand feels inconsistent, unclear, or disconnected from the level you operate at, it’s usually not a marketing problem. It’s an identity problem. Inside this conversation, we break down:  How your history shapes your beliefs and your values  Why your messaging feels scattered even when you’re good at what you do  How to align your brand across your content, team, and customer experience  And how to start creating content that actually reflects who you are This is the kind of work that changes everything, because once your identity is clear, your message becomes stronger, your content becomes easier, and your brand starts attracting the right people. 📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

    1h 4m

  6. Mar 30

    This Is Why Self-Care Isn’t Fixing Your Burnout | Ep 80

    Send us Fan Mail Burnout isn’t just about doing too much—it’s often a sign that something deeper is missing. In this episode of the Own Your Brand Show, Victoria Odekomaya sits down with wellness consultant and therapist Kat Nick to unpack what burnout really means for entrepreneurs, business owners, and growing teams. Together, they explore why self-care alone isn’t enough, how workplace culture directly impacts mental health, and what leaders can do to create an environment where people actually thrive—not just survive. If you’re building a business, leading a team, or simply trying to balance work and life without feeling overwhelmed, this conversation will give you practical insights you can apply right away. Kat also shares her framework for preventing burnout through three types of coping skills—distraction, processing, and self-care—and explains why businesses must invest in workplace wellness to improve retention, productivity, and overall team wellbeing. To learn more about Kat Nick and her wellness consulting services, visit: 👉 https://knwellnesspartnership.com/ If you enjoyed this episode, like, comment, and subscribe for more conversations about branding, marketing, entrepreneurship, and building a business that supports both your success and your wellbeing. 📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

    29 min

  7. Mar 23

    How RecycleForce & Keys2Work Help Returning Citizens Rebuild Their Lives | Epi 79

    Send us Fan Mail What does it really take to help someone rebuild their life after incarceration? In this episode of The Own Your Brand Show, Victoria Odekomaya sits down with Tianna Johnson of RecycleForce and Jannett Keesling of Keys2Work to explore how employment can become a powerful pathway to purpose, stability, and long-term success. Through an innovative employment social enterprise model, they are combining business and mission to create real opportunities for returning citizens. From immediate job placement to wraparound support like housing, transportation, and career development, their work is helping individuals not just reenter society but truly move forward. This conversation highlights the importance of second chances, sustainable impact, and building systems that support both people and communities. If you are passionate about workforce development, community impact, or creating meaningful change through business, this episode will leave you thinking differently. 📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

    31 min

  8. Mar 16

    Podcasthon - How Nyla Nova STEMVersity is Building the Disney of STEM | Epi 78

    Send us Fan Mail In this special Podcasthon episode of The Own Your Brand Show, we sit down with Nakeisha Washington, the “Global STEMSation,” to share how Nyla Nova Foundation helps kids, especially girls of color, see themselves as confident STEM leaders from as early as age three. We talk through the Nyla Nova ecosystem of books, kits, community adventures, and family programs, plus what it takes to make STEM access sustainable.  Nyla Nova as a science superhero built on identity and confidence Early STEM exposure through activity books, stories, and hands-on learning Making STEM fun with games, music, and real-world problem solvingSTEM ventures like caves, ropes courses, horseback riding, and water testing Family-based STEM programs that bring parents in as learning partners Why traditional schooling delays science and how a STEM lens boosts engagement The sustainability problem when funding ends and kids still want more Accessibility plans including a mobile STEM lab van and sponsor-ready STEM kits Teacher training and licensing materials so schools can run programs in-house Ways the community can help through donations, sponsorships, volunteering, and sharing Please check out the links. And please support Nylanova, even if it’s just shouting out on social media, that goes a long way.  📺 WATCH ON YOUTUBE ABOUT Victoria Odekomaya is a Nigerian American entrepreneur, speaker, and content marketing strategist on a mission to help business owners grow their business, brand, and legacy through the power of storytelling and strategic content marketing. She’s the founder of LiMStudios, a full-service creative agency and state-of-the-art content studio in Indianapolis where strategy and storytelling come together through high-quality content production and marketing implementation. She’s also the creator of Boss Ladies Magazine and host of The Own Your Brand Show, a video podcast to help business owners grow their business, brand, and legacy through strategic content marketing and authentic conversations about the entrepreneurial journey.  To learn more, follow her journey through LiMStudios, Boss Ladies Magazine, and The Own Your Brand Show and join the movement to amplify voices, build legacy, and make impact. Work with Victoria: https://f.mtr.cool/qmicsevjhv 📩 For Guest, sponsorship or inquiries:  mtr.bio/limstudios | hello@thelimstudios.com | Text 260-777-7211

    35 min
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About

The Own Your Brand Show is where real stories meet real strategy. WATCH ON YOUTUBE: https://youtube.com/playlist?list=PLDtXVQ1BJYiZb2wRZpZpag7d9njoWIJKA&si=nwvaOk1-oLVOvEIM Hosted by Victoria Odekomaya, this podcast pulls back the curtain on how founders, entrepreneurs, and business leaders actually built their brands not theory, but the real decisions, pivots, and lessons that shaped their journey. What to Expect: Solo Episodes Victoria breaks down branding, content, and visibility strategies step-by-step. You'll leave with practical actions to grow your brand, attract clients, and increase revenue. Guest Conversations Victoria sits down with inspiring leaders transforming their industries. They unpack the pivots, challenges, and breakthroughs that made the difference. Then comes the twist: Each guest flips the script and asks Victoria the marketing or branding question they've been stuck on. She answers unscripted, unfiltered, live. You learn as the conversation unfolds. You'll Get: → Real stories, struggles from entrepreneurs actively building brands → Behind-the-scenes strategies from client work you can apply immediately→ Live, unscripted coaching moments with real-time breakthroughs→ Practical actionable plan to increase visibility, leads, and growth  This isn't polished theory. It's what's working right now to turn visibility into clients, revenue, and lasting impact. 📩 GUEST | SPONSOR | INQUIRIES: → Website: www.thelimstudios.com → Email: hello@thelimstudios.com → Phone: 260-777-7211→ Links: mtr.bio/limstudios 📚RESOURCES: → Work with Victoria: https://f.mtr.cool/qmicsevjhv → Brand Guides: https://www.thelimstudios.com/free-guides → Boss Ladies Magazine: https://issuu.com/limstudios //TOOLS I USE: Metricool: https://mtr.cool/UCFKHJ Pixieset: https://pixieset.com/ref/nW7vOIjg6Y Google Workspace: https://referworkspace.app.goo.gl/hJna Buzzsprout: https://www.buzzsprout.com/?referrer_id=2091539 TubeBuddy: https://www.tubebuddy.com/pricing?a=limstudios

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