Beyond The Clinic

Sarah Almond Bushell
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  • Entrepreneurship
  • Updated Weekly

Welcome to Beyond the Clinic, the podcast where you'll discover how to break free from traditional healthcare models and build a thriving online business. Hosted by Sarah Almond Bushell, a registered dietitian, certified business strategist, and successful entrepreneur, each episode delivers practical advice and expert insights to help you grow your health business in the digital age. Join Sarah every Monday as she shares tangible strategies, tactics, and tech tips to elevate your online presence and attract clients directly to you. From ethical marketing practices to buyer psychology and pricing strategies, Beyond the Clinic covers everything you need to know to succeed in the competitive online landscape. But it's not just about business—it's about empowerment. Sarah shares personal stories of overcoming challenges and achieving success, inspiring you to overcome mindset barriers and take bold action towards your goals. Whether you're a seasoned practitioner or just starting out, Beyond the Clinic offers invaluable guidance to help you navigate the complexities of entrepreneurship and make a meaningful impact in the world.Tune in every Monday at 6am to ignite your entrepreneurial spirit and take your health business beyond the clinic. Don't forget to subscribe on Apple Podcasts, Stitcher, Spotify, YouTube, or your favourite podcast platform to never miss an episode. 

  1. 2d ago

    Ep 123 - Why I Closed Down my Multi 6-Figure Nutrition Business

    Online courses often fail to deliver results because people don’t actually work through the material or implement what they’ve learned. In my own Fussy Eating Fix programme, 25% of people had never even started the programme, including one person who logged in 21 times without opening the first lesson. In this episode, I’m taking you properly behind the scenes of my decision to close down The Children’s Nutritionist, the multi-six-figure nutrition business I’d spent nearly 20 years building. I’ll share what an Asana notification, some uncomfortable data in my Kajabi dashboard and my own experience as a mum taught me about offers, delivery and why people sometimes don’t get the results we know they’re capable of getting. I’ll also explain the delivery model I now use inside my business coaching, and how you can create more structured accountability without going back to delivering everything one-to-one. What you’ll learn: Why online courses fail even when the content itself is goodHow to use course engagement data to find out why people aren’t getting resultsHow to improve online course completion without delivering everything one-to-oneWhat a 25% non-start rate can reveal about your programmeWhy one client’s lack of results shouldn’t make you question your entire offerHow structured accountability can help people implement what you teachHow weekly content releases can make an online programme easier to completeHow to create a scalable hybrid delivery model for your digital product Want to build your own digital product? My Idea to Income 90 Day Sprint helps you turn one proven idea into a digital product and simple sales system in 90 days, with weekly builds, accountability and live support. Join the 90-Day Sprint here: www.sarahalmondbushell.com/90-day-sprint Or message me on Instagram with the word “Sprint” and I’ll send you more details: https://www.instagram.com/dietitiansinbusiness/?hl=en I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

  2. Sep 7

    Ep. 122 - How Can I Make More Money as a Freelance Dietitian Without Working More Hours?

    If you want to make more money as a freelance dietitian without filling your diary with more one-to-one appointments, passive income from a low-cost digital product could be the answer. I made a £9.99 digital guide that consistently brought in £400 to £800 a month, and 32% of my highest-paying clients had bought something low-cost from me first. In this episode, I’m showing you how dietitians can turn their existing expertise into a digital product, then build a simple automated sales system that can sell it while you’re seeing clients, walking the dog or (ideally) having a bath without your phone glued to your hand. I’ll walk you through the process I use in my own business, from finding a digital product idea people actually want to buy, to creating a free resource, building an email list and setting up automated emails that take someone from discovering you to becoming a customer. I’ll also explain why your low-cost offer can be about much more than making a few extra pounds. Done well, it can create a new income stream, help fund your marketing and introduce potential clients to your expertise before they ever consider your premium services. What you’ll learn: How dietitians can create passive income without adding more one-to-one appointmentsHow to find digital product ideas your audience is already willing to pay forHow to identify a specific problem that makes a good low-cost digital productHow to build a simple sales funnel for a dietitian digital productHow automated email sequences can sell your digital product while you’re working with clientsHow low-cost digital products can lead customers towards premium offersHow to use AI to create marketing assets without becoming a tech expertHow to build a new digital income stream in 90 days with focused time each week Links mentioned in this episode: Instagram: https://www.instagram.com/dietitiansinbusiness/ 90-Day Sprint: https://www.sarahalmondbushell.com/90-day-sprint I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

  3. Aug 31

    Ep 121 - Why Has My Blog Traffic Dropped? AI Search Explained For Dietitians

    If your blog traffic has dropped, it doesn’t necessarily mean your SEO is wrong or that your content isn’t good enough. Google search has changed, and AI is increasingly answering people’s questions without them ever clicking through to your website. In this episode, I explain what’s happening to Google search, how AI is changing the way people find information, and what this means for your SEO as a dietitian or health professional. I also share what happened to the traffic and advertising income on my own children’s nutrition website, and the three practical things I’d focus on now rather than simply publishing more blogs. I saw this shift first-hand. My children’s nutrition website once attracted around 150,000 visitors every month, with advertising income of around £2,000 to £4,000 a month. At its lowest point, traffic had fallen by around 100,000 visitors a month compared with its peak, and advertising income was closer to £400 a month. What you'll learn Why your Google traffic can fall even when your blog content is still genuinely usefulHow AI Overviews are changing the way people use Google searchWhy people may be getting answers from AI without clicking through to your websiteHow AI decides which paragraphs and information to use when answering health questionsHow to structure blog posts so Google and AI can understand your answers more easilyWhy answering one specific client question can be more valuable than writing another huge general blogHow to check what Google and ChatGPT are showing for the questions your clients ask you most oftenWhy your dietitian credentials and evidence-based approach can become an advantage in AI searchI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

  4. Aug 24

    Ep 120 - How To Get ChatGPT to recommend you

    Ep 120: How To Get Chat GPT to Recommend YouYes, you can make it more likely that ChatGPT recommends your business by making your expertise, niche, location and credibility really clear and consistent across your online presence. AI is increasingly helping people decide who to work with, so it needs to be able to understand who you are, who you help and why you're a credible choice. In this episode, I’m breaking down what we currently know about how AI decides which businesses and health professionals to recommend. I’ll show you the practical changes you can make to your website, Google Business Profile, professional directories and other online profiles so ChatGPT and other AI tools have the information they need to understand your business. One of my dietitian clients and I tested this during one of our coaching calls. We searched for the best children’s allergy dietitian in the UK, and despite her being a well-known specialist in exactly that area, she wasn’t mentioned in the Gemini AI overview. It was a brilliant reminder that being excellent at what you do doesn’t automatically mean AI knows to recommend you. What you'll learn How ChatGPT decides which businesses and health professionals to recommendHow to make your business easier for ChatGPT to understandWhy your website, LinkedIn, Google Business Profile and directories need consistent informationHow to use client reviews and case studies to demonstrate your business expertiseWhat your website needs to include so AI can find and understand your servicesHow professional credentials and trusted online directories can strengthen your credibilityHow to check whether ChatGPT is already recommending your businessFour simple changes you can make today to help AI understand who you are and who you help Your next step: Take an hour this week to check what ChatGPT says when you search for someone like you. Try three questions your ideal client might ask, see who gets recommended, and note what those businesses have online that you might be missing. Then make one small improvement to your own online presence. If you try it, I’d love to hear what you discover. DM me a screenshot of your results and let me know whether ChatGPT knows you exist yet. I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

  5. Aug 17

    Ep 119 - ChatGPT or Claude? Which is best for freelance dietitians - PART 2

    Claude has quickly become one of the most powerful AI tools for business owners, but many freelance dietitians still aren't using it. In this episode, Sarah explores the features that make Claude particularly useful for saving time, creating better content and reducing the mental load of running a nutrition business. From writing in your brand voice and working with long documents to automating repetitive tasks and connecting with the tools you already use, Claude can do much more than simply answer questions. Listen to Part 1 here. In this episode: Why Claude can be particularly powerful for writing and maintaining your brand voice.How to use Claude with long reports, research papers and clinical guidelines.How Claude Skills can save you from repeatedly explaining how you want a task completed.How multiple Skills can work together to create content that reflects your writing style, visual branding and offer messaging.What Claude Connectors can do when linked with tools such as Google Drive, Gmail, Canva, Asana, Airtable, Kit and Kajabi.How scheduled tasks can automate regular business activities such as analytics reports, competitor research and business reviews.How Claude's daily briefing can bring together your calendar, emails, news and other information in one place.What Claude Design can do for lead magnets, presentations, handouts and other branded resources.The difference between Claude Chat, Claude Cowork and the Claude browser extension.How Claude can move beyond content creation and become a strategic business assistant.Why giving AI enough context about your expertise, ideal clients and brand voice is essential for getting better results.Sarah also shares how she's using Claude to build a "business brain" that can work across different areas of her business and spot patterns she might otherwise miss. Free resource: Download Sarah's free PDF here to learn how to prompt AI so it understands your clinical expertise, ideal clients, brand voice and business goals. I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

  6. Aug 10

    118 ChatGPT or Claude? Which is Best For Freelance Dietitians? PART 1

    Have you ever asked AI to write something for you… only to spend longer rewriting it than it would have taken to create yourself? If you've been wondering why everyone else seems to be saving hours every week with AI while you're still getting bland, generic content, this episode is for you. In part one of this two-part series, I'm putting ChatGPT under the microscope. I share the features I genuinely use every week in my own business, where ChatGPT excels, where it falls short, and why I think so many freelance dietitians are using just a tiny fraction of what it's capable of. We'll explore everything from creating AI-generated brand photos and having real-time voice conversations with ChatGPT, through to one of my favourite features: Custom GPTs. I'll explain how I've built AI assistants that understand my business, my clients and even the way I write, and how you can create your own to save time, improve your marketing and even enhance your client experience. I also cover one topic that every regulated healthcare professional needs to understand before using AI in practice: GDPR and handling sensitive client data safely. If you've been curious about AI but aren't sure you're getting the best from it, this episode will give you practical ideas you can start using straight away. In this episode you'll discover: Why ChatGPT and Claude are not interchangeable AI tools.The biggest mistake most freelance dietitians make when using AI.How ChatGPT can generate professional images without an expensive brand photoshoot.Why voice conversations with ChatGPT can become your best brainstorming partner.What Custom GPTs are and how they can save you hours every week.How I use multiple Custom GPTs across my own business.Ways you can create AI-powered tools for your own nutrition clients.The GDPR mistakes every health professional needs to avoid when using AI.How better prompts dramatically improve your AI results.Why I'll be comparing ChatGPT with Claude in Part 2 next week.Free Resource I've created a free guide that shows you exactly how to write prompts that produce far better results from ChatGPT, Claude, Gemini and other AI tools. Download your free prompt guide here: https://www.sarahalmondbushell.com/prompt-patient If you've ever thought "AI just doesn't sound like me", this guide will help you change that. Listen Next Don't miss Part 2, where I'll compare Claude against ChatGPT and explain the situations where I believe Claude is the better choice for freelance dietitians. If you're serious about using AI to save time, improve your marketing and grow your business, you'll want to hear both episodes. I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

  7. Aug 3

    Ep 117 - AI is coming for your clients. Here's how to make sure they choose you instead

    Ep 117 - AI is coming for your clients. Here's how to make sure they choose you instead AI is changing how people search for nutrition advice. More people are turning to tools like ChatGPT before they ever consider booking an appointment with a dietitian. While AI can generate meal plans and answer nutrition questions in seconds, it cannot replace clinical judgement, human empathy or the trust that comes from working with a registered health professional. This episode explores where AI falls short, why those limitations create an opportunity for dietitians, and how content marketing can position health professionals as the obvious choice in an AI-driven world. In this episode: Why more people are using AI for nutrition advice before seeking professional support.Where ChatGPT, Claude and Gemini perform well and where they fall short.The clinical reasoning AI cannot replicate.Why AI-generated meal plans can miss important nutritional and safety considerations.How to use educational content to build trust and authority.The role of storytelling in differentiating from AI.Practical ways to position dietetic expertise as more valuable than generic AI advice.Why visibility and consistent content marketing matter more than ever.How trust influences buying decisions in an AI-driven world. Is your AI tool producing rubbish results? Get higher-quality, more reliable outputs using my P.A.T.I.E.N.T Prompt method.  You can download it for FREE here: https://www.sarahalmondbushell.com/prompt-patient I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

  8. Jul 27

    116 It Took My Client 4.5 years to Buy From Me. Here's Why That's Not a Problem - It's a Strategy

    Do you ever feel like you're doing everything right in your business, posting consistently, growing your audience and sending regular emails, but people still aren't buying? If you've ever wondered whether your marketing is actually working, this episode is for you. I'm sharing the data from my own business that reveals just how dramatically client buying behaviour has changed in recent years. The truth is, people are taking much longer to invest, and that's not necessarily a problem. In fact, some of your best future clients may already be quietly watching, reading and listening to your content right now. In this episode, I'll walk you through what I've discovered about modern buying behaviour in 2026, why email marketing matters more than ever for dietitians and health professionals, and how to build a marketing strategy that works for both fast buyers and those who need time to trust you before they say yes. In this episode, you'll learn: How the average time it takes someone to buy has changed over the last five years.Why longer buying cycles are becoming the norm in online business.What my data reveals about client buying behaviour in 2026.Why email marketing is one of the most valuable assets in your business.The difference between fast buyers and nurture buyers.How webinars and live events continue to generate sales long after they've finished.Why your content is working harder than you think, even when results feel slow.The marketing metrics you should be paying attention to instead of obsessing over monthly sales.Practical ways to build trust and nurture potential clients over the long term.How to create a marketing strategy that supports both immediate and future sales.If you've been wondering whether your audience is paying attention or worrying that people are taking too long to buy from you, I hope this episode gives you a fresh perspective. Building trust takes time, and sometimes your highest-value clients are simply waiting until the timing is right. Remember, your future clients are probably already watching you today. I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

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About

Welcome to Beyond the Clinic, the podcast where you'll discover how to break free from traditional healthcare models and build a thriving online business. Hosted by Sarah Almond Bushell, a registered dietitian, certified business strategist, and successful entrepreneur, each episode delivers practical advice and expert insights to help you grow your health business in the digital age. Join Sarah every Monday as she shares tangible strategies, tactics, and tech tips to elevate your online presence and attract clients directly to you. From ethical marketing practices to buyer psychology and pricing strategies, Beyond the Clinic covers everything you need to know to succeed in the competitive online landscape. But it's not just about business—it's about empowerment. Sarah shares personal stories of overcoming challenges and achieving success, inspiring you to overcome mindset barriers and take bold action towards your goals. Whether you're a seasoned practitioner or just starting out, Beyond the Clinic offers invaluable guidance to help you navigate the complexities of entrepreneurship and make a meaningful impact in the world.Tune in every Monday at 6am to ignite your entrepreneurial spirit and take your health business beyond the clinic. Don't forget to subscribe on Apple Podcasts, Stitcher, Spotify, YouTube, or your favourite podcast platform to never miss an episode. 

Information

  • Creator
    Sarah Almond Bushell
  • Years Active
    2024 - 2026
  • Episodes
    124
  • Rating
    Clean
  • Copyright
    © 2026 Beyond The Clinic
  • Show Website
    Beyond The Clinic

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