Beyond The Clinic

Sarah Almond Bushell
  • 0.0 (0)
  • Entrepreneurship
  • Updated Weekly

Welcome to Beyond the Clinic, the podcast where you'll discover how to break free from traditional healthcare models and build a thriving online business. Hosted by Sarah Almond Bushell, a registered dietitian, certified business strategist, and successful entrepreneur, each episode delivers practical advice and expert insights to help you grow your health business in the digital age. Join Sarah every Monday as she shares tangible strategies, tactics, and tech tips to elevate your online presence and attract clients directly to you. From ethical marketing practices to buyer psychology and pricing strategies, Beyond the Clinic covers everything you need to know to succeed in the competitive online landscape. But it's not just about business—it's about empowerment. Sarah shares personal stories of overcoming challenges and achieving success, inspiring you to overcome mindset barriers and take bold action towards your goals. Whether you're a seasoned practitioner or just starting out, Beyond the Clinic offers invaluable guidance to help you navigate the complexities of entrepreneurship and make a meaningful impact in the world.Tune in every Monday at 6am to ignite your entrepreneurial spirit and take your health business beyond the clinic. Don't forget to subscribe on Apple Podcasts, Stitcher, Spotify, YouTube, or your favourite podcast platform to never miss an episode. 

  1. 12h ago

    Ep 117 - AI is coming for your clients. Here's how to make sure they choose you instead

    Ep 117 - AI is coming for your clients. Here's how to make sure they choose you instead AI is changing how people search for nutrition advice. More people are turning to tools like ChatGPT before they ever consider booking an appointment with a dietitian. While AI can generate meal plans and answer nutrition questions in seconds, it cannot replace clinical judgement, human empathy or the trust that comes from working with a registered health professional. This episode explores where AI falls short, why those limitations create an opportunity for dietitians, and how content marketing can position health professionals as the obvious choice in an AI-driven world. In this episode: Why more people are using AI for nutrition advice before seeking professional support.Where ChatGPT, Claude and Gemini perform well and where they fall short.The clinical reasoning AI cannot replicate.Why AI-generated meal plans can miss important nutritional and safety considerations.How to use educational content to build trust and authority.The role of storytelling in differentiating from AI.Practical ways to position dietetic expertise as more valuable than generic AI advice.Why visibility and consistent content marketing matter more than ever.How trust influences buying decisions in an AI-driven world. Is your AI tool producing rubbish results? Get higher-quality, more reliable outputs using my P.A.T.I.E.N.T Prompt method.  You can download it for FREE here: https://www.sarahalmondbushell.com/prompt-patient I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

  2. Jul 27

    116 It Took My Client 4.5 years to Buy From Me. Here's Why That's Not a Problem - It's a Strategy

    Do you ever feel like you're doing everything right in your business, posting consistently, growing your audience and sending regular emails, but people still aren't buying? If you've ever wondered whether your marketing is actually working, this episode is for you. I'm sharing the data from my own business that reveals just how dramatically client buying behaviour has changed in recent years. The truth is, people are taking much longer to invest, and that's not necessarily a problem. In fact, some of your best future clients may already be quietly watching, reading and listening to your content right now. In this episode, I'll walk you through what I've discovered about modern buying behaviour in 2026, why email marketing matters more than ever for dietitians and health professionals, and how to build a marketing strategy that works for both fast buyers and those who need time to trust you before they say yes. In this episode, you'll learn: How the average time it takes someone to buy has changed over the last five years.Why longer buying cycles are becoming the norm in online business.What my data reveals about client buying behaviour in 2026.Why email marketing is one of the most valuable assets in your business.The difference between fast buyers and nurture buyers.How webinars and live events continue to generate sales long after they've finished.Why your content is working harder than you think, even when results feel slow.The marketing metrics you should be paying attention to instead of obsessing over monthly sales.Practical ways to build trust and nurture potential clients over the long term.How to create a marketing strategy that supports both immediate and future sales.If you've been wondering whether your audience is paying attention or worrying that people are taking too long to buy from you, I hope this episode gives you a fresh perspective. Building trust takes time, and sometimes your highest-value clients are simply waiting until the timing is right. Remember, your future clients are probably already watching you today. I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

  3. Jul 20

    115 I Tracked 120 Clients Over 5 Years. Here's the Real Customer Journey Nobody Talks About

    Do you know where your best clients are really coming from? If you're relying on gut instinct to decide where to spend your marketing time, you might be working much harder than you need to. In this episode of Beyond the Clinic, I'm sharing what happened when I analysed the data from 120 paying clients over the last five years. The patterns completely changed the way I think about marketing for dietitians and other health professionals, and they challenged some of the biggest assumptions we hear online about customer journeys, freebies and webinars. You'll discover why some people buy almost immediately while others quietly follow your work for years before investing, why your highest-paying clients may take the longest to convert, and how understanding your own buyer journey can help you make far better business decisions. If you've ever wondered whether your marketing is actually working, this episode will encourage you to stop guessing and start taking a more evidence-based approach to growing your business. In this episode you'll learn: Why evidence-based business is just as important as evidence-based practice.The surprising truth about where my clients actually come from.Why Instagram isn't doing as much of the heavy lifting as I once thought.What my data revealed about freebies, lead magnets and email nurturing.Why many buyers need multiple touch points before they're ready to invest.How a simple offer ladder can increase repeat business and lifetime customer value.How the buyer journey has changed dramatically over the last five years.Why your highest-paying clients often take the longest to make a decision.What my client data says about webinars (despite everyone saying they're dead).Practical ways to improve your marketing for dietitians using your own business data instead of assumptions.If you enjoyed this episode, make sure you subscribe so you don't miss Part Two, where I'll explain why buying behaviour has changed and what you need to do differently in your business to keep attracting clients in today's market. I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

  4. Jul 13

    114 4 MORE things the NHS taught you that are secretly costing you clients

    If you're wondering why your private practice isn't growing as quickly as you'd hoped, despite being an excellent dietitian, this episode could be the missing piece. The truth is, many of the habits that made you brilliant in the NHS can quietly hold you back when you're trying to grow your own business. They shape the way you market yourself, communicate with potential clients and make decisions as a business owner. And because they've become part of your professional identity, you often don't even realise they're there. In this episode, I'm sharing four more NHS habits that could be secretly costing you clients and what you can do instead. These are the mindset shifts and practical changes that have helped me build two successful online businesses, and they're the same ones I help dietitians make inside Accelerate. Whether you're just starting your private practice or you're wondering how to grow a dietitian business more consistently, you'll come away with practical actions you can implement straight away to improve your dietitian marketing and attract more of the right clients. In this episode you'll discover: Why failing to follow up with enquiries could be costing you clients every month.How NHS conditioning can make running your business feel harder than it needs to be.Why treating your business like a hobby keeps your income unpredictable.The perfectionism trap that stops so many dietitians from being visible online.How to overcome the fear of posting on social media and being judged.The difference between educating your audience and marketing your services.Why connection, personality and storytelling attract more clients than information alone.Simple ways to create more structure and consistency in your business.Practical mindset shifts to help you think more like a business owner than an NHS employee.Resources mentioned Episode 94: 4 NHS Habits That Are Quietly Killing Your Businesshttps://www.buzzsprout.com/2320439/episodes/18618726 Episode 108: How One Simple Follow-Up Helped My Client Sign Five New Clientshttps://www.buzzsprout.com/2320439/episodes/19189665 Learn more about Accelerate: https://www.sarahalmondbushell.com/yesI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

  5. Jul 6

    113 Common Mistakes That Kill Digital Product Sales - Part 2

    If you've created a digital product but the sales just aren't coming in consistently, you're not alone. And here's the thing... it doesn't necessarily mean there's anything wrong with your offer. In this episode, I'm diving into three of the biggest sales process mistakes I see dietitians and other health professionals making after they've created a digital product. These are the mistakes that quietly stop great offers from selling, even when they're genuinely helpful and perfectly priced. Last week, we covered the foundational mistakes people make before creating a digital product. This week, we're looking at what happens afterwards. We'll talk about why email marketing is essential, why consistency matters far more than you think, and why every digital product should lead somewhere else if you want to build a business that generates predictable income. If you're serious about creating a business with more freedom, more consistency and less reliance on trading time for money, this episode is packed with practical advice you can implement straight away. In this episode you'll learn: Why email marketing is the most effective way to sell digital products.The surprising conversion results from my own nutrition business and what they taught me.Why relying on social media alone is costing you sales.The common mistake of only talking about your digital product when it's new.How to market the same product repeatedly without sounding repetitive.Why your audience needs to hear about your offers far more often than you think.The importance of creating a natural customer journey with backend offers.How to turn a one-off purchase into a long-term client relationship.Three questions to audit your own digital product sales process today.Mentioned in this episode If you'd like support building and selling digital products that generate consistent income, you can book a free discovery call to find out more about Accelerate, my 12-month business coaching programme for dietitians, nutritionists and other registered health professionals. Book your free discovery call here: https://www.sarahalmondbushell.com/yes Enjoyed the episode? If Beyond The Clinic has helped you grow your business, I'd be so grateful if you could follow the podcast and leave a quick review. It helps more dietitians and health professionals discover the show. And if you know someone who's creating digital products in their business, why not send this episode their way? I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

  6. Jun 29

    112 Common Mistakes That Kill Digital Product Sales - Part 1

    Have you ever created a digital product that you were convinced would sell… only to hear nothing but crickets? I've been there too. In this episode, I'm sharing four of the biggest mistakes I see health professionals make before they've even started selling their digital products. These are mistakes I've made myself while building my nutrition business, and they cost me time, energy and sales. You'll learn why validating your idea matters so much, how pricing can influence perceived value, why discounting often makes sales harder instead of easier, and why people buy outcomes rather than information. This is Part 1 of a two-part series. Today we're focusing on the foundations that need to be in place before you launch. Next week, we'll look at the mistakes people make during the sales process itself. In this episode, you'll learn:  Why validating your digital product idea should always come before creating it.  The three questions you need to answer before investing time in building a product.  How I spent 18 months selling just 24 copies of a course because I created what I wanted to teach instead of what my audience wanted to buy.  Why giving away too much value in a low-cost offer can reduce the perceived value of your expertise.  The difference between strategic discounting and panic discounting.  Why lowering your price rarely fixes slow sales.  How to create digital products that focus on transformation instead of information.  A simple exercise to help you assess whether your own digital product is positioned to sell. Resources mentioned Create & Sell Digital Goods: https://www.sarahalmondbushell.com/digital-goodsEnjoyed this episode? If Beyond The Clinic is helping you build a business that gives you more freedom, impact and income, I'd be so grateful if you'd follow the show and leave a review. It helps more dietitians, nutritionists and other health professionals discover the podcast. And if you're planning to create your first digital product (or improve one that's already sitting on your website), this episode will give you the foundations you need before you start selling. I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

  7. Jun 22

    111 How To Make Daily Sales From Digital Products

    If you've ever wondered how some business owners seem to generate enquiries and sales even when they're walking the dog, collecting the kids from school, or enjoying a well-earned holiday, this episode is for you. In today's episode, I'm pulling back the curtain on the automated sales funnel I use in my nutrition business to generate consistent sales of my digital products without needing to be online all day. I'll walk you through the exact client journey, from downloading a free resource through to purchasing a low-cost offer, and explain how AI can help you build your own sales funnel for dietitians in as little as a week. If terms like "sales funnel" make you want to run for the hills, don't worry. I'm keeping things simple, practical, and jargon-free. You'll discover how an automated sales funnel can help you create more freedom in your business whilst still attracting clients and generating revenue in the background.  In This Episode We Cover: What a sales funnel actually is (and why you probably already have one) The five-step automated sales funnel I use in my nutrition business How to move people from free content to paid offers naturally and ethically Why low-cost digital products are such a powerful entry point for new clients The role of lead magnets, tripwires and email sequences How a 72-hour flash sale sequence works The importance of long-term email nurturing Real conversion data from my own funnel How AI can dramatically speed up the creation of your funnel assets Why automated systems create more freedom and flexibility in your business Common mistakes health professionals make when building funnels How to start building a client enquiry system that runs in the background Ready to Build a Business That Works Around Your Life? Applications are now open for the waitlist for the new and improved Accelerate 2.0. Accelerate is my 12-month business coaching programme for dietitians, nutritionists and registered health professionals who want to build a profitable, sustainable online business without sacrificing their family life, wellbeing, or values. Inside, you'll learn how to create offers, build automated sales systems, attract clients consistently and grow with confidence.  Reserve your seat at the masterclass https://www.sarahalmondbushell.com/digital-goods Links for other episodes in this series 106 10 ideas for digital products that will sell daily https://www.buzzsprout.com/2320439/episodes/19141299 107 My Experiences of Creating and Selling Digital Products as Low Cost Offers https://www.buzzsprout.com/2320439/episodes/19164242 110 How to Build a Client Enquiry System That Runs in the Background https://www.buzzsprout.com/2320439/episodes/19187295 I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

  8. Jun 15

    110 How to Build a Client Enquiry System That Runs in the Background

    If you feel like you’re constantly glued to Instagram replying to DMs, sending links, answering questions, and trying to keep up with enquiries… this episode is going to feel like a deep exhale. Today I’m walking you through a really simple client enquiry system that helps you attract leads, grow your email list, and nurture potential clients automatically — without spending your evenings buried in your inbox or pinned to your phone by your eyeballs (we’ve all been there). I’m breaking down the exact strategy behind turning social media engagement into genuine client enquiries, and showing you how I use ManyChat to automate parts of the process in a way that still feels personal, warm, and human. Because the truth is… your business should not depend on you manually replying to hundreds of DMs every week just to make sales. There’s a much easier way to do this. In this episode, I cover:  Why every successful private practice needs a system for attracting, nurturing, and converting leads  The simple lead magnet strategy that moves people off Instagram and onto your email list  How to create a freebie that people genuinely want to download  Why email marketing is still one of the best sales tools in your business  What ManyChat is and how it works  How Instagram automation can save you hours every week  The exact way to automate freebie delivery through Instagram DMs  How one clinician generated 271 leads from a single post  Why automation doesn’t have to feel robotic or impersonal  How automated engagement can actually improve your Instagram reach  The mistake I made trying to manually manage hundreds of DMs  Why tech and systems create more freedom, not less Mentioned in this episode Apply to join the waitlist for the brand new Accelerate 2.0:  Accelerate 2.0 Waitlist I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

See All (118)

Trailer

About

Welcome to Beyond the Clinic, the podcast where you'll discover how to break free from traditional healthcare models and build a thriving online business. Hosted by Sarah Almond Bushell, a registered dietitian, certified business strategist, and successful entrepreneur, each episode delivers practical advice and expert insights to help you grow your health business in the digital age. Join Sarah every Monday as she shares tangible strategies, tactics, and tech tips to elevate your online presence and attract clients directly to you. From ethical marketing practices to buyer psychology and pricing strategies, Beyond the Clinic covers everything you need to know to succeed in the competitive online landscape. But it's not just about business—it's about empowerment. Sarah shares personal stories of overcoming challenges and achieving success, inspiring you to overcome mindset barriers and take bold action towards your goals. Whether you're a seasoned practitioner or just starting out, Beyond the Clinic offers invaluable guidance to help you navigate the complexities of entrepreneurship and make a meaningful impact in the world.Tune in every Monday at 6am to ignite your entrepreneurial spirit and take your health business beyond the clinic. Don't forget to subscribe on Apple Podcasts, Stitcher, Spotify, YouTube, or your favourite podcast platform to never miss an episode. 

Information

  • Creator
    Sarah Almond Bushell
  • Years Active
    2024 - 2026
  • Episodes
    118
  • Rating
    Clean
  • Copyright
    © 2026 Beyond The Clinic
  • Show Website
    Beyond The Clinic

You Might Also Like