Beyond The Clinic

Sarah Almond Bushell

Welcome to Beyond the Clinic, the podcast where you'll discover how to break free from traditional healthcare models and build a thriving online business. Hosted by Sarah Almond Bushell, a registered dietitian, certified business strategist, and successful entrepreneur, each episode delivers practical advice and expert insights to help you grow your health business in the digital age. Join Sarah every Monday as she shares tangible strategies, tactics, and tech tips to elevate your online presence and attract clients directly to you. From ethical marketing practices to buyer psychology and pricing strategies, Beyond the Clinic covers everything you need to know to succeed in the competitive online landscape. But it's not just about business—it's about empowerment. Sarah shares personal stories of overcoming challenges and achieving success, inspiring you to overcome mindset barriers and take bold action towards your goals. Whether you're a seasoned practitioner or just starting out, Beyond the Clinic offers invaluable guidance to help you navigate the complexities of entrepreneurship and make a meaningful impact in the world.Tune in every Monday at 6am to ignite your entrepreneurial spirit and take your health business beyond the clinic. Don't forget to subscribe on Apple Podcasts, Stitcher, Spotify, YouTube, or your favourite podcast platform to never miss an episode. 

  1. 1d ago

    110 How to Build a Client Enquiry System That Runs in the Background

    If you feel like you’re constantly glued to Instagram replying to DMs, sending links, answering questions, and trying to keep up with enquiries… this episode is going to feel like a deep exhale. Today I’m walking you through a really simple client enquiry system that helps you attract leads, grow your email list, and nurture potential clients automatically — without spending your evenings buried in your inbox or pinned to your phone by your eyeballs (we’ve all been there). I’m breaking down the exact strategy behind turning social media engagement into genuine client enquiries, and showing you how I use ManyChat to automate parts of the process in a way that still feels personal, warm, and human. Because the truth is… your business should not depend on you manually replying to hundreds of DMs every week just to make sales. There’s a much easier way to do this. In this episode, I cover:  Why every successful private practice needs a system for attracting, nurturing, and converting leads  The simple lead magnet strategy that moves people off Instagram and onto your email list  How to create a freebie that people genuinely want to download  Why email marketing is still one of the best sales tools in your business  What ManyChat is and how it works  How Instagram automation can save you hours every week  The exact way to automate freebie delivery through Instagram DMs  How one clinician generated 271 leads from a single post  Why automation doesn’t have to feel robotic or impersonal  How automated engagement can actually improve your Instagram reach  The mistake I made trying to manually manage hundreds of DMs  Why tech and systems create more freedom, not less Mentioned in this episode Apply to join the waitlist for the brand new Accelerate 2.0:  Accelerate 2.0 Waitlist I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    19 min
  2. Jun 8

    109 How to Replace Your NHS Salary

    Have you ever wondered what it would actually take to replace your NHS salary with income from your own business? In this episode, I'm sharing the exact roadmap I would follow if I were starting from scratch today and wanted to replace my NHS salary as quickly as possible. After leaving my role as an NHS Band 8b and building multiple six-figure businesses, I've learned that success isn't about working harder, posting more on social media, or collecting more qualifications. It's about focusing on the right things in the right order. I'll walk you through my Business Prescription Path, a proven nine-step framework designed specifically for dietitians and regulated health professionals who want to build a profitable business that gives them more freedom, flexibility and control over their future. Whether you're still working full-time in the NHS, building your business around clinical shifts, or already self-employed but struggling with inconsistent income, this episode will help you identify where to focus next. In This Episode We Cover: Why most dietitians struggle to build consistent income in private practiceThe biggest mistake health professionals make when starting a businessHow NHS habits can hold you back from business growthThe mindset shifts needed to move from clinician to business ownerWhy your niche is not the same thing as your clinical specialityHow to validate your business idea before investing time and moneyThe role of sales funnels in attracting clients consistentlyHow to create offers people genuinely want to buyWhy ethical sales skills matter for business successWhen to focus on audience growth (and when not to)How to plan for sustainable revenue and long-term growthWhat business scaling actually means for health professionalsThe three phases of the Business Prescription Path: Idea, Income and IndependenceMentioned In This Episode: Accelerate: Sarah's 12-month business coaching programme for dietitians, nutritionists and registered health professionalsThe Business Prescription Path FrameworkYour Next Step Take a few minutes after listening to score yourself across the three phases of the Business Prescription Path: IdeaIncomeIndependenceIdentify where you're strongest and where you need support. The fastest route to replacing your NHS salary isn't doing more. It's focusing on the right thing at the right time. If you'd like personalised support building your business, apply for a place inside Accelerate and join the waitlist for the next intake. Listen now and start building a business that works around your life, not the other way around. Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    29 min
  3. Jun 1

    108 DIETITIANS WEEK Celebrating my clients

    This week is a really special one for our profession because it’s Dietitians Week and I couldn’t let it pass without shining a light on some of the incredible health professionals I’ve had the privilege of supporting inside their businesses. In this episode, I’m sharing three real client stories from dietitians who were once feeling overwhelmed, inconsistent, stuck, or unsure how to turn their expertise into a thriving private practice. From fully booking out clinics to creating five-figure months and finally feeling confident in their niche, these stories are proof that building a successful business as a dietitian is possible — even if things feel uncertain right now. We’re talking about what actually moved the needle for them (hint: it wasn’t posting more on Instagram or hustling harder). Instead, it was getting the right foundations in place: understanding their ideal client on a much deeper level, creating structured offers, learning how to market ethically, and building systems that actually support sustainable growth. And honestly? I hope this episode gives you a little boost of belief too. Because if you’re currently sitting at your kitchen table after clinic hours wondering whether your business is ever going to properly “work”… you’re definitely not the only one. (I’ve been there too.) In this episode, we cover:  Why having followers doesn’t automatically mean you’ll get clients  The simple shifts that helped one dietitian become fully booked  How structured offers can dramatically increase your income  Why niching down often makes business growth easier, not harder  The power of becoming known for one specific area of expertise  How Bahi built authority in paediatric gut health and IBS  Why ideal client research changes everything in your marketing  What happens when your messaging finally makes people feel seen  The mistake many health professionals make when investing in coaching  Why strong business foundations matter more than chasing trends  How email marketing helps dietitians consistently attract clients  The mindset shift required to grow a successful private practice Mentioned in this episode: Ready to grow your business with more clarity, strategy, and support? The brand new Accelerate 2.0 is reopening soon and the waitlist is now open. This next round includes the chance for one lucky person joining from the waitlist to receive a £1,000 cash bonus. If you’re ready to build a business that feels more profitable, sustainable, and aligned with your life (without hustling yourself into the ground), you can apply here: Join the Accelerate 2.0 Waitlist Happy Dietitians Week 💛 I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    23 min
  4. May 25

    107 My Experiences of Creating and Selling Digital Products as Low Cost Offers

    If you’ve ever wondered whether digital products actually work for health professionals… this episode is going to save you a lot of time, stress and second-guessing. Today, I’m sharing the real story behind two digital products I created in my nutrition business. Same audience. Same price point. Same amount of promotion. But one was downloaded 5,000 times in six weeks… while the other sold just six copies. 😅 And honestly? The lessons I learned from that experience completely changed the way I think about selling online. In this episode, I’m walking you through why one tiny £9.99 guide became the foundation of a £124K business year, what actually makes people buy digital products, and how I use AI tools in my business today to create scalable offers that genuinely help people. If you’re a dietitian, nutritionist or healthcare professional dreaming of more freedom, more income and less reliance on clinic hours alone, this episode will help you think differently about what’s possible. In This Episode We Cover: ✨ Why solving the right problem matters more than creating something “perfect” ✨ The £9.99 baby weaning guide that changed my business ✨ What happened when my recipe ebook completely flopped ✨ The difference between a “nice to have” and a “need to have” digital product ✨ Why positioning matters just as much as the product itself ✨ How digital products can create passive income for healthcare professionals ✨ The role AI now plays in my business and digital offers ✨ Why every health professional should have at least one low-cost digital product ✨ A simple exercise to help you identify your most profitable digital product idea Details about joining the waitlist for my business coaching programme ✨ Apply to join the waitlist for my business coaching programme: https://tally.so/r/44AQWY I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    17 min
  5. May 18

    106 10 ideas for digital products that will sell daily

    If you’ve ever wondered how to create passive income as a dietitian without adding more clinic hours to your week… this episode is for you. Today I’m walking you through 10 genuinely profitable digital product ideas for dietitians and healthcare professionals that can help you create more income, more freedom, and a business that doesn’t rely entirely on your time. I’m sharing the exact type of digital products that helped me generate over £180,000 in my nutrition business alone, including the simple resource that quietly brought in £400–£800 a month (even while I was walking Dustin on the beach or collapsing on the sofa with a cuppa after a long day). And the truth is… digital products don’t need to be complicated. You do not need a huge audience.  You do not need fancy tech skills.  And you definitely do not need to spend months creating a giant online course before you make sales. Sometimes the most profitable ideas are the simplest ones — especially when they solve a very specific problem for a very specific person. So whether you’re still juggling NHS shifts and writing clinic notes at 9pm… or you’re already running a business but craving more scalable income streams… this episode will help you think differently about what’s possible. In This Episode We Cover:  Why digital products are one of the best passive income streams for dietitians  The exact digital product that made me £400–£800 per month  How to choose a digital product idea people actually want to buy  Why niche-specific resources outperform generic wellness content every time  Simple low-cost digital products you can create quickly  How to price your expertise confidently as a regulated professional  Subscription ideas that create recurring monthly revenue  Digital products for both clients and other healthcare professionals  AI-powered support tools for client retention and scalability  The biggest mistake health professionals make when creating digital products Mentioned In This Episode: ✨ Apply to join the waitlist for my business support programme: https://tally.so/r/44AQWY I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    23 min
  6. May 11

    105 How to Price Your Services and Sell with Confidence (Interview with Sales Coach Adam Lowther - Part 2)

    If charging properly makes your palms sweat, or you find yourself overexplaining your prices like you’re apologising for existing… this episode is for you. In Part 2 of my conversation with sales coach Adam Lowther, we’re diving into the mindset shifts and practical sales strategies that help health professionals price confidently, sell ethically, and stop undervaluing the incredible results they create. We talk honestly about why so many dietitians and clinicians struggle to charge what they’re worth, how to move beyond one-off low-ticket consultations, and why follow-up is often the missing piece in your sales process. If you’ve ever thought, I know I can help people… so why aren’t they buying? then grab a cuppa and come join us. In this episode, we cover:  Why pricing confidence starts with mindset, not maths  The difference between thinking like a consumer vs a business owner  Why clients buy outcomes, not hours  How high-ticket offers can help you serve better (not less ethically)  Why one-off consultations often keep you stuck  How to package your expertise into transformational offers  The real reason people don’t reply after discovery calls  Why the fortune really is in the follow-up  How to follow up without sounding pushy or corporate  Why sales is simply a skill you can build with practice Connect with Adam Lowther: Instagram: https://www.instagram.com/adammarklowther LinkedIn: https://www.linkedin.com/in/adam-lowther-57a69b3b7/ Freebie: The Canyon-To-Conversion Framework: https://stan.store/adamlowther/p/the-canyontoconversion-framework Loved this episode? If it gave you a little nudge to charge properly, sell with confidence, or stop hiding behind “I’m just not good at sales”... please share it with a fellow health professional or leave a review. It helps more brilliant people find the show. I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    29 min
  7. May 4

    104 Discovery Calls That Don’t Convert? Here’s Why (Interview with Sales Coach Adam Lowther - Part 1)

    If you’ve ever found yourself thinking… “I’m showing up, posting consistently, getting enquiries… so why aren’t people actually buying?” — you’re not the only one. In this episode, I’m joined by sales coach Adam Lowther, and we’re digging into what’s really happening between someone discovering your content and becoming a paying client. Because more often than not, it’s not a visibility problem (despite what Instagram might have you believe). It’s what’s happening in the gap between interest and action. We talk about the small but powerful shifts you can make — in your content, your conversations, and your discovery calls — that can completely change how your business converts. And don’t worry… this isn’t about pushy sales tactics or becoming someone you’re not. It’s about learning how to guide people with clarity, confidence, and integrity (without that uncomfortable, “salesy” feeling). 💡 In this episode, we cover:  Why more followers and more visibility won’t fix your conversion problem  What’s really happening when people are “watching, engaging… but not buying”  The biggest mistake health professionals make in their content and CTAs  How to create a clear bridge between your content and your offers  Why your discovery calls might feel good… but still aren’t converting  The simple structure of a high-converting discovery call (without scripts)  How to handle the classic “I need to think about it” response  The mindset shift you need to stop feeling “salesy” as a healthcare professional  Why your clients don’t buy based on clinical outcomes — and what they do care about instead  How to communicate your offer so it actually lands (and feels like a no-brainer) 🔗 Connect with Adam: If this episode got you thinking (or gave you a bit of a nudge to rethink your sales process), you’ll definitely want to explore Adam’s work further:  Instagram: https://www.instagram.com/adammarklowther LinkedIn: https://www.linkedin.com/in/adam-lowther-57a69b3b7/ Free training: The Canyon-To-Conversion Framework https://stan.store/adamlowther/p/the-canyontoconversion-framework I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    44 min
  8. Apr 27

    103 Someone Disagrees With Your Clinical Opinion Online: What Do You Do

    Have you ever shared something online… felt really good about it… and then bam — someone disagrees with you in the comments? It’s not something we’re ever trained for as clinicians, is it? One minute you’re confidently sharing evidence-based advice, and the next you’re questioning whether you should delete the post, explain yourself, or just quietly retreat and play it safe next time. In this episode, I’m sharing a real story from my own nutrition business — the post that sparked a wave of negative comments (and nearly knocked my confidence)… but also became my highest-performing piece of content. We’ll talk about how to handle criticism without spiralling, why disagreement online isn’t a sign you’ve done something wrong, and how leaning into slightly more polarising content can actually grow your audience, strengthen your authority, and attract the right clients to your business. If you’ve ever held back from saying what you really think because you’re worried about what people might say… this one’s for you. What You’ll Learn in This Episode  Why getting negative comments online is a normal part of growing your visibility  How criticism can knock your confidence (and what to do instead of spiralling)  The key mindset shift from NHS clinician to confident business owner  Why disagreement doesn’t mean your clinical opinion is wrong  What actually happened when one of my posts received backlash (and why it went viral)  How polarising content can increase your reach, trust, and authority  The difference between being controversial vs. being clear in your stance  Simple ways to start creating stronger, more opinion-led content this week  A practical content exercise to help you stand out (without overthinking it)💬 DM me the word ACCELERATE on Instagram: https://www.instagram.com/dietitiansinbusiness/   If you’re ready to feel more confident showing up online, attract clients consistently, and build a business that actually works around your life… that’s exactly what we do inside Accelerate. I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    17 min

Trailer

About

Welcome to Beyond the Clinic, the podcast where you'll discover how to break free from traditional healthcare models and build a thriving online business. Hosted by Sarah Almond Bushell, a registered dietitian, certified business strategist, and successful entrepreneur, each episode delivers practical advice and expert insights to help you grow your health business in the digital age. Join Sarah every Monday as she shares tangible strategies, tactics, and tech tips to elevate your online presence and attract clients directly to you. From ethical marketing practices to buyer psychology and pricing strategies, Beyond the Clinic covers everything you need to know to succeed in the competitive online landscape. But it's not just about business—it's about empowerment. Sarah shares personal stories of overcoming challenges and achieving success, inspiring you to overcome mindset barriers and take bold action towards your goals. Whether you're a seasoned practitioner or just starting out, Beyond the Clinic offers invaluable guidance to help you navigate the complexities of entrepreneurship and make a meaningful impact in the world.Tune in every Monday at 6am to ignite your entrepreneurial spirit and take your health business beyond the clinic. Don't forget to subscribe on Apple Podcasts, Stitcher, Spotify, YouTube, or your favourite podcast platform to never miss an episode. 

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