Beyond The Clinic

Sarah Almond Bushell
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  • Entrepreneurship
  • Updated Weekly

Welcome to Beyond the Clinic, the podcast where you'll discover how to break free from traditional healthcare models and build a thriving online business. Hosted by Sarah Almond Bushell, a registered dietitian, certified business strategist, and successful entrepreneur, each episode delivers practical advice and expert insights to help you grow your health business in the digital age. Join Sarah every Monday as she shares tangible strategies, tactics, and tech tips to elevate your online presence and attract clients directly to you. From ethical marketing practices to buyer psychology and pricing strategies, Beyond the Clinic covers everything you need to know to succeed in the competitive online landscape. But it's not just about business—it's about empowerment. Sarah shares personal stories of overcoming challenges and achieving success, inspiring you to overcome mindset barriers and take bold action towards your goals. Whether you're a seasoned practitioner or just starting out, Beyond the Clinic offers invaluable guidance to help you navigate the complexities of entrepreneurship and make a meaningful impact in the world.Tune in every Monday at 6am to ignite your entrepreneurial spirit and take your health business beyond the clinic. Don't forget to subscribe on Apple Podcasts, Stitcher, Spotify, YouTube, or your favourite podcast platform to never miss an episode. 

  1. 5d ago

    128 - If I Was Starting My Nutrition Business From Scratch, I’d Do This First

    If I could go back and give myself one piece of advice before building my children’s nutrition business, there’s one thing I’d tell myself to start doing from day one. After nearly a decade of building online businesses, I’ve learnt a lot about where it is worth putting your time and energy - and, just as importantly, where it isn’t. In this episode, I’m sharing the one thing I seriously underestimated in the early years of my business, what I wish I’d done sooner, and why I think this one thing can make such a difference when you’re building a business from the ground up. What you'll learn:  -  What I would prioritise if I were starting my nutrition business again today   - The difference between an audience you own and one built on rented land - The most valuable marketing asset you can build for your business  🌟 Working hard in your business but not sure you're doing things in the right order? The Master Plan is my 22-step guide to building your health business in the right order, the same steps that helped me make £124,000 in two years.  You can download it for FREE here: https://www.sarahalmondbushell.com/master-plan 🌟  I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

  2. Oct 12

    127 - What Order Should You Do Things to Grow Your Dietetic Business?

    If you're not getting consistent clients right now, you might be doing a lot of the right things, but in the wrong order. It's so important to get your foundations right first - including doing your market research and building trust with your audience before you ever ask anyone to book.  I learnt this the hard way when I started The Children's Nutritionist, picking a baby weaning niche where parents weren't willing to pay for the help I wanted to give. In this episode, I'm walking you through four of the most common out-of-order moves I see dietitians making, from getting listed on directories and waiting for enquiries, to building an email list with nothing in between the freebie and the discovery call.  For each one, I'll explain what should have happened first and why that earlier step matters. And if you've got a notebook full of ideas that all feel equally urgent, I'll share how I learnt to tell the difference between "this is a good idea" and "this is what I need to do next".  What you'll learn:  - What order to do things in when you're building a private practice as a dietitian  - Why being listed on dietitian directories isn't enough to bring in consistent clients  - How to use Facebook groups, Reddit and Amazon book reviews to check whether people will pay for help in your niche  - How to decide what to work on next when your list of business ideas feels endless  Links:  🌟 Not sure what to work on next to grow your private practice? My free Dietitian Business Master Plan is a 22-step roadmap that takes you through the key stages of building your business in the right order.  You can download it for FREE here: https://www.sarahalmondbushell.com/master-plan 🌟  I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

  3. Oct 5

    Ep 126 - What Should I Do in My Dietetic Business Before Year End?

    Before you make another plan for Q4, do a year end business review. Look at what has actually made you money, brought in clients and moved your business forward, then use that evidence to choose no more than three priorities for the rest of the year. In this episode, I’m showing you how I approach Q4 business planning by looking backwards before looking forwards. I’ll take you through nine questions covering your time, revenue, clients, marketing and results, so you can work out what’s worth continuing, what needs changing and what can wait until 2027. I also share how I’ve used this approach in my own businesses. I once pre-sold my Fussy Eating Fixed programme before creating it, selling 18 places and bringing in just under £12,000 before spending November and December building it ready for January. More recently, this kind of review helped me turn down a well-paid brand opportunity because, despite looking brilliant on paper, it would have pulled me away from the work my business actually needed. What you'll learn: • How to do a year end business review before planning your next quarter • What numbers to review before making Q4 business planning decisions • How to identify which offers are actually generating the most revenue • How to work out where your best clients and enquiries are coming from • How to audit your calendar and identify activities that aren't moving your business forward • Which email, website, social media and conversion metrics to review in your business • How to plan Q4 when you realistically have fewer working weeks before Christmas than your calendar suggests • How to use Q4 to test an offer and prepare your business for a January launch I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

  4. Sep 28

    Ep 125 - How Press Coverage Leads To AI Recommending You - An Interview with Jo Jessop Maloney

    Nearly Half of People Now Ask AI for Recommendations. Press coverage helps AI recommend you because 84% of what AI tools cite comes from earned media, according to Muck Rack. And with 45% of consumers now asking AI for business recommendations, up from just 6% a year earlier (BrightLocal), being quoted in the press matters more than ever. In this episode, I'm joined by award-winning PR consultant Jo Jessop Maloney, who helped get my old business, The Children's Nutritionist, into the Telegraph, HuffPost, the Mirror, the Independent and so many more publications. I ask Jo why influencers so often get the quote instead of dietitians, and she walks us through reactive, trending and proactive PR, plus how to find your story when you're convinced you haven't got one. We also talk about what to do when the fear of what everyone will think feels louder than the opportunity. What you'll learn: - How press coverage helps ChatGPT and other AI tools recommend your business - Why journalists often quote influencers instead of registered dietitians - How to get featured in the press as a dietitian or health professional - The difference between reactive, trending and proactive PR - The importance of a media bio and content bank so you can answer journalist requests fast - When a press release is worth writing, and when it isn't - How to find your personal story angle without sharing more than you're comfortable with - How to handle the fear of judgement from colleagues when you start doing PR Resources mentioned: - Muck Rack (2026). What Is AI Reading? (May 2026 edition). https://muckrack.com/blog/what-is-ai-reading-may-2026 - BrightLocal (2026). Local Consumer Review Survey 2026. https://www.brightlocal.com/research/lcrs-ai-trust/ - Ep. 120 - How To Get ChatGPT to Recommend You: https://youtu.be/k4IIykp98Yo?si=4svn21VPdmATvEhK - Ep. 121 - Why Has My Blog Traffic Dropped? AI Search Explained For Dietitians: https://youtu.be/IoulJMCLXlw?si=4tjQAH7qrj3ni672 - Jo on Instagram: @jojessopmaloney: https://www.instagram.com/jojessopmaloney/ Links: If you'd like Jo in your corner, her PR Accelerator is a 10-week programme for women in business. Jo works alongside you on your media bio, proactive pitches and journalist requests matched to your niche. It's £900, or three payments of £333, and it runs again next year. Message Jo on Instagram to find out more: https://www.instagram.com/jojessopmaloney/ I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

  5. Sep 21

    Ep. 124 - Why Isn’t My Dietetic Business Making More Money?

    If your dietetic business isn’t making enough money, the problem probably isn’t your offer. It’s more likely that potential clients are getting stuck somewhere in the journey between finding you and buying from you. To make more money as a dietitian, you need to work out where that drop-off is happening before you start changing everything. In this episode, I walk you through the five stages I use to diagnose what’s really happening in a dietetic business: be found, be followed, be trusted, be chosen and be loved. I’ll show you how to spot the gaps between each stage, the numbers I use as reference points, and why looking at the data is so much more useful than guessing what needs fixing. I also share the story of my paediatric dietitian client Laura, who created a 72-page children's nutrition guide and sold just six copies. The surprising part? Her marketing wasn’t actually the problem. We discovered that the product was simply too comprehensive for the specific problem her audience wanted solved. I’ll also share what happened in my own nutrition business, where a free quiz brought 5,382 parents onto my mailing list and more than 300 people went on to buy a £9.99 portion size guide through an automated email sequence. What you’ll learn Why your dietetic business might not be making money despite working hard and creating plenty of contentHow to identify where potential clients are dropping out of your customer journeyWhat the five stages of a profitable dietitian customer journey areHow to tell whether you have a “be found”, “be followed” or “be trusted” gapWhat email marketing can do to turn freebie subscribers into paying customersHow to create a digital product that solves one specific problem rather than trying to teach everythingWhat conversion numbers to look at when you want to make more money as a dietitianWhy low-cost digital products can help people move towards your higher-value offers Learn more about the 90-Day Sprint here: https://www.sarahalmondbushell.com/90-day-sprint I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

  6. Sep 14

    Ep. 123 - Why I Closed Down my Multi 6-Figure Nutrition Business

    Online courses often fail to deliver results because people don’t actually work through the material or implement what they’ve learned. In my own Fussy Eating Fix programme, 25% of people had never even started the programme, including one person who logged in 21 times without opening the first lesson. In this episode, I’m taking you properly behind the scenes of my decision to close down The Children’s Nutritionist, the multi-six-figure nutrition business I’d spent nearly 20 years building. I’ll share what an Asana notification, some uncomfortable data in my Kajabi dashboard and my own experience as a mum taught me about offers, delivery and why people sometimes don’t get the results we know they’re capable of getting. I’ll also explain the delivery model I now use inside my business coaching, and how you can create more structured accountability without going back to delivering everything one-to-one. What you’ll learn: Why online courses fail even when the content itself is goodHow to use course engagement data to find out why people aren’t getting resultsHow to improve online course completion without delivering everything one-to-oneWhat a 25% non-start rate can reveal about your programmeWhy one client’s lack of results shouldn’t make you question your entire offerHow structured accountability can help people implement what you teachHow weekly content releases can make an online programme easier to completeHow to create a scalable hybrid delivery model for your digital product Want to build your own digital product? My Idea to Income 90 Day Sprint helps you turn one proven idea into a digital product and simple sales system in 90 days, with weekly builds, accountability and live support. Join the 90-Day Sprint here: www.sarahalmondbushell.com/90-day-sprint Or message me on Instagram with the word “Sprint” and I’ll send you more details: https://www.instagram.com/dietitiansinbusiness/?hl=en I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

  7. Sep 7

    Ep. 122 - How Can I Make More Money as a Freelance Dietitian Without Working More Hours?

    If you want to make more money as a freelance dietitian without filling your diary with more one-to-one appointments, passive income from a low-cost digital product could be the answer. I made a £9.99 digital guide that consistently brought in £400 to £800 a month, and 32% of my highest-paying clients had bought something low-cost from me first. In this episode, I’m showing you how dietitians can turn their existing expertise into a digital product, then build a simple automated sales system that can sell it while you’re seeing clients, walking the dog or (ideally) having a bath without your phone glued to your hand. I’ll walk you through the process I use in my own business, from finding a digital product idea people actually want to buy, to creating a free resource, building an email list and setting up automated emails that take someone from discovering you to becoming a customer. I’ll also explain why your low-cost offer can be about much more than making a few extra pounds. Done well, it can create a new income stream, help fund your marketing and introduce potential clients to your expertise before they ever consider your premium services. What you’ll learn: How dietitians can create passive income without adding more one-to-one appointmentsHow to find digital product ideas your audience is already willing to pay forHow to identify a specific problem that makes a good low-cost digital productHow to build a simple sales funnel for a dietitian digital productHow automated email sequences can sell your digital product while you’re working with clientsHow low-cost digital products can lead customers towards premium offersHow to use AI to create marketing assets without becoming a tech expertHow to build a new digital income stream in 90 days with focused time each week Links mentioned in this episode: Instagram: https://www.instagram.com/dietitiansinbusiness/ 90-Day Sprint: https://www.sarahalmondbushell.com/90-day-sprint I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

  8. Aug 31

    Ep 121 - Why Has My Blog Traffic Dropped? AI Search Explained For Dietitians

    If your blog traffic has dropped, it doesn’t necessarily mean your SEO is wrong or that your content isn’t good enough. Google search has changed, and AI is increasingly answering people’s questions without them ever clicking through to your website. In this episode, I explain what’s happening to Google search, how AI is changing the way people find information, and what this means for your SEO as a dietitian or health professional. I also share what happened to the traffic and advertising income on my own children’s nutrition website, and the three practical things I’d focus on now rather than simply publishing more blogs. I saw this shift first-hand. My children’s nutrition website once attracted around 150,000 visitors every month, with advertising income of around £2,000 to £4,000 a month. At its lowest point, traffic had fallen by around 100,000 visitors a month compared with its peak, and advertising income was closer to £400 a month. What you'll learn Why your Google traffic can fall even when your blog content is still genuinely usefulHow AI Overviews are changing the way people use Google searchWhy people may be getting answers from AI without clicking through to your websiteHow AI decides which paragraphs and information to use when answering health questionsHow to structure blog posts so Google and AI can understand your answers more easilyWhy answering one specific client question can be more valuable than writing another huge general blogHow to check what Google and ChatGPT are showing for the questions your clients ask you most oftenWhy your dietitian credentials and evidence-based approach can become an advantage in AI searchI'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

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About

Welcome to Beyond the Clinic, the podcast where you'll discover how to break free from traditional healthcare models and build a thriving online business. Hosted by Sarah Almond Bushell, a registered dietitian, certified business strategist, and successful entrepreneur, each episode delivers practical advice and expert insights to help you grow your health business in the digital age. Join Sarah every Monday as she shares tangible strategies, tactics, and tech tips to elevate your online presence and attract clients directly to you. From ethical marketing practices to buyer psychology and pricing strategies, Beyond the Clinic covers everything you need to know to succeed in the competitive online landscape. But it's not just about business—it's about empowerment. Sarah shares personal stories of overcoming challenges and achieving success, inspiring you to overcome mindset barriers and take bold action towards your goals. Whether you're a seasoned practitioner or just starting out, Beyond the Clinic offers invaluable guidance to help you navigate the complexities of entrepreneurship and make a meaningful impact in the world.Tune in every Monday at 6am to ignite your entrepreneurial spirit and take your health business beyond the clinic. Don't forget to subscribe on Apple Podcasts, Stitcher, Spotify, YouTube, or your favourite podcast platform to never miss an episode. 

Information

  • Creator
    Sarah Almond Bushell
  • Years Active
    2024 - 2026
  • Episodes
    129
  • Rating
    Clean
  • Copyright
    © 2026 Beyond The Clinic
  • Show Website
    Beyond The Clinic

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