Beyond The Clinic

Sarah Almond Bushell
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Welcome to Beyond the Clinic, the podcast where you'll discover how to break free from traditional healthcare models and build a thriving online business. Hosted by Sarah Almond Bushell, a registered dietitian, certified business strategist, and successful entrepreneur, each episode delivers practical advice and expert insights to help you grow your health business in the digital age. Join Sarah every Monday as she shares tangible strategies, tactics, and tech tips to elevate your online presence and attract clients directly to you. From ethical marketing practices to buyer psychology and pricing strategies, Beyond the Clinic covers everything you need to know to succeed in the competitive online landscape. But it's not just about business—it's about empowerment. Sarah shares personal stories of overcoming challenges and achieving success, inspiring you to overcome mindset barriers and take bold action towards your goals. Whether you're a seasoned practitioner or just starting out, Beyond the Clinic offers invaluable guidance to help you navigate the complexities of entrepreneurship and make a meaningful impact in the world.Tune in every Monday at 6am to ignite your entrepreneurial spirit and take your health business beyond the clinic. Don't forget to subscribe on Apple Podcasts, Stitcher, Spotify, YouTube, or your favourite podcast platform to never miss an episode. 

  1. 5D AGO

    106 10 ideas for digital products that will sell daily

    If you’ve ever wondered how to create passive income as a dietitian without adding more clinic hours to your week… this episode is for you. Today I’m walking you through 10 genuinely profitable digital product ideas for dietitians and healthcare professionals that can help you create more income, more freedom, and a business that doesn’t rely entirely on your time. I’m sharing the exact type of digital products that helped me generate over £180,000 in my nutrition business alone, including the simple resource that quietly brought in £400–£800 a month (even while I was walking Dustin on the beach or collapsing on the sofa with a cuppa after a long day). And the truth is… digital products don’t need to be complicated. You do not need a huge audience.  You do not need fancy tech skills.  And you definitely do not need to spend months creating a giant online course before you make sales. Sometimes the most profitable ideas are the simplest ones — especially when they solve a very specific problem for a very specific person. So whether you’re still juggling NHS shifts and writing clinic notes at 9pm… or you’re already running a business but craving more scalable income streams… this episode will help you think differently about what’s possible. In This Episode We Cover:  Why digital products are one of the best passive income streams for dietitians  The exact digital product that made me £400–£800 per month  How to choose a digital product idea people actually want to buy  Why niche-specific resources outperform generic wellness content every time  Simple low-cost digital products you can create quickly  How to price your expertise confidently as a regulated professional  Subscription ideas that create recurring monthly revenue  Digital products for both clients and other healthcare professionals  AI-powered support tools for client retention and scalability  The biggest mistake health professionals make when creating digital products Mentioned In This Episode: ✨ Apply to join the waitlist for my business support programme: https://tally.so/r/44AQWY I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    23 min

  2. MAY 11

    105 How to Price Your Services and Sell with Confidence (Interview with Sales Coach Adam Lowther - Part 2)

    If charging properly makes your palms sweat, or you find yourself overexplaining your prices like you’re apologising for existing… this episode is for you. In Part 2 of my conversation with sales coach Adam Lowther, we’re diving into the mindset shifts and practical sales strategies that help health professionals price confidently, sell ethically, and stop undervaluing the incredible results they create. We talk honestly about why so many dietitians and clinicians struggle to charge what they’re worth, how to move beyond one-off low-ticket consultations, and why follow-up is often the missing piece in your sales process. If you’ve ever thought, I know I can help people… so why aren’t they buying? then grab a cuppa and come join us. In this episode, we cover:  Why pricing confidence starts with mindset, not maths  The difference between thinking like a consumer vs a business owner  Why clients buy outcomes, not hours  How high-ticket offers can help you serve better (not less ethically)  Why one-off consultations often keep you stuck  How to package your expertise into transformational offers  The real reason people don’t reply after discovery calls  Why the fortune really is in the follow-up  How to follow up without sounding pushy or corporate  Why sales is simply a skill you can build with practice Connect with Adam Lowther: Instagram: https://www.instagram.com/adammarklowther LinkedIn: https://www.linkedin.com/in/adam-lowther-57a69b3b7/ Freebie: The Canyon-To-Conversion Framework: https://stan.store/adamlowther/p/the-canyontoconversion-framework Loved this episode? If it gave you a little nudge to charge properly, sell with confidence, or stop hiding behind “I’m just not good at sales”... please share it with a fellow health professional or leave a review. It helps more brilliant people find the show. I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    29 min

  3. MAY 4

    104 Discovery Calls That Don’t Convert? Here’s Why (Interview with Sales Coach Adam Lowther - Part 1)

    If you’ve ever found yourself thinking… “I’m showing up, posting consistently, getting enquiries… so why aren’t people actually buying?” — you’re not the only one. In this episode, I’m joined by sales coach Adam Lowther, and we’re digging into what’s really happening between someone discovering your content and becoming a paying client. Because more often than not, it’s not a visibility problem (despite what Instagram might have you believe). It’s what’s happening in the gap between interest and action. We talk about the small but powerful shifts you can make — in your content, your conversations, and your discovery calls — that can completely change how your business converts. And don’t worry… this isn’t about pushy sales tactics or becoming someone you’re not. It’s about learning how to guide people with clarity, confidence, and integrity (without that uncomfortable, “salesy” feeling). 💡 In this episode, we cover:  Why more followers and more visibility won’t fix your conversion problem  What’s really happening when people are “watching, engaging… but not buying”  The biggest mistake health professionals make in their content and CTAs  How to create a clear bridge between your content and your offers  Why your discovery calls might feel good… but still aren’t converting  The simple structure of a high-converting discovery call (without scripts)  How to handle the classic “I need to think about it” response  The mindset shift you need to stop feeling “salesy” as a healthcare professional  Why your clients don’t buy based on clinical outcomes — and what they do care about instead  How to communicate your offer so it actually lands (and feels like a no-brainer) 🔗 Connect with Adam: If this episode got you thinking (or gave you a bit of a nudge to rethink your sales process), you’ll definitely want to explore Adam’s work further:  Instagram: https://www.instagram.com/adammarklowther LinkedIn: https://www.linkedin.com/in/adam-lowther-57a69b3b7/ Free training: The Canyon-To-Conversion Framework https://stan.store/adamlowther/p/the-canyontoconversion-framework I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    44 min

  4. APR 27

    103 Someone Disagrees With Your Clinical Opinion Online: What Do You Do

    Have you ever shared something online… felt really good about it… and then bam — someone disagrees with you in the comments? It’s not something we’re ever trained for as clinicians, is it? One minute you’re confidently sharing evidence-based advice, and the next you’re questioning whether you should delete the post, explain yourself, or just quietly retreat and play it safe next time. In this episode, I’m sharing a real story from my own nutrition business — the post that sparked a wave of negative comments (and nearly knocked my confidence)… but also became my highest-performing piece of content. We’ll talk about how to handle criticism without spiralling, why disagreement online isn’t a sign you’ve done something wrong, and how leaning into slightly more polarising content can actually grow your audience, strengthen your authority, and attract the right clients to your business. If you’ve ever held back from saying what you really think because you’re worried about what people might say… this one’s for you. What You’ll Learn in This Episode  Why getting negative comments online is a normal part of growing your visibility  How criticism can knock your confidence (and what to do instead of spiralling)  The key mindset shift from NHS clinician to confident business owner  Why disagreement doesn’t mean your clinical opinion is wrong  What actually happened when one of my posts received backlash (and why it went viral)  How polarising content can increase your reach, trust, and authority  The difference between being controversial vs. being clear in your stance  Simple ways to start creating stronger, more opinion-led content this week  A practical content exercise to help you stand out (without overthinking it)💬 DM me the word ACCELERATE on Instagram: https://www.instagram.com/dietitiansinbusiness/   If you’re ready to feel more confident showing up online, attract clients consistently, and build a business that actually works around your life… that’s exactly what we do inside Accelerate. I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    17 min

  5. APR 20

    102 How to Get People to Invest in Their Health

    If you’ve ever had a discovery call that felt so promising… only to hear “I’m just going to check with my GP first” — you’re not imagining it. And you’re definitely not alone. In this episode, I’m unpacking why so many potential clients hesitate to invest in private support (especially here in the UK), and what you can do about it. Because the truth is, it’s not that people don’t want help — it’s that your content might not yet be showing them why your support is worth choosing. I’m sharing three simple but powerful shifts you can make in your content so it doesn’t just educate or get likes… but actually moves people towards working with you. These are the exact strategies I teach inside my programmes — and they’re designed to help you attract more of the right clients, without feeling pushy or salesy. In this episode, I cover:  Why potential clients default to free NHS support (and what that means for your marketing)  The key difference between talking about what people need vs what they want How to create content that makes your ideal client feel instantly understood  Why your content needs to highlight the cost of doing nothing (gently, not fearfully)  How to handle common objections like “I’ll try it myself first” before they even come up  Simple ways to show the value of your private practice without over-explaining  The mindset shift that makes selling your services feel natural (not uncomfortable) If this episode has got you thinking “my content isn’t quite doing that yet…” — don’t worry. This is exactly what I help you with inside my course: 👉 Explore Social Media Made Simple: https://www.sarahalmondbushell.com/social-media-made-simple And if you want to chat about whether it’s a good fit for you, come and say hello on Instagram: 👉 Follow me here:  https://www.instagram.com/dietitiansinbusiness/ Send me a DM with SMMS and we can have a proper conversation about where you’re at and what you need next (no awkward sales chat, promise). I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    17 min

  6. APR 13

    101 We Did a Month of Posting 4 Times a Day... Here’s What Happened

    Over the past month, I decided to run a little experiment in my business… and honestly, it was a bit of a wild one. I set myself a challenge to post four times a day on Instagram, every weekday, while testing some of the newest growth strategies (including trial reels). The goal? More visibility, more followers, and real data on what actually works right now. But here’s the truth… what I expected to happen and what actually happened were two very different things. So in this episode, I’m breaking it all down for you—what worked, what didn’t, and what I’d genuinely recommend if you want to grow your audience without burning out or wasting hours on content that goes nowhere. 📝 What We Cover in This Episode What happened when I posted 4 times a day on Instagram for a month A behind-the-scenes look at trial reels (and whether they’re worth your time) Why more content doesn’t automatically mean more followers The biggest mistake people make when chasing Instagram growth A simple way to test content without doubling your workload How to use keywords to attract the right audience (not just more views) What “visibility content” actually means (and how to use it properly) Why polarising content can dramatically increase reach and engagement The power of content series to build trust and consistency What to focus on instead of chasing every new social media trend 💡 Key Takeaway If you’re wondering how to grow on Instagram as a dietitian, this episode is your reminder that it’s not about doing more… it’s about being more intentional. Because the goal isn’t just more views—it’s getting seen by the right people who actually want to work with you. 🔗 Links & Resources Social Media Made Simple https://www.sarahalmondbushell.com/social-media-made-simple DM me “SMMS” on Instagram if you want to chat about whether the course is right for you ✨ Gentle Next Step If you’re feeling a bit stuck with what to post, or like you’re putting content out there and hearing crickets… you’re not the only one. This is exactly why I created Social Media Made Simple—to help you build a strategy that I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    18 min

  7. APR 6

    100 100th Episode Special… Is It Worth Having Your Own Podcast?

    This week’s episode is a big one… I’m celebrating 100 episodes of Beyond The Clinic 🎉 (which still feels slightly surreal to say out loud). And to mark it, I wanted to answer one of the questions I get asked all the time — should you start a podcast for your business? Because whilst podcasting can be one of the most powerful tools for building trust, authority, and sales… it’s also not something you want to add to your already full plate without a clear plan. So in this episode, I’m sharing the honest truth behind what it really takes — from the questions you need to ask yourself before you start, to the mistakes I made early on (hello perfectionism 👀), and how to actually make a podcast sustainable alongside a busy clinic and life. If you’ve ever found yourself wondering whether a podcast could work for you… grab a cuppa, this one’s for you 🤍 What you’ll learn in this episode:  Why starting a podcast without a clear purpose can quickly become overwhelming  The one question that matters more than “should I start a podcast?”  How a podcast can support your business growth (beyond just visibility)  What it really takes to stay consistent week after week  The perfectionism trap that nearly made me quit (and how I fixed it)  Why podcasting builds deeper trust than social media alone  How to know if you’re ready to share your voice and clinical thinking out loud  The importance of defining your ideal listener (and how it impacts growth)  The simple tech you actually need (and what you don’t)  How to repurpose your podcast into blogs, emails, and social content  What makes a podcast sustainable long-term (especially alongside clinic work)I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    19 min

  8. MAR 30

    099 My Experience Leaving the NHS

    In this episode, I’m sharing the honest story of my decision to leave the NHS after more than 20 years as a dietitian. This isn’t about criticising the system or the profession that shaped my career. The NHS gave me incredible experience, friendships and opportunities that I’ll always value. But there came a point where I realised the life I wanted and the way I was working were no longer aligned. I talk openly about the thoughts I had for years before I made the change, the guilt that came with wanting more, and the moment I realised I needed to take my private practice seriously. If you’re currently working in the NHS and quietly wondering whether you want something different, this episode will help you feel less alone and give you insight into what building something alongside your clinical role can look like. In This Episode I Talk About: Why reaching the top of my NHS career ladder still left me questioning “Is this it?”The guilt many clinicians feel when they start wanting more flexibility, challenge or incomeHow NHS systems and red tape can sometimes limit even the most committed cliniciansThe life event that made me re-evaluate everythingWhy I stopped treating my private practice like a side hustleDiscovering online income streams like digital products and coursesSelling my first nutrition resources online and the moment I realised this could workHow I doubled my NHS Band 8B salary in under two yearsSupporting other dietitians who wanted to build businesses of their ownThe moment I finally handed in my NHS notice after more than two decadesThinking About Your Own Next Step? If you love being a dietitian but feel like you want more flexibility, income or impact, you’re not alone. I now work with health professionals who want to build ethical, sustainable businesses that don’t rely purely on one-to-one clinical work. You can start by booking a free 20-minute discovery call with me here: https://thechildrensnutritionist.as.me/discovery I'd love to hear from you, click the link to 'text' the show directly Lets keep in touch! Website:  https://www.sarahalmondbushell.com/ Instagram: https://www.instagram.com/dietitiansinbusiness/ Facebook: https://www.facebook.com/dietitiansinbusiness YouTube: https://www.youtube.com/@BeyondTheClinicPodcast FREE Workbook - The Master Plan Discover the 22 steps you need to take (in the right order) to build a successful business so you can earn enough to live the freedom lifestyle you dream of. https://www.sarahalmondbushell.com/master-plan  Work with me: Business Coaching: https://www.sarahalmondbushell.com/mastermindSarah AI: https://www.sarahalmondbushell.com/offers/AYjozgYc/Book a discovery call: https://thechildrensnutritionist.as.me/discovery

    18 min
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About

Welcome to Beyond the Clinic, the podcast where you'll discover how to break free from traditional healthcare models and build a thriving online business. Hosted by Sarah Almond Bushell, a registered dietitian, certified business strategist, and successful entrepreneur, each episode delivers practical advice and expert insights to help you grow your health business in the digital age. Join Sarah every Monday as she shares tangible strategies, tactics, and tech tips to elevate your online presence and attract clients directly to you. From ethical marketing practices to buyer psychology and pricing strategies, Beyond the Clinic covers everything you need to know to succeed in the competitive online landscape. But it's not just about business—it's about empowerment. Sarah shares personal stories of overcoming challenges and achieving success, inspiring you to overcome mindset barriers and take bold action towards your goals. Whether you're a seasoned practitioner or just starting out, Beyond the Clinic offers invaluable guidance to help you navigate the complexities of entrepreneurship and make a meaningful impact in the world.Tune in every Monday at 6am to ignite your entrepreneurial spirit and take your health business beyond the clinic. Don't forget to subscribe on Apple Podcasts, Stitcher, Spotify, YouTube, or your favourite podcast platform to never miss an episode. 

Information

  • Creator
    Sarah Almond Bushell
  • Years Active
    2024 - 2026
  • Episodes
    107
  • Rating
    Clean
  • Copyright
    © 2026 Beyond The Clinic
  • Show Website
    Beyond The Clinic

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