Not Your Mom's Sales Podcast | Podcast Marketing for Business Owners

Julie Deem
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  • Marketing
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Learn the latest trends in marketing and sales along with ways you can leverage them with your podcast. YJulie Deem shares strategies and tips for building a brand that attracts clients you want to work with. Stop fighting the algorithms and start creating impact. Julie Deem is the owner of The Business Podcast Editor, partnering with business owners to reach more people with their podcast without spending money on ads. 

  1. 1d ago

    Designing a Recognizable Podcast Brand | 130

    Send us Fan Mail Does your podcast logo actually represent your show, your audience, and the business you're trying to grow? In this episode of Not Your Mom's Sales Podcast, Julie Deem covers the basics of podcast branding and explains what makes a podcast logo effective.  You'll learn practical tips for using Canva to create podcast cover art, building a brand kit, and keeping your podcast graphics consistent. FAQ: What makes a good podcast logo? A good podcast logo is simple, recognizable, and easy to read at a small size. It should have a clear title, strong contrast between text and background, and one main visual focus.  Can you create a podcast logo in Canva? Yes. Canva offers user-friendly templates and design tools that make it possible to create professional-looking podcast cover art without hiring a graphic designer.  What size should podcast cover art be? A commonly used podcast cover art size is 3,000 by 3,000 pixels in a square format. However, artwork requirements can vary between podcast hosting platforms and directories, so always check the current specifications before publishing. Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9 Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/

  2. Oct 23

    Why Mentorship Matters: Supporting Survivors Through Allies | 129

    Send us Fan Mail What if one relationship could change the direction of someone's life? In this episode of Not Your Mom's Sales Podcast, Julie Deem shares why Allies, an organization supporting survivors of trafficking and sexual exploitation, holds such a special place in her heart. From launching their podcast, The Everyday Advocate, to becoming a mentor herself, Julie reflects on how a desire to serve turned into one of the most meaningful commitments in her life. As Allies celebrates 15 years of creating pathways forward for survivors, Julie shares how the organization's mentorship program works, why long-term relationships matter, and how you can help make a difference through a financial contribution or simply spreading awareness. You don't have to change the whole world to make an impact. Sometimes, it starts with showing up for one person. FAQ: What is Allies? Allies is an organization that supports survivors of human trafficking and sexual exploitation by connecting them with mentors who provide consistent relationships, encouragement, and support as they move forward. How does the Allies mentorship program work? Allies pairs mentees with mentors for an 18-month commitment. Matches meet twice a month for two hours and stay connected between visits. They can also participate in monthly Link Up events featuring activities that help strengthen their relationships. How can mentorship help survivors of trafficking and sexual exploitation? Mentorship provides consistent support, encouragement, and a trusted relationship. For young people who may have few dependable people in their lives, having someone who shows up and believes in them can make a meaningful difference. Donate to Allies: https://secure.qgiv.com/event/15anniversary/account/2515447/ Learn more about Allies: https://www.allies-inc.org/ Podcast: UNITED State of Women 333 - Purpose, People, and the Power to Change Lives with Jessica Evans https://www.thebusinesspodcasteditor.com/post/333-purpose-people-and-the-power-to-change-lives-with-jessica-evans Podcast: Everyday Advocate https://www.allies-inc.org/everydayadvocate-podcast/ Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9 Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/

  3. Oct 16

    5 Things Keeping Your Podcast From Growing Consistently | 128

    Send us Fan Mail Your podcast doesn’t need to go viral to grow, but it does need a plan to help people discover your show, keep listening, and build a relationship with your business. If you’re consistently publishing episodes but your audience isn’t growing the way you hoped, it might be time to look beyond your download numbers. In this episode of Not Your Mom's Sales Podcast, Julie Deem shares five common areas that could be holding your podcast back.  You’ll walk away with practical steps you can start using today to attract the right listeners, build trust, and turn your podcast into a sustainable marketing asset for your business. FAQ: How can I grow my podcast audience consistently? Start by identifying your ideal listener, creating episodes that address their specific challenges, and developing a repeatable promotion strategy.  Why is my podcast not getting more listeners? Your podcast may be struggling to grow because your target audience is unclear, your episodes aren't being promoted consistently, or your titles don't communicate the value of each episode.  How do I promote my podcast without being on every social media platform? Choose one or two platforms where your ideal audience spends time and repurpose your existing episodes into useful content.  Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9 Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/

  4. Oct 9

    Why Your Audience Isn't Connecting With Your Content | 127

    Send us Fan Mail Are you sharing valuable expertise in your podcast and content but still struggling to turn that attention into clients? The problem might not be what you know, but how you're communicating it. In this episode of Not Your Mom's Sales Podcast, Julie Deem explains why proving your expertise isn't enough and how to turn what you know into content that helps potential clients see themselves in your message. Discover three practical ways to make your expertise more relevant, build trust, and create a podcast that supports real business growth. FAQ: Why doesn't sharing expertise always lead to more clients? Sharing expertise alone doesn't necessarily show potential clients why they should care. Effective content connects your knowledge to the problems your audience is experiencing and demonstrates how your solution can help them achieve a desired outcome. How can a podcast help generate leads for a business? A podcast can build trust by addressing your ideal clients' challenges, providing useful insights, and showing them that you understand their needs. When episodes connect your expertise to real business problems, listeners have a clearer reason to consider working with you. How can business owners make their content more relevant to their audience? Start with the audience's current problems, explain how your expertise helps solve them, and communicate the practical outcome. Reviewing existing content from the perspective of someone unfamiliar with your business can also reveal opportunities to improve clarity and relevance. Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9 Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/

  5. Oct 2

    Podcast KPIs to Build Your Business *Best of Episode* | 126

    Send us Fan Mail What if the numbers you’re watching on your podcast aren’t actually telling you whether it’s growing your business? In this episode of Not Your Mom’s Sales Podcast, Julie Deem breaks down the podcast KPIs that matter when your goal is to generate leads, attract clients, and drive revenue. You’ll learn which numbers are worth paying attention to, what they can tell you about your podcast’s role in your marketing strategy, and why downloads alone don’t tell the whole story. If you’re ready to stop measuring your podcast like a media project and start using the data to make smarter marketing decisions, this episode will help you focus on the numbers that actually matter. Hit play and let’s dive in. Get Ready to Learn: How to identify the awareness metrics that tell you whether the right people are finding your show.What engagement metrics reveal about listener trust, retention, and content effectiveness.How to track conversion metrics that directly connect your podcast to sales and booked calls.Why email list growth is one of the most important KPIs for long-term podcast ROI.How to calculate cost per acquisition and lifetime value for podcast-generated clients. Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9 Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/

  6. Sep 25

    Reaching New Podcast Listeners with Email | 125

    Send us Fan Mail What if your next new podcast listener doesn’t come from social media, another podcast, or a bigger audience? It’s easy to assume you need more content or a huge email list before you can reach new people but you may already have access to new listeners through the relationships and audiences you’ve built. In this episode of Not Your Mom’s Sales Podcast, Julie Deem shares how to use newsletter swaps to introduce your podcast to new, relevant listeners. You’ll learn how to find the right collaboration partners and what to track afterward so you can see whether those new listeners are actually engaging with your content. FAQ: What is a newsletter swap? A newsletter swap is a collaboration between two people who have email audiences.  Can newsletter swaps help grow a podcast? Yes. A newsletter swap can introduce your podcast to a new audience that already trusts the person making the recommendation.  Do I need a large email list to do a newsletter swap? No. A small but engaged email list can still provide value.  Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9 Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/

  7. Sep 18

    8 Podcasting Strategies to Fill a Content Gap | 124

    Send us Fan Mail When your podcast episode is due and you have nothing recorded, it’s easy to panic, scramble to create something, or decide to skip the week altogether. But consistency isn’t about producing a perfectly polished episode every single time. It’s about having a plan for the weeks when life gets in the way so one rough week doesn’t turn into a broken promise to your audience. In this episode of Not Your Mom’s Sales Podcast, Julie Deem shares eight plug-and-play strategies you can use when you need an episode and don’t have the time or content ready to create one from scratch. These strategies can help you keep your podcast moving without sounding unprepared. FAQ: How can I stay consistent with my podcast when I am short on time? Create a podcast backup plan before you need it.  Can I republish an old podcast episode? Yes. Republishing a popular past episode can be an effective low-effort way to keep your podcast active when you don't have a new episode ready. How can I create a podcast episode without writing a script? A solo voice memo is one option. Hit record and talk through your thoughts, an experience, a lesson, or something happening in your business without creating a formal script first. Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9 Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/

  8. Sep 11

    123 - How to Monetize Your Podcast as a Business Owner

    Send us Fan Mail When you think about podcast monetization, you might immediately think about sponsors, ads, paid content, or memberships. What if there's another way? In this episode of Not Your Mom's Sales Podcast, Julie Deem shares a simple podcast-to-client system that connects your content to the problems your business solves, builds trust with your audience, and gives listeners a clear next step toward working with you. Your podcast doesn’t have to become another complicated product you have to manage. It can become part of the way you’re already growing your business. Get Ready to Learn: How to use a podcast as a business development tool.How to build a simple podcast-to-client system. Why your podcast content should connect naturally to your offers. How to create a monetization map for your podcast. Why one clear call to action is better than overwhelming listeners with options. How to turn podcast listeners into leads and eventually clients. Why you don’t need thousands of downloads to generate business from your podcast. How to use your podcast as anchor content across social media and email. How sponsorships can become strategic partnerships. What to include on a simple one-page podcast sponsorship sheet. How to choose monetization strategies that make sense for your audience and business.FAQ: How can a podcast make money for a business owner? A podcast can make money indirectly by generating leads for the business owner’s existing products or services. Episodes can teach listeners about problems the business solves and then invite them to take the next step, such as booking a strategy call or downloading a resource. Do you need a large audience to monetize a podcast? No. A large audience can be important for certain types of advertising, but business owners selling their own products or services may not need thousands of listeners. Having the right listeners who need what you offer can be more valuable than having a large audience. What should the call to action be on a podcast? A podcast should typically have one primary call to action that gives listeners a clear next step. This could be joining an email list, downloading a resource, or booking a strategy session. Make an appointment to discover if podcasting is a good fit for you. https://calendar.app.google/8yGqJm9ZgnuWYnAe9 Extra resources at: https://www.thebusinesspodcasteditor.com/ Have a question? Send me a message on Instagram: https://www.instagram.com/indymompreneur/

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Learn the latest trends in marketing and sales along with ways you can leverage them with your podcast. YJulie Deem shares strategies and tips for building a brand that attracts clients you want to work with. Stop fighting the algorithms and start creating impact. Julie Deem is the owner of The Business Podcast Editor, partnering with business owners to reach more people with their podcast without spending money on ads. 

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