The Levels

Joey Allbritton

Are you navigating the complexities of growing your physical therapy practice alone and seeking ways to avoid common pitfalls while maximizing your impact? "The Levels Podcast" is a podcast dedicated to helping you navigate the complexities of the physical therapy industry and emerge successful. Hosted by Dr. Joey Allbritton and Dr. Robbie Woelkers, two seasoned professionals with firsthand experience in transforming challenges into triumphs, this podcast dives deep into the heart of the physical therapy industry. From opening clinics to scaling businesses, we cover it all. Our episodes unpack the real stories behind successful practices, offering insights, strategies, and the motivation needed to thrive in today's competitive landscape. Join us as we explore innovative solutions to common problems, discuss industry trends, and provide you with the tools to enhance patient care and grow your business. Whether you're just starting out or looking to expand, "The Levels Podcast" equips you with the knowledge and confidence to make informed decisions and stay ahead of the curve. Tune into "The Levels Podcast" and be part of a community committed to elevating the Physical Therapy profession. Together, we can create lasting change and shape the future of healthcare.

  1. 22H AGO

    Why Your PT Clinic Feels Full But Your Schedule Is Only 76%

    🎯 WORKSHOP — The Fully Booked & Waitlisted Workshop | May 28th at 12pm EST. Reserve your seat: https://workshop.therehabceos.com/fbw-join A full schedule feels like the goal — until it starts costing you reviews, referrals, and future patients without you realizing it. In this video, Dr. Robbie Woelkers breaks down a real clinic case: three providers, 126 active patients, 88% efficiency — and almost zero Google reviews or word-of-mouth referrals in the past month. The numbers looked great. The compounding engine had quietly stalled. Here's why: with 210 available slots and enough active patients to demand 252, the average visits-per-patient had dropped from 2.0 to 1.6. Patients were falling off the schedule before they ever hit a progress note or graduation — which means no reviews, no referrals, and no returns. Length of stay had already slipped from 14–15 visits down to nine. Robbie walks through the exact math, how to identify where your patients are dropping off, and what this clinic did to discharge 10–15 appropriate patients, collect nine new Google reviews, and reset the referral engine — without adding a single new marketing dollar. If your clinic is full but your reputation growth has gone quiet, this one is worth your time. TIMESTAMPS: 0:00 Frustrated PT practice owner — the utilization problem 0:40 Intro: Dr. Robert Wolkers, Rehab CEOs 1:05 The numbers: 4 providers, 240 slots, 158 active patients 2:15 Defining clinic efficiency and utilization 3:00 Doing the math: 58 missed opportunities per week 3:45 The $28K/month problem (and the hidden cost of lost reviews/referrals) 5:00 How many active patients do you need to fill the schedule? 6:15 Getting your team to buy in on visit frequency 7:30 The law of averages — why "3x/week for everyone" doesn't work 8:30 Why women's health and cash clinics struggle to scale 9:15 Three research-backed reasons patients drop off 10:45 The 7-days-between-appointments rule 11:30 Calculating what you need to be oversubscribed 12:45 The disconnect — introducing active patient reporting 13:30 Bucket 1: Full plan of care 14:00 Bucket 2: Partial plan of care + re-enrollment week 15:15 Bucket 3: One visit scheduled 16:00 Bucket 4: No plan of care — triage by days since last appointment 17:15 Wellness checks (the "good news" call) 18:45 The reveal: 152 active patients dropped to 106 19:45 Marketing issue vs. scheduling issue vs. hiring issue 21:00 The diagnostic framework (110 / 120 / 130 / 140) 22:30 Wrap-up and next workshop If your schedule is full but the reviews and referrals have dried up, this is exactly the kind of operational gap we help over 400 PT clinics around the nation find and fix. The RehabCEOs program comes with a 28-day free trial — book a call to see if it's the right fit for your clinic. https://rehabceos.com/book-a-call/

    23 min
  2. MAY 11

    The Front Office Fix That Took This 2-Location PT Clinic From 16% to 42% Conversion

    You think you have a leads problem. You probably don't. In this video I break down a real case study, a two-location clinic owner with seven providers who was stuck and convinced he just needed more marketing. When I pulled up his numbers, the real problem was somewhere he wasn't looking at all. I walk you through the exact framework we use to diagnose any PT clinic, find the one constraint holding growth back, and what we actually did to take this owner's front office conversion rate from 16% to 42%, without changing a single thing about his marketing. If your schedule isn't full, if you're spending money on ads and not seeing it translate, or if you're thinking about opening another location, watch this before you make your next move. TIMESTAMPS [00:00] — Introduction [01:00] — Why more leads isn't always the answer [02:22] — The two numbers every clinic owner needs to know [03:30] — How to calculate if your schedule is actually full [09:33] — What a 16% conversion rate actually costs you [14:21] — The staffing ratio most owners get wrong [16:42] — Speed to lead and why it changes everything [19:06] — The intake script framework we installed [20:00] — The Rule of Two for scheduling [21:27] — Results and key takeaways WHO THIS IS FOR If you own one or more PT clinics and you're trying to grow, whether that means filling your current schedule, adding a provider, or opening a new location, this video gives you the diagnostic framework to figure out exactly where you are and exactly what to fix next. ABOUT DR. ROBBIE I'm Dr. Robert Woelkers, co-owner of Rehab CEOs. I built and owned three private practice PT clinics before selling 50% of my shares back to my partner in 2021. Now I help PT clinic owners across the country scale and systemize their practices through coaching, marketing, and staffing support. 🚨 Join our FREE Fully Booked & Waitlisted Workshop → https://workshop.therehabceos.com/fbw... 📲 Join our free Skool community for PT clinic owners → https://skool.com/rehabceos

    22 min
  3. MAY 4

    The 3-Step System to Fill Your PT Schedule and Confidently Hire Your Next Provider

    Stop guessing when to hire your next provider, join 400+ PT clinic owners learning how to become Fully Booked & Oversubscribed at our FREE live workshop → https://workshop.therehabceos.com/fbw-join Most PT clinic owners feel it. The schedule fills up… then falls apart. Fills up… then falls apart. It feels like feast or famine, and it makes you afraid to pull the trigger on hiring because you don't trust that the patients will actually stay. In this video, Dr. Robbie Woelkers breaks down a real case study from a 3-provider PT clinic in Minnesota that was stuck in exactly that cycle. Using Rehab CEOs' proven 6-Systems Framework, Robbie walks through the exact math behind their scheduling problem, identifies the real constraint (hint: it's not staffing), and maps out the specific marketing strategies they used to get fully booked, oversubscribed, and confident enough to hire their next provider. Robbie built 3 PT clinics from 1 and scaled to $1.7M in revenue in just 18 months before selling, and now he and his partner Joey help over 400 PT clinic owners across the country do the same. This isn't theory. This is the actual math and the actual playbook. In this video you'll learn: - How to calculate your clinic's exact new patient deficit - The "oversubscribed number" that tells you when it's safe to hire - Why your schedule feels unpredictable (and what's actually causing it) - 4 lead generation strategies ranked by cost and speed - The 4% Rule for past patient reactivation campaigns - The Provider 25 referral method (based on Chet Holmes' Dream 100) - How to set up a digital front door that generates leads on autopilot Over 400 PT clinic owners across the nation trust Rehab CEOs to help them grow. Come see why. 🔗 Register here → https://workshop.therehabceos.com/fbw-join Not ready for the workshop yet? Come hang out with 1,800+ PT clinic owners in our free Skool community where we drop weekly free trainings and resources on marketing, sales, hiring, and operations. 🎓 Join the free community → https://skool.com/rehabceos

    23 min
  4. APR 22

    Why Your Best Culture Fit Isn’t Hitting Productivity (And How to Fix It)

    If you want to build a clinic that runs without you, reserve your spot in our Self-Managing Practice Workshop here: https://workshop.therehabceos.com/smp-join If your clinic still depends on YOU to function… this is exactly what’s holding your growth back. In this video, we break down why “good employees” still underperform, and how to turn them into high-producing, self-managing team members using a simple, repeatable system. Most clinic owners don’t have a people problem… They have a clarity, accountability, and development problem. Once you fix that, everything changes. 👉 More productivity 👉 Better retention 👉 Less stress on YOU as the owner And most importantly… a clinic that runs without you being in the middle of everything. 🚀 Ready to build a self-managing team? Join the free workshop and learn the exact system here: https://workshop.therehabceos.com/smp-join Inside the workshop, you’ll discover: How to build a team that actually hits their KPIs The accountability system that doesn’t require micromanaging How to develop underperformers into top performers The structure behind clinics that grow without owner dependency 📌 What You’ll Learn In This Video: The 4 types of employees every clinic owner has (and how to handle each) Why “culture fit” isn’t enough (and can actually hurt your clinic) How to identify if it’s a you problem or a team problem The exact 30-60-90 framework to develop your team How to improve productivity without burning people out ⏱️ Timestamps: 00:00 – The “Good Employee” Problem Most Owners Face 00:23 – When Culture Fit Isn’t Enough (Tier 2 Employees Explained) 01:07 – The 4 Types of Employees (Tier 1–4 Breakdown) 03:15 – Why Most Owners Misdiagnose Performance Issues 04:33 – The 2 Questions That Reveal If It’s You or Them 06:31 – Identifying Skill Gaps vs. Core Value Issues 07:39 – How to Break Down Performance by Skill (Step-by-Step) 10:29 – Building a 30-60-90 Mentorship Plan 11:25 – Fixing Productivity: Evals, Pre-Booking & Confidence 13:09 – What Happens After 90 Days (Promote or Move On) 14:09 – How to Build a Self-Managing Team (Workshop Invite) If you’re tired of carrying your clinic on your back… And you’re ready to build a team that actually performs… Then go reserve your seat now while spots are still open: https://workshop.therehabceos.com/smp-join

    14 min
  5. APR 16

    Why Your Business Still Depends on You (And How to Fix It)

    👉 Download your Accountability Dial Scorecard here: https://coaching.rehabceos.com/accountability-dial 👉 Save your spot for the workshop here: https://workshop.therehabceos.com/smp-join Most PT clinic owners think they have a team problem. They don’t. They have a system problem. If your team: Keeps asking you for decisionsStruggles to take ownershipNeeds constant check-ins It’s not because they don’t care.It’s because your Accountability Dial isn’t fully turned on. Inside this podcast, you’ll hear: Why your team keeps coming back to youThe real reason growth feels heavier instead of easierHow to fix performance issues without micromanagingThe system that allows your team to actually lead 📊 START HERE (IMPORTANT) Before you try to fix anything… You need to see where the breakdown actually is. 👉 Grab your score here: https://coaching.rehabceos.com/accountability-dial This will show you: Where your team is unclearWhat’s causing the dependencyWhat needs to change first 🎯 THEN DO THIS Once you see your gaps… We’ll show you how to fix them step-by-step. 👉 Join the workshop here: https://workshop.therehabceos.com/smp-join Inside, we break down: How to install accountability into your teamHow to remove yourself as the bottleneckHow to get your staff executing without constant input ⏱️ TIMESTAMPS 00:00 - The real problem: your team is making decisions you don’t like 00:25 - The exercise that reveals where your team actually is 00:46 - The Accountability Dial: 5 levels explained 01:04 - Level 1: Wait to be told what to do 01:25 - Level 2: Ask, then execute 01:50 - Level 3 (1-3-1): Recommend, then act 02:35 - Level 4: Do first, update after 03:13 - Level 5: Full autonomy (no updates needed) 04:02 - Why your team isn’t making the right decisions 04:23 - How to move someone from Level 1 to Level 2 05:04 - How to move from asking to recommending (1-3-1) 06:14 - Where most owners mess up: skipping levels 06:29 - The missing piece: guardrails 07:12 - Aligning decisions with vision, goals, and priorities 08:00 - What decisions your team can vs cannot make 09:02 - When to trust your team with more autonomy 09:58 - One-way vs two-way decisions (huge distinction) 10:42 - How to apply this system across your team 11:06 - The Accountability Dial worksheet walkthrough 11:29 - Real examples: how to coach each team member 12:16 - What to do with low-accountability employees 12:30 - How to get the training and implement this 🔥 WHO THIS IS FOR This is for PT clinic owners who:Feel stuck in day-to-day operationsCan’t step away without things slippingHave “good people” but still lack ownershipWant to scale without working more hours ⚠️ FINAL THOUGHT If your business slows down when you step away… You don’t have a team problem. You have a structure problem. Fix that… And everything changes. If this hit, drop a comment and tell me what stood out 👇

    13 min
  6. APR 6

    Why Your Best PT Will FAIL as a Clinical Director (And What to Do Instead)

    Promoting your best PT into a Clinical Director sounds like the obvious next step. Most of the time, it backfires. 👇 If you’re thinking about promoting someone, start here first: 👉 https://start.therehabceos.com/leadership-readiness-test Inside, you’ll get: ✔ The Leadership Readiness Test (who actually qualifies) ✔ Our Clinical Director job description ✔ Our Office Manager job description Most clinic owners don’t fail because they pick the wrong person. They fail because they promote too early, without the structure to make it work. In this video, Dr. Robbie Woelkers breaks down why top performers struggle in leadership roles—and what to do instead if you want to build a team that actually scales. If you’ve ever promoted someone and felt things “shift” in the wrong direction, this will make it clear why. Timestamps 00:00 The promotion mistake most clinic owners make 01:30 Why top performers struggle in leadership roles 03:00 The employee performance matrix explained 04:30 Why 75% of promotions fail 05:45 The real skill gap (and what’s missing) 06:30 Core leadership skills clinical directors need 10:00 How to assess if someone is ready 11:30 Building a mentorship plan 13:30 The 30-60-90 day transition plan 15:00 When to increase pay and responsibility 16:00 Final framework recap If you’re building a team or thinking about promoting someone, drop a comment below with your situation. And if you want more breakdowns like this, subscribe and turn on notifications so you don’t miss the next one.

    18 min
  7. APR 6

    Why Free Discovery Visits Are Killing Your Clinic’s Revenue Per Visit

    Many clinic owners believe free discovery visits help convert more patients. In reality, they often destroy your Revenue Per Visit, lower schedule efficiency, and create unnecessary friction in your intake process. In this training, we break down why discovery visits can quietly damage clinic profitability and what high-performing clinics do instead. If your clinic struggles with no-shows, low RPV, or inefficient scheduling, this video will show you the operational and financial impact of free screens and how to transition toward a stronger intake model. Inside this video, you’ll learn: • Why discovery visits reduce patient commitment • How free screens distort Revenue Per Visit metrics • The scheduling inefficiencies most clinic owners overlook • Compliance risks when using free screens with federal payers • How clinics can transition away from discovery visits without hurting conversions Timestamps 00:00 Why Discovery Visits Can Hurt Your Clinic 00:45 The Real Problem with Free Screens 02:10 Why Front Office Staff Default to Free Visits 04:05 How Discovery Visits Destroy Revenue Per Visit 06:00 The Scheduling Inefficiency Most Owners Miss 07:45 Compliance Risks with Free Screens 09:20 Real Clinic Case Study: Removing Discovery Visits 11:10 The Belief That’s Holding Clinic Owners Back 13:00 How to Transition Away from Discovery Visits 13:15 Step 1: Assess Your Front Office 14:20 Step 2: Build a Structured Intake Process 15:15 Step 3: Hold Staff Accountable 16:30 Step 4: Adjust Payor Mix Marketing 17:40 When Discovery Visits Might Still Make Sense 18:45 How to Increase Revenue Per Visit We also walk through a real clinic case study that removed discovery visits and significantly increased growth and profitability.

    19 min

Trailer

About

Are you navigating the complexities of growing your physical therapy practice alone and seeking ways to avoid common pitfalls while maximizing your impact? "The Levels Podcast" is a podcast dedicated to helping you navigate the complexities of the physical therapy industry and emerge successful. Hosted by Dr. Joey Allbritton and Dr. Robbie Woelkers, two seasoned professionals with firsthand experience in transforming challenges into triumphs, this podcast dives deep into the heart of the physical therapy industry. From opening clinics to scaling businesses, we cover it all. Our episodes unpack the real stories behind successful practices, offering insights, strategies, and the motivation needed to thrive in today's competitive landscape. Join us as we explore innovative solutions to common problems, discuss industry trends, and provide you with the tools to enhance patient care and grow your business. Whether you're just starting out or looking to expand, "The Levels Podcast" equips you with the knowledge and confidence to make informed decisions and stay ahead of the curve. Tune into "The Levels Podcast" and be part of a community committed to elevating the Physical Therapy profession. Together, we can create lasting change and shape the future of healthcare.

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