Holistic Women's Business

Melanie Campbell
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  • Entrepreneurship
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Welcome to the Holistic Women’s Business podcast, for heart-led women in service-based business over 40. It's time to discover your unique potential and create the freedom and fulfilment you deserve in your business. I’m your guide, Melanie Campbell. Join me each week to hear my practical insights to align your business with who you are. You’ll also hear inspiring chats with my favourite people.I'm an Intuitive Business Alignment + Copywriting Coach for heart-led women, like you.  I weave intuition and practical insights with over 23 years of combined experience from copywriting to Human Design to website design to perimenopause health to energy healing. I'm here to help you because I know what's possible.  When I turned 43, my energy seemed to disappear overnight and I was struggling with strange symptoms that turned out to be a combination of burnt out adrenals and perimenopause. After 5 years of exploring and experimenting, I discovered how to overcome burn out and take charge of perimenopause.  I turned it into an opportunity to listen to my intuition and create my own path to freedom and fulfilment. It was the beginning of doing business and life in a way that felt aligned for me.Now I'm here to inspire you to choose your own path to a fulfilling business that aligns with you and your energy. Are you ready to create a business that feels good for you? Let’s get started.Do you have questions about creating a soul-aligned business? Please get in touch with me here:https://www.melaniecampbell.com.au/contact-melanie

  1. 5d ago

    HWB 123: How to create heart-led copywriting for your website that sounds like you. My favourite tips and why it matters for your business.

    Do you want to write words for your website that sound like you instead of feeling like you have to use salesy copywriting words that don’t feel authentic? This episode is for you. Today I’m talking about why it’s important to use your own heart-led words on your website and how you can start discovering what they are.  I’ll share a few simple processes I use in my own business to find the words that feel authentic and genuine. This matters because it’s the best way to attract your ideal people. I also know how challenging it is to say no to all the copywriting advice that says you have to use words that sell. As an intuitive copywriter, I believe it’s more important to be yourself because that’s what will build genuine connections with the people you’re here to help. 3 things I share in this episode are: 1..Why your heart-led words are more important than using sales copywriting on your website. 2..How you can discover the words that sound and feel authentic to you by thinking of your copywriting as a conversation with your ideal person. 3..Why it’s essential to focus on the purpose of what you’re writing before you start editing anything.  Do you have questions on how to write heart-led words for your service-based business website? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community

  2. Sep 15

    HWB 122: How to attract your soul-aligned clients without social media. My favourite alternatives for marketing your heart-led business.

    Do you want to connect with your soul-aligned clients without having to post on social media? This episode is for you. I’m here to show you that it’s okay to say no to marketing your heart-led business on social media if it doesn’t feel aligned for you.  Today I’ll share 5 alternatives that help you build genuine connections with your ideal people so you can grow your heart-led business in a way that works for you. Take note of which option feels most inspiring for you and give it a go. 3 things I share in this episode are: 1..Why it’s important to choose a heart-led marketing strategy that feels authentic to you. Which means you can say no to social media if it doesn’t feel aligned. 2..How you can use a blog, podcast, podcast guesting, YouTube or referrals as heart-led marketing alternatives to social media. 3..My tips on how to choose which strategy feels right for you. It’s so much easier to create content and build connections with your aligned people when you’re doing something you enjoy. Do you have questions on how to create a soul-aligned marketing strategy for your service-based business (without social media)? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community

  3. Sep 8

    HWB 121: How to find your personal business style so you can create a business that feels like you.

    Do you want to create a heart-led business that feels right for you? This episode is for you. Today I’m sharing my thoughts on how finding your personal business style can help you create a business that works best for you. I know there’s so much business advice out there and it can be hard to ignore it and go your own way. It’s why you need to recognise the things that feel right for you. The more you understand what you enjoy doing and what feels most natural for you, the easier it will become to create your own path. This can influence everything in your business, from the way you choose to be visible and share your content to the type of services you offer and the way you work with your clients. There’s a lot to consider so in this episode I’ll share a few simple things to help you get started. 3 things I chat about in this episode are: 1..Why it’s important to find your personal business style and how it can help you create a heart-led business that feels like you. 2..My favourite questions to help you discover which things feel right for you and what to let go of in your business. 3..I share a few simple examples to show you how knowing yourself better can help guide your business choices. Do you have questions on how to find your personal business style so you can make choices that feel aligned for you? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community

  4. Sep 1

    HWB 120: How to find your Unique Personal Value so you can create your soul-aligned business.

    Do you want to discover what makes you special so you can weave it into your heart-led business? This episode is for you. Today I’m talking about how to find your Unique Personal Value because I believe it’s the essential starting point for creating your soul-aligned business. It can also be hard for us to recognise our own value which is why I’m sharing my favourite tips to help you get started. I came up with the concept of Unique Personal Value after I realised I was caught up in gathering qualifications instead of recognising the value of my lived experience and personal qualities. I also noticed this in the heart-led women I was working with. The reason it matters is that your personal gifts and lived experience are what brings unique value to your clients. You have your own unique perspective and approach. It’s why your aligned people will choose to work with you.  I hope this inspires you to start discovering what makes you valuable so you can weave it into your business. 3 things I chat about in this episode are: 1..Why it’s important to discover your Unique Personal Value so you can create a soul-aligned business. 2..My simple tips for discovering what your Unique Personal Value is by focusing on your experiences and personal qualities, not just your qualifications. 3..Why you need to include all sides of your personality even if you don’t think they’re relevant to your business. Do you have questions on how to find your Unique Personal Value so you can create a soul-aligned business? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community

  5. Aug 25

    HWB 119: How to create intuitive prices for your heart-led business services and offers.

    Are you struggling to price your services in your heart-led business? This episode is for you. I know from my own experience just how challenging it is to figure what to charge for your services and offerings. It’s why I came up with an intuitive step by step process to make it easier for heart-led business owners like us to align our pricing with our value. Today I’ll guide you through how to use my intuitive pricing method for your own business offerings. I’ll also share my simple EFT tapping techniques to help you overcome the self-doubt that can come up even if your intuition is saying yes to the pricing you’ve come up with. 3 things I share in this episode are: 1..How intuitive pricing can make it easier to see your own value and charge for your heart-led services. 2..How to use my step by step intuitive pricing process to find the pricing that feels aligned for you. 3..What to do when your voice of self-doubt starts questioning your value based pricing even though your intuition is saying yes. I guide you through the simple EFT Tapping mantras I use in my own business to overcome this when it comes up. Do you have questions on how to use intuitive pricing for your heart-led business? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie EFT Tapping Resources The Tapping Solution is my favourite website for getting started with EFT tapping. Here’s the link to their blog article on the main tapping points. The Tapping Solution - 9 main tapping points Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community

  6. Aug 18

    HWB 118:  How to overcome procrastination in your heart-led business and work in alignment with your energy.

    Are you procrastinating over getting things done in your heart-led business? This episode is for you. Today I’m sharing my thoughts on why procrastination isn’t necessarily a bad thing and what you can do to start moving forward in a way that works for you. I know there’s a lot of productivity guilt around procrastination. I’ve been there too. It’s why I started experimenting with a more helpful approach to solve it. It starts with looking at what’s causing you to procrastinate. It has nothing to do with being lazy. There are often good reasons why we all get stuck procrastinating over doing things in our business. And when you understand what’s really going on, you can do something about it. In this episode, I’m sharing some of the things that have worked for me in my own business to inspire you to experiment for yourself. 3 things I share in this episode are: 1..Why procrastination in your heart-led business can be a good thing and how to notice the difference. 2..How to discover what’s causing your procrastination so you can take action steps that work best for you. 3..My favourite tips for getting out of procrastination mode, especially when you’re working on a big project in your heart-led business. Do you have questions on how to overcome procrastination and work in flow with your energy? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie I also recommend getting in touch with my friend Christie Flora from Flor & Order. I love her approach to creating aligned productivity solutions for your life and business. You can find Christie on the link below (make sure you sign up to her inspiring newsletter): FlorandOrder | Time Management Coaching Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community

  7. Aug 11

    HWB 117:  How to choose the soul-aligned services you want to offer in your heart-led business. And say no to the things that don’t align with your energy.

    Are you offering services in your business that don’t feel inspiring or fulfilling anymore?  Or maybe they never felt right but you just wanted to help people. This episode is for you. Today I’m sharing a few simple ways to help you choose services and offerings for your heart-led business that feel good for you. I’m speaking from my own experience because it took me a long time to realise that by trying to help everyone I was draining my energy. After going through burn out, I discovered how important it is to choose services that feel inspiring and say no to the rest. I even created my own mantra “just because I can, doesn’t mean I should” as a reminder each time I notice I’m offering something just to be helpful. 3 things I share in this episode are: 1..Why we get caught in the trap of offering services in our business that we don’t enjoy and what you can do about it. 2..How to review your current services and offers to make sure they align with your energy. Why this is an essential step before you start writing your heart-led sales pages.  3..How to use my favourite mantra “just because you can, doesn’t mean you should” to help you say no to the services or offers that don’t feel aligned with your energy. It’s about creating space for the work that brings you joy. Do you have questions on how to create soul-aligned services and offers for your heart-led business? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community

  8. Aug 4

    HWB 116: Why progress is more important than productivity in your heart-led business. My tips for overcoming the to-do list guilt.

    Do you feel like you’re not getting enough done in your business, especially if you’re trying to bring a big project to life? This episode is for you. I’m working through this in my own business right now. I’m trying to get a big project done and I was starting to feel overwhelmed because it wasn’t happening quickly enough. So I took a different approach. I chose to focus on progress instead of how much I still needed to get done. It changed everything. It’s a much easier way to make sure you’re working in flow with your energy instead of pushing through when you start feeling the to-do list guilt. Today I’m sharing what I’ve discovered plus my simple tips to help you recognise your progess so you can feel good about where you’re at right now and stay out of burn out. 3 things I share in this episode are: 1..How focusing on progress instead of productivity can help you stay out of burn out in your heart-led business. 2..Why productivity isn’t about getting through everything you planned because we all underestimate how long something will take. How you can change your focus from guilt to feeling good about what you did do. 3..How I’m using this strategy in my own business to get my projects done without pushing past my energy capacity. I want to inspire you to take care of your own energy especially when you’re feeling busy. Do you have questions about how to work in flow with your energy so you can create a sustainable heart-led business? I’d love to hear from you, please get in touch: melaniecampbell.com.au/contact-melanie Hi I'm Melanie, I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business. Discover how we can work together: melaniecampbell.com.au Do you want to receive insights over email? You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply. I never send sales emails and your details are always private.  Here’s your link to join: melaniecampbell.com.au/join-my-email-letters-community

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Trailer

About

Welcome to the Holistic Women’s Business podcast, for heart-led women in service-based business over 40. It's time to discover your unique potential and create the freedom and fulfilment you deserve in your business. I’m your guide, Melanie Campbell. Join me each week to hear my practical insights to align your business with who you are. You’ll also hear inspiring chats with my favourite people.I'm an Intuitive Business Alignment + Copywriting Coach for heart-led women, like you.  I weave intuition and practical insights with over 23 years of combined experience from copywriting to Human Design to website design to perimenopause health to energy healing. I'm here to help you because I know what's possible.  When I turned 43, my energy seemed to disappear overnight and I was struggling with strange symptoms that turned out to be a combination of burnt out adrenals and perimenopause. After 5 years of exploring and experimenting, I discovered how to overcome burn out and take charge of perimenopause.  I turned it into an opportunity to listen to my intuition and create my own path to freedom and fulfilment. It was the beginning of doing business and life in a way that felt aligned for me.Now I'm here to inspire you to choose your own path to a fulfilling business that aligns with you and your energy. Are you ready to create a business that feels good for you? Let’s get started.Do you have questions about creating a soul-aligned business? Please get in touch with me here:https://www.melaniecampbell.com.au/contact-melanie

Information

  • Creator
    Melanie Campbell
  • Years Active
    2024 - 2026
  • Episodes
    123
  • Rating
    Clean
  • Copyright
    © 2026 Holistic Women's Business
  • Show Website
    Holistic Women's Business