What Runs a Run

Kamal Datta

Welcome to What Runs a Run podcast where we are exploring the ecosystem that fuels the runners, running communities, organizers and everything in between. This podcast is broken down into mini series diving deep into a specific theme, for example in Tech in 26.2 we chat with entrepreneurs and professionals at the forefront of innovation supporting runners and the running events. If you are a curious athlete, we believe you will enjoy this podcast. Thanks for listening!!

  1. Sep 26

    Why Europe Marathon Classics Series Is Built on People, Not Races

    Kamal Datta speaks with Marek Tronina, race director and CEO of the Warsaw Marathon Foundation, about turning Warsaw Marathon from a near-closed event into one of Europe’s most enduring road races. They also unpack the creation of European Marathon Classics, a new eight-race series built to preserve marathon heritage, grow runner experience, and create a more accessible European alternative to the biggest global marathon brands.In this episode, Marek shares how leadership in running is less about doing everything yourself and more about finding the right people, protecting quality, and building emotional connection alongside race-day logistics. He also explains the friction, decisions, and strategy behind launching a cross-border marathon project in just 12 months. Key Topics: Marek describes the shift from a niche running scene to a mainstream participation culture, and how Warsaw Marathon grew from a few hundred runners to 14,000 registered runners.Marek reflects on a difficult period from roughly 2015 to 2020, when Warsaw Marathon stagnated, and how the pandemic helped reset the team’s energy and purpose.He details the European Marathon Classics launch and why eight races, including Rome, Madrid, Lisbon, London, Vienna, Warsaw, Frankfurt, and Copenhagen, came together around a shared vision.He shares the biggest friction point in the series launch: how to handle historical finishes and whether past marathon results should count toward the new series.He says the long-term goal is for European marathoners to naturally see the series as part of their running path, alongside preserving the marathon’s European heritage.Time Stamps: 00:00 - Marek Tronina’s role in Warsaw Marathon and European Marathon Classics 01:10 - Warsaw Marathon’s 2002 reality: almost no mass-running culture in Poland 03:16 - Saving the race from shutdown and staging an edition in two months 05:13 - Why journalism and broadcasting helped in race leadership 06:38 - From 307 finishers to 14,000 registered runners 08:35 - Knowing your strengths, weaknesses, and finding the right team 10:11 - Why emotional experience and logistics both matter 13:00 - The split finisher medal and the idea of giving a half to someone who helped you 14:29 - The post-pandemic surge in mass participation running 19:33 - Digging the well early: always plan ahead and keep improving 21:07 - The tough years between 2015 and 2020 24:19 - Competing with a commercially backed marathon in Warsaw 25:46 - Running a 36-hour marathon during pandemic restrictions 27:13 - Why major marathons dominate and how mid-tier races can survive 29:12 - Why quality KPIs matter more than pure runner counts 31:12 - Trust, volunteers, and preparing so others can do their jobs well 34:42 - The catalyst for European Marathon Classics 38:00 - Why the project had to move fast and make hard decisions 41:00 - The fight over historical finishes and why past results matter 45:59 - How the eight races were selected 49:13 - The moment the idea crystallized in London 53:53 - European Marathon Classics as a complementary alternative, not a rival 56:27 - Turning marathon travel into a fuller tourism and culture experience 59:53 - Why Europe should protect the marathon’s heritage and future 62:52 - Marek’s vision for where the series should be in five to ten years 64:53 - Why Athens Marathon remains special to him 66:21 - Rapid fire begins: favorite course, logistical nightmare, pre-race calm, carbon plates, and kilometer 38 75:26 - Marek’s closing advice: enjoy life and go out for a run Reference: https://europeanmarathonclassics.eu/

    Why Europe Marathon Classics Series Is Built on People, Not Races
  2. Sep 13

    How Ben Rosario Built Three Running Businesses by Putting Community First

    Ben Rosario shares his journey from elite marathoner to successful entrepreneur and coach, highlighting the evolution of the running industry, building community, and scaling a running store and team. Ben shares insights on long-term athlete development, the evolution of marathon training, and the innovative vision behind The Marathon Project. Discover how technology, training science, and a passion for competition are shaping the future of long-distance running. Key Topics Ben Rosario's transition from athlete to entrepreneurThe importance of team and community in running successEvolution of the running industry over 25 yearsThe business side of running stores and brandsBuilding and scaling a successful running team and storeThe role of sponsorships and athlete managementMetrics for evaluating elite runnersThe impact of technology and nutrition on running culture Long-term athlete development principlesImpact of high-performance shoes and technologyThe evolution of marathon training and threshold workThe story and vision of the Marathon ProjectThe role of AI and technology in coaching and trainingFuture trends in professional and amateur marathon racing Chapters 00:00 Introduction to Ben Rosario's Multifaceted Career 00:06 Introduction to Ben's journey and insights 01:24 Ben Rosario's Elite Running Experience and Insights 02:29 Core principles of long-term athlete development 04:24 The Role of Support Teams in Elite Running 07:47 Impact of high-performance shoes and technology 08:01 Evolution of the Elite Running Business Landscape 11:40 Metrics for Identifying Elite Runners 12:03 Evolution of marathon training and threshold work 14:16 Starting and Scaling Big River Running Company 17:10 Scaling Strategies and Store Expansion 18:06 The story and future vision of the Marathon Project 25:05 The role of AI and technology in coaching 30:40 Personal Challenges in Scaling and Leadership 30:50 Future trends in professional and amateur marathon racing 35:56 Ben's advice for runners and closing thoughts 37:18 Transitioning from Running Stores to Coaching and Sponsorships 40:04 Founding Hoka NAZ and Building a Pro Team 44:10 The Path to Sponsorship and Building a Brand 48:46 Operation and Management of the Elite Team 50:11 Key Takeaways and Future Outlook References: The Marathon Project - https://themarathonproject.com/Hoka Naz Elite team - https://www.nazelite.com/Big River Running Company - https://bigriverrunning.com/

    How Ben Rosario Built Three Running Businesses by Putting Community First
  3. Aug 31

    Revolutionizing Athlete Coaching with AI and Human Hybrid Models

    In this episode, Mats Terweisch, Cofounder of HYBRD (YC'24) shares insights on AI-driven athlete coaching, the hybrid athlete concept, and the future of fitness technology. Discover how data, human oversight, and AI are transforming training and injury prevention. Key Takeaways Hybrid training combines AI and human coaching for optimal results.Data from wearables and sensors is crucial for personalized training.Human oversight remains important for health and injury prevention.Hybrid athletes are increasingly popular across various sports.AI can help prevent injuries by monitoring training loads.Tools like hybrid can make training more consistent and enjoyable.The future of fitness involves integrating AI with human expertise. Chapters 00:00 Introduction 02:53 The Role of AI in Athletic Coaching 06:11 Understanding the Hybrid Athlete Concept 09:03 Data Sources and Their Impact on Training 11:51 Injury Prevention and Consistency in Training 15:09 The Importance of Human Oversight in AI Coaching 18:03 Navigating Data Overload in Athletic Training 23:51 Human Control and AI in Coaching 29:26 The Evolution of AI in Athletic Training 30:52 Trends in Wearables and Strength Training 32:48 The Future of AI and Fitness Apps 36:07 Quality and Focus in AI Development 39:02 Direct User Feedback and Support 44:09 Shifting Mindsets in Fitness Goals References:HYBRD - AI Athlete Coaching PlatformY CombinatorComplete Human Performance - Alex Viada

    Revolutionizing Athlete Coaching with AI and Human Hybrid Models
  4. Jul 13

    The Future of Running and Travel: Personalization, Community, and Experience Over Speed

    In this episode of Travel in 26.2 series of What Runs a Run podcast Lena Anderson shares her inspiring journey of founding Go Running Tours, transforming city exploration through guided running experiences. Discover how her background in corporate strategy, innovative business models, and passion for running have shaped a global enterprise that combines travel, fitness, and local culture. Key Topics Journey from corporate career to entrepreneurshipBusiness model evolution and scalingBalancing tourism, safety, and local insightsImpact of COVID-19 on running tourismFuture trends in running and travel Chapters 00:00 Introduction to Go Running Tours 01:07 Transition from Corporate to Running Tours 03:47 The Concept of Running Tours 06:08 Starting Go Running Tours in Copenhagen 12:04 Building the Business Model 21:06 Evolution of the Running Industry 22:57 Balancing Running and Tourism 24:23 Setting Expectations for Running Tours 26:15 The Value of Local Guides 28:40 Safety and Convenience in Running Tours 30:29 Supporting Major Running Events 32:53 Sustainability in Running and Travel 37:33 Corporate Wellness and Running Tours 40:52 Rapid Fire Insights on Running 42:55 The Future of Running and Travel Resources: Go Running Tours #RunningTours, #Travel, #BusinessModel, #CityExploration, #RunningCulture, #Sustainability, #GuideExperience, #TravelIndustry, Entrepreneurship, Global Expansion

    The Future of Running and Travel: Personalization, Community, and Experience Over Speed
  5. Jun 23

    Why Carbon Offsetting Isn’t Enough — Inside the Shift to Insetting in Major Sports Events

    In this episode we are exploring how the New York Road Runners are leading sustainability efforts in large-scale events, focusing on decarbonization, offsetting, insetting, and innovative eco-friendly practices. We sit down with Ali Criscolo, Head of Sustainability & Corporate Social Responsibility at New York Road Runners (NYRR) and dig into insights on strategies, challenges, and impactful initiatives shaping the future of sustainable sports events. Key topics Sustainability initiatives at New York Road RunnersInsetting vs offsetting explainedStrategies for reducing environmental footprint of marathonsCommunity engagement in sustainability effortsInnovations in eco-friendly race materials Chapters 00:00 Introduction to Sustainability in Sports 01:50 The Journey to Net Zero by 2040 04:43 Commitment to Sustainability at New York Road Runners 08:49 Understanding Offsetting vs. Insetting 11:50 Innovative Waste Management Solutions 17:51 The Role of Reusable Materials 21:43 Engaging Runners in Sustainability 25:04 The Impact of Medals and Merchandise 28:50 Strategies for Smaller Races 31:11 Team for Climate: A New Initiative 36:51 Challenges in Achieving Net Zero Resources : New York Road Runners Sustainability Initiatives - https://www.nyrr.org/sustainability Insetting and Offsetting Explained - Climate Neutral Now - https://unfccc.int/climate-action/climate-neutral-now Cup Zero - Reusable Cup Program - https://cupzero.com/ Climate Stripes by University of Reading - https://climatestripes.org/ Royal Waste - Composting Partner - https://royalwaste.com/ Mackinroe Farms Compost Facility - https://mackinroefarms.com/

    Why Carbon Offsetting Isn’t Enough — Inside the Shift to Insetting in Major Sports Events
  6. May 25

    The 7 Pillars of a Sustainable Finish Line: Redefining 26.2 with Mike Laflin

    In this episode, Mike Laflin, Founder & CEO of Global Sustainable Sport (GSS) shares insights on measuring sustainability in sports, introducing his seven pillars framework and discussing impact data versus commercial data. We explore how sports organizations can leverage data for greater societal impact and sustainability. Key topics: Seven pillars of sustainable sportImpact data versus commercial dataRole of partnerships in sports sustainabilityMeasuring social and environmental impactSports industry’s contribution to society Chapters 00:00 Introduction to Sustainability in Sports 01:18 Mike Laflin's Journey in Sports and Sustainability 08:08 Understanding Global Sustainable Sport (GSS) 14:59 Impact Data vs. Commercial Data in Sports 19:36 The Health Product vs. Entertainment Product Debate 29:01 Navigating the Grey Data Zone in Sports 32:12 The Social Impact of Marathons 39:34 Purposeful Partnerships in Sports 46:29 Participation as a Health Product 53:54 Engaging Diverse Communities 56:41 Advocating for Clean Air in Sports 01:01:26 Rethinking Climate Impact on Events 01:04:43 Governance and Transparency in Sustainability 01:08:47 Harnessing Individual Voices for Sustainability 01:12:25 Long-term Prosperity Beyond One-Day Events 01:16:14 Greenwashing and Authenticity in Sustainability 01:19:42 The Future of Net Zero in Major Marathons 01:22:32 Sustainability Fees: Responsibility of Participants or Brands? 01:25:09 Setting the Gold Standard in Sustainability ResourcesGlobal Sustainability Support (GSS)UN Sport for Climate ActionAirAware

    The 7 Pillars of a Sustainable Finish Line: Redefining 26.2 with Mike Laflin
  7. Apr 23

    The Tactical Runner: Engineering Metabolic Efficiency and Mental Resilience with Dr. Krista Austin

    In this episode, Dr. Krista Austin shares insights on preparing for high performance in endurance sports, focusing on mental readiness, energy fueling, and adaptability. Learn how elite athletes train their bodies and minds to handle unpredictable conditions and push past limits. Krista Gail Austin shares insights on optimizing marathon performance through individualized training, mental resilience, sleep strategies, and the role of technology. Learn practical tips to adapt training plans, manage sleep, and leverage mental drills for better race outcomes. Key topics Readiness as a foundation for performanceBuilding the engine: sustainable fueling strategiesThe command center: mental management during racesIndividualizing training for optimal results Individualized training plansSleep banking and circadian rhythmMental resilience and hitting the wallRole of technology and data in trainingLessons from elite athletes and military training Chapters 00:00 Introduction to High Performance Coaching 11:15 Rebuilding Elite Athletes: The Case of Meb Kofleski 19:32 Fitness vs. Readiness: Key Differences 29:34 Fueling for the Long Haul: Efficiency Over Intensity 35:35 Training the Gut: Fueling Strategies for Race Day 43:05 Hitting the Wall: Physical and Mental Factors 48:09 Brain Fuel: Enhancing Focus and Performance 55:11 Learning from Experience: Adapting to Race Day Conditions 01:00:46 Cognitive Drills and Sleep Banking for Performance 01:06:04 The Debate on Sleep Patterns: Individual Preferences 01:14:57 Individualizing Training Plans for Runners 01:24:28 Navigating Technology Overload in Training 01:32:45 Rapid Fire Insights on Nutrition and Training Reference (s): https://kristaaustin.com/

    The Tactical Runner: Engineering Metabolic Efficiency and Mental Resilience with Dr. Krista Austin

About

Welcome to What Runs a Run podcast where we are exploring the ecosystem that fuels the runners, running communities, organizers and everything in between. This podcast is broken down into mini series diving deep into a specific theme, for example in Tech in 26.2 we chat with entrepreneurs and professionals at the forefront of innovation supporting runners and the running events. If you are a curious athlete, we believe you will enjoy this podcast. Thanks for listening!!