Why a Good Probiotic Is Not Enough and What Your Dog Actually Needs for Real Gut Health w/ Billy Hoekman If you have ever told your vet your dog is already on a good probiotic, this episode is going to make you think differently about that. Billy Hoekman is back. He is Vice President of Nutrition and Communication at Green Juju, and he has been in pet nutrition for 15 years. The last time he was on the podcast, the probiotic line was still in development. Now it is out, the clinical research is done, and the results are worth talking about. We get into why microbial diversity matters far more than finding the right probiotic strain, why the Amish kids Billy works with on farms in Pennsylvania do not have allergies, and what that tells us about our pets living in our clean modern homes. He also shares why every single one of the longest-lived dogs in recorded history had one thing in common. And then there is the clinical research. Two months, 47 dogs, and results that honestly surprised even the lab. Gut inflammation normalized in 98% of the dogs. The body's ability to detoxify improved by 57% on average. And the symptom improvements showed up exactly where you would expect them in real life. If your dog has allergies, skin issues, anxiety, or gut problems, this one is worth your full attention. KEY INSIGHTS: ✨ A good probiotic is not a category. It is a principle. Your dog needs microbial diversity from food, fermented products, the environment, and supplements that reflect what nature actually provides. ✨ The Amish kids Billy works with on farms in Pennsylvania do not have allergies. They are barefoot all summer, swimming in ponds, surrounded by animals and soil. Constant microbial exposure is not a coincidence. ✨ Every one of the longest-lived dogs in recorded history slept outside. Our sanitized modern homes have removed something important from their lives. ✨ True health is resilience. If your dog is fine only on the exact right diet and supplements but falls apart the moment something changes, that is managed health, not true health. ✨ Green Juju's probiotics are grown from whole fermented foods: kombucha, wild fermented vegetables, and raw milk from an Amish farmer in Pennsylvania. The soil probiotic contains 500 plus naturally occurring species. ✨ Beta-glucuronidase, which measures how well the body detoxifies, dropped by an average of 57% in two months across 47 dogs. ✨ Calprotectin, the marker for gut inflammation, normalized in 98% of the dogs. Nine started with high inflammation. At the end, 45 out of 47 were in normal range. ✨ Symptom improvements tracked by size. Large dogs: panting and lethargy. Medium dogs: gas and diarrhea. Small dogs: anxiety and excessive licking. If your small dog seems anxious and licks constantly, that may be a gut issue. ✨ 44% of dogs showed a reduced immune response to gluten. When the gut heals, immune overreaction to many things starts to come down. ✨ Dr. Lily rotates her fecal microbiome restoration patients through Green Juju's Soil, Farm, and Leaf probiotics as part of her standard post-protocol. ✨ You can run your own case study. Order a gut health test from Innovative Pet Labs, start a probiotic, and retest in two months. RESOURCES: Green Juju: https://www.greenjuju.com Instagram: @greenjujukitchen Facebook: facebook.com/greenjujukitchen Clinical Research: email info@greenjuju.com or william@greenjuju.com Innovative Pet Lab: https://www.innovativepetlab.com FOLLOW: Integrative Pet Wellness Center: https://integrativepet.com Instagram: @integrativepet Threads: @integrativepet TikTok: @integrativepet Sign up to our newsletter to get more holistic pet care tips 🐶🐈⬛ Dr. Lily Chen: Instagram: @dr.lilychen @the.unicorn.vet Threads: @the.unicorn.vet LinkedIn: Lily Chen, DVA, CVA
