Below The Fold - Marketing & Advertising Show

Ibrahim Jabri
  • 0.0 (0)
  • Marketing

#1 Marketing & Advertising Podcast in MENA – Your go-to source for cutting-edge insights on marketing, digital advertising, and the future of AI in the marketing landscape. Join us as we explore innovative marketing strategies, advertising tactics, and the latest technologies shaping the industry. From the use of AI in marketing to practical approaches for branding and digital advertising, each episode brings you valuable knowledge from industry-leading experts and successful entrepreneurs. Whether you're a seasoned marketer or just starting out, our podcast covers everything you need to know to stay ahead of the competition. Discover actionable insights, deep dives into marketing case studies, and expert tips on utilizing technology, AI, and data to supercharge your campaigns. We bring you the best strategies from the MENA region and beyond, keeping you updated with trends and strategies that matter. Give us a follow and turn on notifications to stay informed and stay ahead.

  1. 4d ago

    How AI Is Transforming Business Messaging with Pushpendra Singh

    The conversation explores how business messaging has evolved beyond simple notifications into two-way customer journeys where people can ask questions, resolve issues, discover offers, make purchases and increasingly interact with AI-powered agents. They also discuss how messaging can help transform customer care from a traditional cost centre into a potential revenue channel, while improving convenience and customer experience. In this episode: Why telcos and technology platforms need each otherThe evolution of WhatsApp, RCS and business messagingHow AI is changing customer service and conversational commerceWhy customers may prefer messaging over apps and call centresTurning customer service from a cost centre into a profit centreHow telcos can approach digital transformationWhy two-way messaging mattersBusiness messaging adoption across different global marketsThe role of AI agents in the future of customer communicationWhy businesses shouldn't judge messaging purely by cost per messageBuild vs buy when adopting new messaging technologyAs AI makes conversations smarter and messaging platforms become more capable, the opportunity is no longer just about sending messages. It's about building better customer journeys. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  2. Jul 11

    How AI Is Changing Performance Marketing with Andrew Ene

    In this episode: How AI is changing performance marketing Why audience signals are replacing keywords The truth about Performance Max and campaign automation Attribution challenges every marketer faces Why marketers need strategy more than ever The future of agencies and performance teams in an AI-first world   Whether you're a marketer, agency leader, founder, or media professional, this episode offers practical insights into where digital advertising is headed next. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  3. May 19

    The AI Shift Every Marketer Needs to Understand with Lubna El Bannan

    💡 What we cover: • Why most brands still misunderstand digital ecosystems  • The connection between performance marketing and customer data  • How AI is transforming agencies internally  • Why creative strategy matters more than ever in the AI era  • The shift from ROAS to profitability-focused marketing  • Why testing and scalability are critical for modern brands  • How agencies are adapting to faster client expectations This conversation is packed with practical insights for marketers, founders, agencies, and anyone navigating the rapidly changing digital landscape.   Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  4. Apr 20

    Why Product Placement Is Underrated in MENA with Sarah Sikander

    💡 In this episode: What product placement actually means and how it works Why the Middle East is still underutilizing this channel The difference between obvious vs seamless brand integration How brands can measure ROI in film and TV The future of content, storytelling, and brand partnerships in MENA 🎧 Listen now and discover how storytelling and advertising are starting to merge in a whole new way. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  5. Jan 27

    What Actually Works in Hospitality Marketing with Majd Fakhry

    💡 What we explore: • Why hospitality marketing needs a different playbook • The role of creators and UGC in driving real demand • How to measure success beyond likes and views • Bridging online marketing with offline footfall • Performance marketing strategies that convert • Common mistakes restaurants make when scaling Whether you’re a restaurant owner, marketer, or agency working with hospitality brands, this episode offers clear, actionable lessons you can apply immediately. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  6. 12/09/2025

    The Culture of Being You in Dubai | Saleh Al Breiki

    💡 What we explore: How Dubai’s culture empowers self-expressionThe rise of authenticity in the creator spaceRepresentation and the power of telling your own storyWhy vulnerability builds trust and belongingBalancing personal identity with public influence  Whether you’re a creator, a cultural contributor, or someone trying to live more authentically this episode will give you a new lens on what “being you” really means in Dubai today. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  7. 11/18/2025

    Video Strategy That Converts in 2025 with Reim El Houni

    🎙️ Topics We Cover:• Why great content isn’t about perfection it’s about clarity and consistency • How creators can build confidence and improve their on-camera presence • What brands must understand about video in 2025 • Why “done is better than perfect” is the creator’s biggest advantage • The content formats that actually convert in today’s attention economy • The future of creator-led production in the region If you’re a creator, marketer, or brand leader trying to master video, this episode is a masterclass from one of Dubai’s top media minds. Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  8. 11/10/2025

    Building Lovin Dubai & the Future of Digital Publishing with Richard Fitzgerald (Part 2)

    💡 In this episode: • The future of publishing and storytelling in the Middle East • How AI and podcasting are transforming modern media • What brands get wrong about cultural storytelling • The importance of authenticity in a digital-first world Watch the Full Episode and Follow us on Social Media! ↓ 📲 Instagram: https://www.instagram.com/belowthefoldpodcast/ 🎬 YouTube: https://www.youtube.com/@BelowTheFoldPodcast 🎵 TikTok: https://www.tiktok.com/@belowthefold?lang=en 🔗Linktree: https://buff.ly/3VF3s4Q Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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About

#1 Marketing & Advertising Podcast in MENA – Your go-to source for cutting-edge insights on marketing, digital advertising, and the future of AI in the marketing landscape. Join us as we explore innovative marketing strategies, advertising tactics, and the latest technologies shaping the industry. From the use of AI in marketing to practical approaches for branding and digital advertising, each episode brings you valuable knowledge from industry-leading experts and successful entrepreneurs. Whether you're a seasoned marketer or just starting out, our podcast covers everything you need to know to stay ahead of the competition. Discover actionable insights, deep dives into marketing case studies, and expert tips on utilizing technology, AI, and data to supercharge your campaigns. We bring you the best strategies from the MENA region and beyond, keeping you updated with trends and strategies that matter. Give us a follow and turn on notifications to stay informed and stay ahead.

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