The Business of Real Estate

Lynn Hoffmann & Eric Johnson
  • 0.0 (0)
  • Business
  • Weekly

Discussions on how real estate agents can build their business to a higher level. Designed for beginners to established agents, each episode includes discussions on a particular topic. Join Lynn Hoffmann and Eric Johnson, Leadership Team members with RE/MAX Escarpment Realty Inc. and RE/MAX Niagara Realty Ltd, as they share their knowledge and expertise.

  1. 18h ago

    Legal Pitfalls That Drain Wallets | TBORE S3 E2

    What does a real estate lawyer wish every agent knew before a deal goes sideways? On this episode of The Business of Real Estate, Lynn Hoffman and Eric Johnson sit down with Amy Hanna, Partner at Escarpment Law Group, to break down some of the legal mistakes that can create serious problems for REALTORS® and their clients. From knowing when to bring a lawyer into a transaction to understanding what happens when a firm deal falls apart, Amy shares practical advice agents can use to better protect themselves, their clients, and their commissions. They also discuss why copying and pasting clauses can be risky, how inaccurate listing information can create liability, the importance of documenting client conversations, and why a simple $30 parcel register could potentially save you thousands. If you work in real estate, this is an episode worth watching before your next offer, listing, or closing. TIMESTAMPS 00:00 Introduction 02:10 When should an agent bring a lawyer into a deal? 06:38 What happens when a firm deal starts falling apart? 09:59 How real estate agents can create legal liability 12:18 Why inaccurate listing information can come back on you 15:48 Where does the agent's responsibility end? 17:02 Protecting yourself through due diligence and documentation 21:41 The $30 parcel register that could save you thousands 24:16 The danger of sellers not having enough equity to close 27:54 Why every clause needs a clear consequence Watch to the end for practical legal insights that could help you identify problems earlier, ask better questions, and avoid costly mistakes in your next transaction. #thebusinessofrealestate #realestatepodcast #realestateagent #realtor #realestatelaw #ontariorealestate #realestatetips #realestatetraining #remax #remaxen #escaprmentlawgroup

  2. Oct 21

    The First 90 Days: What New Agents Get Catastrophically Wrong | S3 E1

    The first 90 days in real estate can make or break your business. Most new real estate agents enter the industry expecting deals to happen quickly — but the reality is very different. In this episode of The Business of Real Estate Podcast, Lynn Hoffmann and Eric Johnson break down what new agents should actually be doing during their first 90 days to build momentum, generate leads and create a sustainable real estate business. From building your database and managing startup costs to daily lead generation, time blocking, mentorship and prospecting, this episode covers the habits and systems that can help new agents avoid common mistakes and start their real estate career on the right track. You'll also learn why simply staying "busy" isn't enough — and why successful real estate agents focus their time on income-producing activities, conversations and relationships. If you're a new real estate agent, recently licensed Realtor, or considering a career in real estate, this episode is packed with practical advice you can start using immediately.   In this episode: New real estate agent tips, real estate lead generation, prospecting, building a real estate database, time management for Realtors, real estate mentorship, starting a real estate career, Realtor training and building a successful real estate business. Subscribe to The Business of Real Estate Podcast for more conversations about real estate sales, marketing, lead generation, business growth and what it really takes to succeed as a real estate agent. #RealEstateAgent #NewRealEstateAgent #RealEstateTips #RealEstateTraining #RealtorTips #RealEstateCareer #LeadGeneration #RealEstateBusiness #RealEstatePodcast #RealtorTraining

  3. May 15

    From Residential to ROI | TBORE S2E22

    In this episode of The Business of Real Estate Podcast (TBORE), hosts Lynn Hoffmann and Eric Johnson explore the technical and strategic world of commercial real estate with Neil Singh, a CCIM instructor and seasoned agent. They dive into why commercial real estate isn't necessarily "harder," but requires a completely different language rooted in numbers, ROI, and extensive due diligence.

  4. Apr 29

    The Future of Real Estate Transactions | TBORE S2E21

    In this episode of The Business of Real Estate Podcast, hosts Lynn Hoffmann and Eric Johnson sit down with Jennifer Johnson, Vice President of Sales at DealTrack, to break down one of the most overlooked—but critical—parts of real estate: transaction management. From compliance and audits to secure deposits and automation, this conversation dives into how modern transaction management systems are transforming the way realtors operate. Jennifer shares how DealTrack is helping agents, brokerages, lawyers, and mortgage professionals work together in one streamlined platform—improving efficiency, reducing risk, and creating a better experience for clients. You'll learn why relying on outdated systems (or no system at all) can put your business at risk, how automation and AI can eliminate repetitive admin work, and why transparency and security are becoming non-negotiable in today's real estate landscape. Whether you're a solo agent, team leader, or brokerage owner, this episode is a must-watch if you want to stay compliant, get paid faster, and run a more efficient real estate business.

  5. Apr 15

    The Woolcott Legacy: Three Generations of Systems, Culture, and Growth | TBORE S2E20 | Guests: Justine & Peter Woolcott

    In this episode of The Business of Real Estate Podcast (TBORE), hosts Lynn Hoffmann and Eric Johnson sit down with Justine and Peter Woolcott to pull back the curtain on one of the most successful family-run real estate teams in Canada. Representing the third generation of a business legacy that started in the 1950s, Justine and Peter discuss how they have modernized their father's systematic approach to lead a team of 42 agents. The conversation focuses on: The Power of Systems: Why they run their team as a true business, using GoHighLevel and LMS platforms to ensure consistent training for every agent, regardless of experience. Aggressive Onboarding: Their "deep end" philosophy involves putting new agents on headsets by Day 3 to build the confidence and skills necessary for a tough markets. Culture as a Moat: How they maintain high retention by hiring for "heart and drive" and rewarding the team with trips down south when collective goals are met. The Woolcott Brand: A deep dive into their iconic billboard marketing and why maintaining a high-visibility personal brand is essential for building trust in the 2026 market. Family Dynamics: The "unspoken rules" that allow them to work together as siblings and parents while maintaining professional boundaries and a shared mission.

  6. Apr 1

    From Splits to Partnerships: Navigating Evolving Teams | TBORE S2E19

    In this episode of The Business of Real Estate Podcast (TBORE), hosts Lynn Hoffmann and Eric Johnson explore the radical transformation of real estate teams in the 2026 market. As the industry shifts, agents are looking for ways to tighten their business models, moving from traditional hierarchies to formal and informal partnerships.

  7. Mar 18

    AI-Powered Realtors:Reclaim Your Time and Sanity | TBORE S2E18

    In this episode of The Business of Real Estate Podcast (TBORE), hosts Lynn Hoffmann and Eric Johnson are joined by Emily Barry, a powerhouse team leader from the Niagara region who has successfully bridged the gap between traditional relationship-based real estate and cutting-edge technology. Emily pulls back the curtain on: The Transition to CEO: Moving from doing "everything myself" for ten years to leading a high-performing team by prioritizing agent development over control. The Husband-Wife Dynamic: How leveraging her husband Joe's background in accounting and data has created a "spreadsheet-driven" engine that fuels their marketing success. The AI Revolution: Emily shares her journey of using AI not just for "lead gen," but as a thought partner that handles standard operating procedures, training agendas, and complex price analysis. Human-Centric Tech: Why AI will never replace the "kitchen table conversation," but how it can make an agent faster, smarter, and more confident when delivering data to stressed clients. 💬 About Emily Barry With two decades in the industry, Emily Barry is a highly respected team leader at eXp Realty in Niagara. Known for her "surgery-level" expertise in transaction management and her early adoption of AI tools, Emily focuses on cloning her success by providing her agents with the skills, reps, and technical advantages needed to thrive in any market cycle.

  8. Mar 11

    Fishing for Opportunities | TBORE S2E17

    In this episode of The Business of Real Estate Podcast (TBORE), hosts Lynn Hoffmann and Eric Johnson dive deep into the realities of the 2026 market. They emphasize that the era of being a passive "order taker" is officially over, replaced by a need for high-level skills, deep market education, and a resilient mindset.

See All (52)

About

Discussions on how real estate agents can build their business to a higher level. Designed for beginners to established agents, each episode includes discussions on a particular topic. Join Lynn Hoffmann and Eric Johnson, Leadership Team members with RE/MAX Escarpment Realty Inc. and RE/MAX Niagara Realty Ltd, as they share their knowledge and expertise.

Information

  • Creator
    Lynn Hoffmann & Eric Johnson
  • Years Active
    2024 - 2026
  • Episodes
    52
  • Rating
    Explicit
  • Copyright
    © 2024
  • Show Website
    The Business of Real Estate

You Might Also Like