Let's Talk Fundraising

Keith Greer, CFRE
  • 5.0 (14)
  • Non-Profit
  • Weekly

Welcome to "Let's Talk Fundraising" with Keith Greer, CFRE! This podcast is your go-to resource for mastering the essentials of fundraising while discovering how innovative tools and technology can supercharge your efforts. Whether you're a new fundraiser looking to level up your skills or a seasoned professional seeking timely reminders and fresh insights, each episode is packed with practical advice, creative ideas, and inspiring stories. Join Keith as he explores the core principles that drive successful fundraising and uncovers the latest strategies to make your job easier, more enjoyable, and incredibly impactful. From relationship-building and storytelling to leveraging the newest tech, "Let's Talk Fundraising" is here to help you transform your approach and achieve remarkable results for your organization. Subscribe now and be part of a community dedicated to elevating the art and science of fundraising. Together, we'll make a bigger impact, one episode at a time.

  1. 14h ago

    Ditch Fear, Choose Joy (Encore)

    Fear can raise money fast, but it can also quietly poison the relationship you are trying to build. I’m Keith Greer, and I want to make a clear case for joy-based fundraising, not as a feel-good add-on, but as a practical, ethical strategy for better donor engagement and long-term donor retention. I tell two hospice fundraising stories that changed how I think about nonprofit storytelling. First, you’ll meet Henry, a 102-year-old patient with a twinkle in his eye whose birthday story sparked waves of giving, along with handwritten notes that were funny, tender, and deeply human. Then we shift to Tate, the youngest hospice patient I’ve ever served, and a simple ice cream moment that shows how love and presence can carry more power than any crisis headline. From there, I break down why joy works: it creates connection, invites people into belonging, and leaves donors grateful rather than drained. We also name the real costs of fear-based fundraising, including guilt, transactional giving, and donor burnout, and I leave you with a challenge to audit your messages for pressure versus invitation. If you want fundraising that feels good to write, good to send, and good to receive, hit play. Subscribe, share this with a fellow fundraiser, and leave a review so more people can build generosity on joy. 💡 Want to take the next small step? → Free Download: 12 Fundraising Prompts You'll Actually Use → Course:  The Fundraiser's AI Starter Suite

  2. Jun 1 ·  Video

    Your Development Office Should Lead the AI Policy Conversation

    Register for the AI Policy Development webinar.  AI is already inside your fundraising work, whether your organization has admitted it or not. You can see it in the draft that comes back a little too fast, a little too polished, and somehow less specific to the moment. And when donor communications start to feel like “everyone and no one,” the problem isn’t style. It’s trust. We start with a scene from the HBO show Hacks where a tech investor tries to sell a comedian on using AI to generate punchlines. The counterargument lands hard: shortcuts can create something that looks like the outcome without being the work itself. From there, we bring that idea straight into nonprofit fundraising and ask the uncomfortable question: who should lead an AI policy and governance framework inside a trust-based organization? We break down a real example of what happens when AI use collides with grief and institutional credibility, then zoom out to the quiet reality that most teams are already adopting AI tools ahead of any formal policy. We make the case that development leaders are the most qualified people to convene IT, legal, HR, and leadership not because we’re technical experts, but because we understand relationship dynamics, donor expectations, and what it costs when trust breaks. We also talk about why donor silence on AI isn’t reassurance, it’s assumed guardrails, and why that assumption raises the stakes for getting this right now. If you want an AI policy that actually works, don’t settle for a template you can file. Build principles your team can explain, implement, and adapt as tools change. Subscribe, share this with a development leader, and leave a review so more fundraisers can step into the conversation. 💡 Want to take the next small step? → Free Download: 12 Fundraising Prompts You'll Actually Use → Course:  The Fundraiser's AI Starter Suite

  3. May 25

    The Knock on the Window: What Memorial Gifts Are Really Telling You

    I recorded this episode on the Sunday before Memorial Day, thinking about an event called Celebration of Life that I helped build on the Big Island of Hawai'i. Lanterns on Reed's Bay. The Hawaiian nose flute. More than three thousand people on the shore singing Hawai'i Aloha at dusk. And what it taught me about what people are really doing when they make a gift in memory of someone they've lost. This episode is about memorial giving, and specifically about what most fundraisers miss when a memorial gift arrives. Research shows that donors with a known memorial connection to a nonprofit are three times more likely to make a planned gift than standard regular donors. Three times. And 3 out of 5 in-memory planned gifts were preceded by earlier in-memory giving. The pipeline to your largest gifts runs directly through the memorial donor you received a few years ago who has been getting your annual fund appeals ever since. Keith shares two stories: John, a man who lost his wife in hospice and kept coming back to the last place she lived on earth, and Mike, a son who called to make a $5,000 gift in memory of his father and left the first conversation committed to an endowed scholarship he still grows today. A memorial gift is not a transaction. It's a knock on the window. This episode is about what to do when you hear it. Free download: Memorial Donor Intake and Stewardship Framework at www.letstalkfundraising.com/MemorialDay 💡 Want to take the next small step? → Free Download: 12 Fundraising Prompts You'll Actually Use → Course:  The Fundraiser's AI Starter Suite

  4. May 4

    What I Actually Learned at AFP ICON (And What the AI Vendors Won't Tell You)

    Keith just got back from AFP ICON in San Diego, and this episode is his honest debrief. From a late-night reunion dinner with his AFP Leadership Institute cohort (including a practical tip for fundraisers who travel for donor visits) to leading one of the conference's opening sessions on making conferences actually matter in your organization, Keith shares what stuck with him and why. He also shares what he saw in the AI sessions, and he's not pulling punches. A lot of what's being sold as cutting-edge fundraising technology is something you can already do inside the tools you have. The real value, and the real disruption coming, is somewhere else entirely. Keith breaks down where he thinks the industry is heading, including what Model Context Protocol (MCP) connections mean for how you'll interact with your CRM in the not-too-distant future. And then there are the shoes. If you've ever felt the pull between staying small and showing up fully, the close of this episode is for you. Towanda! 💡 Want to take the next small step? → Free Download: 12 Fundraising Prompts You'll Actually Use → Course:  The Fundraiser's AI Starter Suite

  5. Apr 27

    If You Wait Until You Feel Ready, You'll Never Start

    This is the episode where we stop painting the picture and start talking about what happens next. If you've been listening to this series for a few weeks and something has started to click, this one is for you. You've recognized the moments. You've said "yeah, that's me" more than once. And now there's a quieter question underneath it all: are you going to do something about this, or keep circling? Keith opens with a story from earlier in his career, sitting in his supervisor's office, holding a catalog of very responsible reasons to put off pursuing his CFRE. And what his supervisor said that afternoon is exactly what this episode is built around. Because the gap between understanding a problem and fixing it isn't an information gap. It's a decision architecture problem. And this episode is designed to help you close it. You'll hear a clear and honest walkthrough of what's inside the AI Advantage for Major Gift Fundraising program, including all six modules, the live sessions, the office hours structure, and what the two months of post-curriculum support actually looks like. Keith addresses the most common hesitations directly: not enough time, no AI experience, organizational data concerns, fear of falling behind. Enrollment for the founding cohort is open now and closes Friday. The cohort begins Monday, May 4. If something in you just went "yes," that's the right word. Go to letstalkfundraising.com/majorgifts. 💡 Want to take the next small step? → Free Download: 12 Fundraising Prompts You'll Actually Use → Course:  The Fundraiser's AI Starter Suite

  6. Apr 20

    3 Things to Define Before Every Major Gift Donor Meeting

    You've had the donor meeting. It went fine. The conversation flowed, the donor was warm, you covered a lot of ground. And now you're sitting in the parking lot wondering if any of it actually moved the relationship forward. That quiet uncertainty after a visit almost always traces back to the same problem: walking in with a direction instead of a strategy. In this episode, I share the one preparation habit that changed how I lead every donor conversation, and why I wish someone had made it this explicit much earlier in my career. I also come back to a story I've told before on this show, about a donor who gave a six-figure gift to their alma mater instead of us, because I didn't ask in time. The first time I told it, the lesson was about timing. This time, it's about something different: how not having a clear meeting strategy kept me from seeing what was right in front of me. What you'll take away from this episode: three specific things to define before your next donor visit, why writing them down (rather than thinking them through) is the whole point, and how this one discipline changes your post-visit clarity, your portfolio movement, and your confidence in the work over time. Enroll in The AI Advantage for Major Gift Fundraising at letstalkfundraising.com/majorgifts. The first cohort starts May 4th. 💡 Want to take the next small step? → Free Download: 12 Fundraising Prompts You'll Actually Use → Course:  The Fundraiser's AI Starter Suite

  7. Apr 13

    Think AI Won’t Work for You? Let’s Talk About That.

    If you’ve been listening to this series and thinking… “This sounds interesting… but I’m not sure it would actually work for me…” This episode is for you. Because that hesitation you’re feeling? It’s not random. And it’s not a sign that you’re behind. It’s actually pointing to the exact places where your work matters most, your time, your donors, your relationships, your results. In this episode, I’m walking through what I’ve been hearing from fundraisers over the last few weeks, the quiet “yeah, but…” thoughts that show up right when things start to feel possible. Things like: “I’ve never used AI before”“I don’t think my organization would allow it”“I’ve tried ChatGPT… it wasn’t that helpful”“This seems complicated”“I don’t have time for this”But instead of pushing past those concerns, we’re going to look at what they’re actually telling you. Because every one of them shaped how I built The AI Advantage for Major Gift Fundraising. Not as a theory. Not as another tool. But as a system that fits into the reality of your day-to-day work, and actually helps you move donor relationships forward with more clarity, consistency, and confidence. If you’ve ever felt like AI sounds promising… but hasn’t quite delivered in your actual work yet, this will help you see why. And more importantly, what changes that. If you’re ready to take the next step, you can join the waitlist here: 👉 https://letstalkfundraising.com/majorgifts We’ll be opening enrollment soon, and kicking off our first cohort on Monday, May 4. 💡 Want to take the next small step? → Free Download: 12 Fundraising Prompts You'll Actually Use → Course:  The Fundraiser's AI Starter Suite

  8. Apr 6

    The Moment I Knew My Fundraising Was Actually Working

    For months, I was doing everything I thought I was supposed to do as a major gift officer. I was reaching out. I was having meetings. I was putting in the work. But nothing was closing. And the hardest part wasn’t the lack of results. It was not knowing if what I was doing was actually working. In this episode, I’m sharing the moment that changed everything, and how I went from second-guessing my work to having complete clarity and confidence in what I was doing. You’ll hear how I: Moved from scattered effort to focused strategyStopped starting from scratch with every donor interactionBuilt a system to prepare for even the most difficult conversationsCreated visibility into my portfolio so I could actually measure progressWalked into high-stakes leadership meetings knowing I had the answersThis isn’t theory. This is the exact process I used to transform my own major gift work, and it’s what I’ve now built into my program, The AI Advantage for Major Gift Fundraising. If you’ve ever felt like you’re doing everything right but still unsure if it’s working, this episode is for you. 👉 Join the waitlist for early access: https://letstalkfundraising.com/majorgifts We’ll be opening enrollment later this month, and the first cohort begins May 4. 💡 Want to take the next small step? → Free Download: 12 Fundraising Prompts You'll Actually Use → Course:  The Fundraiser's AI Starter Suite

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About

Welcome to "Let's Talk Fundraising" with Keith Greer, CFRE! This podcast is your go-to resource for mastering the essentials of fundraising while discovering how innovative tools and technology can supercharge your efforts. Whether you're a new fundraiser looking to level up your skills or a seasoned professional seeking timely reminders and fresh insights, each episode is packed with practical advice, creative ideas, and inspiring stories. Join Keith as he explores the core principles that drive successful fundraising and uncovers the latest strategies to make your job easier, more enjoyable, and incredibly impactful. From relationship-building and storytelling to leveraging the newest tech, "Let's Talk Fundraising" is here to help you transform your approach and achieve remarkable results for your organization. Subscribe now and be part of a community dedicated to elevating the art and science of fundraising. Together, we'll make a bigger impact, one episode at a time.

Information

  • Creator
    Keith Greer, CFRE
  • Years Active
    2024 - 2026
  • Episodes
    63
  • Rating
    Clean
  • Copyright
    © 2026 Let's Talk Fundraising
  • Show Website
    Let's Talk Fundraising