Path To Victory

Dr. Alejandro Elias

Welcome to Path to Victory, a podcast dedicated to helping chiropractors and aspiring chiropractors achieve success. Hosted by Dr. Alejandro and Dr. Emily, our podcast serves as your guide to building a thriving chiropractic business. Each episode explores successful strategies and common pitfalls in the field. Our mission is to empower you to help more people while earning the financial rewards you deserve. Tune in to learn about effective marketing, patient retention, business management, and personal growth, and discover the secrets to a successful and fulfilling chiropractic career.

  1. 8h ago

    Why Do We CLOSE the Gate?

    At 3:00AM my phone told me a bear had been detected on the property. What followed was two hours of driving around in the dark, a text to the neighborhood group chat, and Emily luring three highland cows a mile down the road with treats while I trailed behind in the truck. Here's why that matters to your clinic. Picture a rancher who buys a cow for $3,000, leaves the gate open, loses it, and just buys another one. $3,000 becomes $6,000...$6,000 becomes $9,000... He never once considers fixing the gate. That's exactly what we can do with ad spend. We keep buying new patients while the ones we already earned quietly walk out. Meanwhile there are hundreds, maybe thousands of inactive patients sitting in your system who already trust you. So what would it take to actually bring them back? What you’ll learn about in this episode: How one open gate cost two hours of searching in the dark.Why replacing what you lose is more expensive than fixing the cause.How ad spend hides the fact that patients are quietly leaving.Why your fastest growth opportunity is behind you rather than ahead.Why nobody responds to a reminder that an appointment is due.How mentioning a specific dollar amount outperforms every version of "we miss you."How one message alone will never restart a dormant relationship.Why a reactivation campaign works exactly like a series of dates.How five short messages over three weeks can restart a dead relationship.What a health credit is and why it beats another appointment reminder.How a campaign that mostly fails can still be worth running.Why leading with the offer beats leading with exams and x-rays.What gate you might be leaving open inside your own practice.  Our website: https://pathtovictorychiro.com  Our Instagram: https://www.instagram.com/victoryspinalcare

  2. Oct 27

    Opening 2 Clinics at the SAME Time

    Anybody can open a clinic in 90 days. Almost nobody can do it successfully. That's the distinction Emily keeps running into as the integrator on two clinic openings happening at the same time. The blueprint exists. It's written down, step by step. What the checklist can't fix is a doctor who calls asking whether he needs a plant on the table. There's a deeper problem underneath the small stuff. A student thinks $10,000 a month is a win. A doctor 20 years in has never broken $20,000. Neither one knows a different number is even available to them, so they aim low and hit it. Then there's the doctor who froze completely on his first conversation with a stranger in a brand new town. What happens next is the part that actually decides how this goes. What you’ll learn about in this episode: What the integrator actually does while the visionary talks about opening 20 offices.Why opening in 90 days is realistic on paper but rare in practice.How doctors get paralyzed by details that have nothing to do with growth.Why a blueprint alone has never been enough to build a business.How students and 20-year veterans share the exact same ceiling problem.Why hitting a goal that was set too low is the real failure.Why two different coaching styles are needed to push people forward.What happened when a new doctor froze during his first community conversation.Why most management groups disappear right after the doors open.How landlords overplay their leverage during lease negotiations.Why your first clinic must be on cruise control before opening a second.How speed and availability determine whether a location stays yours.  Our website: https://pathtovictorychiro.com  Our Instagram: https://www.instagram.com/victoryspinalcare

  3. Oct 20

    Clarity Breaks

    Being busy and being productive are two completely different things. Here's what took me until this past year to figure out. The best ideas never show up while you're grinding. They show up when you're doing things like walking or cutting the grass. If you've been pushing on the same problem for weeks and nothing has moved, more effort is not the answer. So what happens if you write the thing down and deliberately walk away from it? And what does it actually mean when someone tells you they're at capacity? What you’ll learn about in this episode: How competing with friends over studying became a lifelong pattern.Why treating everything as a competition eventually stops working in business.Why working more hours after the kids sleep is usually the wrong move.How the best ideas tend to arrive when nobody is forcing them.Why forcing a solution guarantees the solution never shows up.How writing something down and abandoning it produces breakthroughs.How low energy in a team member signals something bigger underneath.Why traveling for weddings and family events is not a real vacation.How a long weekend once a quarter changed everything about idea generation.Why mindless entertainment can be more restorative than anything productive.What a clarity break is and how little time it actually requires.Why being at capacity usually means working on entirely the wrong things.  Our website: https://pathtovictorychiro.com  Our Instagram: https://www.instagram.com/victoryspinalcare

  4. Oct 6

    Mom Guilt

    You are never going to feel like you're doing enough. That's where this conversation starts, and it's the part most moms are never told. Some days you crush it in the clinic and come home feeling like you failed your kids. Some days it's the reverse. The expectation that you'll eventually feel fully adequate in both places is the thing doing the damage. Emily is back on the mic for the first time since February to talk about two maternity leaves that could not have looked more different. One she cut short at four weeks because the business couldn't survive without her. In the other, she spent four months fully unreachable, by choice. The gap between those two experiences says something about the business. What it says about identity is the harder part. What you’ll learn about in this episode: Why the goal of feeling fully present in both places sets moms up to fail.How mom guilt shows up even when you are completely engaged at home.Why Emily’s first maternity leave ended after only four weeks.How a business that cannot run without you takes your freedom away.Why the second maternity leave looked completely different from the first.What it means to tell your team not to contact you at all.Why the harder maternity leave still turned out to be valuable.How returning to work by choice changes the entire experience.Why having a baby brings a complete identity transformation nobody prepares you for.How becoming a mom can amplify a mission instead of ending it.Why so many women ask who they are once the titles are gone.How including your family in the mission makes it more powerful.Why happiness at home is not something anyone else gets to define.  Our website: https://pathtovictorychiro.com  Our Instagram: https://www.instagram.com/victoryspinalcare

  5. Sep 29

    Father Guilt

    Nobody talks about the dad version of this. We talk about mom guilt constantly, and rightfully so, but men carry the same weight and almost never say it out loud. The guilt of missing the events. The guilt of walking through the door at night with nothing left to give your wife. The instinct to provide that doesn't switch off just because you're tired. I recently spent about 30 minutes in a pool with my three year old in San Diego. Out of the entire trip, that's the part he remembers, and the conversation we had afterward changed how I think about all of it. This one is for the men, and for the women who want to understand what their husband is carrying around. What you’ll learn about in this episode: Why fathers carry a version of guilt that rarely gets discussed openly.How the instinct to provide runs deeper than most men admit.Why memories of my hardworking father look different than you would expect.How 30 minutes in a pool outweighed an entire week away.Why explaining the reason behind the work changes how children see it.How to get a spouse onto the same mission instead of opposing sides.Why a thriving business means nothing if the marriage falls apart.How family core values should guide every decision your household makes.Why core values have to be rewritten as the family grows.Why date nights do not have to only be sitting in restaurants.What one hard conversation at a retreat permanently changed for me about fatherhood.Why being present matters more than getting the balance perfectly right.How reporting your day to your spouse builds trust instead of resentment.  Our website: https://pathtovictorychiro.com  Our Instagram: https://www.instagram.com/victoryspinalcare

  6. Sep 22

    Leadership Formula

    For most of my life, success meant winning...then I read one sentence that tore that apart completely. It came from John Wooden, who won ten NCAA championships in twelve seasons. The first thing he taught every new player was how to put on their socks. Not a play, not a drill. Socks. There is a real reason behind it, and once I understood it, I started asking what the socks were inside my own clinic. The answer was not what I expected, and it’s now the first thing we protect. Wooden built the rest of it into a pyramid, fifteen blocks running from the foundation to the top. I go through all of them in this episode and what each one actually looks like inside a practice. What you’ll learn about in this episode: Why the definition of success has nothing to do with winning.Why the first thing new players learned from John was how to put on their socks.How to identify the small overlooked details quietly running your business.Why you cannot delegate your way out of doing the work.Why people rarely quit companies but very often quit bad leaders.Why changing direction every month quietly destroys momentum in a practice.How a championship team wins without relying on one standout player.Why your team will never outperform the energy you bring.What one airline understands about culture that its competitors do not.Why most clinics have an awareness problem instead of a business problem.Why hiring before you feel ready beats waiting for certainty.How your own energy and habits set the ceiling for growth.How real confidence gets built through preparation instead of personality.What competitive greatness actually means when the pressure hits hardest.   Our website: https://pathtovictorychiro.com  Our Instagram: https://www.instagram.com/victoryspinalcare

  7. Sep 15

    The Hustle Before Opening

    48 hours in Florida and Dr. Javi is already knocking on doors. No clinic yet. No sign on the building. Not even furniture...just a couple of boxes to sit on. What he does have is a plan to meet 5,000 people before opening day. This is the unglamorous part of building a practice: the part that happens long before anyone walks in for a first adjustment. Door knocking that feels awkward every single time. Business to business visits. A lease that still has to be negotiated. Figuring out how to build something alongside your spouse without turning your marriage into a standing business meeting. The blueprint here is not a secret, but almost nobody actually runs it. Javi is running it right now, in real time. What you’ll learn about in this episode: What the first 48 hours in a brand new city actually look like.How a simple haircut turned into three new connections.Why door knocking feels uncomfortable every single time you do it.How being the only one doing something makes you impossible to forget.Why old school tactics still outperform in a world obsessed with AI.How business owners can become your biggest advocates before you ever open.Why other entrepreneurs understand the grind in a way Dr. Javi’s friends cannot.How one conversation with a stranger can change your entire outlook.How to build a business with your spouse without becoming roommates.How thinking in terms of impact keeps you from playing small.Why meeting 5,000 people before opening is not an unrealistic goal for Dr. Javi.  Our website: https://pathtovictorychiro.com  Our Instagram: https://www.instagram.com/victoryspinalcare

5
out of 5
5 Ratings

About

Welcome to Path to Victory, a podcast dedicated to helping chiropractors and aspiring chiropractors achieve success. Hosted by Dr. Alejandro and Dr. Emily, our podcast serves as your guide to building a thriving chiropractic business. Each episode explores successful strategies and common pitfalls in the field. Our mission is to empower you to help more people while earning the financial rewards you deserve. Tune in to learn about effective marketing, patient retention, business management, and personal growth, and discover the secrets to a successful and fulfilling chiropractic career.