Business Remastered

Kinesis

We've entered a new era of business... and a new era demands a new approach. In Business Remastered, Jeff Wester and Anja Taylor explore new and emerging ideas for thinking about business in a different way.Brought to you by Kinesis, a design and strategy firm in Portland, OR.

Episodes

  1. Nov 7

    Creativity In Business: Why Doing Everything Right,

    The businesses that keep growing are the ones making new things: new offerings, new markets, new ways to reach and serve customers. That takes creativity, practiced as a business skill. After years of steady markets that rewarded refinement, most owner-operated companies are ready to rebuild that muscle. In this episode of Business Remastered, Anja Taylor and Jeff Wester explain why creativity matters for growth right now and walk through the process Kinesis uses to help teams generate and choose big ideas. In this episode: Why growth now comes from new ideas and trying something differentThe mountaintop trap, and how breakthroughs come from testing, feedback and refinementCreativity as a craft anyone can learn, with lessons from Rick Rubin’s The Creative ActThe five-step big idea processSix habits that make innovation safeThe big idea process Frame the question. Name a specific problem, its constraints and what’s off limits. Aim for a “fat marker sketch,” a term from Basecamp’s Shape Up: enough shape to guide people, loose enough that they can surprise you.Send the invitation ahead. Share the question, who’s involved and what’s out of bounds. Ask everyone to block an hour to think, research and write down ideas.Expand. Capture every idea where the whole group can see it, hold judgment and keep going until new ideas stop coming.Close. Bring in your real budget, people, time and energy, then choose the version you can accomplish now.Repeat. Run smaller versions of the process to roll out each piece of the big idea.Six habits that make innovation safe Build the new beside the oldPut a box around every experimentSeparate opening from closingPrime the mind before you meetName a facilitatorPractice on a rhythmMentioned in this episode The Creative Act by Rick RubinShape Up by BasecampStart with one question that matters to your business this year, frame it well and invite your team in. Business Remastered is brought to you by Kinesis, a growth studio helping owner-operated companies build the creative habits that turn into new growth. Ready to run a big idea session with your team? Visit kinesisinc.com.

Ratings & Reviews

5
out of 5
2 Ratings

About

We've entered a new era of business... and a new era demands a new approach. In Business Remastered, Jeff Wester and Anja Taylor explore new and emerging ideas for thinking about business in a different way.Brought to you by Kinesis, a design and strategy firm in Portland, OR.