Baltic Brand Talks

Baltic Brand

Regularly irregular podcast about all things creative and trending. Hosted by MAGIC & Wit Consulting, part of Baltic Brand ecosystem.

  1. 5d ago

    #33. Gabija Digaitytė-Dobrovolskienė. CMO at Prime Prometics. Deep Dive.

    Prime Prometics just crossed €101 million in revenue, five years after launch. We sat down with Gabija Digaitytė-Dobrovolskienė, CMO at Prime Prometics, to see how a Baltic-founded beauty brand built a global business by picking one niche and owning it. What had to go right behind the scenes to get to €101M. The discipline of staying in your lane when the whole category is pulling you elsewhere. Going from performance marketing to owning the brand, the long game of brand building in a business built on numbers, standing out in one of the most crowded categories on earth, what AI is changing in marketing, and what Baltic brands can take from a company that went global from day one.

  2. Jul 24

    #32. Wael Jabi. KitKat Global Head of Marketing. Deep Dive.

    KitKat just had its most successful year ever at Cannes Lions. We sat down with Wael Jabi, the Global Head of Marketing and Communications for KitKat at Nestlé, to see what it takes to make an already iconic brand even more iconic for a new generation. This year's legendary, still unsolved KitKat Heist and the story behind it. Why consistency matters more than the industry's urge to reinvent everything. The assets that make KitKat instantly KitKat, keeping one big idea alive across decades of campaigns, the role of creative agencies in the age of AI, and what Baltic brands can learn from one of the world's most recognisable chocolate bars.

  3. Jul 8

    #31: What's Trending: Top picks from Cannes Lions 2026

    Cannes Lions 2026 is done, the winners are in, so we sat down to unpack this year's best campaigns. The ones that stood out, the ones we can learn from, and the ones that are our personal favourites. Where the industry is shifting, what we can expect moving forward, and what Baltic brands can take from this year's Croisette. Check the case studies for the award-winning campaigns we mentioned: Rihards picks: Club Deportivo Municipal "The Thousand Sponsors of Muni" https://www.youtube.com/watch?v=tq775MZGE48 Wisła Kraków "Lucky Fan Index" https://vimeo.com/1182366532?fl=pl&fe=sh Águila “Resize the Price” https://vimeo.com/1203767931 Penny "Sheep happens" https://vimeo.com/1195091152 De'Leonghi "Tiny Coffee Shops" https://vimeo.com/1196607563 Andris picks: Oreo “The OREO Cows” https://www.youtube.com/watch?v=F2EjJgR0adE Heineken “The Pub That Refused to Die” https://vimeo.com/1190924385 Columbia “Expedition Impossible”: https://www.youtube.com/watch?v=N0WxAUkBuQA Edvards picks: Coinbase “Your Way Out” https://www.youtube.com/watch?v=HQJMzTpckPo Apple TV Rebrand https://www.youtube.com/watch?v=MWfJcl8deLE

    #31: What's Trending: Top picks from Cannes Lions 2026

  4. Jun 19

    #30: Rory Sutherland. Vice Chairman of Ogilvy, Author of Alchemy. Deep Dive.

    In Episode 30 of Baltic Brand Talks, we sit down with Rory Sutherland – Vice Chairman of Ogilvy, author of Alchemy, and one of the most influential voices in modern marketing and behavioural thinking. This deep dive explores some of the biggest questions in marketing today – from data, measurement and B2B to psychological problem-solving, client relationships, the role of CMOs, and how agencies should really work. Tune in and learn from Rory’s wisdom.

    #30: Rory Sutherland. Vice Chairman of Ogilvy, Author of Alchemy. Deep Dive.

  5. 11/20/2025

    #29: Arthur Analts. Designer and Creative Director behind Baltic Pavilion at World Expo 2025 in Japan. Deep Dive

    In this episode of Baltic Brand Talks, we sit down with Arthur Analts, the creative mind behind the Baltic Pavilion at World Expo 2025 and multiple award-winning projects that have shaped Latvia’s brand. We explore his journey, international projects like the London Design Biennale and Eurovision, lessons learned from global stages, and his perspective on creativity, design, and pitching Latvia to the world. Listen now and get inspired by Arthur’s journey and creative insights!

    #29: Arthur Analts. Designer and Creative Director behind Baltic Pavilion at World Expo 2025 in Japan. Deep Dive

  6. 10/10/2025

    #28: Ben Richards from LEGO Company. Ways to play with ideas.

    For the first time we present a podcast that was held in front of Live audience at the Baltic Brand Forum 2025 Meet & Greet event in Vilnius, September 25, 2025!

    #28: Ben Richards from LEGO Company. Ways to play with ideas.

  7. 09/24/2025

    #27: What's up with Baltic advertising? Giedrė Vilkė from LiMA.

    In this episode of Baltic Brand Talks, host Andris Rubīns is joined by Giedrė Vilkė, Board Member at LiMA - Lietuvos marketingo asociacija. A true marketing wolf with over 15 years of experience in tech, digital, e-commerce, and brand building, Giedrė shares her journey and insights from the Lithuanian marketing scene. They cover: Giedrė’s background and what led her to LiMAHow LiMA operates, its major events, and the growth into a 1,200+ strong marketing communityLithuanian brands and campaigns she is most proud ofThe current mood and challenges in Lithuania’s advertising industryWhat it takes to be recognized as CMO of the Year 2023 and European Marketer of the Year 2024Key marketing trends and the role of AI in transforming the industryWhy the Baltics should be more united in advertising and creative exportsLithuania’s country marketing today and the role of its fast-growing tech sectorThe importance of brands tapping into culture and connecting with what matters to people Plus, we end with three big questions every guest answers: Which brands do you admire and why?Where do you find inspiration – books, podcasts, or travel?What’s your moonshot goal and vision of ultimate success?Tune in for a masterclass in marketing leadership, creativity, and Baltic brand culture.

    #27: What's up with Baltic advertising? Giedrė Vilkė from LiMA.

  8. 09/19/2025

    #26: What’s up with Baltic advertising? Ināra Šumeiko from LADC.

    For this episode of Baltic Brand Talks, Andris Rubīns is joined by Ināra Šumeiko, Managing Director of LADC and Creative Executive Producer & Partner at naked. They dive deep into the Latvian advertising scene, sharing valuable insights, including: Ināra’s journey into the world of LADC and her dual role at naked;The game-changing AD School and its influence on Latvia’s creative talent;How LADC operates behind the scenes and their biggest events;A first-timer’s perspective on the Adwards festival and standout campaigns this year;Trends shaking up the Latvian advertising industry;The potential for a united Baltic creative force;Exporting creative services: A hidden opportunity for the Baltics?;How brands can connect with culture and truly resonate with people;Ināra’s favorite brands and where she draws inspiration from;What’s her moonshot goal and vision of ultimate success? Whether you’re in advertising, branding, or just passionate about creativity, this episode is packed with insights you won’t want to miss!

    #26: What’s up with Baltic advertising? Ināra Šumeiko from LADC.
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About

Regularly irregular podcast about all things creative and trending. Hosted by MAGIC & Wit Consulting, part of Baltic Brand ecosystem.

Information

  • Creator
    Baltic Brand
  • Years Active
    2024 - 2026
  • Episodes
    34
  • Rating
    Explicit
  • Copyright
    © Baltic Brand
  • Show Website
    Baltic Brand Talks

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