The Elevated Coach Podcast

Joel Burgess

The Elevated Coach is a weekly show for any coach who leads with their heart, is driven by impact and wants to play big. The episodes are a mix of solo episodes with your host Joel Burgess, interviews with coaches at the forefront of the industry and real-life coaching sessions around different areas of business, life and health. If you want to stake claim to your calling as a coach, and become more powerful and profitable, then tune into The Elevated Coach Podcast with Joel.

  1. 2d ago

    Its Boring but This Content System Makes Me $40,000 a Month

    Here are 3 ways we can help you: 1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠ 2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠ 3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠ Connect with Joel here: ⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠ ⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠ ⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠ Key takeaways: most content advice online is made by full-time content creators who have clear calendars and no actual clients to serveYour delivery becomes your marketing.I bake in macro mundane and micro magic to my businessI always want to think analog firstThe real work is in creating the YouTube, or it could be a workshop.AI does the grunt work of taking that transcriptyour content coaching transcripts are an absolute gold mine for your contentunderneath a strong emotion is a deeply held beliefgreat content is about shifting beliefsyou'll have a complete content ecosystem to work from an offer and also from inspirationSound bites: "bingers and believers are buyers""macro mundane, micro-magic""AI does the grunt work"Time stamps: 00:00 The content system behind $440,000 in coaching revenue 01:34 Why inspiration-only content can fail to create clients 03:00 Balance structure and creativity with “macro mundane, micro magic” 04:12 Make delivery the foundation of your marketing 05:08 Plan campaign weeks around conversion events and offers 06:03 Start analog, then build a six-email domino sequence 08:36 Repurpose emails into social content with the Content Cascade 09:37 Create an infinite loop between short-form and long-form content 11:02 Mine ideas from coaching calls, your calendar, nature, and meditation 12:00 What the 21-day Unmissable content sprint includes

  2. Oct 21

    How to Make Business SO Fun You Don’t Need a Vacation

    Here are 3 ways we can help you: 1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠ 2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠ 3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠ Connect with Joel here: ⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠ ⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠ ⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠ Key takeaways: Beliefs and stories inherited from childhood that shape your business mindsetThe importance of permission and approval in entrepreneurial lifeAligning your business with your natural archetype for growthBalancing short-term income needs with long-term asset buildingCreating a business environment that fosters joy and fulfillmentThe impact of environment and environment on work energyThe difference between content creation and leadership in marketingLiving a life and building a business that enhances each otherThe importance of embodiment and conviction in content and leadershipPractical strategies for making work more enjoyable and aligned with personal values Sound bites: "Build a business so fun you don't need a vacation""The more fun I have, the more money I make""Your results mirror back your internal beliefs" Time stamps: 00:00 Introduction: Building a Business You Love 01:10 The Power of Fun in Business Success 02:04 From Failure to Fulfillment: Lessons Learned 03:01 Reevaluating Success and Fulfillment 03:56 Changing Your Movie: Beliefs and Perception 04:54 Auditing Your Beliefs and Results 05:22 The Role of Permission and Approval 06:13 Building a Business That Feels Like Play 07:10 Aligning Business with Your Archetype 09:15 Balancing Short-Term and Long-Term Goals 14:56 Creating a Joyful Work Environment 17:22 Content Creation vs. Leadership 19:19 Living from Embodiment and Conviction 22:10 Building a Business That Enhances Your Life

  3. Oct 19

    Business is Hard Until You Fix Your One Bottleneck

    Here are 3 ways we can help you: 1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠ 2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠ 3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠ Connect with Joel here: ⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠ ⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠ ⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠ Key takeaways: Focus on fixing the biggest bottleneck first to unlock growthSet specific, meaningful goals that change your decisionsUse the factory line analogy to understand business functionsPrioritize solutions based on impact, cost, and effortSchedule dedicated time for your long-term projects Sound bites: "A terrible goal is I want to create maximum impact.""Your goal must change how you behave today.""Work on the right things in the right order." Time stamps:  00:00 Introduction to fixing your business bottleneck 01:04 The core functions every service business relies on 02:02 Setting a clear, impactful goal 03:56 Choosing the one goal that matters most 05:23 Understanding your business metrics and bottleneck 09:15 Focusing on the highest impact solution 14:40 Scheduling your next right thing and holding tension 17:28 The process of continuous improvement and trust

  4. Oct 14

    I'm Begging You To Design Your Coaching Offers Like This

    Here are 3 ways we can help you: 1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠ 2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠ 3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠ Connect with Joel here: ⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠ ⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠ ⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠ Key takeaways: Start with one-to-one coaching to master client creation and delivery.Validate your core offer before expanding to group or community.Build your offer suite in the sequence of core, group, community, and low-ticket offers.Use the offer octagon to enhance perceived reward and reduce perceived risk.Leverage conversion events and mini magnets for scalable marketing.Focus on clarity, promise, and proof to increase offer conversions.Avoid rushing into group or community offers without validation. Sound bites: "Increase perceived reward, decrease perceived risk""Your promise must be clear and specific""Start with validation, then scale logically" Time stamps: 00:00 Introduction: Building a Scalable Coaching Business 00:35 Host shares personal journey and initial offer strategies 01:30 Lessons learned from early coaching experiments 02:25 The importance of sequencing offers correctly 03:23 Mistakes made in 2021 and how to avoid them 04:20 Returning to basics and validating offers 07:44 Creating a successful group coaching program 08:41 Building community and recurring revenue streams 12:57 The current scalable offer model and product pyramid 14:25 Starting with mastery in one-to-one coaching 18:42 Designing highly converting offers with the offer octagon 22:29 Summary: Launch sequence and leverage strategies

  5. Oct 13

    $1.5M Coach Explains Never Run a Sales Call This Way

    Here are 3 ways we can help you: 1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠ 2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠ 3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠ Connect with Joel here: ⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠ ⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠ ⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠ Key takeaways: The law of detachment and its role in salesWhy coaching too much can hinder salesGetting to the deeper why of clientsLeading the conversation without pushingHandling objections and hesitation effectivelyThe importance of creating awareness over solving problemsTiming of the offer and client-led closingHow to challenge and support client decisions Sound bites: "Awareness is value, not just solving problems.""Ask permission to go deeper into their true why.""Challenge the yes, support the no." Time stamps: 00:00 Introduction to effective sales calls 01:57 The mistake of attachment to the sale 03:50 Creating awareness through mirroring 06:11 The importance of asking permission to go deeper 08:10 Leading at the right point in the conversation 09:07 Handing over control to the client 10:00 Handling yes and hesitation with care 11:58 Supporting genuine decision-making 12:57 The power of creating conditions for right clients 13:54 Practical support and next steps

  6. Oct 12

    Unfortunately, Getting Coaching Clients Is This Simple

    Here are 3 ways we can help you: 1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠ 2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠ 3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠ Connect with Joel here: ⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠ ⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠ ⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠ Key takeaways: You create coaching clients by living as enrollment, not by chasing them.Serving from overflow is essential; fill your own cup first.Recognize everyday opportunities to connect and serve, not just when you need clients.Ask permission and articulate the gap before proposing solutions.Lead conversations with framing, checking, and guiding to the next step. Sound bites: "Serve from overflow, not depletion.""Recognize everyday opportunities to connect and serve.""Ask permission and articulate the gap before proposing." Time stamps: 00:00 Introduction to living as enrollment and its importance 02:02 The four stages of the enrollment habit: take, give, invite, propose 03:54 Serving from overflow: filling your cup before giving to others 05:46 Recognizing opportunities to serve in everyday interactions 08:17 The power of genuine curiosity and open conversations 08:46 Inviting help without pitching: asking permission and articulating the gap 11:10 The proposal: framing, checking, and guiding to the next step 13:06 Living as enrollment to attract clients effortlessly 14:02 Next steps and resources for building your coaching business

  7. Oct 9

    How This Physio Replaced Per-Session Pricing With High-Ticket Offers | Case Study

    Here are 3 ways we can help you: 1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠ 2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠ 3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠ Connect with Gemma here: ⁠https://www.instagram.com/theembodiedphysio.uk/⁠ Connect with Joel here: ⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠ ⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠ ⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠ Key takeaways: Journey from sports physio to holistic health coachChallenges of identity and certainty in businessThe role of community and support in growthShifting from transactional to transformational client workThe importance of bold, confident actionsApplying high performance principles outside sportsBuilding a new business model and reputationInner shifts and personal development through ECC Sound bites: "I've got much more comfortable with my title as a physio""The work we do is very much like a transformation""The ECC makes the journey fun and moves you forward" Time stamps: 00:00 Introduction to Gemma's journey and expertise 02:10 Transition from sports physio to holistic health approach 04:00 Deep dive into breath work and respiratory mechanics 05:57 Expanding into non-athletic high performance coaching 07:31 Challenges faced in business and identity shifts 08:57 The impact of taking bold, confident actions 10:52 Overcoming obstacles before joining ECC 12:56 Advice for those considering ECC membership 16:02 Results and transformations since ECC 18:47 Creating and shifting from one-to-one to program-based clients 23:54 Inner personal shifts and community support 26:00 Surprising relationships and friendships formed through ECC 26:58 Final advice and encouragement for prospective members

  8. Oct 8

    The 15 Minute Routine That Builds Serious Mental Capacity

    Here are 3 ways we can help you: 1️⃣ Build your coaching offer (FREE) in 5 minutes with the Offer Alchemist 👉 ⁠https://ssd.theelevated.coach⁠ 2️⃣ Steal my entire playbook - how heart-led coaches build to £10k–£30k months 👉⁠https://playbook.theelevated.coach⁠ 3️⃣ Test drive the ECC for 14 days for £1 👉 ⁠https://test.theelevated.coach⁠ Connect with Joel here: ⁠⁠https://www.instagram.com/coach.joel.burgess/⁠⁠ ⁠⁠https://www.linkedin.com/in/coachjoelburgess/⁠⁠ ⁠⁠https://www.youtube.com/@coach.joel.burgess⁠⁠ Key takeaways: Energy creates energy, and your mindset influences your day.Physical movement like shaking and hip circles releases tension.Opening your heart can shift your emotional state.Building capacity to relax in tension enhances resilience.Mindfulness and awareness help detach from discomfort. Sound bites:  "Energy creates energy, so make it positive.""Your body can hold so much tension, let it go.""Relaxing in tension builds your capacity to hold." Time stamps: 00:00 Introduction to Energy and Capacity Building 02:47 The Power of Energy and Joy 05:25 Opening the Heart and Emotional Shift 07:47 Loosening the Hips and Moving Energy 08:15 The Power of Self-Attraction and Self-Leadership 09:53 Facial and Eye Exercises for Energy 11:05 Affirmations and Self-Confidence 12:37 Standing Tree Pose for Capacity 15:37 Relaxing in Tension and Building Resilience 17:32 Closing and Reflection on Inner Strength

About

The Elevated Coach is a weekly show for any coach who leads with their heart, is driven by impact and wants to play big. The episodes are a mix of solo episodes with your host Joel Burgess, interviews with coaches at the forefront of the industry and real-life coaching sessions around different areas of business, life and health. If you want to stake claim to your calling as a coach, and become more powerful and profitable, then tune into The Elevated Coach Podcast with Joel.