American AF Dumpsters Trash 2 Cash Podcast

Josh Roman

Welcome to the American 🇺🇸 AF Dumpsters Trash 2 Cash Podcast, your ultimate guide to transforming your dumpster business into a thriving enterprise! Hosted by Josh Roman, founder and CEO of American 🇺🇸 AF Dumpsters, we dive into mergers & acquisitions, exit strategies, financial mastery, and growth tactics. Gain insights from industry experts and real-life success stories. Subscribe on Spotify, YouTube, and all major platforms. Turn your trash into treasure with us! Join the journey now!

Episodes

  1. Exclusive Trash Deals Are Killing Small Haulers (And How Texas Can Fix It)

    JAN 12

    Exclusive Trash Deals Are Killing Small Haulers (And How Texas Can Fix It)

    In this episode, we break down how exclusive municipal solid-waste franchise agreements actually work in Texas — and how they’re quietly wiping out independent roll-off and dumpster rental companies that serve construction, cleanup, and temporary debris jobs. This is not about weekly residential trash pickup. This is about open-top dumpsters on jobsites, remodels, tear-outs, and commercial projects. We start by clearly defining the system. We explain, in plain English, what an “exclusive franchise agreement” is, how cities pass ordinances and contracts that give one company the exclusive right to collect or haul certain categories of waste, and how that setup becomes a government-protected monopoly. Next, we get into the real-world impact on roll-off operators. This isn’t theory — this is what enforcement looks like on the ground: tickets, cease-and-desist letters, permit denials, threats of impound, and cities interfering with routes and customers. We explain how these tactics push independent haulers out, slow down jobsites, raise costs for contractors and property owners, and ultimately hurt small businesses and renters. Then we clarify a distinction most cities intentionally blur: the difference between residential curbside trash, commercial and multifamily waste, and temporary construction roll-off dumpsters. We explain why cities lump roll-off into “solid waste collection” and regulate it out of existence — even though it’s a completely different service with different customers, timelines, and impacts. From there, we walk through HB 1227 from the 2025 session, introduced by Gary Gates, in simple terms. We explain what the bill actually proposed:– Capping municipal solid-waste franchise fees charged to haulers at 2% of gross receipts within a city– Prohibiting cities from restricting commercial, industrial, and multifamily customers from choosing their own licensed waste hauler– What the bill would change — and just as important, what it would not change — including that weekly residential trash pickup would remain untouched We also explain what really happened to the bill. HB 1227 was not voted down. It was reported favorably out of committee, placed on the House calendar, and then died simply because it never received a floor vote before the session ended. We then connect the policy dots. We explain how franchise fees and exclusivity act as hidden taxes, why costs always get passed down to renters and businesses, and how open competition would lower prices, improve service, and protect small operators without hurting cities’ ability to function. Finally, we lay out a clear, practical plan for what comes next heading into 2027:– How to contact Rep. Gates and ask him to re-file the bill– How to build a real coalition of independent haulers, contractors, apartment owners, small business groups, and taxpayer advocates– How to prepare short, effective written testimony and real-world examples from affected cities– Which House committee matters first, why Calendars is critical, and why a Senate companion sponsor must be lined up early– Simple, no-nonsense talking points to counter the city arguments about roads, coordination, and “local control” This episode is direct, fact-driven, and blue-collar on purpose. We clearly separate facts from opinion, use real jobsite and enforcement examples, and end with a strong call to action: exactly what to do this month if you want to help stop this from happening to your business or your customers.

    33 min
  2. 12/06/2025

    The Truth About Scaling: Josh Roman & Keaton Hoskins Explain

    In this video, Josh Roman w/American AF Dumpsters interviews Keaton Hoskins, aka The Muscle and they discuss all things personal growth and business scaling!In this raw and real conversation, Keaton “The Muscle” Hoskins joins Josh Roman to talk business, mindset, and why most blue-collar entrepreneurs are still playing small. Keaton dives into what it really takes to build something meaningful—whether it’s a brand, a business, or a movement. From his days on Diesel Brothers to building gyms and businesses across the country, he’s walked the talk—and in this episode, he shares the lessons that will challenge you to level up.🎤 He’ll be one of the keynote speakers at Dumpster Expo 2025, happening Nov 7–8 in Dallas, TX—and after hearing this, you’ll know exactly why.👉 Get your tickets now: https://www.DumpsterExpo.com🔥 Topics we covered:Why belief is more powerful than strategyHow to turn your story into your superpowerBuilding a brand people actually followThe difference between hustling and scalingWhat he plans to bring to the stage at Dumpster Expo💥 If you’re in the waste industry, junk removal, or any blue-collar business—this one’s for you.📩 For sponsorship or speaking opportunities, email Josh@AmericanAFDumpsters.com🔔 Don’t forget to like, comment, and subscribe for more episodes leading up to Dumpster Expo 2025.💥 Tickets are moving fast. VIP is almost gone.🔗 Get yours now at: https://www.DumpsterExpo.com👊 This is the kind of episode people will be talking about before we even announce who it is.iCANS – Try it!! 2 Weeks FREE & 20% off your FIRST 5 MONTHS: https://app.icans.ai/auth/register?promo=AmericanAF20%25👥 Join the Community💬 Got questions? Join the Dumpster Rentals 101 Facebook Group here: https://www.facebook.com/groups/312730206462668There’s no such thing as a dumb question. This is the BEST place to learn, connect, and grow.🛒 Need a Trailer or Dumpster Cans?We are proud distributors of Cam-Concept Hooklift Trailers, Keystone Waste Roll-off trailers and Couger Manufacturing rolloff trailers! 📲 Contact us directly: americanaftrailers@gmail.com Or visit: https://www.AmericanAFTrailers.com🔥 Want to Franchise with Us?If you’re interested in becoming part of the American AF Dumpsters franchise, reach out via the website to learn more.🌐 https://americanafdumpsters.com/dumpster-rental-franchise/👉 Like, Subscribe & Smash the Notification BellNew videos drop weekly covering everything from startup advice to real-world business growth strategies in the waste industry.📩 Got a question? Drop it in the comments — I might feature it in an upcoming Q&A video!#DumpsterBusiness #StartupTips #RollOffTrailer #WasteManagement #AmericanAF #HookliftTrailer #CamConcept #DumpsterRentalCheck out my social links at bio.site/americanaf including contact email.For sponsorship inquiries please email josh@americanafdumpsters.com.📚 Chapters00:00:00 - Podcast Intro ️00:02:39 - Business Owners Tips00:05:18 - Sucking as a Leader00:07:51 - Become More Than You00:11:08 - Branding in 202500:13:15 - Rebranding Strategies00:15:51 - Rebranding 'The Muscle'00:19:04 - TV Show Success?00:21:40 - Michael Jordan's Energy00:23:43 - Recharge Your Energy00:25:56 - Set Business Goals00:28:28 - 3-10x Business Growth00:30:59 - Step Away Strategy Talk ️00:33:30 - Shift From Scarcity Now ️00:35:34 - Truth-Bombing Approach00:37:56 - Excited to Spit Fire

    40 min
  3. Veteran to Entrepreneur: The Unbelievable Growth of Prime Sanitation!

    10/08/2024

    Veteran to Entrepreneur: The Unbelievable Growth of Prime Sanitation!

    Listen to the incredible journey of Prime Sanitation, from a veteran-owned dumpster rental business to a thriving enterprise. This business podcast explores the growth and success of Prime Sanitation in the blue-collar industry. In this exclusive interview, Josh Roman of American AF Dumpsters sits down with Matt Ferguson, the co-owner of Prime Sanitation in Fort Smith, to discuss the ins and outs of starting and scaling a dumpster rental and trash can cleaning business. Whether you’re a seasoned entrepreneur or just thinking about diving into the waste management industry, this interview is packed with actionable insights, expert tips, and candid advice on overcoming challenges and seizing opportunities in the trash and dumpster rental business. Key Topics Covered: Starting a Dumpster Business: Learn how Matt and his partner ventured into the waste management industry by leveraging their experiences in the military and government service, turning their insights into a thriving sanitation company. Discover the steps they took, from purchasing their first trash can cleaning truck to acquiring their hooklift dumpster system. Partnerships in Business: Matt shares how partnering with his friend, James, helped them overcome challenges. We discuss the importance of communication, trust, and shared goals in business partnerships and why having a co-founder can be beneficial for those balancing other jobs or responsibilities. Trash Can Cleaning Business: Prime Sanitation didn’t just stop at dumpsters; they also run a trash can cleaning service, filling a much-needed niche in their community. Learn how this service complements their dumpster rentals, creating multiple revenue streams, and how they market to residential and commercial clients alike. Overcoming Challenges: From expensive flat tires on their hooklift truck to navigating the complexities of DOT regulations and audits, Matt opens up about the hurdles they faced as a growing business. Hear first-hand about the lessons learned and how to mitigate risks when scaling a waste management business. Market Expansion & Synergy Services: How Prime Sanitation plans to expand their service offerings, including potential contracts with homeowners’ associations (HOAs) and leveraging their existing customer base for new opportunities. Learn how different waste services, such as pressure washing, trash can cleaning, and dumpster rentals, create synergy and diversify revenue streams. Marketing & Customer Acquisition: Matt and Josh dive into the challenges of marketing a service that many customers don’t even know they need. From leveraging social media platforms like Facebook and Instagram to building a strong Google My Business profile, this interview offers essential advice on how to attract new customers and build a recognizable brand in the waste industry. Equipment & Technology: Explore the different types of trucks and equipment used in their business, including their hooklift system from GB and the specialized trash can cleaning truck they purchased from a Houston-based company. Matt also discusses the importance of route management and CRM software (they use Jobber) to keep track of customer orders and optimize operations. Advice for Aspiring Business Owners: Matt shares the advice he wishes he had before starting his business, including the importance of planning, doing research, and not rushing into decisions. If you're looking to start a dumpster rental business, trash can cleaning service, or any waste management venture, you'll gain a wealth of knowledge from this candid conversation. Want to sponsor this channel or take part in our LoneStar Dumpster Showcase? Email Josh@AmericanAFDumpsters.com!

    55 min
  4. From Broke to Millionaire—Twice! Heath Treasure's Ultimate Comeback Story

    09/18/2024

    From Broke to Millionaire—Twice! Heath Treasure's Ultimate Comeback Story

    In this episode of the American AF Dumpsters Podcast, we dive into the incredible story of Heath Treasure, the man who went from humble beginnings, to becoming a millionaire, losing it all, and then building an even bigger multi-million-dollar trucking empire—twice! Heath’s journey is one of grit, determination, and the blue-collar hustle that shows the power of never giving up, no matter how hard you get knocked down. Heath shares the raw details of his life, from how he first found success during the housing boom to how the crash wiped him out and left him broke with nothing but a semi-truck to his name. But instead of staying down, Heath used that truck as the foundation to rebuild an empire, turning one truck into hundreds and eventually selling his company to Red Bull for millions. Key Takeaways from this Episode: The mindset shift needed to bounce back from total financial ruin. The importance of adaptability, especially in tough economic times. Why grit and resilience are more valuable than any business strategy. The reality of being a blue-collar millionaire, from truck stop showers to owning private jets. Heath’s best advice for anyone starting or rebuilding a business from scratch. This is a must-listen for entrepreneurs, blue-collar workers, and anyone who's ever faced adversity and wondered how to fight their way back to the top. Don’t miss this episode! Subscribe, share, and drop a comment with your biggest takeaway from Heath’s journey. 📧 For business inquiries or sponsorship opportunities, reach out to Josh at Josh@AmericanAFDumpsters.com.

    45 min
  5. 07/01/2024

    Building a Dumpster Business That Prints Money - With Ricky Hicky

    This is an oldie but a goodie that just had to make the Podcast! If you want to watch the original video, check out my Youtube channel! In this episode of the Trash 2 Cash Podcast, Josh Roman sits down with Ricky Hickey, the man behind the remarkable rise of a dumpster rental empire in just two years. Ricky shares his compelling journey from running an event rental business to pivoting into the dumpster industry amid the Covid-19 pandemic. Ricky's story is one of resilience, strategic thinking, and relentless pursuit of success. He explains how he leveraged his existing customer base, made strategic acquisitions, and provided unparalleled service to outmaneuver the big players in the industry. Ricky’s innovative approach, including using brightly colored dumpsters to stand out and offering personalized customer service, has propelled his business to new heights. Key Takeaways: The importance of building and leveraging customer relationships Strategies for differentiating your business in a competitive market The power of persistence and adaptability in entrepreneurship Insights into effective marketing and customer acquisition Tune in to hear Ricky's inspiring journey, valuable business insights, and actionable advice for entrepreneurs looking to start or grow their own businesses. Listen now on Spotify, Apple Podcasts, Amazon, and YouTube, and don't forget to subscribe for more inspiring stories and practical business tips.

    41 min
  6. 06/18/2024

    The Ultimate Guide to Selling Your Business for Millions with Ken Lucci

    Welcome to the first episode of the Trash 2 Cash Podcast! I'm thrilled to bring you an exciting conversation with Ken Lucci, a seasoned expert in mergers and acquisitions, and the driving force behind Driving Transactions. Whether you're a young entrepreneur just starting out, a small business owner, or an operator of a mid to large-sized company, this episode is packed with invaluable insights to help you prepare your business for a profitable exit. In this episode, we dive into the essentials of mergers and acquisitions, discussing key factors to consider when evaluating potential opportunities. Ken shares his expertise on how to shape your business today to make it attractive for future buyers and the importance of maintaining proper financial records. We also explore: Steps to build a strategic exit plan. Common pitfalls in the acquisition process and how to avoid them. What buyers look for in a business and how to meet those expectations. Tips for young entrepreneurs on leveraging acquisitions for growth. And much more! If you find value in this conversation, please like, follow, and share the podcast. Your support helps us reach more people looking to take their business from trash to cash. We're also looking for guests to feature on future episodes – if you own a business, have valuable insights to share, or are an industry expert, reach out to us! Don't forget to check out the free resources available on our website, including the Dumpster Rentals 101 Facebook page. And if you need help with acquiring, selling, or evaluating your business, reach out to Ken at Driving Transactions. Join us on this journey to business success, and let’s turn your trash into cash!

    1h 6m

Ratings & Reviews

5
out of 5
3 Ratings

About

Welcome to the American 🇺🇸 AF Dumpsters Trash 2 Cash Podcast, your ultimate guide to transforming your dumpster business into a thriving enterprise! Hosted by Josh Roman, founder and CEO of American 🇺🇸 AF Dumpsters, we dive into mergers & acquisitions, exit strategies, financial mastery, and growth tactics. Gain insights from industry experts and real-life success stories. Subscribe on Spotify, YouTube, and all major platforms. Turn your trash into treasure with us! Join the journey now!

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