Unwrapping Your Business & Your life Podcast for the New Female Boomer Entrepreneur

Michelle M Hensley

Meet your Mobile Gift Wrapping Business Coach, luxury gift basket business owner and all things widows! . The Unwrapping Your Business podcast is brand new! Michelle Hensley, CEO of Nifty Package Co, and Business Coach of the Craft Your Mobile Gift Wrapping Business started her business after the age of 50, what the journey has been like after being married to a pastor, homeschooling children to all alone with no source of income. Michelle is letting you listen in as she navigates the world of entrepreneurship, widowhood, and all things new business owner from start to success to the sale of businesses with other little past the middle women, and how they make it all work – mostly. A lot of work, a little party, and some family so brew a cup of coffee or pour yourself a glass of champagne and listen in and join in the world of how us boomer entrepreneurs (and others of course) make it work!

  1. 11/10/2025

    Becoming a Wrap Star - Michelle Gives Priceless Advice

    In this incredibly informative talk, Michelle M. Hensley shares her expertise on becoming a successful gift-wrap entrepreneur. Michelle emphasizes the importance of deciding to start a business, learning through available resources like her videos and courses, and prioritizing work efficiently. She also discusses the significance of high-quality photographs, professional proposals, and personalized client follow-ups. Michelle encourages audience engagement in the gift wrapping industry, either by starting their own business or working with her as part of her 'Nifty' network. The priceless and practical advice she gives on supplies, pricing, and marketing strategies will make your entry into this venture much easier by avoiding costly mistakes that Michelle had to learn about the hard way. Episode Highlights: 00:00 Introduction to Becoming a Gift Wrap Star 00:19 Deciding to Start a Gift Wrap Business 00:38 Learning the Craft and Resources Available 01:22 Working Hard and Prioritizing Tasks 02:13 Photography Tips for Gift Wrapping 05:28 How to Work with Me 09:17 Creating Professional Proposals 22:24 Marketing and Client Relations

    24 min
  2. Rebuilding Your Life with Abby Glassenberg, President of Craft Industry Alliance

    10/14/2025

    Rebuilding Your Life with Abby Glassenberg, President of Craft Industry Alliance

    Today Michelle welcomes Abby Glassenberg, co-founder and president of Craft Industry Alliance. Abby shares her experiences, from being a sixth-grade teacher to a stay-at-home mom, discovering blogs, and launching her own blog and Etsy shop in 2005. She describes how she transformed her hobby into a business, authored sewing books, and contributed to the craft industry's professional education. Michelle recounts her own transition from nonprofit work to establishing a luxury gift wrapping business. They discuss the recent bankruptcy of IG Design Group, the challenges and opportunities in the craft industry, and the enduring value of handmade craftsmanship. Abby also highlights the evolving landscape of craft retail, the impact of big box retailer closures like Joanne, and the potential for growth in brick-and-mortar stores. Find more about Abby Episode Highlights: 00:00 Introduction and Guest Welcome 01:09 Meet Abby Glassenberg: Personal and Professional Background 03:58 The Birth of Craft Industry Alliance 08:05 Michelle's Journey: From Nonprofit to Business Owner 13:01 Challenges and Opportunities in the Craft and Gift Wrapping Industry 19:44 The Impact of Major Retail Closures and Bankruptcy 28:39 Future Prospects and Final Thoughts 38:05 Conclusion and Contact Information

    41 min
  3. A Conversation with Wanda Wen, Renowned Stationer and Owner of Soolip!

    08/12/2025

    A Conversation with Wanda Wen, Renowned Stationer and Owner of Soolip!

    In this episode, Michelle has a conversation with Wanda Wen from Soolip. Wanda shares her inspiring background in the fashion industry and how it seamlessly transitioned into her love for paper art and gift wrapping. Her work has been featured in prestigious publications like Vogue and Better Homes and Gardens. They discuss the importance of knowing the recipient's style, minimalist design, and the evolving trends in gift wrapping. Wanda also touches on her business strategies, the crucial role of passion, the flexible approach needed for success, and emphasizes the importance of staying true to one's vision and passion. Find out more about Wanda and Soolip Check her out on IG Episode Highlights: 00:00 Introduction and Guest Welcome 01:03 Wanda's Journey in the Fashion Industry 04:12 The Art of Gift Wrapping 07:19 Wanda's Background and Family Influence 14:31 The Birth of Solip 21:18 Meeting Grant and Personal Stories 23:33 The Wonder When Story 24:32 A Long-Distance Relationship 27:02 Starting a Paper Store 29:31 The Passion Behind the Business 33:02 Diversifying Business Services 37:45 Financial Advice for Entrepreneurs 42:15 Final Thoughts and Contact Information

    49 min
  4. Important Tools You Need To Consider Behind the Scenes of a Gift Wrapping or Gift Basket Business

    07/23/2025

    Important Tools You Need To Consider Behind the Scenes of a Gift Wrapping or Gift Basket Business

    On today’s show, Michelle from Nifty Package Company drops indispensable insights into the tools required for a successful mobile gift wrapping or gift basket business. She shares personal experiences and emphasizes the importance of tracking leads, gives her choices for the best overall CRM’s, maintaining a professional business email, utilizing Google Workspace, and creating a YouTube channel. She also covers the use of platforms like Shopify and Thrive for inventory management, and the benefits of outsourcing tasks. Episode Highlights: 00:00 Introduction and Purpose 01:54 Common Mistakes and Lessons Learned 03:34 Choosing the Right CRM 08:06 Google Workspace and Communication Tools 10:21 Leveraging YouTube and E-commerce Platforms 11:40 Inventory Management and Outsourcing 13:24 Email Marketing and Final Tips 15:12 Conclusion and Contact Information

    16 min
  5. Gift Wrapping Business Wisdom with Mia Canada Thee Gift Wrap Goddess

    06/26/2025

    Gift Wrapping Business Wisdom with Mia Canada Thee Gift Wrap Goddess

    In this episode, Mia Canada, also known as Thee Gift Wrap Goddess, shares her expertise and experiences as a professional gift wrapper with almost 20 years in the industry. Mia discusses her creative beginnings, her transition from a corporate job to entrepreneurship, and the growth of her gift-wrapping business, including opening multiple brick-and-mortar locations. She highlights the importance of taking action, learning from mistakes, and staying persistent. Mia also promotes an upcoming conference for gift wrappers and related businesses, aimed at fostering community and professional growth. Mia Canada has an eye for style that goes well beyond tying the perfect bow. Her passion for fashion and interior design inspired her to channel her talents into an avenue for stylistic flair that had been overlooked: gift design. Mia has been teaching gift wrapping business education courses since 2020 and has excelled in assisting aspiring gift wrapping business owners in turning their passion for gift wrapping into profitable and sustainable business. Clients from all over the world have traveled to learn specifically from her. www.thatsawrapatl.com @theegiftwrapgoddess Episode Highlights: 0:00 Welcome and Introduction 01:05 Mia's Background and Early Creativity 02:40 Starting the Gift Wrapping Business 05:41 Challenges and Growth in the Business 10:12 Expanding and Teaching Gift Wrapping 15:14 Seasonal Business and Scaling Up 17:34 Opening a Year-Round Store 23:50 Teaching and Pricing Strategies 30:09 The Art of Gift Wrapping: Resourcefulness and Style 31:01 Starting a Business: Training and Education 32:19 Design vs. Fulfillment: Finding Your Niche 34:41 Financial Challenges and Overcoming Obstacles 36:40 Learning from Mistakes: The Path to Success 42:22 The Importance of Community and Conferences 49:20 Final Thoughts and Contact Information

    58 min
  6. Top 7 Ways To Increase Revenue In Your Gift Basket Business (Without Burning Out or Going Broke)

    06/14/2025

    Top 7 Ways To Increase Revenue In Your Gift Basket Business (Without Burning Out or Going Broke)

    Welcome back to the podcast. Today Michelle, founder of Nifty Package Company, shares seven essential strategies to increase revenue for your luxury gift basket and mobile gift wrapping business. From managing perishable items and specializing for corporate clients to upselling with add-ons and reducing expenses, learn actionable, business boosting tips to enhance profitability. Connect with Michelle Episode Highlights: 00:00 Introduction to Nifty Package Company 00:35 Cutting Out Perishables 02:15 Specializing for Corporate Clients 02:43 Upselling with Add-Ons 03:30 Becoming a Concierge Business 04:20 Decreasing Your Expenses 05:38 Leveraging Scarcity and Seasonal Items 06:38 Building a Portfolio 07:14 Teaching and Selling Your Expertise 08:14 Conclusion and Final Thoughts Keywords: gift basket business increase your revenue mobile gift wrapping corporate clients specialize for corporate clients scarcity seasonal items decrease expenses organic fruit pop by gifts concierge business cross marketing upsell with add-ons decrease expenses portfolio with images teach your expertise

    9 min
  7. From Loss to Legacy: 'A Widow's Journey

    06/07/2025

    From Loss to Legacy: 'A Widow's Journey

    In this conversation, Michelle shares her journey from experiencing profound loss as a widow to becoming a successful entrepreneur in the luxury gift wrapping industry. She discusses the emotional and practical challenges faced by women in similar situations, the importance of financial literacy, and the art of creating meaningful gifts that resonate with recipients. Through her experiences, she emphasizes the significance of relationships and the impact of thoughtful presentation in the luxury market. In this conversation, the speakers explore the multifaceted concept of legacy, emphasizing its importance not only in terms of what one leaves behind after death but also in the present moment. They discuss the role of personal values, faith, and determination in shaping one's legacy, particularly for women over 50. The conversation highlights the need for empowerment, support, and the sharing of wisdom among generations, as well as the significance of creating spaces for those in need, such as widows. Ultimately, the discussion serves as a reminder that legacy is a continuous journey of growth, contribution, and connection. Takeaways Michelle became a widow at age 50 and started a business at 51. Loss is a universal yet personal experience, especially for women. Women often struggle with financial literacy after losing a spouse. Michelle created a finance grief and life coaching program. The luxury gift wrapping business was inspired by the Uber model. Building a business requires learning and adapting to new skills. Celebrity clients significantly boosted Michelle's business growth. Attention to detail is crucial in luxury gift presentation. Relationships in business are built through thoughtful gifting. The return on investment in relationships is invaluable. Legacy is about what we leave behind and how we live now. Determination is key in navigating life's challenges. Faith provides purpose even in suffering. Empowering women over 50 is crucial for societal growth. Core values are the foundation of a meaningful legacy. Teaching practical skills to the next generation is vital. Creating supportive spaces for widows can change lives. Experience and wisdom from older generations should be valued. A legacy is a continuous journey, not just a final destination. Living by one's core values is essential for authenticity.

    1h 6m
  8. My Conversation with Shiho Masuda; World Renown Master of Traditional Gift Wrap

    05/22/2025

    My Conversation with Shiho Masuda; World Renown Master of Traditional Gift Wrap

    Summary In this engaging conversation, Shiho Matsuda, a renowned gift wrapping artist, shares her journey from discovering her passion for gift wrapping to building a successful business. The discussion delves into the philosophy behind gift wrapping, emphasizing the importance of heart and connection in the art. Shiho highlights the significance of the five senses in creating a memorable gift-wrapping experience and offers insights into overcoming challenges in the business. She also discusses her upcoming workshops and the legacy she hopes to leave in the gift wrapping community. Takeaways Gift wrapping is an art that connects people. The heart of the gift wrapper is essential. Understanding the recipient enhances the gift experience. AI cannot replicate the emotional connection in gift wrapping. The five senses play a crucial role in gift wrapping. Creating joy through gift wrapping is a primary goal. Building a business requires following your passion. Mistakes can lead to valuable lessons in business. Collaboration can enhance creativity and efficiency. Legacy is about leaving the world more beautiful than you found it.

    1h 5m
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About

Meet your Mobile Gift Wrapping Business Coach, luxury gift basket business owner and all things widows! . The Unwrapping Your Business podcast is brand new! Michelle Hensley, CEO of Nifty Package Co, and Business Coach of the Craft Your Mobile Gift Wrapping Business started her business after the age of 50, what the journey has been like after being married to a pastor, homeschooling children to all alone with no source of income. Michelle is letting you listen in as she navigates the world of entrepreneurship, widowhood, and all things new business owner from start to success to the sale of businesses with other little past the middle women, and how they make it all work – mostly. A lot of work, a little party, and some family so brew a cup of coffee or pour yourself a glass of champagne and listen in and join in the world of how us boomer entrepreneurs (and others of course) make it work!

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