Madroit Podcast

Madroit Podcast
  • 5.0 (3)
  • Marketing
  • Weekly

Jordan Haynes & Winston Hofer host The Madroit Podcast. Get short podcasts that deliver marketing and sales insights that can help you level up your business. For those who aren't in marketing all day, it's marketing simplified in short episodes. Learn from experts who share their knowledge across B2B and B2C markets, providing insights for small to large businesses. You'll get actionable marketing nuggets to achieve marketing growth that lead to sales and help level you up. Subscribe now to gain valuable insights that are easy easy to understand and help level you up.

  1. Oct 21

    Beyond the Hype: Building Genuine Marketing Success

    On the Madroit Marketing Podcast, Jordan is joined by Madroit project manager Mariah to discuss common marketing advice they wish business owners would stop following. They argue that posting on social media every day and trying to be everywhere often leads to mediocre, unsustainable content and that businesses should focus on the platforms their customers actually use. They explain that “more leads” isn’t always the answer if qualification, follow-up, conversion, or sales processes are broken. They address claims that SEO is dead, noting search behavior is changing with AI, but discoverability still matters, especially for local businesses. They also push back on chasing virality, relying on AI to do all marketing, assuming a rebrand will fix strategy issues, and “just boosting” posts without clear targeting, objectives, and measurement.   Episode #: 66   Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: instagram.com/madroitmarketing TikTok: tiktok.com/@madroitmarketing YouTube: https://www.youtube.com/@madroit/featured   00:00 Introduction to the Episode Topic 00:19 Meet Mariah 00:51 Bad Advice Setup 01:37 Post Daily Myth 03:15 Be Everywhere Myth 04:43 More Leads Fix 06:03 SEO Is Dead 08:08 Chasing Viral 10:34 AI Does It All 12:15 Rebrand Reality 13:46 Boost Post Trap 15:25 Do Less Better 16:44 Wrap Up Takeaways 17:40 Conclusion and Reach Out With Questions to https://madroitmarketing.com/podcast

  2. Oct 15

    Marketing Doesn’t End at the Sale: Why Client Experience Is Your Best Marketing

    Jordan and Winston discuss why client experience, though not traditionally seen as marketing, may be the most important part of it because marketing doesn’t end when someone becomes a client. They explain that customers experience your company as one whole brand, so gaps between marketing promises (like responsiveness and professionalism) and real follow-through (slow callbacks, unclear communication, disorganized handoffs) damage trust. They argue that every touchpoint—calls, emails, estimates, reminders, service delivery, invoices, follow-ups, and review requests—defines the brand, and a great client experience generates powerful marketing through reviews, referrals, repeat business, testimonials, and case studies. They also cover how AI can improve speed and organization without making the experience feel less human, and recommend “becoming your own customer” to identify experience breakdowns that are ultimately marketing problems.  Episode #: 65  Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: instagram.com/madroitmarketing TikTok: tiktok.com/@madroitmarketing YouTube: https://www.youtube.com/@madroit/featured   00:00 Introduction to the Episode Topic 00:18 Client Experience Matters 01:54 Brand Is Every Touchpoint 02:22 Experience Creates Marketing 03:15 AI With a Human Touch 04:10 Become Your Own Customer 05:22 Marketing With Purpose 06:09 Key Takeaways and Wrap 06:50 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

  3. Oct 7

    How Customers Search Today: SEO, AI, Reviews & the New Buyer Journey

    In this episode of the Madroit Marketing Podcast, Jordan Winston explains how the customer journey has expanded beyond typing keywords into Google to include social platforms, AI tools like ChatGPT, reviews, websites, and Google business searches. The hosts argue that SEO isn’t dead, but search is bigger and increasingly shaped by AI, with users asking longer, more nuanced questions. They emphasize shifting from keyword-only tactics to creating content that answers real customer questions and ensuring a consistent digital presence across platforms. The episode highlights the importance of brand consistency, an accurate and active Google Business Profile, strong reviews as proof and reputation signals, and being visible in multiple places without chasing every new trend, so all marketing efforts work together more effectively.   Episode #: 64  Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: instagram.com/madroitmarketing TikTok: tiktok.com/@madroitmarketing YouTube: https://www.youtube.com/@madroit/featured   00:00 Introduction to Episode Topic 00:20 Customer Journey Shift 01:28 Search Is Bigger Now 02:53 Local Business Example 03:25 Content Answers Questions 04:16 Consistency Across Channels 05:05 Reviews and Reputation 05:54 Simple Action Plan 07:29 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

  4. Jul 8

    AI vs. Authenticity: Crafting Unique Marketing Content

    In this episode of the Madroit Marketing Podcast, Jordan and Winston discuss how AI is making websites, social posts, and emails increasingly generic, not because AI created bland marketing but because it makes it easier for everyone to produce similar content with the same prompts. They compare AI to gym equipment: it’s widely available, so the differentiator becomes discipline, consistency, and bringing your own “equipment” like expertise, stories, perspective, and personality. They argue businesses shouldn’t stop using AI, but should use it for efficiency without replacing human judgment, emotions, and real-world experience. The hosts emphasize that trust and authority—built through consistent content, reviews, testimonials, and follow-through—will separate winners, concluding the future belongs to humans who use AI well while staying authentic and distinctive.  Episode #: 63  Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: instagram.com/madroitmarketing TikTok: tiktok.com/@madroitmarketing YouTube: https://www.youtube.com/@madroit/featured   00:00 Introduction to the Episode Topic 00:18 AI Made Marketing Generic 01:03 Spotting AI Copy Everywhere02:39 Gym Analogy for AI 03:55 Use AI Without Losing You 04:19 Stories and Humanity Win 06:14 What Businesses Should Do 07:17 Humans Using AI Well08:11 Reject Average Stand Out 08:58 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

  5. Jun 24

    The Synergy of SEO and AEO: Maximizing Your Visibility

    In this episode, our hosts discuss how the search landscape has shifted from being mostly Google to also including AI tools like ChatGPT, Perplexity, and Google AI Overviews, and breaks down the difference between SEO and AEO. SEO focuses on rankings through keywords, content, backlinks, technical performance, and authority to drive clicks to your website, while AEO (Answer Engine Optimization) aims to make your business the trusted answer AI engines surface to user questions. They emphasize AEO isn’t replacing SEO—strong businesses need both—and recommend doubling down on helpful content, FAQs, clear service pages, local SEO, Google reviews, structured information, and demonstrated expertise. The key is adapting to how people search without abandoning SEO fundamentals, because the future is less about ranking and more about authority and becoming the most trusted answer in your market.  Episode #: 62  Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: instagram.com/madroitmarketing TikTok: tiktok.com/@madroitmarketing YouTube: https://www.youtube.com/@madroit/featured 00:00 Introduction to the Episode Topic 00:16 SEO vs AEO Explained 01:33 How SEO Works Today 02:01 What Is AEO03:03 Friends Not Rivals 03:52 Two Paths to Trust 05:12 What To Do Next 06:36 SEO Is Not Dead 08:13 Future Is Authority 09:46 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

  6. May 14

    Strategic Minimalism: The 6 Marketing Habits to Quit Now

    Jordan and Winston explain what they would tell business owners to stop doing immediately to grow faster by simplifying marketing. They recommend stopping daily social posting without strategy, focusing instead on two to three intentional posts per week that teach, build trust, or move people toward working with you, and choosing only the one to three platforms where customers actually are. They warn against buying bad leads from sources where leads are shared and low quality, and against chasing vanity metrics like likes, followers, and impressions instead of leads, booked calls, and revenue. They advise streamlining “duct-taped” tools into simple systems, stopping ads if the funnel and follow-up are broken, and avoiding rebranding when the real issue is unclear messaging. The replacement is clear messaging, consistent channels, a website built to convert, and fast follow-up.  Episode #: 61  Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: instagram.com/madroitmarketing TikTok: tiktok.com/@madroitmarketing YouTube: https://www.youtube.com/@madroit/featured   00:00 Introduction to the Episode Topic 01:15 Stop Posting Aimlessly 02:11 Pick Fewer Platforms 02:49 Stop Buying Leads 04:06 Ignore Vanity Metrics 05:40 Simplify Your Tech Stack 07:07 Pause Ads Fix Funnel 08:26 Messaging Over Rebrand 09:09 What to Do Instead 10:18 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

  7. Apr 30

    Rethink Your Marketing: A Simple Path to Better Results

    In this episode of the Madroit Marketing Podcast, Jordan Winston explains how to rebuild a business’s marketing from scratch with a simple, no-fluff system. The focus is on fixing a “focus problem” by simplifying and starting with the foundation: define the goal and strategy, clarify messaging, build or refine a website, optimize a Google Business Profile, and create a full-funnel path through fulfillment and reviews. They recommend prioritizing visibility where it matters—especially Google search and local SEO—then layering in content that answers customer questions, shows real work and results, and can be repurposed into multiple formats without overposting. Paid ads are optional only when the funnel and team are ready. Finally, they stress fast trust-building and consistent lead follow-up using clear next steps and simple sequences, summarizing the framework as clarity, visibility, trust, conversion, and follow-up.   Episode #: 60  Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: instagram.com/madroitmarketing TikTok: tiktok.com/@madroitmarketing YouTube: https://www.youtube.com/@madroit/featured 00:00 Introduction to the Episode Topic 00:17 Marketing From Scratch 00:42 Simplify and Set Goals 02:22 Visibility Where It Matters 03:42 Paid Ads When Ready 04:15 Build Trust Fast 05:28 Content Engine That Works 08:35 Lead Follow Up Systems 10:28 Keep It Simple and Scale 11:45 Wrap Up and Reach Out With Questions to madroitmarketing.com/podcast

  8. Mar 13

    The Power of Promptness: How to Win Leads with Speedy Follow-Ups

    In this Madroit Podcast episode, Jordan and Winston discuss follow-up as a key missing link in the marketing-to-sales journey, arguing that many businesses generate leads but lose revenue due to slow, inconsistent, or forgotten responses after form submissions. The episode highlights that the first company to follow up usually wins, citing that only 7% of companies respond within five minutes while 50% take five days. Key principles for effective follow-up include speed, clarity, and consistency, supported by an automated system featuring instant confirmation messages, a 3–7 day email/text sequence, CRM alerts and tasks, and longer-term nurture campaigns for cold leads. They also cover common mistakes such as having no automation, failing to personalize, ghosting after a first call or quote, and ignoring non-form leads like DMs or missed calls, emphasizing that follow-up builds trust and reduces friction from click to close.  Episode #: 59  Visit our website: https://madroitmarketing.com LinkedIn: https://www.linkedin.com/company/madroit-marketing/ Facebook: https://www.facebook.com/MadroitMarketing/ Instagram: instagram.com/madroitmarketing TikTok: tiktok.com/@madroitmarketing YouTube: https://www.youtube.com/@madroit/featured 00:00 Introduction to the Episode Topic 00:26 Why Follow Up Matters 01:11 The Speed to Win 01:58 Follow Up System Blueprint 03:27 Tools to Automate 04:30 Common Follow Up Mistakes 05:53 Follow Up Builds Trust 06:46 Click to Close Wrap Up 07:11 Conclusion and Reach Out With Questions to madroitmarketing.com/podcast

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Ratings & Reviews

5
out of 5
3 Ratings

About

Jordan Haynes & Winston Hofer host The Madroit Podcast. Get short podcasts that deliver marketing and sales insights that can help you level up your business. For those who aren't in marketing all day, it's marketing simplified in short episodes. Learn from experts who share their knowledge across B2B and B2C markets, providing insights for small to large businesses. You'll get actionable marketing nuggets to achieve marketing growth that lead to sales and help level you up. Subscribe now to gain valuable insights that are easy easy to understand and help level you up.

Information

  • Creator
    Madroit Podcast
  • Years Active
    2024 - 2026
  • Episodes
    66
  • Rating
    Clean
  • Copyright
    © Madroit Podcast
  • Show Website
    Madroit Podcast