Podcasting Momentum - The Marketing Flywheel for your Businesss

Josh Troche - Pedal Stomper Productions
  • 5.0 (4)
  • Marketing
  • Updated Weekly

Welcome to Podcasting Momentum, the show that helps business owners and marketing managers like you get to the heart of what makes a podcast successful. In each episode, we will do a deep dive with fellow podcasters to uncover the real stories behind their shows. We skip the small talk and get straight to the actionable advice that will help you gain traction and build a loyal audience with your podcast. From the origin story of a show to the technical challenges and strategic pivots along the way, we'll give you an inside look at how real podcasters build momentum. You'll learn how to overcome common mistakes, create engaging content, and turn your podcast into a powerful business asset. We focus on the topics that matter most, including: The Origin Story: Discover why people start their podcast and the specific problem it was designed to solve.Overcoming Challenges: You will learn how podcasters navigate technical hurdles, audience growth issues, and even major life changes that could get in the way.Audience-Centric Content: We will help you understand how to provide real value to your listeners, making them a part of your journey, not just a metric. This is where they turn into customers, not just downloads.The Business Impact: Explore how a podcast can be a powerful tool for your business and lead to new clients and opportunities. It's not just about an audio file that you're sharing. This is audio, video, reels, blogs, emails, and more!  Your podcast can be one of your most powerful marketing tools. It's a way to establish yourself as an expert in your field, build trust with your audience, and create a continuous stream of content for your entire marketing ecosystem. From the core audio and video content to repurposed blogs, social media posts, email newsletters, and more, a single conversation can power your content for weeks. Ready to level up your podcast? We've got you covered. Sign up for a free 30-minute no pitch podcast consultation with Josh and his team to get personalized feedback on your podcasting journey. You'll walk away with actionable tips on improving your camera and microphone setup, and how to structure your show for maximum impact.

  1. 6d ago

    How a Podcast Turned Trauma Into a Thriving Brand | Tracy Smaldino's Journey

    What happens when someone stops merely surviving and starts sharing their story with the world? In this episode, we sit down with Tracy Smaldino, host of Trauma Rockstars, to explore her incredible journey from trauma survivor to podcast host, speaker, author, and business owner. Tracy shares how she transformed years of personal struggles into a platform that helps others heal, grow, and discover new possibilities. We discuss the realities of launching a mission-driven podcast, the behind-the-scenes work most aspiring podcasters never see, and how a podcast can evolve into a powerful personal brand and business. Tracy also shares lessons she learned about healing, storytelling, audience connection, and why taking imperfect action is often better than waiting for everything to be perfect. Whether you're interested in podcasting for marketing, building a personal brand, creating meaningful content, or simply hearing an inspiring story of resilience, this conversation delivers valuable insights and motivation. In this episode you'll learn: How Tracy turned personal trauma into a mission-driven podcastWhy storytelling can become a powerful tool for healing and connectionThe hidden work involved in running a successful podcastHow podcasting helped create speaking opportunities, a book, and a growing businessWhy aspiring podcasters should stop overthinking and start creatingLessons on personal growth, resilience, and authenticityIf you've been considering starting a podcast to build your brand, attract clients, or share your expertise, this episode is packed with practical inspiration. If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast?  Go here! You can book time in our studios here  Want to read about this? Check the blog!

    33 min

  2. Jun 2

    Success Isn’t a Destination: The Life Pivots Nobody Warns You About

    What happens when you follow the roadmap to success only to discover the destination doesn't exist? In this episode, we sit down with James Walter, creator of the Joyful Rebellion podcast, to discuss the unexpected twists, career pivots, and life-changing moments that force us to redefine success. After spending more than three decades as a professional wedding photographer, James found himself navigating personal challenges, questioning fulfillment, and ultimately building a podcast dedicated to helping people discover purpose beyond traditional definitions of achievement. We explore why success doesn't always create happiness, how adversity often leads to growth, the power of storytelling, and what makes truly memorable podcast conversations. James also shares insights from interviewing people who have overcome major life obstacles and transformed those experiences into opportunities to help others. Whether you're a business owner, podcaster, marketer, or someone navigating a major life transition, this conversation offers a valuable perspective on embracing uncertainty and finding meaning in the journey. Topics Covered: Why success and fulfillment aren't always the same thingCareer pivots and reinventing yourselfThe transition from photography to podcastingFinding purpose through storytellingBuilding meaningful podcast conversationsWhat makes a great podcast guestThe business and personal impact of podcastingLessons learned from interviewing resilient peopleIf you're interested in brand building with podcasting, marketing with podcasting, podcasting for marketing, client attraction podcasting, and practical tips for podcasting, you'll find plenty of insights throughout this episode. If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast?  Go here! You can book time in our studios here  Want to read about this? Check the blog!

    40 min

  3. May 19

    From Big Podcasts to Business Growth: What Most Podcasters Get Wrong

    What happens when you leave massive podcasts behind and start helping small business owners build shows from scratch? In this episode, Andrew Zaragoza from Pursue Podcasting breaks down what actually matters in podcast growth, why chasing algorithms is hurting creators, and how podcasting can become one of the most powerful business development tools available today. We talk about: Why downloads and views are often vanity metricsThe real ROI of podcasting for business ownersHow podcasts build trust faster than short-form contentWhy many podcasters fail by chasing trendsWhat successful creators do behind the scenesThe balance between great production and overthinkingHow businesses are using podcasts internally for training and cultureWhy consistency and delegation matter more than perfectionIf you're a business owner, marketer, or podcaster trying to use podcasting for marketing, brand building, or client attraction, this conversation is packed with practical insights. Podcasting is no longer just content creation. It’s relationship building at scale. If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast?  Go here! You can book time in our studios here  Want to read about this? Check the blog!

    45 min

  4. May 12

    How Authentic Podcasting Builds Trust & Clients in Construction Marketing

    Can podcasting really help construction and industrial brands build trust, authority, and clients? In this episode, Wes Towers of Uplift 360 shares how authentic conversations, not polished marketing fluff, are becoming one of the most powerful tools for business growth. Wes breaks down how he accidentally became a podcaster, why construction audiences value honesty over perfection, and how podcast clips and short-form content are driving discoverability in today’s “search everywhere” world. If you’re a business owner, marketer, or podcaster trying to stand out in an AI-saturated content landscape, this conversation is packed with practical insights on podcasting for marketing, brand building with podcasting, and using authentic content to attract clients. Topics covered include: Why authenticity beats overproduced marketingBuilding trust with podcastingTurning one podcast into dozens of marketing assetsHow podcast clips drive discoverabilityPodcasting for construction & industrial brandsSearch Everywhere Optimization vs traditional SEOWhy storytelling still wins in long-form contentThe reality of entrepreneurship behind the scenesHow to find your voice as a podcasterWhether you're launching a podcast for your business or trying to improve your content strategy, this episode offers actionable advice for using podcasting as a serious business asset. If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast?  Go here! You can book time in our studios here  Want to read about this? Check the blog!

    37 min

  5. Apr 28

    Why Most Podcasts Fail (And How to Build One That Actually Grows Your Business)

    What does it really take to build a podcast that drives real business results? In this episode, we sit down with Seth Goldstein, a podcaster, digital marketer, and founder of Goldstein Media to break down what actually works in podcasting for marketing. From his early days in high-pressure journalism to launching multiple podcasts (and pivoting when things didn’t work), Seth shares hard-earned lessons about brand building with podcasting, avoiding burnout, and why most podcasts fail after just 10 episodes. We dive into: Why you NEED a plan (but not a rigid one)How to pivot your podcast when it’s not workingThe truth about podcasting as a client attraction toolWhy authenticity beats perfection every timeHow AI is shaping the future of podcasting (without replacing it)If you’re a small business owner or marketing manager, this episode is packed with actionable insights to help you turn your podcast into a marketing engine that attracts clients and builds your brand. If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast?  Go here! You can book time in our studios here  Want to read about this? Check the blog!

    41 min

  6. Apr 21

    When Your Podcast Becomes a Business (And How to Grow It Right)

    What happens when your podcast stops being “just for fun”… and starts becoming a real business? In this episode, Josh sits down with John Taylor to unpack the moment many podcasters don’t see coming  when audience growth, sponsorships, and real revenue enter the picture. If you’re a business owner or marketing manager using podcasting for marketing, this conversation will completely shift how you think about growth. John shares how his first podcast went from casual conversations to attracting wineries, sponsors, and ultimately turning into a revenue-generating platform. But the real gold? His insights on how podcast discoverability has changed in the age of AI and why traditional keyword strategies are no longer enough. You’ll learn why modern search is driven by problem-solving (not just keywords), how to position your podcast as part of your marketing stack, and what it actually takes to grow your audience consistently. If you’re serious about brand building with podcasting, client attraction podcasting, and making your show work as a business asset this episode is for you.  What You’ll Learn: When a podcast becomes a business (and how to recognize it)Why storytelling is the key to audience connectionHow AI is changing podcast discoverabilityThe shift from keyword stuffing to problem-based searchHow to position your podcast inside your marketing funnelWhy most podcasts struggle to grow and how to fix it If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast?  Go here! You can book time in our studios here  Want to read about this? Check the blog!

    37 min

  7. Apr 14

    Why Your Content Isn’t Working (And How to Fix It Fast) | Podcasting Tips

    If your content isn’t getting traction, it’s not because you’re not working hard it’s because you’re not creating what your audience actually wants. In this episode, Josh and Aaron break down how to build content that people are already searching for, and how businesses from bricklayers to engineers are using simple, authentic video and podcasting strategies to generate real results. You’ll learn how to: Turn everyday conversations into high-performing contentUse Google’s “People Also Ask” to generate endless content ideasOvercome camera anxiety and show up authenticallyCreate high-velocity content without overthinking productionLeverage podcasting for client attraction and brand buildingIf you’re a small business owner or marketing manager looking to grow through podcasting for marketing, this episode gives you a practical, no-fluff blueprint to follow. If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast?  Go here! You can book time in our studios here  Want to read about this? Check the blog!

    35 min

  8. Apr 7

    Mastering Podcast Guest Matching & Real ROI with Alex Sanfilippo

    Finding the perfect podcast guest is often like finding a needle in a haystack. It can be confusing, time consuming,and frustrating. In this episode of Podcasting Momentum, I sit down with Alex Sanfilippo to learn how he solved this massive industry problem by founding PodMatch, a platform that connects podcast guests and hosts for interviews using matchmaking technology. We dive deep into how Alex transitioned from his early days of recording a failed podcast in his car to building a platform that thousands of creators rely on. We also discuss the incredible "Pod Value Initiative," where PodMatch shares its profits to actually pay podcasters and help offset their production costs. If you are focused on brand building with podcasting, you need to hear Alex's take on the rising problem of AI-generated spam pitches. We discuss exactly how PodMatch penalizes users who rely solely on AI outreach, and why authentic human connection is the ultimate key to podcast lead generation. Whether you are a host or a guest, you'll learn the essential etiquette required to stand out, including why seventy percent of successful guests say their secret is simply doing pre-show research. Finally, Alex reveals his number one piece of advice for any new podcaster: completely understand your "why" and design a highly specific listener avatar before you ever hit record. If you're looking to talk podcasting and get more information on how to make your podcast shine, our 30-minute "no pitch" podcast consultation is right for you!  Click the link to sign up for a time. https://pedalstomperproductions.as.me/no-pitch Staying up to date on the latest podcasting news and trends doesn't have to be difficult. We can deliver them right to your inbox. https://www.pedalstomperproductions.com/ Want to start your own podcast?  Go here! You can book time in our studios here  Want to read about this? Check the blog!

    47 min
See All (89)

5
out of 5
4 Ratings

About

Welcome to Podcasting Momentum, the show that helps business owners and marketing managers like you get to the heart of what makes a podcast successful. In each episode, we will do a deep dive with fellow podcasters to uncover the real stories behind their shows. We skip the small talk and get straight to the actionable advice that will help you gain traction and build a loyal audience with your podcast. From the origin story of a show to the technical challenges and strategic pivots along the way, we'll give you an inside look at how real podcasters build momentum. You'll learn how to overcome common mistakes, create engaging content, and turn your podcast into a powerful business asset. We focus on the topics that matter most, including: The Origin Story: Discover why people start their podcast and the specific problem it was designed to solve.Overcoming Challenges: You will learn how podcasters navigate technical hurdles, audience growth issues, and even major life changes that could get in the way.Audience-Centric Content: We will help you understand how to provide real value to your listeners, making them a part of your journey, not just a metric. This is where they turn into customers, not just downloads.The Business Impact: Explore how a podcast can be a powerful tool for your business and lead to new clients and opportunities. It's not just about an audio file that you're sharing. This is audio, video, reels, blogs, emails, and more!  Your podcast can be one of your most powerful marketing tools. It's a way to establish yourself as an expert in your field, build trust with your audience, and create a continuous stream of content for your entire marketing ecosystem. From the core audio and video content to repurposed blogs, social media posts, email newsletters, and more, a single conversation can power your content for weeks. Ready to level up your podcast? We've got you covered. Sign up for a free 30-minute no pitch podcast consultation with Josh and his team to get personalized feedback on your podcasting journey. You'll walk away with actionable tips on improving your camera and microphone setup, and how to structure your show for maximum impact.

Information