Not That Kind of CEO - Business for Mompreneurs

Ayla den Hartog
  • 5.0 (1)
  • Entrepreneurship
  • Updated Weekly

Not That Kind of CEO is a podcast for mompreneurs who want to spend less time on their business, so they can grow it with ease, make a bigger impact, and still have a life outside of it. If you’re a mom entrepreneur trying to run a business without losing yourself, your energy, or your sanity, this show is for you. We talk about mompreneur burnout, the constant overwhelm of motherhood and entrepreneurship, and how to create real work-life balance as a mompreneur, without hustle culture or productivity pressure. Each episode dives into the real reasons business feels so hard in this season of life, and how to build a business that supports your life instead of draining it. Hosted by Ayla, a mom of two who runs her coaching business while renovating a 500-year-old castle in France, this podcast is about doing business differently, sustainably, and in a way that actually works for mothers.

  1. May 21

    Staying Consistent Online Starts With This One Question

    You keep disappearing online and you tell yourself it's because life got in the way. A fall, a crazy week, the kids. And sometimes that's true. But if I'm being honest with you, and with myself? That's not what's really happening. I've spent two years stopping and starting with my content. Two years of sitting down, freezing up, and walking away. And I kept telling myself I just didn't know what to say. But somewhere in this episode, I finally admitted what was actually going on, and the next day I did something I hadn't done in two years. If you're a mompreneur who feels overwhelmed by the social media circus, and who keeps falling off the consistency wagon and blaming your schedule, stay with me on this one. Not sure where in your business you're losing your momentum? Take the quiz! F*ck it, Unblock it! FOLLOW AYLA ON YOUTUBE: ⁠@ayladenhartog⁠

    24 min

  2. May 4

    One Comment Is Ruining Your Whole Day, and This Is Why

    You read one comment online and suddenly it's pinned to your shirt for the rest of the day. Every quiet moment, there it is again. I've been there. And what I found out is that this has very little to do with how strong you are mentally and everything to do with how depleted you already were before you even opened your phone. Sleep deprived, chronically overstimulated, running on a mental load that never really stops; your brain is already working overtime just to function. And then someone on the internet has an opinion. In this episode, I get into why that hits so much harder than it should, what's actually happening in your body when it does, and what I personally started asking myself to stop handing my power over to people who honestly don't even want it. If fear of being judged online is keeping you from showing up the way you want to: this one's for you. FOLLOW AYLA: ⁠@ayladenhartog⁠

    21 min

  3. Apr 21

    Two Words That Actually Move You Forward as an Overwhelmed Mompreneur

    If you're an overwhelmed mompreneur, there's a good chance the way you're talking to yourself is making everything harder, and you don't even know it yet. I'm not talking about toxic positivity or journaling prompts. I'm talking about two specific words that are running your whole relationship with your business, your to-do list, and whether you actually take action or just spin. I found the first one through a podcast I was listening to. I started using it, changed it a little, and it completely shifted something for me. The second one came from a compliment a friend gave me while I was working in her garden, and the thought it sparked stopped me cold. In this episode, I'm walking you through both. They're small. They're fast. And once you hear them, you won't be able to unhear them. Press play. FOLLOW AYLA: ⁠@ayladenhartog⁠

    17 min

  4. Mar 26

    Why the Overwhelmed Mompreneur Keeps Buying Courses and Finishing None of Them

    You bought the course. Again. Maybe you didn't even open it. And now there's that voice, again. The one calling you lazy, unmotivated, a bad entrepreneur who just can't follow through. I've been there. And I want you to hear this: it's not about you not having enough time, and it's not about the course being bad. There's something else going on, and as an overwhelmed mompreneur trying to hold everything together, you've probably been missing it every single time. In this episode, I'm getting into why so many of us as mompreneurs end up in this exhausting loop; buying, not finishing, blaming ourselves, and then buying again. I talk about the mismatch that's actually happening between external strategies and where you truly are right now, and I walk you through the questions you need to ask before you ever click "enroll" again. Because mompreneur burnout doesn't always look like falling apart. Sometimes it looks like a folder full of courses you swore you'd start next week. Press play if you're ready to stop feeling guilty about it. Let's chat if you want to find out if working with me as a coach is the way for you: Book a Clarity Call FOLLOW AYLA: ⁠@ayladenhartog⁠

    19 min

  5. Mar 19

    The Overthinking Loop That's Killing Your Business Growth, Mompreneur

    You know what you need to do. You've known for a while. But somehow you're still sitting on that post, that offer, that thing you've been tweaking forever; because it's not quite there yet. If you're an overwhelmed mompreneur who keeps measuring everything against brands that have full teams and years on you, this episode is going to feel uncomfortably familiar. I'm talking about the mistake I see over and over again; the one that looks like perfectionism but is actually just overthinking dressed up as standards. There's a version of your business that lives in your head. The one that's polished, consistent, converting. And then there's what you're actually putting out there, which somehow never feels close enough to post, to launch, to send. In this episode, I get into the mistake I see mompreneurs make all the time. The one that looks completely reasonable on the surface. The one that keeps us busy, keeps us refining, keeps us feeling productive, while the business stays exactly where it is. I also share what I do about it, and what my six-year-old taught me about taking action before it looks good. Hit play when you're ready to get out of your head and back into your business. FOLLOW AYLA: ⁠@ayladenhartog⁠

    17 min

  6. Mar 12

    Always Busy, Never Proud: The Mompreneur Trap Nobody Talks About

    You know that feeling where you've been working all day, you're exhausted, the kids have had maybe 30% of you, and you still have nothing to show for it? Not behind on one thing. Behind on everything. Again. In this episode I'm getting into the real reason so many mompreneurs are stuck in that loop. And it's not your schedule, your systems, or your kids. It's something you've been treating as completely free that is absolutely not. I'm sharing a story from the worst job I ever had, something Taylor Swift said that stopped me in my tracks, and the exact shift that takes you from spinning your wheels to actually feeling proud at the end of your day. If you're tired of working harder and still feeling like you're failing: this one's for you. If you finished this episode going okay but where do I even start, that's exactly what the Where The F*ck Should I Even Start Toolkit is for. Three questions, 20 minutes, and you'll know. → Grab it here: WTF Toolkit FOLLOW AYLA: ⁠@ayladenhartog⁠

    25 min

  7. Mar 3

    How I Stay Sane as a Mompreneur When the World Feels Like It’s Burning

    You're not imagining it; you're feeling exhausted, overstimulated, and running on empty, and you've somehow convinced yourself that's just life right now. Maybe it's the world. Maybe it's the kids. Maybe it's the season you're in. But what if you're also doing things every single day that are sneakily draining you, things that feel completely harmless? In this episode, I'm getting honest about something that felt almost embarrassing to say out loud: I'm not burned out right now, and I want that for you too. I'm sharing the specific things I actually do to keep myself sane and present as a mompreneur when the weight of everything threatens to pull me under. From the way I consume news, to what I watch, to how I handle the 4am spiral. This is a real, unfiltered look at what it takes to keep your "sim bar" green when the world is on fire. If you're an overwhelmed mompreneur who's tired of white-knuckling through every day, this one's for you. FOLLOW AYLA: ⁠@ayladenhartog⁠

    23 min
  8. The Boundary Mistake That Pushes Mompreneurs Into Burnout, with Jennifer Fast

    Feb 6

    The Boundary Mistake That Pushes Mompreneurs Into Burnout, with Jennifer Fast

    You’re doing everything you’re supposed to do, and somehow you’re still exhausted, resentful, and wondering how long you can keep this up. In this episode, I’m sitting down with Jenn Fast to talk about the side of productivity most mompreneurs never get to see. The support systems, the protected time, and the boundaries that exist in the background at the highest levels. We talk about what happens when you try to copy the output without the structure, and why that’s such a fast track to mompreneur burnout. We get into the moments where work-life balance for mompreneurs starts to break down, not because you’re doing it wrong, but because you’re carrying roles that were never meant to sit in one body. This conversation touches stress, health signals, invisible labor, and the line most overwhelmed mompreneurs don’t realize they’ve crossed until their body forces them to stop. If you’ve been telling yourself to just push a little longer, this episode might feel uncomfortably familiar. FOLLOW AYLA: ⁠@ayladenhartog⁠ You can find Jenn: On her website, or @itsjennfast on Instagram

    50 min
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About

Not That Kind of CEO is a podcast for mompreneurs who want to spend less time on their business, so they can grow it with ease, make a bigger impact, and still have a life outside of it. If you’re a mom entrepreneur trying to run a business without losing yourself, your energy, or your sanity, this show is for you. We talk about mompreneur burnout, the constant overwhelm of motherhood and entrepreneurship, and how to create real work-life balance as a mompreneur, without hustle culture or productivity pressure. Each episode dives into the real reasons business feels so hard in this season of life, and how to build a business that supports your life instead of draining it. Hosted by Ayla, a mom of two who runs her coaching business while renovating a 500-year-old castle in France, this podcast is about doing business differently, sustainably, and in a way that actually works for mothers.

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