SEO for Beauty, Health & Wellness Brands: The Website Success Show

Jules White: Website & SEO Marketing Consultant
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

Want to get more traffic & sales from your beauty, health or wellness website – without spending hours on social media or pouring money into ads?  You need simple, effective SEO. This podcast is for growth minded business owners – including local business like luxury retreats, skin clinics, medspas, private practitioners, mental health professionals, training academies, coaches and beyond – who want their website to do more than just look good.  Each week, you’ll get: Simple SEO strategies you can actually useWebsite marketing tips to help you attract and convert your ideal clientsReal-world examples from businesses like yoursInsights into how Google, AI tools, and online search really workWhether you’re wondering: How to get found on GoogleHow to attract more local clients or boost online sales How to optimise your images, landing pages, or product descriptionsHow to get recommended by ChatGPT and other AI search toolsHow to market your business without social mediaHow to make more sales through your websiteHow to get more listeners with SEO for podcastsOr how to make better use of the content you already have?You’re in the right place. Hosted by Jules White, website and SEO consultant and founder of The Website Success Hub, this show helps you make smarter website decisions that drive more of the right traffic – and turn visitors into paying clients.Each episode delves into simple ways to make your website more effective, providing you with expert insights and actionable tips to optimize your website’s SEO and make your website your hardest working team member!

  1. 20H AGO

    128: Is ChatGPT Making You Doubt Yourself? Why I Switched to Claude

    In this episode, Jules White opens up about why she has made the switch from ChatGPT to Claude, and why it's about much more than just choosing a different tool. Jules shares how she had been using ChatGPT for almost everything - from meal planning and podcast show notes to navigating grief - and how she gradually noticed it was amplifying her anxiety rather than helping. She talks honestly about the spiral of self-doubt it created, the way it seemed designed to keep her chatting rather than helping her step away, and why that became a problem as she began pulling back from social media and reducing her screen time more broadly. She also covers what she noticed immediately when she started using Claude, and why the difference felt significant from the very first conversation. Key Takeaways: The hidden cost of AI that keeps you hooked: Why a tool designed to keep you on the platform isn't necessarily working in your best interest, and how that was affecting her confidence and mental clarity.The self-doubt spiral: How ChatGPT's conversational style was amplifying her inner critic rather than settling it, and why this is worth paying attention to if you tend towards anxiety.First impressions of Claude: What she noticed straight away, including the quality of responses, the lack of padding, and the fact that it actively encouraged her to put her phone down.Ads are coming to ChatGPT: What she heard about OpenAI's financial situation and why she thinks the arrival of targeted ads is worth factoring into your decision about which platform to use.Using voice mode: Why she recommends using the voice conversation feature in whichever AI tool you choose, and how it changes the experience entirely.Resources mentioned in this episode: Episode 047: How I Use AI in My Personal LifeEpisode 049: Using AI for Small Business -- Saving Time and Boosting CreativityJoin the Website Growth Club for step by step website and SEO support https://thewebsitesuccesshub.comSend us Fan Mail Support the show Ever feel like your business should be easier to find on Google & in AI search? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    19 min

  2. MAR 26

    127: How to Get Found on Google and AI Search with a Clearer Website

    In this episode, Jules White explores what it really takes to stand out in AI search, and why this isn’t about choosing between Google or AI, but understanding how they now work together. Jules explains why clarity around your niche, your services, and what you want to be known for has never been more important. She walks through how AI tools are interpreting search intent, why going deeper on your core topics helps you get found, and how this can bring more qualified visitors to your website. The episode also breaks down practical ways to strengthen your website so it supports both visibility and conversions, from clear messaging and structured pages to trust signals, links, and technical foundations that help search engines understand what you do. If you’ve been wondering how to adapt your website for AI search without overcomplicating things, this episode will help you focus on what actually matters. Key Takeaways: Google and AI work together: Why it’s not about choosing one over the other, and why Google still plays a key role in visibility Clarity is everything: How being specific about your niche, audience, and services makes it easier to show up in search Go deeper, not broader: Why focusing on core topics helps you appear for more specific, high-intent searches Content that actually works: Why case studies and real examples can be more effective than creating lots of blog content Website foundations matter: How clear messaging, page structure, and hierarchy help both users and search engines Build trust on your pages: Using reviews, snippets, and links to strengthen credibility and authority Make it easy to take action: Why clear calls to action and simple user journeys improve conversions Technical elements still count: The role of page titles, headings, internal links, and structured data in helping your site get found Local advantage: Why location-based businesses have a strong opportunity to stand out in searchSend us Fan Mail Support the show Ever feel like your business should be easier to find on Google & in AI search? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    22 min

  3. MAR 19

    126: How to Improve Your Website SEO Without Overcomplicating It LIVE WEBSITE STRATEGY

    In this episode, Jules White walks through a real website and SEO audit with a client who runs an online cookery school for teenagers. Together, they explore how to make the website work harder, from improving visibility on Google to creating a clearer structure that supports both traffic and conversions. Jules focuses on practical, foundational changes that can make a real difference over the next six months. This includes identifying what the homepage should actually be trying to rank for, simplifying messaging, and making sure the website is set up in a way that search engines can properly understand. Throughout the audit, Jules highlights how easy it is to get stuck “tinkering” without a clear strategy, and why stepping back to define your focus can unlock better results. Key Takeaways: Why your homepage needs a clear focus keyword and purposeHow to use Google Search Console to see what your site is already being found forThe importance of page titles, descriptions, and front-loading key phrasesHow heading structure (H1, H2, H3) helps search engines understand your contentWhy separating strategy, copy, and build makes your website feel less overwhelmingThe role of clarity in helping both users and Google understand what you offerIf your website feels busy, unclear, or like it’s not quite doing its job yet, this episode will give you a simple way to refocus on what actually matters. Resources mentioned in this episode: Website Clarity Map – a tool to help you track your pages, keywords, and next actionsThe Website Success Hub – explore services, membership, and book a discovery callDon’t forget to subscribe to the podcast for more practical tips on SEO, websites, and building a business where social media is optional. Send us Fan Mail Support the show Ever feel like your business should be easier to find on Google & in AI search? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    37 min

  4. MAR 12

    125: Website Accessibility Basics: Small Changes That Help People and Search Engines With Rachel Mess

    In this episode, Jules White is joined by Rachel Mess from the Inclusive Design Company for a conversation about website accessibility and why it matters for both users and search visibility. They explore the strong overlap between accessibility and SEO, and how simple website improvements can make your site easier to use for everyone. From heading structures and font sizes to colour contrast and image descriptions, Jules and Rachel share practical ways to start making your website more accessible without needing a full redesign. Rachel explains how accessibility helps people with visual impairments, learning differences, or mobility challenges use websites more easily, while Jules highlights how many of the same improvements also help search engines understand your site. If you’ve ever wondered whether your website is easy for people to use, or if you want to improve both accessibility and SEO at the same time, this episode offers a practical place to start. Key Takeaways: Accessibility and SEO often overlap: Many of the same improvements that help search engines understand your website also make it easier for people to use.Heading structure matters: Using clear H1, H2 and H3 headings helps both search engines & screen readers understand your page hierarchy.Colour contrast is essential: Poor contrast between text and background colours can make websites difficult to read for many users.Font size affects usability: Small font sizes can create barriers for visitors, especially on mobile devices.Image descriptions matter: Adding alt text helps screen readers describe images & can also support your website’s visibility in search results.Small improvements can make a big difference: Fixing headings, contrast levels, & image descriptions are simple actions that improve usability for everyone.Resources mentioned in this episode: Use the AIOSEO Chrome plugin to check your website’s heading structure & image alt textCheck your site with Google PageSpeed Insights accessibility testing toolRachel’s Inclusive Design accessibility checklist for small business websitesVisit Rachel Mess at The Inclusive Design Company website to learn more about accessibilitySend us Fan Mail Support the show Ever feel like your business should be easier to find on Google & in AI search? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    36 min

  5. MAR 5

    124: I Stopped Using Social Media And Had My Best Month Ever!

    In this episode, Jules White shares a personal update about stepping away from social media and what happened next. After stopping using social media in her business, Jules went on to have her best month ever. Rather than presenting it as a magic formula, Jules reflects on what actually changed. She talks about the mental space created by removing social media from her daily routine, how that helped her focus on the right activities in her business, and the alternative ways she’s been connecting with potential clients. Jules also revisits the four core problems she focuses on solving for business owners: visibility, conversion, making social media optional, and turning your website into a reliable source of enquiries and sales. Through client stories, practical examples, and honest reflections, this episode explores how focusing on SEO, relationships, and strategic visibility can help create a more sustainable approach to marketing. Key Takeaways: Breaking up with social media: Why Jules decided to stop using social media in her business and what changed as a result.Where to focus instead: Why building relationships, speaking in communities, and sending regular emails can be more effective than constantly posting online.Real results from SEO and Google Business Profiles: Client examples showing how small strategic improvements can quickly lead to enquiries.The power of search visibility: Why SEO allows your website to work for you even when you’re offline.Resources mentioned in this episode: Episode 105: Why Your Brain and Business Deserve a Break from Harmful Social Media Episode 042: Google Business Profile Live Strategy Call with Jane Join the Website Growth Club for step by step website and SEO support https://thewebsitesuccesshub.com Book a Website Potential Discovery Call to explore how your website could bring in more enquiries https://thewebsitesuccesshub.com Send us Fan Mail Support the show Ever feel like your business should be easier to find on Google & in AI search? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    15 min

  6. FEB 26

    123: Is Your Homepage Costing You Clients? LIVE WEBSITE STRATEGY for a Luxury Hair Salon

    In this episode, Jules White is joined by Indira Nobile from InHair Salon in Dubai Marina for a live website and SEO audit. Together, they review Indira’s homepage and Google Business Profile, exploring practical tweaks that could help her salon attract more of the right clients, especially those searching for blonde and balayage specialists in a competitive market. Jules walks through how to strengthen the homepage hero section, clarify messaging, align headings with target keywords, and ensure the website and Google Business Profile are working together to reinforce local visibility. They also discuss the importance of clear H1 structure, relevant categories, removing irrelevant services, and using tools to sense-check SEO foundations. This episode offers a real behind-the-scenes look at how small, strategic changes can help a local business position itself as the trusted expert and become a true 24/7 assistant. Key Takeaways: The Job of Your Homepage: Why visitors should immediately know who you help, how you help them, and what to do next.Hero Section Tweaks: How to shift from personal branding to client-focused messaging without losing authority.H1 and Heading Structure: Why having one clear H1 and a logical heading hierarchy matters for both SEO and AI search.Google Business Profile Alignment: How categories, services and website pages work together to strengthen local visibility.Removing What Doesn’t Fit: Why irrelevant services and categories can dilute your authority.Quick UX Wins: Small improvements like font size and turning off animations that can improve user experience.If you run a local service business and want your website to act as your hardest-working team member, this episode will give you clear, actionable ideas to review your own homepage. Resources mentioned in this episode: Book a Google Business Profile optimisation session with JulesBook a Website Potential Discovery Call to explore website and SEO supportIf this episode has sparked ideas about your own website or local visibility, you can find support and book a session at thewebsitesuccesshub.com. Don’t Send us Fan Mail Support the show Ever feel like your business should be easier to find on Google & in AI search? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    35 min

  7. FEB 19

    122: The Fastest Way to Get More Local Clients

    In this episode, Jules White explores how AI search and Google’s AI Overviews are changing the way people find local businesses, and why there’s no need to panic. Rather than chasing social media or worrying about traffic drops, Jules shares why focusing on your core website pages and aligning them with your Google Business Profile can lead to more qualified enquiries and steady visibility. Key Takeaways: AI search and zero-click results: Why fewer clicks can still mean stronger, more qualified traffic.From keywords to clarity: How Google now focuses on understanding real businesses, not just matching words.Why local SEO is a huge opportunity: The power of showing up when people nearby are actively searching.Google Business Profile basics: Categories, services, consistency and reviews all strengthen your visibility.If you’re a local business owner who wants more consistent enquiries without relying on social media, this episode will help you refocus on the foundations that actually bring clients in. Resources mentioned in this episode: Episode 116: How to Get Found on Google by Local ClientsFind out more about The Website Growth Club, including access to the Schema Wizard mentioned in the auditBook a Website Potential Discovery Call to find our how you can work with Jules to grow your website traffic & sales. Send us Fan Mail Support the show Ever feel like your business should be easier to find on Google & in AI search? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    24 min

  8. FEB 12

    121: Stop Guessing What to Do With Your Website: A Simple SEO Filter That Works

    In this episode, Jules White shares a simple four-step filter to help you stop guessing what to do next with your website and start focusing on what actually moves the needle. If you’ve been tinkering with your website without feeling like you’re making progress, or you’re not even sure what your site is doing for you, this episode walks you through what to prioritise first. Key Takeaways: The Stop Guessing Filter: A four-step process covering clarity, free Google tools, choosing your main visibility asset, and optimisation. Offer and message clarity: Why you must be clear on what you sell, who it’s for, how it makes their life better, and what you want to be known for before touching your website copy. Free Google tools that matter: Why setting up Google Business Profile (if eligible), Google Search Console, and Google Analytics is essential for understanding what’s working and what isn’t. Optimising what you already have: How to check what your pages are showing up for, avoid competing pages, and make sure Google understands what each page is about. Local visibility opportunities: Why even online businesses should consider local optimisation, and how categories in Google Business Profile can shape your website structure. Strategic content creation: Why core pages come first, and how case studies or a podcast can support long-term visibility in a way that you own. Resources mentioned in this episode: Episode 119: What happens when social media is no longer part of your marketing strategyEpisode 116: How to get found on Google by local clientsEpisode 109: Back to basics – how to get your website showing up on GoogleEpisode 108: Why your website feels overwhelming and how to make it easierGoogle Analytics & Search Console Setup Course – step-by-step guidance for setting up and using these free tools from Google. Send us Fan Mail Support the show Ever feel like your business should be easier to find on Google & in AI search? You’re not imagining it - most local businesses already have a Google Business Profile, but it’s sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead. The good news is you don’t need to spend hours posting on social media to fix it. A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches. That’s where my Local Google Visibility Checklist comes in. It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you. It’s free, simple to follow, and designed for local businesses who want to grow in a sustainable way (without having to rely on social media). Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist

    27 min
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out of 5
2 Ratings

About

Want to get more traffic & sales from your beauty, health or wellness website – without spending hours on social media or pouring money into ads?  You need simple, effective SEO. This podcast is for growth minded business owners – including local business like luxury retreats, skin clinics, medspas, private practitioners, mental health professionals, training academies, coaches and beyond – who want their website to do more than just look good.  Each week, you’ll get: Simple SEO strategies you can actually useWebsite marketing tips to help you attract and convert your ideal clientsReal-world examples from businesses like yoursInsights into how Google, AI tools, and online search really workWhether you’re wondering: How to get found on GoogleHow to attract more local clients or boost online sales How to optimise your images, landing pages, or product descriptionsHow to get recommended by ChatGPT and other AI search toolsHow to market your business without social mediaHow to make more sales through your websiteHow to get more listeners with SEO for podcastsOr how to make better use of the content you already have?You’re in the right place. Hosted by Jules White, website and SEO consultant and founder of The Website Success Hub, this show helps you make smarter website decisions that drive more of the right traffic – and turn visitors into paying clients.Each episode delves into simple ways to make your website more effective, providing you with expert insights and actionable tips to optimize your website’s SEO and make your website your hardest working team member!

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