Heartland Presents- Let's Talk Tanning

Heartland Tanning Distribution
  • 5.0 (2)
  • Entrepreneurship
  • Updated Daily

Welcome to "Heartland Presents - Let's Talk Tanning," the ultimate podcast for UV & Sunless Business owners and enthusiasts! Whether you're a seasoned pro or just starting in the tanning industry, our mission is to educate, motivate, and inspire you. Join us as we bring you insights from industry experts, share the latest trends, and provide valuable information to help you grow and succeed. Tune in on your schedule and take your tanning business to the next level with "Let's Talk Tanning!"

  1. 2d ago

    Why Salon Retail Success Depends on Staff Training, Not Just Great Products

    Tanning salon owners: the right retail products can do more than boost a sale—they can extend results, solve customer problems, and open new revenue streams. Gracie from Devoted Creations shares what’s selling now, what deserves more shelf space, and how trained staff turn product knowledge into sales. Heartland’s host Kristin Jackson puts Gracie on the spot with practical salon questions, from the threeproducts she’d stock first to the easiest add-on sale. Get the case for Sun Honey, the overlooked potential of Socialite, and why after-tan extenders can be a natural next purchase for clients already investing in their sessions. Gracie also explains the shift toward ultra-dark bronzers, what makes Devoted Creations’ blue-hued Devotion lotion color-correcting, and what to expect from upcoming product Excessive. Plus, she shares how staff training helpstop-performing salons connect products to customer needs, and clears up misconceptions about cruelty-free formulas and key ingredients. If your shelves need a sharper strategy, this conversation offers specific products, talking points, and selling ideas you can put to work. Essential listening for salon owners and teams ready to make every customer visit count.

    Why Salon Retail Success Depends on Staff Training, Not Just Great Products

  2. 4d ago

    A Sauna’s Most Surprising Stress Benefit: You Can’t Scroll Your Phone

    A sauna can be more than a warm place to unwind: it maysupport heart health, recovery, stress relief, and more. Tori Quanstrom shares five reasons regular sauna sessions have become her favorite wellness reset, plus how to start without overdoing the heat. From the rise in heart rate and circulation to easing post-workout stiffness, Tori explains what happens in your body during a session and why sauna use can complement - but never replace - exercise. She also shares the benefit she values most: a rare stretch of uninterrupted quiet, where there’s nowhere to scroll and space to slow down. You’ll discover how heat may help with muscle recovery, why researchers are investigating links between frequent sauna use and cognitive health, and what to keep in mind if you’re new to saunas. Tori’s practical starting point? Begin with just five minutes and build gradually as your body adapts. If you’re looking for a restorative habit that can fit into a busy routine, this episode offers an approachable look at the science, the potential benefits, and the simple pleasure of stepping away from the noise. Press play, take a breath, andenjoy the heat.

    A Sauna’s Most Surprising Stress Benefit: You Can’t Scroll Your Phone

  3. Sep 23

    Navigating Employee Termination with Joe Schuster

    Insights on handling difficult staff decisions in small businesses In this episode of Heartland Presents, Kristin Jackson and Joe Schuster tackle the challenging topic of employee termination. It’s a conversation many avoid, yet it’s essential for any small business owner. The Importance of Clear Expectations Joe emphasizes that employee termination often stems from unclear expectations set during the hiring process. When employees understand the standards—like dress code, attendance policies, and performance expectations—they are less likely to face termination. "Employee termination is an unavoidable responsibility for any small business owner. The process is most effective when expectations are clearly defined at the outset of the employment." — Joe Schuster Setting these parameters not only protects the business but also fosters a professional environment. The Communication Triangle Kristin brings up a compelling point about communication. Joe explains that different people absorb information in various ways, so it’s crucial to use multiple methods when conveying expectations: 1. Verbal Instructions: Clearly state what is required. 2. Written Documentation: Provide a written outline of the expectations. 3. Demonstration: Show how to perform tasks. This multifaceted approach ensures clarity for everyone involved. Hard and Fast Rules Kristin questions how small business owners can balance leniency with accountability. Joe shares his perspective that while some rules should be non-negotiable—like no-call, no-show incidents—others may warrant a second chance, depending on the context. Establishing a 30-60-90 day review can help track performance and offer opportunities for improvement. "What I see as hard and fast rules are the ones: no call, no show, that's a no-brainer." — Joe Schuster Dealing with Long-Term Employees The discussion takes a poignant turn when Kristin asks about long-term employees who suddenly underperform. Joe suggests having open conversations to understand any underlying issues. If a trusted employee begins to compromise the business’s integrity or reputation, it may be time for difficult decisions. "If there's some questionable finance work going on where you think that money was going out the door to that person, obviously unprofessional behavior is a deal breaker." — Joe Schuster Final Thoughts Navigating employee termination is never easy, but with clear communication and defined expectations, small business owners can handle it more effectively. Tune in to the full episode for deeper insights and practical guidance on this crucial topic.

    Navigating Employee Termination with Joe Schuster

  4. Sep 18

    *Re-release* -Tech Talk With Dimitra Theodoridis Parts Expert

    In this episode of "Heartland Presents - Let's Talk Tanning," we're joined by tanning bed technician expert Dimitra Theodoridis to share invaluable advice and general information for salon owners. Dimitra takes us behind the scenes of maintaining and optimizing tanning beds, offering tips on everything from routine maintenance to ensuring top-notch safety standards. We'll debunk common myths, discuss the latest advancements in tanning technology, and explore the key practices that every salon owner should know to keep their equipment running smoothly and their clients happy. Whether you’re a seasoned salon owner or just starting out, this episode is packed with expert insights that can help you elevate your business. Tune in for an informative and engaging chat with one of the industry’s top technicians!View parts or schedule an appointment at www.tanparts.com

    *Re-release* -Tech Talk With Dimitra Theodoridis Parts Expert

  5. Sep 3 ·  Bonus

    Why “Used” Tanning Beds Could Be Your Salon’s Best Investment

    An expensive equipment purchase is not automatically the smartest investment for your salon. For owners facing unreliable beds, peak-season breakdowns, or limited cash flow, professionally refurbished equipment may deliver the performance you need while leaving more capital available for growth. Tori Quanstrom explains why refurbished equipment is fundamentally different from simply buying used. You’ll learn what a comprehensive restoration process looks like, from full disassembly, cleaning, and component testing to replacing lamps, starters, acrylics, fan motors, electrical parts, safety labels, and more. The result is equipment that has been inspected, restored, and prepared to perform reliably in a demanding salon environment.

    Why “Used” Tanning Beds Could Be Your Salon’s Best Investment

  6. Aug 27 ·  Bonus

    Are Lamp Changes Costing Your Money Or Customers?

    Most salon owners replace tanning lamps too late and lose customers, or too early and throw away profit. Tori Quanstrom breaks down the smarter way to know exactly when your lamps are costing you results, revenue, and credibility. If your clients are saying they are not getting as dark, their tans are taking longer, or one bed suddenly feels stronger than another, the problem may not be your customers at all - it may be your lamp strategy. Tori explains why lamp life is not the same as lamp performance, why a bulb can still turn on long after it has started declining, and how to spot the warning signs before your regulars notice.

    Are Lamp Changes Costing Your Money Or Customers?

  7. Aug 20

    The Affordable Skincare Line Built for Tanners, Wellness users, and Spray Tans

    Kristin Jackson welcomes Cole Johnson, founder of Haute & Co, for a conversation that moves from advocacy in Washington, DC to the future of skin and fragrance products designed for real-life clients with sensitive skin. You’ll discover: What Cole saw firsthand while meeting with ASA representatives Joe and Melinda in DC, including the nonstop work behind the scenes to protect the tanning industryWhy the American Suntan Association matters more than ever for salon owners facing legislation, regulation, and rising pressure on the businessHow Cole built Haute & Co from his own struggle with sensitive skin and psoriasis into a brand focused on fragrance, skincare, and wellnessThe thinking behind his color-coded packaging system, which makes it easier for staff and customers to understand exactly what each product doesWhy ingredients like bakuchiol, argeline, matrixyl peptides, and hyaluronic acid are becoming must-haves in modern at-home careHow his products are designed to work alongside UV tanning, red light therapy, spray tanning, and sauna services instead of competing with them Cole also shares the story behind standout products like Lumberjack and Haute Sol, plus the process of hand-formulating, packaging, and shipping every bottle himself. If you’ve ever wondered how to sell smarter, support your clients better, and build retail that actually fits the wellness era, this episode gives you a practical blueprint. This one is especially valuable for salon owners, managers, and staff who want to stay ahead of the curve with products that protect results, simplify education, and create new revenue without overwhelming the customer. It’s also a reminder that the right partnerships - with organizations like the ASA and with brands built by people who truly understand the industry - can make all the difference. Perfect for anyone who wants to keep clients coming back with products that feel relevant, effective, and easy to use. Come for the advocacy, stay for the product strategy, and leave with a fresh perspective on where this industry is headed next.

    The Affordable Skincare Line Built for Tanners, Wellness users, and Spray Tans

  8. Aug 13

    The Wellness Booth That Turned a Spray Tan into Full-Body Skincare

    August is wellness month, and salons that treat it like amarketing holiday are missing the bigger opportunity. Courtney Fredericks of Innove Beauty and Wellness reveals how to turn wellness into a habit-building, revenue-driving experience that keeps clients coming back - and why the future of salon wellness is a full-body treatment, not a single service. Kristin Jackson sits down with Courtney to break down how Innove has evolved from sunless-only roots into a broader wellness environment built to complement UV, red light therapy, IV therapy, gym partnerships, and more. Courtney explains why the industry is moving beyond one-off appointments and toward stacked, multi-modality experiences that help clients look better and feel better in thesame visit.

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Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to "Heartland Presents - Let's Talk Tanning," the ultimate podcast for UV & Sunless Business owners and enthusiasts! Whether you're a seasoned pro or just starting in the tanning industry, our mission is to educate, motivate, and inspire you. Join us as we bring you insights from industry experts, share the latest trends, and provide valuable information to help you grow and succeed. Tune in on your schedule and take your tanning business to the next level with "Let's Talk Tanning!"

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