Heartland Presents- Let's Talk Tanning

Heartland Tanning Distribution

Welcome to "Heartland Presents - Let's Talk Tanning," the ultimate podcast for UV & Sunless Business owners and enthusiasts! Whether you're a seasoned pro or just starting in the tanning industry, our mission is to educate, motivate, and inspire you. Join us as we bring you insights from industry experts, share the latest trends, and provide valuable information to help you grow and succeed. Tune in on your schedule and take your tanning business to the next level with "Let's Talk Tanning!"

  1. The Secret Science Behind Red Light and Why It Actually Works

    May 21

    The Secret Science Behind Red Light and Why It Actually Works

    Are you ready to transform your approach to skincare, healing, and wellness? Join us as Jerry Deveney reveals the secrets behind POLY, the science of red-light therapy, and how this game-changing technology is reshaping salons, clinics, and everyday lives. Prepare for a passionate, deep dive into a wellness revolution! Main Topics: • The science and history of red-light therapy, from NASA to skincare breakthroughs • How POLY's professional-grade technology outshines at-home devices • The FDA clearances and safety standards that make POLY a trusted solution • How red-light boosts ATP production, healing, and anti-aging effects • Practical tips for salon owners: bundling services, memberships, and expanding your business • The importance of proper use, training, and safety precautions • The revolutionary potential of red light for wound healing, skin rejuvenation, and off-label wellness claims Timestamps: 00:00 - Introduction to episode and Jerry Deveney 00:23 - What is red light therapy and its natural origins 00:36 - The NASA connection: healing in space 00:55 - Red light’s cosmetic and medical history over 50 years 01:19 - How device strength affects results 02:19 - Red lights rise in social media and beauty trends 02:32 - Jerry’s decade-long journey with POLY 02:54 - The evolution from prescription-only to over-the-counter clearance 03:36 - The FDA 510(k) process and safety standards 04:19 - Real-world results: testimonials and early adoption 06:01 - Differentiating professional devices from at-home products 06:22 - Technical specifics: nanometers, power output, and why it matters 07:18 - The importance of device strength and FDA verification 08:37 - How to identify genuine, compliant devices 09:15 - Making accurate medical and cosmetic claims 10:26 - Exploring different FDA-approved treatments: skin, acne, and pain management 11:43 - Safety talk: blue light, eyewear, and protocols 12:07 - Interchangeable panels for multi-therapy options 12:55 - Starting with red light, expanding to blue, infrared, and beyond 13:15 - Real healing stories: post-surgical recovery and skin regeneration 14:57 - Beyond surface benefits: systemic wellness and off-label use 16:34 - Building consumer confidence and demystifying the terminology 17:08 - Usage protocols, safety, and misconceptions 18:02 - Customer loyalty, repeat treatments, and bundled services 19:09 - The value of red light in boosting memberships and year-round revenue 20:08 - Marketing red light services as wellness and attraction tools 21:02 - The crossover of tanning salons to full wellness centers 22:21 - Key strategies for long-term client retention 26:35 - Maintaining youthful skin with red light and collagen 28:05 - Managing expectations: results, sustainment, and maintenance plans 29:33 - Red light’s detoxing, purging, and mental benefits 30:24 - The versatility and focus of POLY panels 32:23 - Combining POLY with other salon equipment for enhanced results 34:25 - Consulting physicians for safe use and off-label applications 35:02 - Addressing overexposure concerns and safety guidelines 36:44 - The importance of FDA registration, clarity, and avoiding bogus products 37:49 - Introducing POLY GO — perfect for spot treatments 38:12 - Comparing commercial vs. handheld devices, strengths, and portability 40:24 - The scam of overpriced, ineffective devices 41:04 - Why POLY’s FDA clearance matters, endorsed by leading medical institutions 42:04 - Upcoming speaking engagements and industry events 42:39 - Wrapping up and future parts of the red-light conversation Join us in embracing this revolutionary approach! Red light therapy isn’t just a trend; it’s a new standard in health, beauty, and wellness. Start integrating POLY today and see your business and your clients thrive!

    38 min
  2. How Tan Track’s Software Simplifies Your Salon’s Growth

    Apr 29

    How Tan Track’s Software Simplifies Your Salon’s Growth

    Most tanning salon owners underestimate the game-changing power of the right software — until disaster strikes. Jeff Oakes from TanTrack reveals how his system’s cutting-edge tech, backed by 27 years of innovation, can transform your salon’s safety, efficiency, and profitability.When your business’s data is protected by security, automaticbackups, and real-time AI monitoring, you’re not just surviving — you're thriving in the chaos. From storm-damage resilience to eliminating employee theft, TanTrack’s features are designed to shield you from the nightmares that can cripple your business.In this episode, you'll discover: • How TanTrack’s server scaling keeps your data safe and accessible, even during regional outages or natural disasters.• The exact tools that eliminate theft, reduce manual errors, and streamline your daily operations, saving you countless hours and dollars.• The powerful, easy-to-use marketing integrations that turn customer data into automated email and text campaigns — all built right into the system.• The groundbreaking new features that are so advanced, they could someday replace traditional systems altogether.This isn’t just about software; it’s about safeguarding your investment, gaining peace of mind, and unlocking a new level of growth. If you’re ready to run smarter, protect better, and grow faster, you can’t afford to miss this.Especially for salon owners who know the margin of error is razor-thin — this episode is your blueprint for a smarter, safer future. Step into the future of tanning salon management with confidence.Join us and see why TanTrack is the ultimate tool for success — and why the future of your salon depends on it.Prepare to be inspired, informed, and ready to upgradeyour game. Hit play now! Ready to make the switch? Use this CouponCode:  HEARTLAND0526 and save $100 (your setup fee). It is valid through 05/31/2026. Visit: https://www.nichesoft.com

    42 min
  3. Apr 24

    From No to Go: Turning Objections Into Opportunities

    Are objections in your salon holding you back? Jessica Stone dives deep into transforming "no" into "yes" with bold strategies that empower you to handle every client concern with confidence. This isn’t just about sales; it’s about shifting your mindset and mastering a powerful framework that makes objections a gateway, not a barrier. In this episode: • The true meaning behind objections and why they’re signals, not walls • The ACE method: A simple, proven framework to flip objections into opportunities • How to validate concerns without going on the defensive • The importance of tone, timing, and confidence in sales conversations • How to anticipate objections and prepare your "tool bag" of responses • The powerful "Yes and" versus "Yes but" approach to stay aligned and build trust • Practical tips for handling common salon objections around price, products, and timing • Building a resilient, coachable team capable of handling “no” with grace • Real salon scenarios broken down with step-by-step responses Timestamps:00:00 - Welcome & Why objections are signals, not walls 02:09 - The sales ratio game: shifting mindset from rejection to engagement 03:49 - What are objections? The importance of understanding client concerns 04:45 - Why objections give you insights into buyer priorities 05:36 - The ACE method overview: acknowledging, clarifying, educating 06:56 - The power of active listening & how to ask open-ended questions 08:13 - Common phrases that kill a sale & what to say instead 09:54 - How to build confidence and set the tone in your salon conversations 10:49 - Handling price objections with confidence and clarity 12:14 - Reframing product comparisons & educating clients effectively 13:09 - Anticipating objections & practicing situational sales fluency 15:00 - The "Yes and" strategy: align and guide, don’t resist or shut down 17:42 - Managing salon resistance & creating safety in objections 19:17 - Overcoming hesitant clients & reducing perceived risk 21:55 - Turning "I need to think" into a natural progression 23:22 - Moving clients forward & closing with natural confidence 24:29 - Tone, timing, and confidence: key to professional, calm responses 25:23 - Building your confidence daily — it’s a skill, not a trait 27:00 - Real-world salon scenarios & customized response frameworks 29:20 - Upselling & educating across product ranges & packages 31:24 - The impact of positive language and reframing in sales conversations 33:45 - Practical examples of "Yes, but" responses that win 35:33 - Building a team that handles objections seamlessly 38:01 - Key traits of high-performing salespeople & coaching tips 39:22 - The cycle of confidence, habit, and revenue growth 40:19 - Final motivational push: embrace objections & lean in 41:05 - Additional resources & upcoming events for continued growthResources & Links: • Heartland Private Facebook Group • Heartland Mobile App • Heartland Blog • Heartland GoToStage Channel Remember — objections are your opportunity to shine! Lean into them, master the ACE framework, and watch your confidence—and your sales—soar. Don’t let a “no” stop you. Turn it into your secret weapon and finish your season strong!

    42 min
  4. Apr 2

    Training Trilogy Part 3: Mastering the Art of Hiring & Retaining Salon Staff

    Are you tired of the endless struggle to find good help? Wondering why talented candidates often turn into disappointments? This episode cuts through the noise — revealing real, raw truths about hiring, attitude, and that elusive quality of pride in work. If you’re ready for your salon to thrive with the right team, this is your call to action. In this episode: • How generational shifts are reshaping work ethic expectations • The core qualities salon owners should demand in candidates • The significance of appearance, punctuality, and attitude • The critical importance of communication—texts, calls, face-to-face • A playful role-play where Kristin applies for a salon job—and learns what really matters • Red flags and green flags for every interviewer’s toolkit • Practical tips tailored for salon owners to attract and retain top talent Timestamps: 00:00 - Why hiring good staff is more challenging than ever 00:20 - The frustrating cycle of turnover and retention struggles 00:50 - The generational divide: Old school values vs. new work attitudes 01:19 - Dress for success, even on the job—what really matters 02:14 - Early is on time—why punctuality is crucial 02:24 - The obsession with staying late and accountability 03:01 - Pride in work: Beyond just doing the job, do it great 03:48 - Are today's younger workers missing core professional lessons? 04:20 - What we weren’t taught about professionalism in school 04:48 - The curse of virtual overlap: social media, texting, and workplace boundaries 05:14 - What younger generations expect from their pay and work 05:45 - The new dress code: Business casual vs. casual casual 06:15 - Creating a professional guide to hiring the right people 06:30 - Kristin’s playful audition for a salon job—what it teaches about attitude 07:00 - The importance of punctuality and first impressions 07:33 - Handling your phone at work—red flags vs. green flags 08:00 - Proper communication: Call, text, face-to-face—what’s appropriate? 08:58 - How to handle call-outs professionally 09:59 - Different learning styles and why structure matters 11:20 - Red flags in a candidate’s learning approach 12:31 - Tattoos, piercings, and professionalism—setting boundaries 13:37 - The best way for staff to communicate schedule changes 14:20 - The importance of clear, professional communication—face-to-face is the ideal 15:23 - Wrap-up: How these insights can revolutionize your hiring process Resources & Links: • Book: The 7 Habits of Highly Effective People by Stephen R. Covey • The Modern Salon's Guide to Hiring Best Practices • LinkedIn Profile of Joe Schuster Connect with Heartland: WebsiteFacebookX

    29 min
  5. Blogcast Special: Why Ignoring KPIs Is Holding Your Salon Back From Explosive Growth

    Mar 26 ·  Bonus

    Blogcast Special: Why Ignoring KPIs Is Holding Your Salon Back From Explosive Growth

    Most salons overlook the ONE thing that separates thriving businesses from those stuck in the same spot — and it’s all about knowing how to read your numbers. Tori Quanstrom reveals the hidden power of KPIs — the secret scorecard that can transform your salon from just “busy” to wildly profitable. If you’re tired of guessing what’s working, this episode is your game-changer. Here’s what you’ll discover: How tracking the right metrics can reveal hidden opportunities to boost sales, improve client retention, and optimize staff performance. Tori breaks down exactly which KPIs matter — from total revenue and retail conversion rates to social media engagement and rebooking scores — giving you clear, actionable insights. We’ll also cover five simple steps to start tracking your numbers today, no matter your software setup. This isn’t just about data — it’s about empowering YOU to make smarter decisions, eliminate guesswork, and finally see consistent growth. Without KPIs, you're flying blind; with them, you’ve got a business compass guiding every move. If you’re ready to stop the cycle of reactive management and start leading with clarity, this episode is your wake-up call. Whether you’re a seasoned salon owner or just getting started, understanding and acting on KPIs will unlock your salon’s true potential. So, stop running on vibes — start running on data. Hit play now and turn your salon into a powerhouse of success!

    6 min
  6. Mar 20

    The Surprising Difference Between Certification and Training — Why It Matters

    Most salon owners think training is just about salestechniques or styling tips. But Joe Schuster drops a truth bomb: without proper certification and comprehensive protocols, you're risking everything. Imagine knowing exactly what safety steps to take during emergencies or how to prevent staff from turning your salon into a social media free-for-all—that’s the real game changer. In this episode, Joe unpacks the critical difference betweencertification and training—why it’s the foundation you CAN’T afford to skip. You'll discover the key questions you’ve never asked your staff about emergency preparedness, dress code, social media boundaries, and reliable scheduling.Plus, essential insights on maintaining equipment, handling complaints, and enforcing age restrictions with confidence. We break down practical tactics: how to develop foolproofchecklists, the importance of ongoing education, and the steps to ensure every team member understands their role in compliance and customer care. If you'reserious about running a professional, safe, and PROFITABLE salon—this is your wake-up call. Don’t let avoidable mistakes cost you customers or worse, your license. Perfect for salon owners ready to elevate standards andprotect their reputation. This episode isn’t just advice—it’s a mastery blueprint that can transform your business today. Are you ready to lead with confidence? Hit play now and get the secrets that keep your salon standing tall!

    38 min
  7. Mar 12

    The Hidden Danger of Skipping Certification Every Salon Owner Must Know

    Most salon owners underestimate the power of proper training and certification — until a simple mistake costs them customers, trust, and reputation. Joe Schuster exposes the shocking truth about what really happens when staff isn't adequately prepared and how it directly impacts your business’s success—and survival. Imagine a customer walking into your salon, expecting professionalism, knowledge, and confidence. Instead, they’re met with hesitation, confusion, or worse—lack of basic safety awareness. Joe shares eye-opening stories from his years in the industry, revealing how poorly trained staff can turn loyal clients into skeptics in seconds. It's not just about compliance—it's about setting standards that elevate your entire operation and build unshakable trust. You'll discover: The critical difference between training and certification—and why skipping either is a gamble you can't afford.Concrete examples of customer service fails that could be costing you thousands in revenue.The essential topics every staff member must master—from UV light science to conflict resolution.How certification elevates your professionalism, attracts better clients, and boosts your reputation.Simple, cost-effective ways to implement top-tier training—online or in-studio—that fit your busy schedule.The stakes are high. Without core knowledge and certified staff, you're flying blind—opening the door to regulatory fines, harmful missteps, and lost business. But get it right, and you create a brand known for safety, expertise, and outstanding service that clients keep coming back for. If you're serious about making your salon a safe, trusted, top-tier destination, this episode is your wake-up call. Perfect for salon owners ready to upgrade their team’s skills and reputation—because your success depends on it. Hit play now and transform your business from average to exceptional.

    41 min

Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to "Heartland Presents - Let's Talk Tanning," the ultimate podcast for UV & Sunless Business owners and enthusiasts! Whether you're a seasoned pro or just starting in the tanning industry, our mission is to educate, motivate, and inspire you. Join us as we bring you insights from industry experts, share the latest trends, and provide valuable information to help you grow and succeed. Tune in on your schedule and take your tanning business to the next level with "Let's Talk Tanning!"

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