The Venue Success Podcast

Tirzah Caffee
  • 5.0 (11)
  • Entrepreneurship
  • Updated Biweekly

The Venue Success Podcast is the business podcast for wedding venue owners who want more bookings, stronger sales, better systems, profitable operations, and a business that doesn’t depend on them 24/7. Hosted by wedding venue owner, coach, and industry veteran Tirzah Caffee, each episode brings practical strategies for wedding venue marketing, sales, pricing, tours, team leadership, operations, and profitability — along with candid conversations with successful venue owners and wedding-industry pros.

  1. 5d ago

    What Actually Drives Wedding Venue Bookings? | Matt Radicelli

    What actually drives wedding venue bookings? Learn how to make smarter wedding venue marketing decisions by tracking the right metrics, strengthening business relationships, improving lead generation, and understanding the role of social media and AI. Tirzah Caffee and Matt Radicelli discuss strategies for growing a wedding venue business and moving beyond marketing guesswork. Key takeaways: Track metrics to understand what is contributing to business growth.Use relationships to support repeat business and long-term growth.Consider how social media and AI fit into your marketing strategy. Follow The Venue Success Podcast for practical strategies to book more weddings, strengthen your team, and run a more profitable venue. Follow Tirzah: @tirzah_thevenuecoachPodcast Instagram: @venuesuccesspodcastWebsite: tirzahcaffee.com Guest: Matt RadicelliWebsite: https://mentorpods.com/lm/thevenuesuccesspodcastInstagram: @mentorpods #WeddingVenueMarketing #WeddingVenueOwner #WeddingVenueBookings

  2. Sep 23

    From Wedding Coordinator to Venue Owner: Building a Wedding Venue Business | Kaylen Froese

    What does it take to become a wedding venue owner? Kaylen Froese shares her journey from wedding coordinator to venue owner, including buying Highland Oaks, making changes after the purchase, marketing the venue, and growing the business. Then continue: Going from working in the wedding industry to owning a wedding venue is a completely different challenge. In this episode of The Venue Success Podcast, Kaylen Froese of Highland Oaks Weddings and Events shares the story behind becoming a venue owner and what happened after she stepped into ownership. Tirzah and Kaylen talk about: • Moving from wedding coordination into venue ownership • The process of buying a wedding venue • What needed to change after the purchase • Marketing strategies that helped attract clients • Navigating family dynamics in a wedding venue business • Investing in venue improvements • What's next for Highland Oaks If you're thinking about buying a wedding venue, starting a wedding venue business, or you're already running one, this episode gives you a candid look at the realities behind venue ownership. 🎧 Follow The Venue Success Podcast for practical strategies to help you book more weddings, build a stronger team, and run a more profitable venue. 📲 Follow Tirzah: @tirzah_thevenuecoach 💻 Resources + coaching: tirzahcaffee.com If this episode gave you something you can use in your venue, follow the podcast so you don't miss the next one.

  3. Sep 9

    How to Build a Wedding Venue People Remember | Blake Harris

    In this episode, Blake Harris & Tirzah discuss the joys of the wedding business, despite all the hard parts! Blake shared amazing wisdom with the podcast--you don't want to miss this! Key takeaways: The importance of understanding your venue's unique offerings How to handle unexpected surprises during events Tips for creating a memorable experience for clients Staying positive during challenges Blake Harris is a father, business owner, and entrepreneur. Over the last 10 years, he has built several companies from the ground up and designed a life he can hardly believe he gets to live every single day. Located just south of Overland Park, Kansas, Blake was born and raised in the small town of Louisburg, Kansas, where fate would have it, he would eventually build his first business, The Haven Event Space. Alongside his son Lincoln, their (giant) pup Phin, and an incredible support system, Blake has created his own version of "The American Dream." What's your craziest venue story? Drop it in the comments! Subscribe for more insights into the world of venue ownership and event planning! #VenueSuccess #WeddingStories

  4. Aug 26

    How Exceptional Hospitality Gets Your Wedding Venue More Referrals | Victoria Melvin-Propert

    In this episode, Tirzah interviews Victoria, who owns The Historic Dallas Jail in North Carolina. Tune in to unlock the secrets to exceptional customer experience in the wedding industry! In this video, we dive into how hospitality strategies can elevate your wedding venue and delight your clients. @thehistoricdallasjailhouse www.thehistoricdallasjail.com @venuesuccesspodcast tirzahcaffee.com Key takeaways: Anticipating client needs: Learn how to identify and fulfill client expectations before they even ask. Personal touches: Discover simple yet impactful gestures that can make a big difference, like handwritten thank you notes and thoughtful surprises. The role of technology: Explore how automation and AI can streamline your business processes and enhance client interactions. Community over competition: Understand the importance of building relationships with other venue owners and sharing knowledge for mutual growth. Victoria Melvin-Propert is the co-owner of The Historic Dallas Jail, a unique wedding venue housed in a restored 1848 jailhouse in Dallas, North Carolina. Alongside her husband, Blair, she transformed the long-vacant historic landmark into one of the region's most distinctive venues, blending historic preservation with thoughtful design and intentional wedding experiences. Before opening the venue, Victoria spent more than 15 years producing large-scale corporate events, commercial productions, and brand experiences as a freelance wardrobe and prop stylist. Her work has taken her around the world, managing logistics, styling campaigns, and coordinating complex productions for national brands. Throughout those years, she also became the unofficial wedding planner for friends, family, and colleagues—earning a reputation for creating seamless, meaningful celebrations long before weddings became her full-time focus. Blair brings an extensive hospitality background, having held leadership positions with The Ritz-Carlton and Four Seasons Hotels. His experience in luxury guest service, event operations, and team leadership complements Victoria's production and design expertise, creating a venue experience centered on service and attention to detail. After years of traveling for work, Victoria and Blair decided it was time to put down roots and invest in their community. They purchased the jailhouse with a vision of preserving an important piece of local history while contributing to the revitalization of downtown Dallas. Today, The Historic Dallas Jail is more than a wedding venue—it's a gathering place that has helped breathe new life into their community. Together, Victoria and Blair combine decades of experience in event production, luxury service, and customer experience to create celebrations that feel personal, stress-free, and beautifully executed. They are passionate about continually refining the client experience, building authentic relationships with couples, and creating a venue where every celebration feels thoughtful, intentional, and genuinely cared for. Subscribe for bi-weekly insights on enhancing your wedding venue experience! #WeddingIndustry #CustomerExperience #VenueSuccess

  5. Aug 12

    Built With Love: The Story Behind Milk & Honey Farms // Ashley Upton

    IN THIS EPISODEAshley Upton shares her journey of building Milk & Honey Farms from the ground up, offering an honest look at the lessons, challenges, and decisions that have shaped the venue since opening in 2025. From marketing before construction was complete to building vendor relationships and creating a guest experience rooted in love and faith, Ashley shares practical insights for venue owners and aspiring entrepreneurs.Key Topics:* Building a wedding venue from the ground up* Marketing before the venue is complete* Balancing family business and professional roles* Creating a venue centered on love and faith* Lessons learned from construction challenges* The importance of guest experience and reputation* Considering an all-inclusive venue modelABOUT ASHLEYAshley Upton is the co-owner of Milk & Honey Farms, a family-owned wedding venue in Middle Tennessee. Alongside her family, she helped build the venue from the ground up, combining her background in real estate with a passion for hospitality, business, and creating meaningful experiences for couples.Since opening in 2025, Ashley has immersed herself in every aspect of venue ownership, from branding and marketing to vendor partnerships, bar operations, licensing, and building systems that elevate the client experience.A wife of 14 years and mother of five, Ashley brings a heart for family and faith to everything she does. She loves sharing the lessons she’s learned while building a venue from scratch and encouraging other venue owners to lead authentically, start before they feel ready, and focus on creating experiences that go beyond a beautiful space.https://www.milkandhoneyfarms.events/@milkandhoneyfarms_https://www.tirzahcaffee.com/@venuesuccesspodcast

  6. Jul 29

    The Mid-Summer Venue Owner Freak Out

    Season 4: Episode 8If you've found yourself staring at your booking calendar this summer wondering where all the inquiries went, you're not alone. In this special solo episode, Tirzah presses pause on the Venue Owner Series to tackle what she calls the "Venue Owner Midsummer Freakout." She shares why this seasonal slowdown is more common than most venue owners realize and walks through six practical strategies to help you replace fear with facts. From tracking your numbers and identifying priority dates to sell, to evaluating your marketing, understanding your market, and improving your sales process, this episode is packed with actionable advice to help you move forward with confidence.Whether you're experiencing a slower season or simply want to strengthen your venue business for the future, this episode will remind you to think like a business owner, trust the data over your emotions, and focus on the areas that truly move the needle. If you're feeling stuck, Tirzah also shares how a diagnostic coaching call can provide clarity and a personalized action plan to help you get back on track.Key Takeaways:- Why the "Midsummer Freakout" is a common cycle for venue owners—and why you're not alone.- The importance of tracking your numbers month-over-month instead of relying on gut feelings.- How identifying your most important open dates can help you book more strategically.- Why regularly updating your market analysis gives you a competitive advantage.- The marketing metrics every venue owner should be monitoring.- How to identify whether your biggest challenge is leads, tours, or conversions.- Why understanding buyer psychology can dramatically improve your booking rate.- The value of staying resilient and making data-driven decisions during slower seasons.If you enjoyed this episode, we'd be so grateful if you'd leave a 5-star rating and review on Apple Podcasts and subscribe to the Venue Success Podcast on YouTube or your favorite podcast platform. Your reviews, subscriptions, and comments help more venue owners discover the show so we can continue serving and strengthening the wedding venue community together.http://tirzahcaffee.com@venuesuccesspodcast

  7. Jul 15

    The Promise of 2912 // Jennifer and Tony Khatibi

    Join us for an inspiring episode of the Venue Success Podcast as we dive into the journey of Tony and Jennifer, the passionate owners of The Promise of 2912. Discover how they transformed a cherished family property into a dream wedding destination, blending tradition with modern elegance. Key takeaways: Learn about the significance behind the name "The Promise of 2912" and its family legacy. Hear about the challenges and triumphs of starting a wedding venue from scratch. Understand the importance of creating a memorable guest experience and how it drives referrals. Get insights on effective marketing strategies for new venue owners. Timestamps:00:00 Introduction00:58 Meet Tony and Jen02:26 The Promise of 2912: A Family Legacy05:20 The Vision Behind the Venue09:45 Challenges in Building a Wedding Venue14:29 Marketing Strategies for Success20:32 Creating a Memorable Guest Experience25:45 The Importance of Thank You Gifts30:00 Final Thoughts What's your biggest challenge with starting a wedding venue? Drop it in the comments! Subscribe for more insights on building a successful venue business! #WeddingVenue #VenueSuccess #Entrepreneurship Jennifer and Tony are realizing the dream of building a brand new wedding and event venue in Central Indiana on Jennifer's childhood property. The 24 acres that the Promise of 2912 Wedding and Event Venue is located was first her Great Grandmother's farm and home, Then it was passed on to her mother who built a home on the property and raised Jennifer and her two siblings there. When Jennifer's mom passed in 2021, Jennifer and Tony knew they didn't want to part with the property, and one way to keep the legacy in tact was to give it a new purpose. With Tony's expertise in Sales and his passion of helping others reach their desired result combined with Jennifer's passion of hospitality and design, they knew the perfect place to create what Jennifer had in her heart was where she called home, and the property that was promised from generation to generation. @thepromiseof2912 thepromisevenue.com hello@thepromisevenue.com www.tirzahcaffee.com @venuesuccesspodcast

  8. Jun 24

    Should Your Wedding Venue Go All-Inclusive? | Scott Davies

    Should your wedding venue offer all-inclusive wedding packages? Scott Davies shares insights on evolving your wedding venue business model, building vendor partnerships, and improving how your venue operates. In this episode of The Venue Success Podcast, Tirzah Caffee welcomes Scott Davies of Ridgefield Weddings back to discuss what has changed in his business and the lessons he's learned along the way. Running a wedding venue means continually evaluating your processes, partnerships, and offerings. Scott and Tirzah explore all-inclusive wedding models, the importance of vendor relationships, and the creative problem-solving that helps venue teams navigate difficult situations while protecting the couple's experience. In this episode, you'll learn: What to consider when evaluating an all-inclusive wedding venue model.How vendor partnerships can influence your wedding packages.Why your business strategy may need to evolve as your venue grows.How preparation and communication help venue teams navigate difficult wedding-day situations.Why creative problem-solving and strong teams matter to the overall client experience.Whether you're considering all-inclusive packages, rethinking your vendor relationships, or looking for ways to strengthen your wedding venue operations, this conversation offers perspectives to help you evaluate your next steps. CONNECT WITH SCOTT: Website: ridgefieldweddings.coInstagram: @ridgefieldweddings FOLLOW THE VENUE SUCCESS PODCAST: Follow for practical strategies to help you book more weddings, build a stronger team, and run a more profitable venue. Instagram: @tirzah_thevenuecoachPodcast Instagram: @venuesuccesspodcastWebsite: tirzahcaffee.com If this episode gave you something you can use in your venue, follow The Venue Success Podcast so you don't miss the next one.

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Trailer

5
out of 5
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About

The Venue Success Podcast is the business podcast for wedding venue owners who want more bookings, stronger sales, better systems, profitable operations, and a business that doesn’t depend on them 24/7. Hosted by wedding venue owner, coach, and industry veteran Tirzah Caffee, each episode brings practical strategies for wedding venue marketing, sales, pricing, tours, team leadership, operations, and profitability — along with candid conversations with successful venue owners and wedding-industry pros.

Information

  • Creator
    Tirzah Caffee
  • Years Active
    2024 - 2026
  • Episodes
    56
  • Rating
    Clean
  • Copyright
    © Tirzah Caffee
  • Show Website
    The Venue Success Podcast

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