Growing Your Business Podcast

Buddy Broyles

Welcome to the Growing Your Business Podcast, a program that answers the question, "What's in it for me", for both businesses and their customers. The podcast is hosted by Buddy Broyles, who is the owner of Visual Learning Solutions, LLC, a provider of audio and video content for businesses. Growing your business is produced by Visual Learning Solutions, providing businesses with the opportunity to expand their reach and for customers to learn "What's in it for them". Each episode features business owners sharing how they solve problems for their customers and themselves as they grow their business.

  1. Oct 8

    Brian P Padden - HXP

    Ever wonder how much business you lose when a customer call goes straight to voicemail ? On the latest episode of Growing Your Business with Buddy Broyles, host Buddy Broyles sits down with tech veteran Brian P. Padden, founder of HXP & Associates (Help by Padden) . With decades of industry experience, Brian shares how he acts as a zero-cost customer advocate, helping small businesses evaluate top-tier AI receptionist tools, telecom setups, and cybersecurity solutions without paying him a single cent . From scaling local businesses to leveraging modern AI tools that capture every incoming lead, Brian reveals why putting the customer first always pays off .  https://www.hxpassociates.com/ https://www.linkedin.com/in/hxptechnologies/   Key Takeaways Zero-Cost Customer Advocacy: Brian operates HXP & Associates (Help by Padden) as an independent customer advocate, providing small businesses with three tailored technology options at zero cost to the client, receiving vendor commission only after a solution is chosen . Protecting Clients from Sales Tactics: By vetting vendors directly, Brian shields business owners from high-pressure salespeople driven by bonuses, trips, and quotas rather than the client's best interest . Capturing Every Lead with AI Receptionists: Unanswered calls during emergencies or high-demand moments can push prospective clients to competitors; AI receptionist tools ensure every call is answered and scheduled instantly. Deep Tech & Educational Background: Brian built his career managing data centers for Xerox, earned an MBA in Telecommunications Management from the University of Dallas, and brings decades of hands-on expertise to local business owners. Navigating the Human Element in Cybersecurity: Although HXP offers cybersecurity solutions, Brian notes that roughly 97% of security breaches stem from employee errors, making simple internal habits as crucial as advanced technical defenses . Active Local Business Presence: A 20+ year staple in local North Texas chambers of commerce (including McKinney, Frisco, and Plano), Brian actively interfaces with hundreds of small business owners to help them optimize tech investments.    Your story deserves more than just a conversation—it deserves impact. At Blue Mic Studios, we help businesses like Matrix Software Solutions turn expertise into authority through high-quality podcast production. From 4K video and crystal-clear audio to social media-ready clips that drive engagement, we make it easy to showcase your value and attract your ideal customers. 👉 Be the voice your audience trusts. 👉 Build credibility at scale. 👉 Turn conversations into customers. Book your podcast experience with Blue Mic Studios today. www.bluemicstudios.com   Podcast Production provided by Blue Mic Studios, the podcast production arm of Visual Learning Solutions, LLC   Recorded at the Blue Mic Studios: https://www.bluemicstudios.com/ https://caddooffices.com/  #GrowingYourBusiness #BusinessPodcast #CustomerAdvocate #SmallBusinessTech #AIReceptionist #Telecom #Cybersecurity #BusinessGrowth #TechStrategy #HXPAndAssociates Brian Padden, HXP & Associates, Buddy Broyles, Growing Your Business Podcast, AI Receptionist, Telecom Solutions, Customer Advocacy, Small Business Tech, Lead Retention, Managed IT Service

    Brian P Padden - HXP
  2. Oct 6

    Randall Patterson - Sergeant Fifty Five Insurance

    Are you shopping for the lowest insurance price or the actual coverage you need when disaster strikes? In the latest episode of Growing Your Business with Buddy Broyles, Marine Corps veteran Randall Patterson, founder of Sergeant Fifty Five Insurance, shares how transitioning from a captive to an independent agency allows him to eliminate coverage blind spots for homeowners and drivers . Randall breaks down why homes built before 1980 sit on a "ticking time bomb" of rotting cast iron pipes, how proper endorsements prevent $50,000 catastrophic bills, and why "full coverage" auto insurance is actually a myth . Tune in to learn how customizing your policy ensures you are truly protected when it matters most! https://www.sgt55insurance.com/ https://www.linkedin.com/in/randall-patterson-8604b38/   Key Takeaways Independent Customization Over Captive Limits: Transitioning from a captive agent to an independent broker allows Randall to shop across top carriers to tailor endorsements specifically to client risks rather than pushing corporate mandates.  The "Ticking Time Bomb" of Pre-1980 Homes: Older homes with original cast iron pipes face inevitable rot and failure, costing up to $50,000 to replace, unless protected by a water seepage or line endorsement costing around $200 annually. Essential Policy Endorsements: High-value property protection requires specific endorsements, including slow water seepage, foundation coverage, water backup, equipment breakdown, and underground service line coverage.  The Myth of "Full Coverage" Auto Insurance: "Full coverage" does not exist; policies are bounded by liability limits, making high minimums (e.g., $250k/$500k/$100k) and a $1 Million Umbrella policy critical against catastrophic accidents . Coverage Outweighs Initial Price: In thousands of insurance claims, clients never celebrate saving 40% upfront, they care exclusively about whether their policy actually covers catastrophic damage when a claim happens . Understanding Soil Deflection: North Texas soil expansion and contraction causes slab deflection that snaps plumbing lines, making proper foundation watering and gutter drainage essential preventative maintenance . Your story deserves more than just a conversation—it deserves impact. At Blue Mic Studios, we help businesses like Matrix Software Solutions turn expertise into authority through high-quality podcast production. From 4K video and crystal-clear audio to social media-ready clips that drive engagement, we make it easy to showcase your value and attract your ideal customers. 👉 Be the voice your audience trusts. 👉 Build credibility at scale. 👉 Turn conversations into customers. Book your podcast experience with Blue Mic Studios today. www.bluemicstudios.com   Podcast Production provided by Blue Mic Studios, the podcast production arm of Visual Learning Solutions, LLC   Recorded at Blue Mic Studios: https://www.bluemicstudios.com/ https://caddooffices.com/  #GrowingYourBusiness #SergeantFiftyFiveInsurance #IndependentInsuranceAgent #HomeInsurance #AutoInsurance #CoverageMatters #DFWBusiness #InsuranceAdvice #PropertyProtection #MarineVeteran Randall Patterson, Sergeant Fifty Five Insurance, independent insurance agent, home insurance endorsements, water damage coverage, cast iron pipe replacement, auto insurance liability, umbrella policy, DFW insurance

    Randall Patterson - Sergeant Fifty Five Insurance
  3. Oct 1

    Sage Johnson - Riman

    Looking to achieve that coveted, healthy glow while soothing sensitive skin? On this episode of Growing Your Business with Buddy Broyles, guest Sage Johnson introduces Riman, Korea's #1 skincare brand! Sage breaks down the science behind their patented "Beautiful Giant Byung Pool" Centella Asiatica plant, nutrient-dense Jeju volcanic lava water, and nano-liposomal technology that actually penetrates deep into the skin. Tune in to discover how clean, affordable luxury skincare is restoring skin health and confidence from the inside out!   https://app.elify.com/vbc/c7od779z99?t=4omtbw   Key Takeaways Korea's Premier Skincare: Riman quickly rose to become the #1 skincare brand in South Korea (the global epicenter of beauty innovation) shortly after launching in 2018. Patented Super-Ingredent: Riman holds exclusive rights to a giant, patented Centella Asiatica plant (Beautiful Giant Byung Pool) that grows 4–5 times larger than standard plants when cultivated with mineral-rich volcanic water. Exclusive Jeju Lava Water: The products utilize pristine Jeju lava energy water sourced deep inside a volcanic island, enriched with natural minerals and protected by an exclusive multi-decade government agreement. Deep Nano-Liposomal Technology: Unlike traditional topical creams that merely sit on top of the skin, Riman's micro-molecule technology allows active ingredients to penetrate deeper layers. Botox-Like Glow & Tightening: Riman's signature Booster, Serum, and Cream line is celebrated for brightening, lifting, and tightening skin texture while minimizing inflammation. Multifunctional "Glow Cushion" Makeup: Riman's Incellderm line includes lightweight makeup that combines foundation, liquid powder, and skincare into an easy, non-caking cushion format. Affordable Luxury with a 30-Day Guarantee: The product suite covers skincare (Incellderm), hair/body care (Botalab), and internal wellness (Lifening), backed by a 30-day money-back guarantee.   Your story deserves more than just a conversation—it deserves impact. At Blue Mic Studios, we help businesses like Matrix Software Solutions turn expertise into authority through high-quality podcast production. From 4K video and crystal-clear audio to social media-ready clips that drive engagement, we make it easy to showcase your value and attract your ideal customers. 👉 Be the voice your audience trusts. 👉 Build credibility at scale. 👉 Turn conversations into customers. Book your podcast experience with Blue Mic Studios today. www.bluemicstudios.com   Podcast Production provided by Blue Mic Studios, the podcast production arm of Visual Learning Solutions, LLC   Recorded at the Blue Mic Studios: https://www.bluemicstudios.com/ https://caddooffices.com/   #GrowingYourBusiness #RimanSkincare #Incellderm #KBeauty #KoreanSkincare #GlowSkin #CentellaAsiatica #JejuLavaWater #SkincareRoutine #AffordableLuxury Korean skincare, Riman, Sage Johnson, Incellderm, Centella Asiatica, Jeju lava water, K-Beauty, nano liposomal, anti-aging, glowing skin

    Sage Johnson - Riman
  4. Sep 30

    Maximus Garza - Code Blue Bio Clean

    Facing the "worst of the worst" cleaning situations requires more than just heavy-duty equipment; it takes a tailored, empathetic approach. On this episode of Growing Your Business with Buddy Broyles, guest Maximus Garza, founder of Code Blue Bio Clean, shares his journey into the specialized world of deep cleaning, biohazard remediation, and hoarding intervention across the DFW Metroplex. Maximus details how his team helps individuals suffering in silence by providing compassionate, non-judgmental support that restores safety, dignity, and peace of mind. From working within client budgets to collaborating with local mental health resources and law enforcement, Code Blue Bio Clean focuses on providing personalized solutions rather than standard corporate strong-arm tactics. https://codebluebioclean.com/ https://www.linkedin.com/in/maximus-garza-70811333a/   Key Takeaways Tailored, Client-Centric Approach: Code Blue Bio Clean sets itself apart from larger competitors by offering custom, budget-friendly services without strong-arming clients into unnecessary procedures. Specialized Service Offerings: The team handles high-risk scenarios including severe hoarding, eviction cleanouts, biohazard/trauma remediation, pet hoarding, and infectious disease decontamination (such as C. diff). Addressing "Suffering in Silence": Hoarding is often rooted in trauma or life shifts, leading individuals to hide their living conditions; Maximus's team approaches these situations with empathy to restore living spaces without destroying meaningful possessions. Safety & PPE Rigor: Cleaning extreme environments requires strict safety protocols, constant team hydration, and immediate gear replacement whenever protective suits or gloves are breached. Synergy & Community Partners: Code Blue Bio Clean collaborates with Habitat for Humanity for donations, alongside local realtors, plumbers, HVAC technicians, and mental health professionals for comprehensive remediation. Service Coverage: Based in the DFW metroplex, services extend north through Grayson County up to the Oklahoma border. Rapid Response Timeline: Following an initial phone consultation, site visits are scheduled to generate detailed estimates within 24 hours, with jobs typically beginning within a week.   Your story deserves more than just a conversation—it deserves impact. At Blue Mic Studios, we help businesses like Matrix Software Solutions turn expertise into authority through high-quality podcast production. From 4K video and crystal-clear audio to social media-ready clips that drive engagement, we make it easy to showcase your value and attract your ideal customers. 👉 Be the voice your audience trusts. 👉 Build credibility at scale. 👉 Turn conversations into customers. Book your podcast experience with Blue Mic Studios today. www.bluemicstudios.com   Podcast Production provided by Blue Mic Studios, the podcast production arm of Visual Learning Solutions, LLC   Recorded at the Blue Mic Studios: https://www.bluemicstudios.com/ https://caddooffices.com/  #GrowingYourBusiness #CodeBlueBioClean #BiohazardCleanup #HoardingRemediation #DFWSmallBusiness #TraumaCleanup #DeepCleaning #CompassionateService #DFWBusiness #RestoringDignity biohazard cleanup, hoarding cleanup, Code Blue Bioclean, Maximus Garza, trauma remediation, crime scene cleanup, DFW deep cleaning, infectious disease control, eviction cleanout, Buddy Broyles podcast

    Maximus Garza - Code Blue Bio Clean
  5. Sep 24

    Isaac Wilke - ISW Consulting

    Artificial intelligence is moving at a breakneck pace, but too many businesses are drowning in the noise . On this episode of Growing Your Business with Buddy Broyles, guest Isaac Wilke, founder of ISW Consulting, breaks down how companies can replace hype and confusion with actionable AI clarity, structured development, and long-term strategy . Isaac discusses ISW Consulting's 60-minute "AI Clarity Audit" that identifies measurable ROI opportunities, the dangers of over-prompting modern AI models, and how to protect sensitive intellectual property from security risks and "shadow AI" usage . Tune in to discover why constantly chasing the newest AI models might actually handicap your business, and how stable, controlled AI deployment yields sustainable, compound growth .  https://www.linkedin.com/in/isaac-wilke-isw/ https://isw.consulting/   Key Takeaways The Three Pillars of AI Implementation: ISW Consulting focuses on AI Clarity (finding clear ROI first), AI Development (building custom web environments or integrating models into existing workflows), and AI Strategy (long-term guidance) . The AI Clarity Audit: ISW delivers a proprietary 60-minute diagnostic audit for business operators that generates a prioritized, "a la carte" roadmap targeting pain points where AI will deliver immediate impact and positive ROI . Dangers of Hyper-Prompting: Modern LLMs contextualize far better than early iterations; overly rigid or hyper-specific prompting can actually handicap high-level intelligence by narrowing the model's focus too much . Avoid the "AI Doom Loop": Constantly jumping to every newly released model creates unnecessary instability; businesses should focus on building stable, consistent workflows with human oversight rather than chasing raw hype . Mitigating "Shadow AI" Risks: When employees use unvetted AI apps on personal devices, company data gets fragmented and uncontrolled—risking IP leaks or inadvertent training of public models on proprietary business strategies . Security Protocol Boundaries: Sensitive data, including payment details, healthcare records, and private customer databases, should never be pasted into unvetted consumer tools due to compliance protocol risks . Getting Started Budget: A base tier of around $20/month per user (on tools like ChatGPT or Claude) is the ideal entry point for business operators looking to test and build internal AI capabilities .   Your story deserves more than just a conversation—it deserves impact. At Blue Mic Studios, we help businesses like Matrix Software Solutions turn expertise into authority through high-quality podcast production. From 4K video and crystal-clear audio to social media-ready clips that drive engagement, we make it easy to showcase your value and attract your ideal customers. 👉 Be the voice your audience trusts. 👉 Build credibility at scale. 👉 Turn conversations into customers. Book your podcast experience with Blue Mic Studios today. www.bluemicstudios.com   Podcast Production provided by Blue Mic Studios, the podcast production arm of Visual Learning Solutions, LLC   Recorded at the Blue Mic Studios: https://www.bluemicstudios.com/ https://caddooffices.com/ #GrowingYourBusiness #ISWConsulting #AIClarity #AIStrategy #SmallBusinessAI #AIAutomation #TechConsulting #BusinessGrowth #LLM #FutureOfWork artificial intelligence, Isaac Wilke, ISW Consulting, AI strategy, AI clarity audit, LLM prompting, business automation, shadow AI, tech consulting, Buddy Broyles podcast

    Isaac Wilke - ISW Consulting
  6. Sep 17

    Lauren Brummett - Cactus Sugar Studio

    What began as Lauren Brummett's search for a personal, natural hair removal solution became a thriving business built on care, quality, and strong client relationships. On this episode of Growing Your Business with Buddy Broyles, Lauren breaks down how Cactus Sugar Studio offers an all-natural, organic alternative to traditional waxing using a simple paste of sugar, lemon, and water. She shares the unique science behind sugaring, removing hair in the natural direction of growth at room temperature to minimize skin trauma and ingrown hairs . Lauren also discusses opening her doors just six days before the COVID-19 shutdowns and how focusing on thorough, personalized care helped her build a loyal community of clients who travel from across Texas and Oklahoma.   https://www.linkedin.com/in/lauren-brummett-8995793a0/ https://cactussugar.com/   Key Takeaways All-Natural & Organic Ingredients: Sugaring uses a paste made purely of sugar, lemon, and water melted at a cool 76°F, eliminating the skin burn risks, harsh chemicals, and allergic reactions common with hot wax . Gentler Removal Process: Sugaring paste adheres only to the hair follicle rather than shrinking down onto the skin, drastically reducing skin lifting, redness, and trauma . Longer-Lasting Results with Growth Direction: Unlike waxing (which pulls hair backward against growth and often causes breakage), sugaring removes hair in its natural direction of growth to extract the full root . Shorter Hair Capabilities: Clients do not have to wait 4 to 6 weeks for regrowth; sugaring can extract much shorter hairs than wax, allowing clients to maintain hair-free skin on 2- to 3-week schedules . Comprehensive Quality Over Speed: Moving away from rapid franchise models, Cactus Sugar Studio prioritizes thoroughness over time limits to ensure every client receives a complete, luxury service . Resilience Through Adversity: Launching her physical studio just six days before COVID-19 lockdowns, Lauren built a dedicated clientele through persistence and high-touch customer care . Relationship-Driven Service: Lauren's primary passion is connecting with her clients, transforming routine hair removal sessions into long-term personal relationships .   Your story deserves more than just a conversation—it deserves impact. At Blue Mic Studios, we help businesses like Matrix Software Solutions turn expertise into authority through high-quality podcast production. From 4K video and crystal-clear audio to social media-ready clips that drive engagement, we make it easy to showcase your value and attract your ideal customers. 👉 Be the voice your audience trusts. 👉 Build credibility at scale. 👉 Turn conversations into customers. Book your podcast experience with Blue Mic Studios today. www.bluemicstudios.com   Podcast Production provided by Blue Mic Studios, the podcast production arm of Visual Learning Solutions, LLC   Recorded at the Blue Mic Studios: https://www.bluemicstudios.com/ https://caddooffices.com/ #GrowingYourBusiness #CactusSugarStudio #LaurenBrummett #Sugaring #HairRemoval #SmallBusinessSuccess #WomenEntrepreneurs #BeautyBusiness #CustomerExperience #DFWBusiness Sugaring, Hair Removal, Organic Beauty, Waxing Alternative, Small Business Owner, Customer Experience, Beauty Industry, Skin Care, Entrepreneurship, Women in Business

    Lauren Brummett - Cactus Sugar Studio
  7. Sep 10

    High-Impact Video Storytelling for Growth-Minded Brands (feat. Priyanka Garcia - PF Media)

    Ever wondered how a background in indie filmmaking and a touch of "healthy anxiety" can elevate commercial video production? On the latest episode of Growing Your Business with Buddy Broyles, videographer Priyanka "Pri" Garcia of PF Media shares her journey from documenting her grandmother's life story to directing indie films and establishing a full-service studio. Pri breaks down why she prefers working with growth-oriented clients, how she uses proactive backup planning to navigate live production, and what she is building at her new Carrollton studio space! https://www.pfmedia.net/ https://www.instagram.com/_pfmedia/ https://www.linkedin.com/in/pfmedia2020/ pri@pfmedia.net   Key Takeaways Storytelling Roots: Pri's passion for video began by documenting her grandmother's life story over ten years, sparking a lifelong commitment to preserving unique personal and business voices. Selective Client Alignment: PF Media focuses on clients driven to grow, such as nonprofits, medical facilities, and educational organizations, while deliberately avoiding industries with negative environmental or community impacts. Turning Anxiety into Execution: Pri leverages production anxiety as a strength, always coming onto sets prepared with double equipment backups, Plan B strategies, and a problem-solving mindset. Indie Film Grit to Commercial Focus: After years on 15–16-hour indie film sets (including lighting atmospheric Westerns), Pri shifted toward commercial, documentary, and simpler talking-head content that delivers clear, high-impact storytelling without burnout. New Studio Operations: PF Media is opening a 2,000-square-foot facility in Carrollton, Texas (The Studio), featuring built-in set environments (like a kitchen set) and dedicated office space for aligned creative partners. Cinematic Inspiration: Pri's visual approach is heavily inspired by iconic, suspense-building classics like Jurassic Park and Alfred Hitchcock films, alongside modern storytelling masterworks like Everything Everywhere All at Once.   Your story deserves more than just a conversation—it deserves impact. At Blue Mic Studios, we help businesses like Matrix Software Solutions turn expertise into authority through high-quality podcast production. From 4K video and crystal-clear audio to social media-ready clips that drive engagement, we make it easy to showcase your value and attract your ideal customers. 👉 Be the voice your audience trusts. 👉 Build credibility at scale. 👉 Turn conversations into customers. Book your podcast experience with Blue Mic Studios today. www.bluemicstudios.com   Podcast Production provided by Blue Mic Studios, the podcast production arm of Visual Learning Solutions, LLC   Recorded at the Blue Mic Studios: https://www.bluemicstudios.com/ https://caddooffices.com/   #GrowingYourBusiness #PFMedia #VideoProduction #StorytellingInBusiness #DallasVideographer #CarrolltonTX #CommercialVideo #BehindTheScenes #CreativeEntrepreneur #FilmProduction videography, video production, PF Media, Priyanka Garcia, Carrollton TX studio, corporate video, indie filmmaking, business storytelling, nonprofit video, lighting design

    High-Impact Video Storytelling for Growth-Minded Brands (feat. Priyanka Garcia - PF Media)
  8. Sep 3

    The 21-Day Coffee Rule You're Breaking with Rob Miller of Papa Rob's Coffee

    Former pastor-turned-roaster Rob Miller founded Papa Rob's Coffee to bring craft, small-farm coffee straight to your cup. Using fluid-bed convection roasting, Rob roasts high-end, single-origin Arabica beans to order, delivering peak freshness and flavor profile notes straight from the Bean Belt to your doorstep.   https://paparobscoffee.com/ https://www.facebook.com/Paparobscoffee   Key Takeaways Craft Quality Over Mass Production: Papa Rob's Coffee sources single-origin, 100% Arabica beans hand-picked at peak ripeness from small family farms across the global "Bean Belt". Clean Fluid-Bed Roasting: Rob uses a professional hot-air fluid-bed roaster (convection-style) to ensure a clean, precise roast for every batch. The 21-Day Freshness Window: Coffee achieves optimal aromatics and flavor within 21 days of being roasted; supermarket coffees are often months old and lack these essential aromatics. Beans Trump Expensive Machinery: You do not need a multi-thousand-dollar coffee maker to get a great cup—high-quality, fresh-roasted beans prepared in a basic machine will outperform low-grade beans in an expensive machine every time. Roasting Tailored to the Bean: Roast profiles (light, medium, dark) are specifically calibrated based on bean density, altitude, and region to bring out natural notes ranging from citrus/berry to caramel and dark chocolate. Roast-to-Order Subscription Model: Orders ship out the same or next day (with free local delivery in McKinney, Texas), offering flexible subscription schedules and a 15% discount.   Your story deserves more than just a conversation—it deserves impact. At Blue Mic Studios, we help businesses like Matrix Software Solutions turn expertise into authority through high-quality podcast production. From 4K video and crystal-clear audio to social media-ready clips that drive engagement, we make it easy to showcase your value and attract your ideal customers. 👉 Be the voice your audience trusts. 👉 Build credibility at scale. 👉 Turn conversations into customers. Book your podcast experience with Blue Mic Studios today. www.bluemicstudios.com   Podcast Production provided by Blue Mic Studios, the podcast production arm of Visual Learning Solutions, LLC   Recorded at the Blue Mic Studios: https://www.bluemicstudios.com/ https://caddooffices.com/   #PapaRobsCoffee #CraftCoffee #FreshRoasted #SingleOrigin #CoffeeRoaster #BeanBelt #CoffeeLovers #RoastToOrder #McKinneyTX craft coffee, small batch roaster, single origin, coffee bean belt, roast to order, arabica beans, fluid bed roasting, peak freshness, coffee subscription

    The 21-Day Coffee Rule You're Breaking with Rob Miller of Papa Rob's Coffee

Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to the Growing Your Business Podcast, a program that answers the question, "What's in it for me", for both businesses and their customers. The podcast is hosted by Buddy Broyles, who is the owner of Visual Learning Solutions, LLC, a provider of audio and video content for businesses. Growing your business is produced by Visual Learning Solutions, providing businesses with the opportunity to expand their reach and for customers to learn "What's in it for them". Each episode features business owners sharing how they solve problems for their customers and themselves as they grow their business.