Totally Content

Matt Eaton and Elisabeth Knulst

Matt Eaton and Elisabeth Knulst, have lived and breathed content throughout their careers – Matt in Broadcast and Television and Elisabeth in Marketing and Branding. We want to examine the good, the bad, and the ugly of content management from the broadcast and martech perspectives. That includes the people, processes, technologies, monetisation, and data management around content. We will try to find out how to get organized, inspire you with new insights, find industry experts to share their knowledge and ideas, and ultimately make people totally content! totallycontent.substack.com

Episodes

  1. 11/10/2025

    Interview with Adrian O'Meara

    To kick off the third season of the Totally Content podcast, Matt Eaton speaks to Adrian O’Meara, Global Product Manager Digital Assets and Information at Twinings Ovaltine. We discuss * The importance of blending people, process, and technology in a DAM project. This includes the critical role of team dynamics, effective communication within global teams, and building relationships with technology vendors. * How DAM systems are evolving, emphasising the need for vendors to establish the fundamentals first (Search, Store, and Rights), before focusing on shiny new features like AI. * Advice for individuals just starting out in their DAM career, specifically regarding skills to develop. Adrian discusses the importance of striking a balance between being broad and not too narrow early on, adopting active listening, and engaging in continuous learning. Grab a cup of tea and take a listen. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit totallycontent.substack.com

    33 min

  2. 07/09/2025

    Interview with Christine Le Couilliard from Henry Stewart Pt 2

    A quick episode before the summer break…. Your hosts, Elisabeth Knulst and Matt Eaton, welcome Christine Le Couilliard back to the podcast to talk about this year’s DAM Europe - the themes, the highlights, and what we can expect in the future. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit totallycontent.substack.com

    20 min

  3. 06/20/2025

    Interview with Christine Le Couilliard from Henry Stewart

    Christine Le Couilliard, Head of DAM Content talks to us about what delegates can expect to see and hear at Henry Stewart DAM Europe in London on 26 and 27 June 2025. We discuss what makes the European event so unique, the collaborative vibe of the conference, and some of the themes that will be covered. Christine gives us a brief glimpse of some of the speakers and topics set to appear at the event, from Twinning’s to Oxford University Press to All3Media. For more details about DAM Europe 2025, click here: https://www.henrystewartconferences.com/events/dam-europe-2025 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit totallycontent.substack.com

    23 min

  4. 06/02/2025

    Interview with Hans Fermont from Woodwing

    We talk to Hans Fermont, Chief Operating Officer at Woodwing, a content and information management solutions company about publishing. Hans describes the changes he’s seen in the way content is produced, managed, and distributed in the past 25 years, along with how systems have changed to support new business models. He argues why publishing is the most innovative industry when it comes to content and we discuss the AI use cases that are gaining traction to increase productivity. We discuss the ethical frameworks that need to be in place for publishers considering adopting AI. And lastly, as ever, we ask Hans what one change would make him totally content. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit totallycontent.substack.com

    27 min

  5. 05/09/2025

    Interview with Paul Jackson from BMG

    Elisabeth Knulst and Matt Eaton talk to Paul Jackson, Senior Director of Asset Management at BMG, about his experiences managing music content. We discuss the complex lineage of content from the original studio recordings to digital platforms like TikTok, and how metadata schemas support these relationships and enable improved search. We talk about the importance of the International Standard Recording Code (ISRC), technical metadata, and rights. Whilst BMG is looking at AI, we talk about the ethics and importance of provenance regarding the use of this technology. Paul gives us a preview of his talk at the forthcoming Henry Stewart DAM Europe conference in June 2025. Finally, Paul shares what one thing would make him feel totally content! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit totallycontent.substack.com

    27 min

  6. 04/17/2025

    Interview with Christian Walburg from Keen - Part 2

    Matt Eaton and Elisabeth Knulst continue our discussion with Christian Walburg, Technical Product Manager from Keen and discuss AI with DAM and PIM, getting leadership buy in, metadata and data ownership, and cybrarians. We end by asking Christian what’s the one thing he would change that would help him to become Totally Content with his DAM and PIM? This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit totallycontent.substack.com

    17 min

  7. 04/11/2025

    Interview with Christian Walburg from Keen - Part 1

    In a world of rapidly changing business requirements and technology, how do you keep your Product Information Management (PIM) and Digital Asset Management (DAM) tools relevant within an international brand? In part one of this two part interview, Elisabeth Knulst and Matt Eaton talk to Christian Walburg, Technical Product Manager at Keen Footwear about his experiences. We discuss the curse of spreadsheets, identify some of the challenges around implementing DAM and PIM, and define the benefits of these systems for Keen Footwear. Watch out for part two shortly. Intro / outro tunes copyright Teague Eaton. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit totallycontent.substack.com

    17 min
  8. What has 2025 in store for content?

    02/07/2025

    What has 2025 in store for content?

    Elisabeth Knulst and Matt Eaton are back for a new season of Totally Content. In this first episode we look ahead at some of the themes we expect to see this year, including Gen AI (of course), sustainability, ways of working, resilience, and balancing innovation with security. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit totallycontent.substack.com

    17 min

  9. 09/12/2024

    IBC 2024 Primer

    In this episode of the Totally Content podcast, Elisabeth Knulst and Matt Eaton provide a primer for the upcoming International Broadcast Conference (IBC) in Amsterdam. They offer some words of advice for brands and publishers attending, what to look out for, and how to get the most out of the show. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit totallycontent.substack.com

    13 min
  10. Totally Content Podcast - Highlights from Henry Stewart DAM London 2024

    07/04/2024

    Totally Content Podcast - Highlights from Henry Stewart DAM London 2024

    Matt Eaton and Elisabeth Knulst discuss last week's Henry Stewart DAM Conference in London. Highlights include the importance of data, AI (or machine learning), the growth of video, and content ecosystems. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit totallycontent.substack.com

    18 min
  11. Totally Content Podcast - Pre-Henry Stewart DAM London 2024

    06/18/2024

    Totally Content Podcast - Pre-Henry Stewart DAM London 2024

    Matt Eaton and Elisabeth Knulst discuss the forthcoming Henry Stewart DAM Conference in London, some of the themes we expect to hear there, and the difference between managing content in broadcast and Marcomms. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit totallycontent.substack.com

    14 min
  12. Introduction to the Podcast

    06/01/2024

    Introduction to the Podcast

    Welcome to the first episode of the Totally Content podcast! We’re your hosts, Matt Eaton and Elisabeth Knulst. We have lived and breathed content over the course of our careers spanning studios, broadcast, marketing and branding. The purpose of the podcast series is to investigate all things related to content and provide in-depth knowledge and insights for people within the content business area. We want to discuss opportunities, provide inspiration, and learn from industry experts with the goal of making people totally content.  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit totallycontent.substack.com

    10 min
  • 12 Episodes

About

Matt Eaton and Elisabeth Knulst, have lived and breathed content throughout their careers – Matt in Broadcast and Television and Elisabeth in Marketing and Branding. We want to examine the good, the bad, and the ugly of content management from the broadcast and martech perspectives. That includes the people, processes, technologies, monetisation, and data management around content. We will try to find out how to get organized, inspire you with new insights, find industry experts to share their knowledge and ideas, and ultimately make people totally content! totallycontent.substack.com

Information

  • Creator
    Matt Eaton and Elisabeth Knulst
  • Years Active
    2024 - 2025
  • Episodes
    12
  • Rating
    Clean
  • Copyright
    © Matt Eaton and Elisabeth Knulst
  • Show Website
    Totally Content