The Book Deal

Tina Strachan, Madeleine Cleary & Natasha Rai

Motivation and inspiration for emerging writers, helping them pave their own pathway to publishing success.

  1. 4d ago

    Debut Picture Book Crew 2026 - journeys, excitement and advice from the other side of the book deal

    Hosts Tina Strachan welcomes debut authors Brenton Cullen, Jemima Parker, and Seetha Dodd to discuss their publication journeys and picture-book craft. Brenton shares writing since childhood, years of rejection, nearly quitting, then winning the Pitch It contest and selling The Prime Minister Problem, followed by picture book Meena’s Moving Day and further contracts; he stresses never giving up, revising deeply, and leaving room for illustrators. Jemima recounts shifting from law and textiles amid health concerns to picture books via Australian Writers’ Centre, SCBWI, and critique groups, leading to Poppy Makes Pockets with EK Books after a mentorship runner-up and mixed feedback, and notes publishing’s long timelines. Seetha describes moving into children’s writing after courses and festivals, securing Myra in the Middle (UQP), Ginger and Fred (Wild Dog), a Larrikin Prize win announced on Instagram, and a Queensland Literary Awards shortlist, emphasizing conferences, tailored submissions, and celebrating wins. 00:00 Podcast Introduction 00:56 Meet Debut Guests 02:32 Brenton Writing Journey 07:03 Success Mindset Shift 10:03 Rock Bottom Breakthrough 15:34 Jemima Creative Path 18:49 Finding Kidlit Community 23:26 Poppy Makes Pockets 26:30 Submission Rollercoaster 33:02 Seetha Early Writing Roots 35:30 New Books and Deals 37:11 Conferences and Networking 39:51 Queensland Literary Award 40:53 Picture Book Joys 44:54 Publishing Takes Time 47:38 Finding the Right Publisher 52:23 Top Tips for Authors 56:29 What’s Next for Everyone 59:38 Larrikin Prize Surprise 01:01:21 Community and Wrap Up Join our Patreon community for less than the cost of a coffee per month and support the pod! Your contribution will go to directly paying our sound producer, Brogan, and to help us bring you the conversations with industry professionals you love. Follow The Book Deal podcast on Instagram The Book Deal podcast (@the_book_deal_podcast) • Instagram photos and videos You can find out more about Tina, Madeleine and Natasha and follow their journeys here: Tina Strachan (@td_strachan) • Instagram photos and videos Tina Strachan children's book author Madeleine Cleary (@madeleineclearywrites) • Instagram photos and videos Madeleine Cleary | Author Natasha Rai (@raiwriting) • Instagram photos and videos Natasha Rai | Author | Mentor If you want to stay in the know, sign up to Madeleine, Tina and Natasha's newsletters for the latest news first. Madeleine: Subscribe here...

  2. Oct 21

    The Publishing Deal: behind the scenes with publisher, publicist and author, Kelly Doust

    Hosts Tina Strachan and Natasha Rai interview publishing professional and author Kelly Doust about her two-decade career across major and independent publishers, writing eight books, and launching Publishing Curious after redundancy to educate authors via a Substack and one-on-one services (strategy calls, pitch development, manuscript assessment). Kelly explains why publishing can feel opaque, compares indie versus major houses (advances vs attention and lead-title status), and urges writers to join communities and educate themselves. She outlines acquisitions meetings (key roles include publishing, sales, marketing/publicity, and sometimes finance) and notes lists and schedules shift. She discusses what drives sales—sharp hooks, targeted retailers (including Big W and deep-discount stores), endorsements, author engagement—and changing bestseller benchmarks (5,000 as the new 10,000). The episode also covers parallel importation, lobbying government, and AI’s impacts on submissions, workflows, and creator protections. 00:00 Podcast Intro 00:56 Meet Kelly Daoust 02:01 Kelly Career Journey 04:22 Why Publishing Feels Opaque 06:49 Publishing Curious Services 09:20 Indies Versus Big Five 11:27 Building Writing Community 15:38 Inside Acquisitions Meetings 25:06 How Publishers Allocate Budget 29:38 Debut Novel Spotlight 31:39 Retail Reality Check 33:15 What Actually Sells 36:48 Defining Good Sales 37:50 Algorithms Vs Local Authors 39:42 Parallel Importation Explained 41:10 Lobbying And Creator Rights 42:15 AI In Submissions 44:47 AI Editing And Bias 50:34 AI Flooding Amazon 51:55 Kids Books Are Different 53:09 Back To Publishing 54:08 Best Advice For Debuts 56:47 No Formula For Bestsellers 58:24 Podcast Wrap Up Join our Patreon community for less than the cost of a coffee per month and support the pod! Your contribution will go to directly paying our sound producer, Brogan, and to help us bring you the conversations with industry professionals you love. Follow The Book Deal podcast on Instagram The Book Deal podcast (@the_book_deal_podcast) • Instagram photos and videos You can find out more about Tina, Madeleine and Natasha and follow their journeys here: Tina Strachan (@td_strachan) • Instagram photos and videos Tina Strachan children's book author Madeleine Cleary (@madeleineclearywrites) • Instagram photos and videos Madeleine Cleary | Author Natasha Rai (@raiwriting) • Instagram photos and videos Natasha Rai | Author | Mentor If you want to stay in the know, sign up to Madeleine, Tina and Natasha's newsletters for the latest news first. Madeleine: Subscribe here...

  3. Oct 14

    Debut Crew 2026 Part 2: on the other side of publication - thoughts and feels

    Natasha Rai hosts a follow-up conversation with Debut Crew 2026 authors Sophie Stern (What Is Left For Us), Inessa Jackson (Devil Mountain), and Leearna Shaw (A Farm in Golden Clouds) about their post-release experiences after discussing pre-release feelings in part one. They revisit elevator pitches, describe release-day anxiety, anticlimactic feelings, and the importance of launch events, then reflect on author talks, reader interactions, surprising questions, and the surreal experience of strangers buying and reviewing their books. The authors discuss shifting goalposts, post-publication slumps, comparison, and redefining success, plus what they learned about publicity, marketing, and managing expectations as publisher support winds down. Updates include Leearna's book two (A Home On Gully Lane) and a book three deal, while Sophie and Inessa draft second novels. They close with tips: be kind to yourself, plan launch-day celebrations, learn from author interviews, and network early. 00:00 Podcast Intro 00:47 Part Two Setup 01:21 Meet The Debut Crew 03:19 Elevator Pitch Round 06:10 Release Day Emotions 07:08 Launch Nights Highlights 11:39 Events And Nerves 15:57 Unexpected Questions 18:57 Strangers Buying Books 21:28 Feeling Legitimate 24:11 Shifting Goalposts 29:23 Publisher Support Ends 30:29 Author Marketing Hustle 32:39 Best And Weird Reader Moments 36:58 Book Two And Three Update 42:59 Sophie Writing Again 45:29 Anessa Revising Series 47:45 How Debuts Feel Now 50:36 Top Tips For Writers 53:24 Final Thanks And Outro Join our Patreon community for less than the cost of a coffee per month and support the pod! Your contribution will go to directly paying our sound producer, Brogan, and to help us bring you the conversations with industry professionals you love. Follow The Book Deal podcast on Instagram The Book Deal podcast (@the_book_deal_podcast) • Instagram photos and videos You can find out more about Tina, Madeleine and Natasha and follow their journeys here: Tina Strachan (@td_strachan) • Instagram photos and videos Tina Strachan children's book author Madeleine Cleary (@madeleineclearywrites) • Instagram photos and videos Madeleine Cleary | Author Natasha Rai (@raiwriting) • Instagram photos and videos Natasha Rai | Author | Mentor If you want to stay in the know, sign up to Madeleine, Tina and Natasha's newsletters for the latest news first. Madeleine: Subscribe here...

  4. Oct 7

    Pip Williams on the challenges of writing her latest novel, The German Ward

    Madeleine chats with Pip Williams ahead of the release of her third novel, The German Ward. Pip set out with a mission to write a mature love story, but the novel expanded into something more, exploring themes of memory, art and humanity during wartime. In this episode, Pip tells us about how in the writing of her third novel she wanted to challenge herself as a writer. She discusses her approach to structure, craft, social media (and why she stays off it) and how she has developed a positive approach to writing.  A little bit about Pip... Pip Williams is the author of social research, essays, memoir, and the occasional poem, but she is best known for her companion novels, The Dictionary of Lost Words and The Bookbinder of Jericho. Since its publication in 2020, The Dictionary of Lost Words has won a number of major book awards, was chosen for the Reese Witherspoon Book Club and became a New York Times bestseller. As well as being adapted for stage, The Dictionary of Lost Words is being turned into a book concerto and has been optioned for a limited series. Pip’s second novel, The Bookbinder of Jericho, was published in 2023 and was an instant bestseller. In 2024, it won the Australian Book Industry Awards General Fiction Book of the Year and was Dymocks’ number-one book in its Top 101. Both novels were also recognised in ABC Radio National’s Top 100 Books of the 21st Century. Her upcoming novel, The German Ward, continues her exploration of love, art, and history, bringing to life a vivid World War I story of forbidden love and artistic discovery behind the lines in France. Pip’s books have been published around the world and translated into more than 30 languages. This week's Debut in the Spotlight is Katie Bowman and her novel, Exchange of Heart. 00:56 Introduction 02:02 The author tour 05:31 The German Ward pitch 08:03 Writing a love story 09:48 Iso Rae 14:37 Women Artists in Wartime 20:40 Writing history 29:54 Memory and art 36:10 Success and pressure 41:26 Approach to writing 50:01 Social media 55:31 Writing routine 01:04:43 Top tip Join our Patreon community for less than the cost of a coffee per month and support the pod! Your contribution will go to directly paying our sound producer, Brogan, and to help us bring you the conversations with industry professionals you love. Follow The Book Deal podcast on Instagram The Book Deal podcast (@the_book_deal_podcast) • Instagram photos and videos You can find out more about Tina, Madeleine and Natasha and follow their journeys here: Tina Strachan (@td_strachan) • Instagram photos and videos Tina Strachan children's book author Madeleine Cleary (@madeleineclearywrites) • Instagram photos and videos Madeleine Cleary | Author Natasha Rai (@raiwriting) • Instagram photos and videos Natasha Rai | Author | Mentor If you want to stay in the know, sign up to Madeleine, Tina and Natasha's newsletters for the latest news first. Madeleine: Subscribe here...

  5. Sep 30

    LIVE! With Agony Aunt Toni Jordan at the Emerging Writers Festival

    Recorded live at day one of the National Writers’ Conference at the Emerging Writers Festival 2026, this special Book Deal Podcast “agony aunt” session features bestselling author Toni Jordan answering anonymous questions from emerging and early-career writers. Jordan reframes rejection as a business decision, advises writers to focus on becoming “undeniable,” keep producing new work, and avoid perfectionism. She suggests denying real-life inspirations in fiction, warns that publishers can “love bomb” then provide limited support, and urges writers to ask clear marketing/publicity questions. Jordan explains the purpose of genre and comparison titles, offers strategies for managing self-promotion and public speaking, outlines etiquette and contractual realities for changing agents, and stresses that quitting a day job often takes years and luck. In a rapid “Chaos Round,” the panel discusses social media, agents, courses, AI, pitching, reviews, and career highlights, then takes audience questions on hurdles, writing for market, chapter length, and self-publishing vs traditional. 00:00 Podcast Intro 00:56 Conference Welcome 01:56 Meet Toni Jordan 03:52 Handling Rejection 09:45 Writing Real People 11:58 Publisher Support Reality 16:36 Genre and Comps 20:43 Self Promotion Without Cringe 23:44 Switching Literary Agents 29:23 Quitting the Day Job 34:56 Chaos Round Setup 36:00 Social Media For Writers 36:39 Agents And Negotiation 38:09 Feedback And Writing Courses 39:07 Why Not Use AI 40:19 Pitching At Events 42:00 Reviews And Awkward Questions 43:01 Career Highlights To Audience Q&A 44:26 Top Tips For Emerging Writers 46:17 Biggest Career Challenges 50:22 Writing For Market Vs Self 54:46 Chapter Length And Structure 58:36 Self Publishing Vs Traditional 01:01:33 Final Top Tip And Wrap Join our Patreon community for less than the cost of a coffee per month and support the pod! Your contribution will go to directly paying our sound producer, Brogan, and to help us bring you the conversations with industry professionals you love. Follow The Book Deal podcast on Instagram The Book Deal podcast (@the_book_deal_podcast) • Instagram photos and videos You can find out more about Tina, Madeleine and Natasha and follow their journeys here: Tina Strachan (@td_strachan) • Instagram photos and videos Tina Strachan children's book author Madeleine Cleary (@madeleineclearywrites) • Instagram photos and videos Madeleine Cleary | Author Natasha Rai (@raiwriting) • Instagram photos and videos Natasha Rai | Author | Mentor If you want to stay in the know, sign up to Madeleine, Tina and Natasha's newsletters for the latest news first. Madeleine: Subscribe here...

  6. Sep 23

    How rejections, agents, sleep-deprived writing and persistence led to Shara Curlett's blockbuster new series

    Tina Strachan interviews New Zealand author Shara Curlett during the launch of her new middle-grade fantasy series Protector of Beyond. Curlett describes book one’s premise—12-year-old Aldetris sparks, is transported to another realm, bonds with a magical creature, and faces trials to train at the Academy of Protectors—plus the creation of the four Gards and Fiercers with illustrator Jennifer Beam, and comps like Nevermoor, Percy Jackson, and Wings of Fire. She recounts a busy release month including publisher and bookstore visits, school presentations featuring a Guard-sorting activity, and events in Australia with QBD and Kinokuniya. Curlett outlines her persistence-focused journey from Welcome to Miracle to signing with Zeitgeist’s Samuel Bernard after publisher interest, her productivity habits (writing in small gaps, formerly on her phone), and confirms Protector of Beyond (book two) is drafted for September 2027. Her top tip: separate emotion from publishing because it’s a business and rejection isn’t personal. 00:00 Podcast Intro 00:56 Meet Shara Curlett 02:37 Protector of Beyond Premise 04:32 Worldbuilding Sparks 06:27 Comp Titles Vibes 08:29 Launch Tour Whirlwind 13:29 School Visit Secrets 17:36 From Miracle to Protector 22:37 Courses Craft Growth 25:54 Writing Over Rejection 26:31 Finding Time As A Mum 27:31 Writing In The Gaps 29:51 Compartmentalize And Capture Ideas 32:21 No Perfect Time To Write 34:34 Protector Pitch Breakthrough 36:11 Landing An Agent Fast 38:16 Do You Need An Agent 40:32 Tips For Querying Agents 43:06 Protector Two Update 45:41 Top Tip Publishing Is Business 50:54 Final Thanks And Wrap Join our Patreon community for less than the cost of a coffee per month and support the pod! Your contribution will go to directly paying our sound producer, Brogan, and to help us bring you the conversations with industry professionals you love. Follow The Book Deal podcast on Instagram The Book Deal podcast (@the_book_deal_podcast) • Instagram photos and videos You can find out more about Tina, Madeleine and Natasha and follow their journeys here: Tina Strachan (@td_strachan) • Instagram photos and videos Tina Strachan children's book author Madeleine Cleary (@madeleineclearywrites) • Instagram photos and videos Madeleine Cleary | Author Natasha Rai (@raiwriting) • Instagram photos and videos Natasha Rai | Author | Mentor If you want to stay in the know, sign up to Madeleine, Tina and Natasha's newsletters for the latest news first. Madeleine: Subscribe here...

  7. Sep 16

    Andrea Mara on adapting a novel for TV and writing bestselling fiction

    This week, Madeleine chats with Irish author, Andrea Mara, about TV adaptations, getting permission to write, writing bestselling crime fiction, and her latest novel, Such a Nice Girl (Penguin Books Australia, 2026).  Andrea Mara is a number one Sunday Times, Irish Times and Kindle bestselling author, whose books have sold more than one million copies across all formats. The TV adaptation of her 2021 book, All Her Fault, aired in November 2025 to huge critical and audience acclaim, with Sarah Snook (Succession) playing the lead. It became the most-streamed TV show in America during the first week of its release. Her most recent novel, It Should Have Been You, won Irish Crime Novel of the Year at the 2025 An Post Book Awards. It was a No.1 bestseller in Ireland for six weeks, and a Top Ten Sunday Times bestseller in the UK. Her book No One Saw a Thing was a Sunday Times number one bestseller and has sold over half a million copies. Andrea lives in Dublin with her husband and three children.  You can find Andrea on Instagram @andreamaraauthor.  02:09 From blogging to novel writing 03:40 Getting permission to write 09:30 Landing a three book deal 10:59 Agents 17:52 All Her Fault  20:51 Filming in Melbourne & adaptations 31:01 Such A Nice Girl  33:22 Plotting 38:20 Domestic Suspense  41:44 Crime writing techniques 47:30 Wrap Up  Join our Patreon community for less than the cost of a coffee per month and support the pod! Your contribution will go to directly paying our sound producer, Brogan, and to help us bring you the conversations with industry professionals you love. Follow The Book Deal podcast on Instagram The Book Deal podcast (@the_book_deal_podcast) • Instagram photos and videos You can find out more about Tina, Madeleine and Natasha and follow their journeys here: Tina Strachan (@td_strachan) • Instagram photos and videos Tina Strachan children's book author Madeleine Cleary (@madeleineclearywrites) • Instagram photos and videos Madeleine Cleary | Author Natasha Rai (@raiwriting) • Instagram photos and videos Natasha Rai | Author | Mentor If you want to stay in the know, sign up to Madeleine, Tina and Natasha's newsletters for the latest news first. Madeleine: Subscribe here...

  8. Sep 9

    Shannon Kelly-White on writing fearlessly and owning your voice

    Madeleine chats with debut Aussie novelist, Shannon Kelly-White.  Shannon is a happy country girl who writes gritty, hopeful fiction about women who push back. Fascinated by freedom and spirit, she writes stories that blend fierce heart, a longing for connection, and a love of the landscapes that shaped her. A former nurse turned award- winning cookbook author turned novelist, she spends her days buried in books, accompanied by fluffy dogs and one opinionated orange cat. She lives in Yarrawonga with her most precious thing—her family. Shannon's debut novel, Billie King (HarperCollins Australia, July 2026), has been described as Leah Purcell's The Drover's Wife meets Trent Dalton. Madeleine loved it! A gusty colonial girl meets Australia's last female bushranger who is on a quest for revenge.  00:56 Introduction 01:33 Billie King 03:40 Inspiration  05:57 Finding Billie’s Voice 06:54 Kids are the best 10:52 From Nurse to Novelist 15:52 Mentorship 17:58 HarperCollins acquisition and editorial 22:26 Vulnerabilities 28:28 The setting 31:08 Writing flawed characters 41:08 Shannon's next novel 41:59 Writing historical fiction for a modern audience 43:55 Writing Routine 45:30 Top Tip Join our Patreon community for less than the cost of a coffee per month and support the pod! Your contribution will go to directly paying our sound producer, Brogan, and to help us bring you the conversations with industry professionals you love. Follow The Book Deal podcast on Instagram The Book Deal podcast (@the_book_deal_podcast) • Instagram photos and videos You can find out more about Tina, Madeleine and Natasha and follow their journeys here: Tina Strachan (@td_strachan) • Instagram photos and videos Tina Strachan children's book author Madeleine Cleary (@madeleineclearywrites) • Instagram photos and videos Madeleine Cleary | Author Natasha Rai (@raiwriting) • Instagram photos and videos Natasha Rai | Author | Mentor If you want to stay in the know, sign up to Madeleine, Tina and Natasha's newsletters for the latest news first. Madeleine: Subscribe here...

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Motivation and inspiration for emerging writers, helping them pave their own pathway to publishing success.

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