Growth Boss

Gerrid Smith
  • 5.0 (8)
  • Marketing

Welcome to Growth Boss by Gerrid Smith, where growth marketing is made easy for business owners and digital marketers. This podcast cuts through the noise to bring you actionable insights and proven strategies in a world saturated with fleeting trends and buzzwords. Gerrid Smith, an SEO Nerd & 8-Figure Brand Builder shares tactics and tools that drive real business growth. Whether you’re looking to scale your startup, boost your online presence, or refine your marketing strategies, Growth Boss has you covered. Tune in for no-nonsense, effective marketing strategies that deliver results!

  1. 23h ago

    $0 to $12K a Day With AI Ads (Exact Process) | Kostas Fragoulias

    Want to scale your Meta ads without your cost per customer going up? Most brands hit a wall because their ads stop working once they spend more, and AI ad tools often produce stiff, generic content that doesn't convert. In this episode of the Growth Boss Podcast, you'll learn how to use AI to make ads that scale from a few hundred dollars a day to $12,000 a day while staying profitable. Kostas Fragoulias, Founder at Essence Growth, walks through the exact process his team uses to build winning AI ads for DTC brands on Facebook and Instagram. He explains how to mine Reddit for customer stories that become winning ad angles, including one concept that spent $730,000. He also covers how to write AI scripts that don't sound like AI, why about 35 to 40% of his creative is now AI-generated, and how to build hooks that stop the scroll and trigger Meta's targeting. Kostas also shares his weekly testing rhythm for iterations and net new concepts, plus the AI tools his team uses, including Claude, Higgsfield, Seedance, and ElevenLabs. Kostas Fragoulias is a digital marketer who helps DTC brands grow profitably through paid social. He launched his first dropshipping store in 2016 and has since managed ad accounts spending $100k to $3 million per month. He grew an outdoor brand from $20,000 to $200,000 in monthly ad spend while doubling ROAS from 1.5X to 3X, and helped a health and wellness brand grow by more than 400%. As Head of Growth at Essence Growth since 2021, Kostas uses creative strategy and data to turn Meta ads into a reliable revenue engine for DTC brands. Timestamps 00:00 Intro 00:32 Who Kostas Is and What He Does 01:01 What a High-Performing Creative Really Means 01:42 Why Creative Is Now the Biggest Lever in Meta Ads 02:34 $5M to $8M in Profitable Ad Spend 03:43 What "Profitable" Means: Your Target Cost Per Customer 05:25 Step 1: Start With Deep Customer Research 08:36 Step 2: Turning Research Into AI Ad Scripts 10:17 Inside the Prompts: Loss Aversion, Shock, and More 12:39 Why No AI Script Is Usable Right Away 14:51 How Much Content Is AI vs Real Creators 16:29 Why Editing Is Still Done by Humans 17:45 Best Industries for AI Ads 19:40 AI Ad Tools: Claude, Higgsfield, Seedance, ElevenLabs 20:25 Testing AI Creators vs Human Creators 21:04 Step 3: Building Hooks That Stop the Scroll 22:55 Step 4: Human Review Before Ads Go Live 24:26 Winning Hook Example and When to Reveal Your Product 26:31 Why 1 Minute+ Ads Are Winning 27:45 Using Social Proof to Keep Viewers Watching 29:22 On-Screen Text Hooks That Open a Loop 30:41 The Feedback Loop: Ad Metrics That Matter 32:57 Testing Schedule: Iterations vs Net New Concepts 33:34 Final Advice: Learn Human Psychology First 34:39 Connect with Kostas Fragoulias Connect with Kostas Fragoulias 🔗 LinkedIn: https://www.linkedin.com/in/kostas-fragoulias-621316205/  🔗 X: https://x.com/KFragoulias  #metaads #aiads #facebookads #dtcmarketing #digitalmarketing #growthboss ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/  Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/

  2. Season 2 Trailer

    $12K a day with AI ads | Growth Boss S2 EP15 Teaser

    Not one AI script works out of the box. His ads still scale to $12K a day. Kostas Fragoulias has run Meta ad accounts spending up to $3M a month. His team has spent $5M to $8M on Meta ads profitably in the last couple of years. On their biggest accounts, 35 to 40% of the creative is now AI. But he doesn’t trust it blindly. On the next Growth Boss Podcast, Kostas shows how DTC brands can use AI to build Meta ads that scale without raising the cost to get a customer. Where the winning angles come from. (Hint: it’s not ChatGPT.) And the timing mistake that caps how far an ad can scale. Full episode drops tomorrow. Don't miss it.  #metaads #aiads #facebookads #dtcmarketing #digitalmarketing #growthboss ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/  Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/

  3. Oct 7

    How to Extract $100K in Ad Copy From Claude in 30 Minutes | Shri Kanase

    Most businesses running Google Ads are either writing copy manually and burning time or dumping a prompt into Claude and wondering why it is not converting. The brands pulling ahead right now have figured out a smarter middle ground where AI does the heavy lifting and the human directs the strategy. In this episode, Shri Kanase breaks down the exact framework his agency uses to extract $100,000 worth of Google Ads copy using Claude in under 30 minutes. He covers why most people get AI copy wrong from the start, how to build the master prompt that drives everything, the kill and test method for narrowing in on your best ICP, how to connect real customer data to Claude for better output, and why the human touch is still what separates the campaigns that convert from the ones that flop. Shri also shares what industries this does not work for and the biggest mistakes he sees brands make when handing too much over to AI. Shri Kanase is an entrepreneur who started selling products online at just 12 years old to buy more video games. What began in his garage eventually grew into working with million dollar brands and building successful e-commerce businesses. Today, Shri runs the number one Google Ads agency built specifically for seven to nine figure e-commerce brands, operates his own e-commerce companies, and travels the world. He believes money should be used to create great experiences and not just sit in a bank account. Timestamps: 00:00 Intro 00:33 Background of Shri Kanase 02:32 From No AI to Full AI Integration 04:28 What Does $100K in Google Ads Copy Even Mean 06:29 Should You Run Google Ads Before Doing This 08:11 Step One: Know Your ICP Inside and Out  09:45 What to Do If You Have Multiple ICPs 10:51 What If You Have a Newer Business 12:15 How Deep Do You Need to Know Your ICP 13:36 Step Two: Training Claude With the Right Data 15:13 How to Connect Your Data to Claude 17:00 Step Three: Reviewing and Reducing Inefficiency 19:28 How Meta Ads Data Helps Google Ads Copy 20:03 Step Four: Testing and Budget Allocation 22:58 Budget Recommendations Based on AOV 25:01 Making Claude Smarter Over Time With Skill Files 26:26 Industries Where This Does Not Work as Well 27:26 Other AI Tools Worth Using 27:58 How to Keep the Human Touch With AI Copy 29:51 Biggest Lessons Learned Using Claude for Ads 32:26 What Top Agencies Do Differently 34:12 Connect With Shri Kanase Connect with Shri Kanase  🔗 Instagram: https://www.instagram.com/dedicatedyoung/     🔗 YouTube: https://www.youtube.com/shrikanase    🔗 X: https://x.com/EcomShri Keywords Google Ads copy, Claude AI, AI ad copy, Google Ads strategy, e-commerce Google Ads, AI marketing, Claude for ads, Google Ads agency, ad copy AI, e-commerce ads, AI copywriting, Google Ads tips, Claude prompts, ICP marketing, AI for e-commerce, ad copy strategy, Google Ads 2025, Claude Google Ads, AI ad strategy, e-commerce marketing #googleads #aimarketing #adcopy #ecommerce #claudeai ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/

  4. Season 1 Trailer

    THIS IS WHY YOUR GOOGLE ADS ARE FAILING | Growth Boss S2 EP14 Teaser

    Most brands hand their ad copy over to Claude and wonder why it flops. The problem is not Claude. It is what they give it before they start. Shri Kanase runs the number one Google Ads agency for seven to nine figure e-commerce brands. And he has cracked the code on using Claude to extract ad copy that actually converts. Tomorrow on Growth Boss he breaks down the exact process. Here is a preview of what is coming: → Why most brands get nothing useful from Claude and what to do differently → The master prompt framework that changes everything → How to connect your Google Ads account to Claude for smarter copy → The kill and test method for finding your best performing ICP → Why human emotion is still the thing Claude cannot replicate and how to add it back in This works for any e-commerce brand running or planning to run Google Ads. Drop a comment if you want the link the moment it goes live. #googleads #adcopy #aimarketing #ecommerce #claudeai #businessgrowth #growthboss ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/

  5. Sep 30

    How to Use AI to Write Copy That Actually Converts | Jon Benson

    Most businesses are trying to sell to everybody and ending up with nobody. The wrong buyers drain your time, drive refunds, and kill your momentum. The businesses that grow fast and stay profitable are the ones that figured out how to use AI to speak directly to the people already looking for exactly what they offer. In this episode, Jon Benson breaks down the AI framework his company uses to help business owners attract their ideal buyers through value-driven copy. He covers why selling to everyone is the biggest mistake in marketing, how to identify your ideal buyer using core values and psychology models, why ChatGPT and Claude alone will not write copy that converts, and how his AI platform BNSN uses multi-model technology to produce human-sounding copy at scale. Jon also shares the three things that make a video sales letter work and why the lead is everything. Jon Benson is the creator of the video sales letter format, one of the most widely used marketing formats online today. With over two decades in copywriting and internet marketing, he is the founder of BNSN.ai, an AI-powered copy platform trained on high-performing sales letters and built specifically to help business owners attract and convert their ideal buyers without sounding like a chatbot. Timestamps: 00:00 Intro 00:32 Background of Jon Benson 02:19 How AI Copy Has Changed Since 2010 05:55 What Is the AI Framework That Attracts Ideal Buyers 09:43 How to Identify Your Ideal Buyer 13:35 Where to Start With the Framework 17:33 The Next Step After Finding Your Ideal Buyer 24:46 Common Copywriting Mistakes Using AI 31:48 How An AI Agent and A Human Should Work Together 35:35 Do All AI Copywriting Campaigns Look the Same? 37:32 Is AI Going To Wipe Out The World? 41:00 Three Tips for Writing an Effective VSL 45:19 Connect With Jon Benson Connect with Jon Benson 🔗 Free Buyer Profile: https://freebuyerprofile.com/   🔗 BNSN.ai: https://bnsn.ai/  🔗 Instagram: https://www.instagram.com/itsjonbenson/   🔗 X: https://x.com/itsjonbenson/   🔗 Facebook: https://www.facebook.com/itsjonbenson/   🔗 YouTube: https://www.youtube.com/channel/UCPDvmgurd-rym4pyPjviIuw/   🔗 LinkedIn: https://www.linkedin.com/in/jonbenson/   Keywords AI copywriting, ideal buyer, video sales letter, AI marketing, copy that converts, attract ideal clients, AI sales copy, business marketing AI, AI framework, buyer psychology, VSL tips, AI for marketers, copywriting tips, marketing funnel AI, AI business growth, value-driven marketing, AI copy tool, ideal customer avatar, marketing automation, BNSN AI #copywriting #aimarketing #digitalmarketing #marketingstrategy #videosalesletter #growthboss ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/  Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/

  6. Season 2 Trailer

    CHATGPT WILL NEVER WRITE COPY LIKE THIS | Growth Boss S2 EP 13 Teaser

    Stop selling to everyone. The moment you do that you start losing your best buyers. Jon Benson invented the video sales letter format used by thousands of marketers worldwide. And in this episode of Growth Boss he breaks down the AI framework that does not just write copy but attracts the exact buyers you actually want. Tomorrow on Growth Boss he shares everything. Here is a preview of what is coming: → Why targeting everyone is the single biggest mistake in marketing → How your core values determine who buys from you and how loyal they are → Why ChatGPT and Claude are built for speed not for copy that converts → The one idea rule that separates VSLs that sell from ones that fall flat → The free tool that helps you find the language your ideal buyer responds to This works for any business selling anything online. Drop a comment if you want the link the moment it goes live. #copywriting #aimarketing #idealbuyer #vsl #conversioncopywriting #businessgrowth #growthboss

  7. Sep 23

    How the Top 1% Use AI Like a Full Marketing Team | Shushant Lakhyani

    AI can help you research content, write posts, design graphics, and edit videos. But getting useful results takes more than a vague prompt. It starts with understanding your audience, teaching AI your brand’s voice, and knowing which decisions still need a human. In this episode, Shushant Lakhyani breaks down how to use AI across the roles of a full marketing team. He shares how he builds client-specific Claude skills for ghostwriting, uses Grok to deliver daily content research, and turns analytics into ideas for future posts. He also walks through his graphic design process, his HeyGen and Submagic video workflow, and why copying viral creators can leave your content sounding like everyone else. Throughout the conversation, he explains where automation helps and why human review still matters. Shushant Lakhyani is a marketer and AI strategist who helps entrepreneurs, creators, and professionals build AI-powered businesses and personal brands. He has grown an audience of more than 150,000 followers across LinkedIn and X while generating over 100 million impressions through his content. Shushant helped grow the Horizon AI newsletter from 1,800 to more than 46,000 subscribers in just six months. He has also sold digital products to over 20,000 customers and worked with multiple clients as a ghostwriter and social media growth expert. Timestamps: 00:00 Intro 00:35 Shushant Lakhyani’s Background 01:11 Getting Started With AI Marketing 02:00 Where AI Helps and Where Humans Still Decide 04:17 How the Top 1% Approach AI Automation 06:58 Marketing Roles AI Can Take On 10:31 How To Use AI Effectively for Content Research 12:21 How To Write Better Research Prompts 13:59 Using AI for Ghostwriting 15:23 Training Claude Skills on Your Brand Voice 18:13 AI Graphic Design and Canva Workflows 20:25 Creating Videos With AI 25:26 Turning Analytics and Daily Research Into Ideas 27:55 Researching Content on Other Social Platforms 29:12 The AI Capability Behind Better Content 29:53 How Much Human Work Is Still Required? 31:50 Why AI Agents Need Human Review 32:50 Making AI-Assisted Content Sound Like You 34:55 Connect With Shushant Lakhyani Tools Mentioned: Claude - https://claude.com/   ChatGPT - https://chatgpt.com/   Grok - https://grok.com/   Nano Banana Pro - https://gemini.google.com/   AI Carousels - https://www.aicarousels.com/   Canva - https://www.canva.com/   Arcads - https://www.arcads.ai/   HeyGen - https://www.heygen.com/   Submagic - https://www.submagic.co/   Descript - https://www.descript.com/   VEED - https://www.veed.io/   Opus - https://www.opus.pro/   vidIQ - https://vidiq.com/   Sandcastles AI - https://www.sandcastles.ai/   Pangram - https://www.pangram.com/   Connect with Shushant Lakhyani 🔗 LinkedIn: https://www.linkedin.com/in/shushant-lakhyani/    🔗 X: https://x.com/shushant_l   Keywords AI marketing, AI marketing team, marketing automation, Claude skills, AI content creation, AI ghostwriting #aimarketing #marketingautomation #claude #aicontentcreation #aitools ============================= 🔔 Do you want to learn more about different growth marketing strategies?  Increase Your Reach. Convert More. Grow Faster.  Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/  Stay connected.  🔗 Instagram: https://www.instagram.com/iamgerrid/   🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/   🔗 Website: https://gerrid.com/   🔗 Podcast Website: https://growthboss.tv/   🔗 Digital Marketing Website: https://fortressgrowth.com/

  8. Season 2 Trailer

    YOUR MARKETING TEAM IS ALREADY REPLACEABLE | Growth Boss S2 EP 12 Teaser

    Most people use AI to write captions. The top 1% use it to run their entire marketing team. Shushant Lakhyani is an AI generalist, freelance marketer, and no-code builder who has cracked the code on using AI to do what most businesses pay an entire team to do. Tomorrow on Growth Boss he breaks down exactly how. Here is a preview of what is coming: → The specific AI tools replacing researchers ghostwriters graphic designers and ad strategists right now → Why decision making is the one thing AI can never take from you → The GROK automation that delivers a daily viral content report every morning at 6am → How Claude skills trained on client data produce content that bypasses AI detection → Why most people using AI agents are unknowingly destroying their reputation This is not about using AI more. It is about using it the way the top 1% actually do. Drop a comment if you want the link the moment it goes live. #aimarketing #marketingautomation #claude #aicontentcreation #aitools ============================= 🔔 Do you want to learn more about different growth marketing strategies? Increase Your Reach. Convert More. Grow Faster. Subscribe to Gerrid Smith's channel: https://www.youtube.com/@iamgerrid/ Stay connected. 🔗 Instagram: https://www.instagram.com/iamgerrid 🔗 LinkedIn: https://www.linkedin.com/in/gerrid-smith/ 🔗 Website: https://gerrid.com/ 🔗 Podcast Website: https://growthboss.tv/ 🔗 Digital Marketing Website: https://fortressgrowth.com/

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About

Welcome to Growth Boss by Gerrid Smith, where growth marketing is made easy for business owners and digital marketers. This podcast cuts through the noise to bring you actionable insights and proven strategies in a world saturated with fleeting trends and buzzwords. Gerrid Smith, an SEO Nerd & 8-Figure Brand Builder shares tactics and tools that drive real business growth. Whether you’re looking to scale your startup, boost your online presence, or refine your marketing strategies, Growth Boss has you covered. Tune in for no-nonsense, effective marketing strategies that deliver results!

Information

  • Creator
    Gerrid Smith
  • Years Active
    2024 - 2026
  • Episodes
    184
  • Rating
    Clean
  • Copyright
    © Gerrid Smith
  • Show Website
    Growth Boss