Bold Women in Business: Content Marketing + Branding for Female Entrepreneurs

Rachel Honeyman of HoneyBeBold | Content Strategy for Female Entrepreneurs
  • 5.0 (16)
  • Entrepreneurship
  • Updated Weekly

Bold Women in Business is the content marketing and branding podcast for women entrepreneurs who are done posting at random and ready to build a brand that sounds like them. Every Sunday, host Rachel Honeyman (brand strategist, content marketer with 16+ years of experience, and founder of HoneyBeBold) brings you practical, unfiltered strategy for content that grows your business. You'll learn how to find your voice, build a content plan you'll stick to, attract the right clients instead of just more followers, and show up online as your full, unapologetically weird self. Expect solo strategy episodes, real stories from the messy middle of running a business, and conversations with experts on pricing, personal branding, social media strategy, and the identity work that makes marketing feel easier. If you're a coach, consultant, creative, or service provider who wants marketing that feels like you and brings in clients, pull up a chair. Start here: Take the free Content Marketing Power Type quiz at https://www.honeybebold.com/quiz to find the content strategy your brain is built for.

  1. 5d ago

    83. Is Your Website Making It Stupidly Easy to Hire You? Lessons From My Recent Business Audit

    A few months ago, I looked at my own website through a first-time visitor’s eyes and got a rude awakening: it looked gorgeous but the path to hiring me was a total maze. In this Season 5 premiere, I share how that moment turned into a full business audit and the tough calls that came out of it, including retiring an offer I loved. If your business has grown by adding more offers, more pages, and more content but clients still get on calls unsure of what you actually do, this episode is for you. I show you how I simplified everything into two clear “choose your own adventure” pathways, why your time and energy are real costs and the one small step you can take this week without auditing your whole business. In this episode, you’ll hear: The #1 job of your website (hint: make it stupidly easy for someone to hire you)Why a confusing website isn’t harmless and how it can hurt your businessWhy a messy website is usually a sign of deeper foundational issuesHow I started a daunting audit by listing out every single piece of my businessThe questions to ask when auditing your offers: messaging, price, time, expenses, and energyWhy “it’s just my time” is a myth and how to factor your time into pricingThe hard decision to retire my starter package and how I kept my value of accessibility alive anywayHow I split my offers into two clear pathways: Busy Bees and Queen BeesThe SEO cleanup that surfaced outdated offers, broken links, and missing alt tagsWhy I paused video for Season 5 and the difference between a “nice to have” and a “need to have”Your action step: pick ONE offer and audit it for clarity, time, cost, and energy. Mentioned in this episode: Bold Content Collective (6-week cohort for Busy Bees): https://honeybebold.com/bcc/ Bold Brand Glow Up (for Queen Bees): https://honeybebold.com/glow-up/ Bold Day of Content (for Queen Bees): https://honeybebold.com/bdoc/ Ep. 81: Pricing episode with Peter: https://honeybebold.com/episode-81/ Ready to work with Rachel? Visit honeybebold.com and choose the pathway that fits where you are in your business.  See how your website stacks up and get a clear picture of what you can improve.  Go to honeybeebold.com/scorecard to get your score! Boldly stalk us: Website | Facebook | Instagram | LinkedIn | YouTube Subscribe to the pod on your podcast platform of choice

    83. Is Your Website Making It Stupidly Easy to Hire You? Lessons From My Recent Business Audit

  2. Oct 12

    We’re Back! Behind the Scenes of the Break and What’s Coming in Season 5

    It’s been a minute and a lot has happened behind the scenes! This summer I traveled, hosted the free Big Bold B-Roll Bonanza challenge, launched a new cohort of Bold Content Collective and took my whole business through a serious audit. That audit changed a few things, including this podcast. In this quick trailer, I share what’s coming in Season 5. This season we’re going deeper on branding, websites, and content marketing, and how they work together to help the right people find you. We’ll also talk about how to step fully into who you are so your values shine through everywhere you show up. If you’re tired of the content hamster wheel and want marketing that actually feels like you, this is your season. In this episode: What I’ve been up to during the break, from summer travel to the Big Bold B-Roll BonanzaA sneak peek at the business audit I’ll unpack in our first full episodeWhy the show is going back to audio only (and why I might bring video back one day)The Season 5 focus: branding, websites, and content marketing that work togetherHow to get off the content hamster wheel and make content more manageableA preview of this season’s guests on SEO, offers, brand photography, and money mindsetWhat I learned when I truly made content marketing a priority in my own businessSubscribe to Bold Women in Business wherever you listen and join me on October 18th to kick off Season 5! Boldly stalk us: Website | Facebook | Instagram | LinkedIn | YouTube Subscribe to the pod on your podcast platform of choice

    We’re Back! Behind the Scenes of the Break and What’s Coming in Season 5

  3. Aug 9

    Episode 82: Your identity is your business strategy

    ✨ Episode Summary We’re officially wrapping Season 4 and heading into a little break, so I wanted to reflect on the big lessons that came from this season. I’m reflecting on the thread that connected every story, every guest, and every conversation this season, and leaving you with the one thing I want you to carry into whatever comes next. Here's what we're getting into: The 3 biggest changes this season: video, a podcast partner, and going much deeper The unplanned theme that showed up in every single episodeTravel stories, dangerous hikes, and what they revealed about knowing yourselfThe Spice Girls, 90s icons, and finding your content marketing power typeThe weird kid, the lunchtime shows, and owning what makes you differentMonika Kunz on the patterns we drag from corporate life into our businessesLiza Vou Goje on clothes, identity, and how we show up in the worldMy drawing of my brother Shaun and the lies we tell ourselves about our own abilitiesDr. Megs Daly on nervous system regulation as a foundation for self-knowledgePeter Giordano III on pricing and why identity is at the heart of it allThe one thing to carry with you from this entire seasonIf you followed along this season, this one is going to hit differently. And if you missed any episodes, this is your sign to go back and listen.  📌 Resources & Links Mentioned NeetoCal — The zero-hassle, ultra-affordable calendar booking tool I use every single day. Ditch those Calendly fees for good.Get on the email list for Season 5 updatesFind your Content Marketing Power Type and build a content strategy around how you actually work.🔥 Action Items 🎧 Subscribe, rate & review to help the show grow. Every bit helps and means the world! Subscribe on your platform of choice: Spotify | Apple | iHeartRadio 👯 Let's be friends! LinkedIn | Instagram | Facebook  Curious about growing your business with us? Set up a free 15-minute vibe check Hosted by: Rachel Honeyman Music by: Shmukulele Produced by: Podium Studios  Boldly stalk us: Website | Facebook | Instagram | LinkedIn | YouTube Subscribe to the pod on your podcast platform of choice

    Episode 82: Your identity is your business strategy

  4. Aug 2

    Episode 81: Stop guessing your prices: A masterclass on pricing strategy with Peter Giordano III

    ✨ Episode Summary Most entrepreneurs set their prices by guessing, googling, and hoping something sticks. There is a much better way, and today's conversation will show you exactly what it looks like. In this episode, I sit down with my business coach, Peter Giordano III, who completely demystifies pricing for service-based entrepreneurs and shows why what you charge is about so much more than just a number. Here's what we're getting into: The biggest myths around pricing, including why there is no single right priceWhy pricing based on your competition is the wrong moveWhat "charge your worth" actually means and why it falls flatWhy undercharging is a confidence problem as much as a math problemThe permission to get no's and how it changes your pricing foreverThe $1 million exercise that shows you what your business can actually makeRevenue vs. margin vs. profit: which one you should actually care aboutValue-based pricing vs. productized pricing: which model fits youHow to raise your prices with existing clients without losing themBudgets vs. wallets: the mindset shift that changes every pricing conversationIf you have ever pulled a number out of thin air and hoped a client would say yes, this one is for you.  📌 Resources & Links Mentioned Connect with Peter Giordano III on LinkedInSubscribe to Peter's Substack newsletterJoin the Bold Content Collective (BCC) — for women ready to build a business that actually reflects who they are 🔥 Action Items 🎧 Subscribe, rate & review to help the show grow. Every bit helps and means the world! Subscribe on your platform of choice: Spotify | Apple | iHeartRadio 👯 Let's be friends! LinkedIn | Instagram | Facebook  Curious about working with us? Interested in growing your business with us? Set up a free 15-minute vibe check.  Hosted by: Rachel Honeyman Music by: Shmukulele Produced by: Podium Studios  Boldly stalk us: Website | Facebook | Instagram | LinkedIn | YouTube Subscribe to the pod on your podcast platform of choice

    Episode 81: Stop guessing your prices: A masterclass on pricing strategy with Peter Giordano III

  5. Jul 26

    Episode 80: Making difficult decisions in business: How to move forward when two truths collide

    ✨ Episode Summary Business rarely gives you clean answers, and neither does life. Sometimes the bravest thing you can do is sit in the middle of two opposing truths without forcing a resolution, and that is exactly what this episode is about. In this episode, I’m getting personal about a season of injury, identity crisis, and the uncomfortable skill of holding two truths at once, and why learning to do that might be the most important thing you ever do for your business. Here's what we're getting into: Ten years of martial arts, one severe elbow injury, and an identity crisis I didn’t see comingThe moment pushing through stopped being an optionWhat holding two truths at once actually means and why it’s so hardTaking risks in business when you can’t guarantee the outcomeThe coaching program that cost a lot and returned even moreWhy a launch that misses the goal can still be a winWhat cognitive dissonance is quietly costing you in your businessAcceptance is not giving up: the lesson chronic pain taught me about moving forwardIf you have ever felt like you had to choose between two things that both feel true at the same time, this one is for you.  📌 Resources & links mentioned NeetoCal — The zero-hassle, ultra-affordable calendar booking tool I use every single day. Ditch those Calendly fees for good.Join the Bold Content Collective (BCC) — next cohort is launching in October, get on the waitlist now Find your Content Marketing Power Type and build a content strategy around how you actually work.🔥 Action items 🎧 Subscribe, rate & review to help the show grow. Every bit helps and means the world! Subscribe on your platform of choice: Spotify | Apple | iHeartRadio 👯 Let's be friends! LinkedIn | Instagram | Facebook  Curious about growing your business with us? Set up a free 15-minute vibe check Hosted by: Rachel Honeyman Music by: Shmukulele Produced by: Podium Studios  Boldly stalk us: Website | Facebook | Instagram | LinkedIn | YouTube Subscribe to the pod on your podcast platform of choice

    Episode 80: Making difficult decisions in business: How to move forward when two truths collide

  6. Jul 19

    Episode 79: Beating burnout through nervous system regulation with Dr. Megan Daley

    ✨ Episode summary When you’re in burnout, you can look completely fine on the outside, hit every milestone, and still feel like something is deeply wrong. That persistent exhaustion is exactly what today's conversation is about. In this episode, I sit down with Dr. Megan Daley, a doctor of physical therapy turned alignment coach, to get honest about what burnout actually looks like, why your nervous system might be running the show without you knowing, and the practical tools that can help you finally feel like yourself again. Here's what we're getting into: What it means to look successful on paper but feel completely empty insideHow to recognize burnout before it recognizes youWired but tired, the number one sign your nervous system is in crisisWhy you get sick the moment you take a vacationHeart led hustle vs. chronic fight or flight: the difference that changes everythingThe perfect day exercise: how to stop building a life that doesn't fit youThe three needle-moving tasks rule and why your to-do list is wrecking your confidenceThe two-second regulation tool you can use anywhereSwap "but" for "and": the quickest mindset shift Meg gives every clientIf you’ve been pushing through exhaustion and wondering why nothing ever feels like enough, this one is for you. 📌 Resources & links mentioned Follow Megs on InstagramVisit Megs's websiteGrab Megs's free resource — The Clarity Code Book a 3-hour Unstuck and Unleashed session with Megs🔥 Action items 🎧 Subscribe, rate & review to help the show grow. Every bit helps and means the world! Subscribe on your platform of choice: Spotify | Apple | iHeartRadio 👯 Let's be friends! LinkedIn | Instagram | Facebook  Curious about working with us? Interested in growing your business with us? Set up a free 15-minute vibe check.  Hosted by: Rachel Honeyman Music by: Shmukulele Produced by: Podium Studios  Boldly stalk us: Website | Facebook | Instagram | LinkedIn | YouTube Subscribe to the pod on your podcast platform of choice

    Episode 79: Beating burnout through nervous system regulation with Dr. Megan Daley

  7. Jul 12

    Episode 78: The comparison trap: How to stop racing against a fictional version of someone else

    ✨ Episode summary We’ve all been there: You’re scrolling through someone's page, watching them seemingly win at everything, and you wonder to yourself, “what is wrong with me??” Comparison is one of the most common and most damaging things entrepreneurs do, and almost nobody talks about it honestly. In this episode, I am getting under the hood of why we compare ourselves to others, what it’s actually costing us, and how to flip the script so that competitive energy starts working for you instead of against you. Here's what we're getting into: Why the person you're comparing yourself to is basically fictionalThe evolutionary reason your brain will never stop comparingBlooper reel vs. highlight reel: the unfair fight you keep losing on purposeWhy competitiveness is not a character flaw, just an engine pointing the wrong wayWhy women apologize for being competitive, and why that needs to stopHow to use that sting of envy as data instead of shameThree lessons, one exercise, and the real antidote to comparisonIf you’ve ever wondered why everyone else seems to be winning while you're still figuring it out, this one’s for you.  📌 Resources & links mentioned NeetoCal — The zero-hassle, ultra-affordable calendar booking tool I use every single day. Ditch those Calendly fees for good.Find your Content Marketing Power Type and build a content strategy around how you actually work.🔥 Action items 🎧 Subscribe, rate & review to help the show grow. Every bit helps and means the world! Subscribe on your platform of choice: Spotify | Apple | iHeartRadio 👯 Let's be friends! LinkedIn | Instagram | Facebook  Curious about growing your business with us? Set up a free 15-minute vibe check Hosted by: Rachel Honeyman Music by: Shmukulele Produced by: Podium Studios  Boldly stalk us: Website | Facebook | Instagram | LinkedIn | YouTube Subscribe to the pod on your podcast platform of choice

    Episode 78: The comparison trap: How to stop racing against a fictional version of someone else

  8. Jul 5

    Episode 77: The viral trap: Why going viral is my worst nightmare

    ✨ Episode summary Most entrepreneurs would kill for a post to go viral. I'd rather it never happens to me, and after 16+ years in content strategy, I have very specific reasons why. In this episode, I'm unpacking why reach is the wrong thing to chase, what really happened the one time a post of mine took off, and three better questions to ask instead of "how do I get my post to blow up?" Here's what we're getting into: Why reach is a vanity metric, and why platforms bury what actually mattersThe almost-viral post that brought in zero new clientsThe dopamine hit of going viral, and why it never lastsHow the wrong audience flattens your voice over timeWhy we actually crave virality (hint: it's not growth, it's validation)My real fear: reaching the wrong people, not too few peopleThree things to check this week to see if your content is connecting or just performingIf you've been chasing numbers instead of the right people, this one is for you.  📌 Resources & links mentioned Find your Content Marketing Power Type and build a content strategy around how you actually work.I also build custom three-month content strategies one-on-one 🔥 Action items 🎧 Subscribe, rate & review to help the show grow. Every bit helps and means the world! Subscribe on your platform of choice: Spotify | Apple | iHeartRadio 👯 Let's be friends! LinkedIn | Instagram | Facebook  Curious about growing your business with us? Set up a free 15-minute vibe check Hosted by: Rachel Honeyman Music by: Shmukulele Produced by: Podium Studios Boldly stalk us: Website | Facebook | Instagram | LinkedIn | YouTube Subscribe to the pod on your podcast platform of choice

    Episode 77: The viral trap: Why going viral is my worst nightmare
See All (86)

Trailer

5
out of 5
16 Ratings

About

Bold Women in Business is the content marketing and branding podcast for women entrepreneurs who are done posting at random and ready to build a brand that sounds like them. Every Sunday, host Rachel Honeyman (brand strategist, content marketer with 16+ years of experience, and founder of HoneyBeBold) brings you practical, unfiltered strategy for content that grows your business. You'll learn how to find your voice, build a content plan you'll stick to, attract the right clients instead of just more followers, and show up online as your full, unapologetically weird self. Expect solo strategy episodes, real stories from the messy middle of running a business, and conversations with experts on pricing, personal branding, social media strategy, and the identity work that makes marketing feel easier. If you're a coach, consultant, creative, or service provider who wants marketing that feels like you and brings in clients, pull up a chair. Start here: Take the free Content Marketing Power Type quiz at https://www.honeybebold.com/quiz to find the content strategy your brain is built for.

Information