Dance Studio Advertising | The Podcast

Bryce Conlan & Kristian Altuve
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

Growing a dance studio is hard. You've got a dozen spinning plates, zero time, and what's working in marketing is constantly changing. Join Dance Motion Marketing founders Bryce and Kristian as they share expert insights, actionable strategies, and game-changing techniques for maximizing student enrollment and Dance Studio growth. If you're ready to level up your dance studio, have more students than ever before, and bank record profits then subscribe and keep listening. Here we grow.

  1. The Super Bowl for Dance Studios: Why Recital Day Is Everything

    2D AGO

    The Super Bowl for Dance Studios: Why Recital Day Is Everything

    What if recital day was your studio’s Super Bowl—not just for performance, but for growth? In this heartfelt and practical episode, Julie Kay joins Bryce to share her game-day mindset, tactical recital systems, and emotional intelligence that transform chaos into magic. They break down why recital isn’t just another event—it’s your biggest marketing opportunity, retention driver, and memory-maker. You’ll learn how to prepare dancers, parents, and staff for success; how to simplify logistics; and why a little glitter (and a lot of intention) can change everything. Whether you’re burned out or fired up, this episode will reset your perspective and reignite your passion. 🎯 Follow + review the show to stay ahead of the dance studio marketing game.

    32 min
  2. The Ultimate Trial Event Playbook: 12 Tactics to Max Out Enrollment

    JAN 12

    The Ultimate Trial Event Playbook: 12 Tactics to Max Out Enrollment

    Most studio owners obsess over promoting their open houses—yet completely wing the actual event. That’s a costly mistake. In this episode, Bryce Conlan unveils the complete blueprint for turning a one-day trial event into a high-converting enrollment machine. You'll learn how to structure your day with purpose, create irresistible offers, and use strategic FOMO to drive signups on the spot. These insights come straight from Dance Motion Marketing’s internal client mastermind—where studios are enrolling 30, 50, even 60+ dancers in a single day. Whether you run trials, open houses, or demo days, this episode shows you how to stop “hoping” for signups—and start engineering them. Follow + review the show to get ahead of next year’s campaign.

    23 min
  3. 12 Months of Marketing, Mapped in One Power Session

    JAN 5

    12 Months of Marketing, Mapped in One Power Session

    What if your entire year of studio marketing could be mapped in just 25 minutes? In this episode, Bryce Conlan gives you the exact 12-month calendar strategy used by the fastest-growing dance studios. You'll learn how to plan campaigns ahead of the chaos, enroll students in every season—not just fall—and finally feel ahead of the game. Whether you're running short sessions, launching summer camps, or prepping for recital season, this system helps you fill classes without burning out. Simple, repeatable, and proven to work. Follow + review the show to stay one step ahead all year long.

    26 min
  4. The 90-Day Focus: How to Grow Without Burnout in 2026

    12/23/2025

    The 90-Day Focus: How to Grow Without Burnout in 2026

    Studio owners don’t fail because they dream too small—they fail because their goals are emotionally cluttered and operationally unclear. In this holiday reset episode, Bryce Conlan walks you through a smarter, saner approach to goal setting that avoids burnout and builds real momentum. You’ll learn why more goals mean more stress, how to define a “season of focus,” and the 3-question test that filters fluff from high-impact growth. Plus, Bryce shares the story of a studio owner who doubled her dancers with one clear priority. If you’re ready to simplify, refocus, and make 2026 your studio’s best year yet, this episode is your starting line. Follow + review the show to stay sharp all year long.

    21 min
  5. When Fair Becomes Foolish: The Hidden Cost of People-Pleasing

    12/16/2025

    When Fair Becomes Foolish: The Hidden Cost of People-Pleasing

    What if the real issue in your studio isn’t how hard your staff works—but how unfairly you treat yourself? In this episode, we flip the script on fairness. Most studio owners bend over backwards to be “fair” to their team… while silently tolerating burnout, resentment, and blurred boundaries. But here’s the truth: if your systems are built on self-sacrifice, they will eventually collapse. Inside: Why overaccommodating your team creates long-term dysfunctionThe hidden double standard studio owners rarely seeHow to reset expectations—and build a culture that’s fair to everyone This is a must-listen if you’ve ever thought, “I just want to be fair,” but end up feeling taken advantage of. Fairness isn’t about doing more for others—it’s about designing a system that works for you, too. Follow + review the show to get new episodes every week.

    24 min
  6. The Tyranny of the Clock: The Real Reason Parents Say No

    12/08/2025

    The Tyranny of the Clock: The Real Reason Parents Say No

    Parents aren’t flaky—they’re drowning. In this episode, Bryce Conlan unpacks the cultural shift behind the “too busy” epidemic and how it’s silently sabotaging your enrollment, retention, and follow-up. You'll discover why traditional studio models are clashing with modern family bandwidth—and what smart studios are doing instead. Learn the 3 hidden reasons parents feel overwhelmed, why simplicity is your new superpower, and how to reframe your offers for today’s exhausted buyers. Whether you're seeing higher drop rates, ghosting trials, or resistance to commitment, this episode gives you the clarity and tools to adapt—without lowering your standards. Follow + review the show to stay sharp, strategic, and ahead of the curve.

    22 min
  7. She Bought a Dance Studio at 21—Now It Pays for Her Retirement

    12/01/2025

    She Bought a Dance Studio at 21—Now It Pays for Her Retirement

    When Dotty Hancock took over a dance studio fresh out of college, she inherited a pile of bills, no reserves, and zero financial training. Fast forward 25 years—she’s debt-free, owns her building, pays herself well, and has turned her business into a long-term wealth engine. In this episode, Dotty and Bryce unpack: The financial trap most studio owners fall intoWhy charging “just enough” is costing you everythingHow to break free from credit card dependenceAnd what it takes to build a business that funds your future Dotty doesn’t teach theory—she lives this. If you’ve ever felt stressed about money or unsure how to scale your studio with stability, this episode is your next step. 🎧 Follow + review the show for more dance studio growth strategies.

    37 min
  8. The ROI of Thankfulness

    11/26/2025

    The ROI of Thankfulness

    In this special Thanksgiving episode, Bryce Conlan shares a transformative truth: gratitude isn’t just a feeling—it’s a strategic leadership tool. When enrollment is down, bills are up, and burnout looms, practicing thankfulness can feel optional or even fake. But that’s exactly when it’s most powerful. You’ll discover how gratitude resets your brain, shifts your decision-making, and turns reactivity into resilience. Backed by science and real studio stories, this episode reveals how focusing on what’s working—even in chaos—creates momentum, leadership clarity, and morale. If you’ve felt stuck, overwhelmed, or on the verge of burnout, this is the mindset reset you didn’t know you needed. Follow + review the show to get more tactical and transformational insights every week.

    22 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

Growing a dance studio is hard. You've got a dozen spinning plates, zero time, and what's working in marketing is constantly changing. Join Dance Motion Marketing founders Bryce and Kristian as they share expert insights, actionable strategies, and game-changing techniques for maximizing student enrollment and Dance Studio growth. If you're ready to level up your dance studio, have more students than ever before, and bank record profits then subscribe and keep listening. Here we grow.

Information

  • Creator
    Bryce Conlan & Kristian Altuve
  • Years Active
    2024 - 2026
  • Episodes
    79
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Bryce Conlan & Kristian Altuve
  • Show Website
    Dance Studio Advertising | The Podcast

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