The CTV Podcast

Stephen Jenkins
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A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold. Hosted on Acast. See acast.com/privacy for more information.

  1. 3d ago

    S3 E1 - Bérangère Degni-Rezé, Samsung Ads

    SummaryIn this episode, we explore the evolving landscape of CTV, the importance of content discoverability, and the strategic partnerships shaping the future of streaming advertising. Our guest is Berangere Degni-Reze, Head of TV Plus EMEA, Samsung TV, who shares insights on market trends, content personalisation, and the role of live sports in driving engagement. Key TopicsEvolution of CTV and streaming advertisingContent discoverability and personalisation strategiesPartnerships between content providers and tech platformsImpact of live sports on viewer engagementMarket differences between Europe and the USThe importance of data and measurement in CTVContent licensing and multi-market strategiesThe role of the home screen as a media property Chapters00:00 Introduction to the evolving media landscape 02:51 Guest background and career in media 04:13 Transition from digital to CTV and key learnings 05:40 Driving change in CTV through demand partners 07:01 Managing partnerships and ecosystem complexity 08:00 Content partnerships and data-driven strategies 09:19 Performance measurement and brand impact in CTV 12:16 The importance of the home screen as a media property 14:45 Personalisation and data in content recommendations 16:19 Vertical-specific content strategies and local vs. international content 19:22 European vs. US CTV market differences 22:35 Justifying CTV investment with data and incrementality 25:57 Content consumption patterns throughout the day 27:52 FAST channels and niche content in Europe 30:24 Content licensing, exclusivity, and multi-market deals 32:15 Discoverability challenges and solutions 35:03 The rise of live sports and its strategic importance 40:11 Creator-led content and family viewing experiences 42:56 Future opportunities and challenges in the market 44:57 Closing thoughts and guest recommendations For further information on the show, please visit: https://www.linkedin.com/showcase/thectvpodcast or https://toomanydreams.ltd/ Hosted on Acast. See acast.com/privacy for more information.

    S3 E1 - Bérangère Degni-Rezé, Samsung Ads

  2. 05/08/2025

    The evolution of TV planing and buying with Jason Trout from Next Episode.

    In S2, E5 of The CTV Podcast, I am joined by Jason Trout, Founding Partner of Next Episode. We cover a lot of ground including: The transformation of TV planning, media buying, and ad delivery.How AdTech is shaping the Connected TV (CTV) landscape.The expanding range of data powering CTV advertising strategies.The impact of AI on creative development and campaign optimization.Emerging opportunities at the intersection of retail media and CTV. And so much more... For further information on the show, please visit: https://www.linkedin.com/showcase/thectvpodcast or https://toomanydreams.ltd/ Hosted on Acast. See acast.com/privacy for more information.

    The evolution of TV planing and buying with Jason Trout from Next Episode.

  3. 04/24/2025

    Talking about all things CTV with Philip Duffield, UK VP at The Trade Desk.

    In S2, E4 of The CTV Podcast, I am joined by Philip Duffield, VP, UK at The Trade Desk. We cover a lot of ground including: How TTD looks at CTV.The evolution of programmatic buying in CTV.The types of data now available in CTV advertising.Why we need fewer walled gardens in CTV, not more.The role of open and interoperable IDs in CTV advertising, and why they are needed.How the converging worlds of retail media & CTV are creating new opportunities.And much more...For further information on the show, please visit: https://www.linkedin.com/showcase/thectvpodcast or https://toomanydreams.ltd/ Hosted on Acast. See acast.com/privacy for more information.

    Talking about all things CTV with Philip Duffield, UK VP at The Trade Desk.

  4. 04/10/2025

    Data, and its role in CTV advertising with Lotame CRO, Christopher Hogg.

    In S2, E3 of The CTV Podcast, I am joined by Chris Hogg, Chief Revenue Officer, Lotame. We cover a lot of ground including: The evolution of Lotame.The types of data now available in CTV advertising.How the converging worlds of retail media & CTV are creating new signals.The role of IDs in CTV advertising, and the portability of them.Why DR ad budgets will continue to transition to CTV.And much more... For further information on the show, please visit: https://www.linkedin.com/showcase/thectvpodcast or https://toomanydreams.ltd/ Hosted on Acast. See acast.com/privacy for more information.

    Data, and its role in CTV advertising with Lotame CRO, Christopher Hogg.

  5. 03/20/2025

    The CTV Product Landscape with James Wilhite, From Publica by IAS.

    In S2, E2 of The CTV Podcast, I am joined by James Wilhite, VP Product, Publica by IAS. We cover a lot of ground including: The evolution of CTV AdServing.How to combine the best of traditional linear, with digital streaming.The role of programmatic standards, in CTV.Why DR ad budgets will continue to transition to CTV.And much more... For further information on the show, please visit: https://www.linkedin.com/showcase/thectvpodcast or https://toomanydreams.ltd/ Hosted on Acast. See acast.com/privacy for more information.

    The CTV Product Landscape with James Wilhite, From Publica by IAS.

  6. 02/06/2025

    How Publicis is thinking about the growing CTV ecosystem, with Tim Cady, Managing Partner, PMX.

    In S2, E1 of The CTV Podcast, I am joined by Tim Cady, Managing Partner PMX, Publicis Media. We cover a lot of ground including: How advertising agencies are approaching CTV.The evolution of Publicis PMX, TV planning & buying.How to combine the best of traditional linear, with digital streaming.How ACR data might be used to improve audience measurement, at scale.The role of IDs in CTV advertising.Why DR ad budgets will continue to transition to CTV.And much more... For further information on the show, please visit: https://www.linkedin.com/showcase/thectvpodcast or https://toomanydreams.ltd/ Hosted on Acast. See acast.com/privacy for more information.

    How Publicis is thinking about the growing CTV ecosystem, with Tim Cady, Managing Partner, PMX.

  7. 10/28/2024

    The evolution of TV panning & buying, with Catherine Slater Lofthouse - Client Partner, Dentsu.

    In episode 12 of The CTV Podcast, I am joined by Catherine Slater Lofthouse, Client Partner, Global Addressable Media at Dentsu. We cover a lot of ground including: How advertising agencies are approaching CTV.The evolution of TV planning & buying. How to combine the best of traditional linear, with digital streaming.How ACR data might be used to improve audience measurement, at scale.The rise of FAST & AVOD in Europe.Why DR ad budgets will continue to transition to CTV.And much more...For further information on the show, please visit: https://www.linkedin.com/showcase/thectvpodcast or https://toomanydreams.ltd/ Hosted on Acast. See acast.com/privacy for more information.

    The evolution of TV panning & buying, with Catherine Slater Lofthouse - Client Partner, Dentsu.

  8. 10/16/2024

    Why is the ad industry so excited by CTV operating systems? Joe Evea from Titan OS explains.

    In episode 11 of The CTV Podcast, I am joined by Joe Evea, SVP Advertising EMEA at Titan OS. We cover a lot of ground including: The role of operating systems in CTV advertising today.The importance of TV OEM interoperability, for an OS.The convergence of retail media & CTV.How ACR data might be used to improve audience measurement, at scale.The rise of FAST & AVOD in Europe.Why more DR ad budgets will flow into CTV.And much more... For further information on the show, please visit: https://www.linkedin.com/showcase/thectvpodcast or https://toomanydreams.ltd/ Hosted on Acast. See acast.com/privacy for more information.

    Why is the ad industry so excited by CTV operating systems? Joe Evea from Titan OS explains.
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About

A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Stephen Jenkins
  • Years Active
    2024 - 2026
  • Episodes
    18
  • Rating
    Explicit
  • Copyright
    © Stephen Jenkins
  • Show Website
    The CTV Podcast