Press Play with Jeromee Scot

Jeromee Scot
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"Press Play with Jeromee Scot" offers actionable insights and expert tips on mastering media relations and public relations strategies. Jeromee is an Emmy-award winning journalist and communications strategist who shares simple simple media strategies to help you elevate your brand.

  1. 11/15/2025

    The Visuals TV News Wants and Why Logos Don’t Count

    Send a text TV news runs on visuals, but too many pitches fall apart because the only thing sent to the newsroom is a logo. In this episode, Scot Media Tulsa CEO Jeromee Scot breaks down what producers actually look for when they scan a pitch and why real photos and video make such a difference.  You’ll learn what counts as a strong visual, how to build a year-round library of usable content, and the easiest ways to send assets to journalists through Google Drive, Dropbox, or other links without creating extra work for the newsroom. If you want your pitches to land, you need visuals that show real moments. This episode explains how to prepare those assets long before a media opportunity ever appears. Learn more at www.ScotMediaTulsa.com

    14 min

  2. 10/31/2025

    The Biggest Secret to Getting News Coverage

    Send a text So many organizations wonder why certain nonprofits or businesses seem to get featured on the news all the time while their stories go unnoticed. The truth? Those organizations simply tell the newsroom what’s happening. In this episode of Press Play with Jeromee Scot, Emmy Award–winning journalist and media strategist Jeromee Scot breaks down the biggest secret to earning media coverage: reaching out. With the ongoing government shutdown causing food resources to run thin, newsrooms are actively searching for local stories that show how the crisis is impacting families and communities. If you’re part of a food pantry or organization offering assistance, this is your chance to step forward. Jeromee explains why posting on Facebook isn’t enough, how journalists actually find stories, and what you should include when emailing or calling a newsroom. If you’ve ever thought, “We do great work, but no one covers us,” this episode is for you. 🎙️ Press Play with Jeromee Scot explores real-world media strategies, helping businesses, nonprofits, and PR professionals understand how to get their stories told the right way. Learn more by visiting www.ScotMediaTulsa.com

    15 min

  3. 09/13/2025

    The Best and Worst of PR: Real Lessons From the Newsroom

    Send a text As both a journalist and the founder of Scot Media Tulsa, I see the highs and lows of public relations play out every week. Some PR pros make coverage effortless, while others create obstacles that kill a story before it ever hits the air. In this episode of Press Play with Jeromee Scot, I share real-world examples of what worked — and what didn’t — in recent PR interactions. From honesty and flexibility to sloppy emails and unavailable sources, these lessons reveal exactly how journalists view your pitches and what separates a strong relationship from a missed opportunity. Scot Media Tulsa is a full-service media relations and communications agency helping businesses and nonprofits amplify their stories through media strategy, video production, and digital marketing. Learn more at www.ScotMediaTulsa.com 🎧 Listen in to sharpen your media relations game.

    20 min

  4. 08/16/2025

    5 Ways Journalists Are Using AI in 2025 (and what that means for PR and marketing professionals)

    Send a text In this episode of Press Play with Jeromee Scot, Jeromee explores the top five ways journalists are using AI in 2025 and what that means for PR, communications, and marketing professionals. Inspired by a recent conversation with a former TV journalist now working in corporate communications, this episode unpacks how AI is changing story discovery, source finding, and newsroom workflows and how you can adapt your strategy to stay visible. You will learn how to: Optimize your content for Answer Engine Optimization (AEO) so AI can surface your story ideasEnsure audio quality in interviews and recordings so AI transcription tools capture your message correctlyKeep your social and professional profiles updated so journalists and AI see you as an active credible sourceUse fresh website content blogs and FAQs to make sure you are part of AI driven story brainstormingMaintain consistent messaging across all platforms so fact checking tools do not create confusionWhether you are representing a nonprofit, a small business, or a corporate brand, this episode will give you the insights you need to keep your story top of mind in an AI powered newsroom. 👉 Want more resources to strengthen your media strategy? Visit www.ScotMediaTulsa.com to learn how Jeromee can help you tell your story with confidence.

    14 min

  5. 07/01/2025

    What to do if the media doesn't cover your event

    Send a text In this episode of Press Play with Jeromee Scot, Jeromee shares practical strategies for what to do if the media doesn’t cover your event. Inspired by a recent conversation at PRSA Tulsa, this episode explores why media coverage isn’t always guaranteed, why it’s rarely personal, and what you can do to keep your story moving forward. You’ll learn how to: Capture and share your own photos and video clips to improve your chances of post-event coverageCraft a follow-up press release that includes all the essential details and quotesMake yourself available for timely follow-upsAsk for constructive feedback from journalistsUse your owned media platforms to generate engagement and visibilityWhether you’re a seasoned PR professional or just getting started in communications, this episode will help you turn a missed opportunity into new momentum for your message. 👉 Want more resources to strengthen your media strategy? Visit www.ScotMediaTulsa.com to learn how Jeromee can help you tell your story with confidence.

    12 min

  6. 06/17/2025

    What To Include In A Press Release in 2025

    Send a text In this episode of Press Play with Jeromee Scot, we’re breaking down what makes a press release effective in 2025.  Whether you’re a small business owner, nonprofit leader, or PR professional, you'll learn exactly what journalists are looking for when deciding whether to cover your story. Jeromee shares actionable tips on structure, timing, subject lines, quotes, and distribution strategies that actually work. If you're tired of press releases going ignored, this episode will help you cut through the noise and get the media attention your story deserves. For more media tips and communications resources, visit ScotMediaTulsa.com.

    15 min

  7. 02/23/2025

    Part 2: Top Ten Reasons Journalists Won't Provide Questions In Advance

    Send a text My very first episode of Press Play with Jeromee Scot was all about why journalists won’t provide interview questions in advance and it quickly became my most-downloaded episode. Since so many people found it valuable, I’m revisiting the topic with a deeper dive and 10 more reasons why journalists stick to this rule. In this episode, I’ll break down: ✅ Why interviews need to feel authentic, not scripted ✅ How pre-approved questions can lead to over-rehearsed or misleading answers ✅ Why news is constantly evolving, and so are the questions ✅ How giving questions in advance can create an unfair playing field ✅ Why journalists themselves don't know the questions in advance … and much more! If you’ve ever wondered why reporters push back when you ask for questions in advance, this episode will give you a behind-the-scenes look at how media interviews really work and why it's all about the journalistic process and making sure you look and sound your best. Discover More from Scot Media Tulsa Looking to elevate your media and communications game? Visit www.ScotMediaTulsa.com for expert services, resources, and insights tailored for businesses, nonprofits, and PR professionals. Explore our Digital Bookstore for eBooks and guides packed with actionable strategies on media relations, event planning, and marketing. From crafting the perfect press release to mastering social media, we’ve got tools to help you succeed. Start browsing today and take your skills to the next level!

    13 min

  8. 02/14/2025

    10 Things PR People Do That Annoy Journalists

    Send a text Ever wondered what really grinds a journalist’s gears when working with PR professionals? In this episode of Press Play with Jeromee Scot, I’m breaking down the top 10 mistakes PR pros make that can ruin their chances of getting media coverage. From only sending press releases as attachments (stop doing that!) to failing to meet TV deadlines, I’ll share real-world insights from the newsroom on what not to do if you want to keep journalists on your side. If you’re in PR, consider this your cheat sheet for better media relationships. If you’re a journalist, you’ll probably be nodding along the whole time. Tune in now! 🎧 Listen now on Apple Podcasts, Spotify, or wherever you get your podcasts. You can also watch this episode on the Scot Media Tulsa YouTube page! Discover More from Scot Media Tulsa Looking to elevate your media and communications game? Visit www.ScotMediaTulsa.com for expert services, resources, and insights tailored for businesses, nonprofits, and PR professionals. Explore our Digital Bookstore for eBooks and guides packed with actionable strategies on media relations, event planning, and marketing. From crafting the perfect press release to mastering social media, we’ve got tools to help you succeed. Start browsing today and take your skills to the next level!

    14 min
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About

"Press Play with Jeromee Scot" offers actionable insights and expert tips on mastering media relations and public relations strategies. Jeromee is an Emmy-award winning journalist and communications strategist who shares simple simple media strategies to help you elevate your brand.

Information

  • Creator
    Jeromee Scot
  • Years Active
    2024 - 2025
  • Episodes
    27
  • Rating
    Clean
  • Copyright
    © 2026 Press Play with Jeromee Scot
  • Show Website
    Press Play with Jeromee Scot