Prosper At Law Podcast

Greg McCollum
  • 0.0 (0)
  • Entrepreneurship
  • Updated Weekly

We show criminal defense lawyers desperate for success, how to grow from under $200,000 dollars in revenue to a million and beyond.

  1. 1d ago

    S2: Ep 48; The Key Numbers Your Criminal Defense Law Firm Should Be Tracking

    Today, Greg McCollum drops a truth bomb on criminal defense law firm owners—if you don't know your key numbers, you don't own a scaling business. You own a job that owns you. He reveals the critical metrics criminal defense law firm owners must track—potential new clients, files opened, conversion rates, weekly revenue figures, and average case values—and practical methods for measuring these data points, and the importance of weekly reporting to spot missed opportunities or broken processes early. He also teaches how to build an intake communication strategy that actually works, straight from his own seven-figure practice and Prosper at Law masterminds. Tune in for an episode that's both a reality check and a step-by-step guide for you criminal defense lawyers ready to gain control, move from guesswork to data-driven decision-making, and level up your firms from under $200k to $1M and beyond. Show Highlights: How a criminal defense lawyer discovered core metrics with Prosper at Law. [0:53] An example of a multi-state law firm using predictive financial data. [05:00] Should criminal defense law firm metrics change with growth? [07:09] Discover 3 key metrics criminal defense firms must track. [08:10] Why weekly metrics reporting matters and how Greg uses a single-sheet overview. [08:53] Learn about case type and lead KPIs that help boost average case values. [10:12] What's an actual valid lead for a criminal defense law firm? [11:09] How to calculate your conversion rate with a quick formula. [13:13] The importance of leaning on real revenue data, not gut feelings. [14:56] What are your sales staff telling potential new clients (PNCs)? [15:50] How intake training is done through Prosper at Law masterminds. [18:39] Advice to leverage intake staff even at 50% performance for 150% output. [19:50] If you want to learn more, go to our Prosper At Law Website and click the "SCHEDULE A CALL BUTTON"    www.prosperatlaw.com You can email us at: connect@prosperatlaw.com  If you want to learn more, go to our Prosper At Law website and click the Schedule a Call button: https://prosperatlaw.com You can email us at: connect@prosperatlaw.com

  2. Jul 6

    S2: Ep 47; Do You Think Like a Million-Dollar Business Owner?

    In this episode, Greg McCollum delivers a no-nonsense look at the critical mindset shift separating top-earning criminal defense firms from those stuck at the $200k mark—the strategic transition from focusing only on winning cases to thinking like a business owner focused on scaling, systems, and the future health of your criminal defense law firm. Greg shares practical strategies for avoiding the trap of limited marketing reach, developing staff, and making decisions with a seven-figure mindset. He reveals the crucial daily habits and hard conversations lawyers need to have with themselves if they want to rise above the competition. For criminal defense lawyers serious about scaling up, this episode offers a realistic guide to achieving that next level and finding Prosper at Law's next mastermind built exclusively for you. Show Highlights: The mindset of a criminal defense lawyer vs. a business owner. [00:59] Does an impressive courtroom reputation guarantee marketing reach? [03:54] The journey of education to change thinking capacity as a lawyer. [05:45] How non-lawyers perceive the law and lawyers, and what the law is. [09:05] What a judge taught Greg about the surprising definition of the law. [10:47] The key future-proofing decisions 7-figure criminal defense law firm owners make. [13:09] Leverage precedent in court but future-focus in your criminal defense law firm. [16:07] Why criminal defense lawyers must embrace AI and planning. [20:32] Discover the 7 parts of business to improve daily in criminal defense. [21:59] The power of white space and what to do to ensure its benefits. [22:15] Understand your unique opportunity with criminal defense masterminds. [23:30] How to join Prosper at Law's proven criminal defense masterminds. [24:55] If you want to learn more, go to our Prosper At Law Website and click the "SCHEDULE A CALL BUTTON"    www.prosperatlaw.com You can email us at: connect@prosperatlaw.com  If you want to learn more, go to our Prosper At Law website and click the Schedule a Call button: https://prosperatlaw.com You can email us at: connect@prosperatlaw.com

  3. Jun 29

    S2: Ep 46; Is Your Criminal Defense Firm Ready for AI or About to Get Left Behind?

    In this episode, Greg McCollum underscores the seismic impact of artificial intelligence on the criminal defense legal industry. Drawing parallels from the rise of plastics and the internet, he highlights that the world of search is moving faster than ever, with AI rewriting the rules on how clients find and choose criminal defense law firms. Discover why understanding AI-powered search and evolving technology is critical—not just to stay ahead, but to avoid being left behind. Greg breaks down what law firm owners need to know to drive real reputation-driven results and shares upcoming opportunities to master AI for explosive business growth. AI isn't just another tech trend. If you want to scale your criminal defense law firm to $1M and beyond, tune in to learn how AI can help you dominate your market and prosper at law. Show Highlights: Why AI is today's cutting-edge "plastics" for criminal defense. [00:49] How AI solutions for PI aren't the same for criminal defense. [03:53] The early role of legal AI like e-discovery tool Relativity. [07:46] What Google search was vs. what AI-powered search is now. [10:24] Understanding that PPC and map-based search aren't the same. [15:09] Get an overview of AI search engines and Perplexity's influence. [17:46] How has AI shifted search to credibility and citation-based results? [18:45] Do you know that Reddit affects your criminal defense law firm's AI visibility? [20:03] The difference of how AI answers a location-based DUI lawyer search now. [21:57] The shift from keyword SEO to AI's use of schema and LLMs. [23:27] A heads-up on Prosper at Law's seminar on AI for criminal defense. [24:12] Contact Prosper at Law to grow and AI-ready your criminal defense firm. [24:31] If you want to learn more, go to our Prosper At Law Website and click the "SCHEDULE A CALL BUTTON"    www.prosperatlaw.com You can email us at: connect@prosperatlaw.com  If you want to learn more, go to our Prosper At Law website and click the Schedule a Call button: https://prosperatlaw.com You can email us at: connect@prosperatlaw.com

  4. Jun 22

    S2: Ep 45; The Secret AI and Intake Mastery Strategies Criminal Defense Lawyers Need to Know NOW

    In this episode, join Greg McCollum and intake strategist Kerri Coby White to confront the real roadblocks holding criminal defense law firms back from explosive growth. Kerri is the founder of Kerry James and author of The Law Firm Growth Machine, and explains why most firms are pouring money into marketing before tightening intake—a mistake that drains profits and leaves valuable cases on the table. She details the difference between a lead and a truly qualified lead, and why this distinction could mean the difference between $200k and a million-dollar criminal defense practice. Hear how even a modest increase in conversion rates can add six figures to annual revenue, and learn why AI-driven content is rapidly dominating page one of Google. Whether you're struggling with intake, curious about integrating AI, or determined to stand out in a crowded criminal defense market, this episode is packed with proven strategies, not hype, to grow to $1M and beyond. Show Highlights: Why clicks aren't clients and marketing without optimized intake is waste. [02:41] How just one conversion and all intake interactions impact revenue. [07:42] Discover the conversion metric that actually matters in criminal defense. [08:36] What exactly is a qualified lead? [12:05] How to use value propositions to sell high-ticket defense fees. [16:13] The need for sales training to tap into criminal defense client pain points. [21:29] Train AI to replicate content for your firm to gain clients from LLMs. [24:20] How AI maximizes criminal defense video content with transcripts. [29:20] Key steps to stop AI-generated misinformation with criminal defense content. [32:20] What five elements to optimize for criminal defense website conversions. [34:39] When to invest in paid ads—but only if your intake process is tight. [35:58] Should you build bespoke AI tools for your criminal defense firm? [41:53] Learn the exact workflow for repurposing blog content efficiently. [47:11] Do you know that your Google Business Profile is a micro-website? [49:39] Kerry James' secret that defense lawyers should adopt to prosper at law. [50:47] If you want to learn more, go to our Prosper At Law Website and click the "SCHEDULE A CALL BUTTON"    www.prosperatlaw.com You can email us at: connect@prosperatlaw.com  If you want to learn more, go to our Prosper At Law website and click the Schedule a Call button: https://prosperatlaw.com You can email us at: connect@prosperatlaw.com

  5. Jun 15

    S2: Ep 44; Discover How Successful Criminal Defense Lawyers Reconcile Being Overworked and Being Unproductive

    In this episode, Greg McCollum reflects on the difference between being busy and being truly productive, drawing from his own journey growing a seven-figure criminal defense practice and developing businesses that run without his constant presence. He shares the culture of overwork that many lawyers face, the emotional rollercoaster of feeling unproductive even after building a successful, self-sustaining team, and the mindset shifts needed to create lasting change. If you're frustrated by endless to-do lists and wondering how to step into a new level of prosperity, tune in for practical wisdom and inspiration on building a business—and a life—where you can finally breathe, grow, and prosper. Show Highlights: Perception of fulfilling obligations vs. pursuing real progress. [00:49] What a mentor with 54 yearly workdays and Michael Mogill prove. [04:10] Why reconfigure a self-directed calendar as a criminal defense firm owner. [07:50] Systems and routine of a self-sustaining criminal defense law firm. [09:46] Do successful law firm owners with minimal direct work feel unproductive? [12:44] Simultaneous law firm challenges won that you didn't hear about in S2: Ep 40. [15:15] The value of fostering employee trust as a criminal defense law firm owner. [18:44] Tips for adjusting to a new life rhythm and structure while scaling. [19:42] How to take the first step towards freedom with Prosper at Law. [22:50] If you want to learn more, go to our Prosper At Law Website and click the "SCHEDULE A CALL BUTTON"    www.prosperatlaw.com You can email us at: connect@prosperatlaw.com  If you want to learn more, go to our Prosper At Law website and click the Schedule a Call button: https://prosperatlaw.com You can email us at: connect@prosperatlaw.com

  6. Jun 8

    S2: Ep 43; Leap or Hesitate—The Critical Decision Behind Criminal Defense Law Firm Success

    In today's episode, Greg McCollum addresses a classic dilemma: "Look before you leap" versus "He who hesitates is lost." Are these timeless pieces of advice actually at odds, or do they both hold the keys to growth and success? Drawing on ancient fables, legendary entrepreneurs, and personal stories from his journey building a seven-figure law firm, Greg explores how overcoming fear and taking decisive action are essential for breaking past the $200,000 ceiling. From late-night leaps of faith as a teenager to game-changing decisions in business, this episode lays out how you can embrace action—even when fear is along for the ride—and why the leap is the only path to transformation. If you're ready to reduce stress, reclaim your time, and multiply your revenue, tune in for insights, encouragement, and an honest look at what it takes to prosper in the world of criminal defense law. Show Highlights: The "Look before you leap" and "He who hesitates is lost" paradox. [00:50] What's a law practice vs. a law firm business in criminal defense? [03:38] Why there's no "Look before you leap" without leaping. [07:45] Early life example of leaping into the unknown without guarantees. [09:44] Decision-making with perspective in criminal defense law firms. [15:05] Twain, Emerson and Carnegie wisdom on fear, worry, and growth. [16:22] Debunking the idea that high-achievers don't experience fear. [17:49] Understanding your barriers to greatness. [18:44] David Neagle on taking fear along—and how to personify and weaken it. [19:23] How action is the antidote to fear on the path to confidence. [21:57] The power of life-changing mentorship with Prosper at Law. [22:54] If you want to learn more, go to our Prosper At Law Website and click the "SCHEDULE A CALL BUTTON"    www.prosperatlaw.com You can email us at: connect@prosperatlaw.com  If you want to learn more, go to our Prosper At Law website and click the Schedule a Call button: https://prosperatlaw.com You can email us at: connect@prosperatlaw.com

  7. Jun 1

    S2: Ep 42; Overcoming the Terror Barrier and How Fear Stops You

    In this episode, Greg McCollum breaks down the concept of the "terror barrier"—the paralyzing wall of fear that stops criminal defense lawyers from making bold decisions and scaling their firms. You'll hear how fear, whether it's hiring another attorney, investing in marketing, or committing to a growth plan, can hold you back, and why most of the fears that stop us are learned, not innate. Greg shares personal stories from his own criminal defense law firm journey, discusses insights from icons like Steve Jobs, and reveals practical steps for breaking through fear to unlock new levels of success. If you're ready to step into your potential, reduce stress, and scale your criminal defense law firm revenue, keep listening—this episode will show you how to turn fear into fuel for massive growth. Show Highlights: Terror barriers and fears experienced by criminal defense lawyers. [01:20] Understanding evolutionary fears with a Tom Cruise stunt story. [03:29] How irrational fears stop your criminal defense firm's development. [09:21] Recognizing the subconscious mind's resistance to business risks. [13:11] A lesson from one of the world's most influential design philosophies. [14:24]  Steve Jobs' impossible demand of Corning and its enduring result. [14:52] Why Steve Jobs' advice to Corning on fear should persuade you. [18:37] Is it safe to allow fear to stop necessary risks for success? [20:03] The power of awareness and prompts for managing fear. [21:23] Stepping into fear and facing the terror barrier for transformation. [22:31] If you want to learn more, go to our Prosper At Law Website and click the "SCHEDULE A CALL BUTTON"    www.prosperatlaw.com You can email us at: connect@prosperatlaw.com  If you want to learn more, go to our Prosper At Law website and click the Schedule a Call button: https://prosperatlaw.com You can email us at: connect@prosperatlaw.com

  8. May 25

    S2: Ep 41; How AI Is Revolutionizing Criminal Defense with special guest, Seth Price

    In this episode, Greg McCollum sits down with Seth Price, founder of BlueShark Digital and partner at the multi-state law firm Price Benowitz, for a candid conversation about building a million-dollar criminal defense practice in today's digital-first world. Learn why digital marketing—especially search—is the most effective path for bringing in clients who need you urgently, and find out why offline approaches like billboards and TV often fall short in criminal defense. The discussion also sheds light on how AI is making law firm operations more efficient, and offers practical steps you can use to stay ahead of the curve. Whether you're looking for practical tips on criminal defense law firm marketing or insights on integrating AI into your daily operations, this conversation is a must-listen. Show Highlights: Why is search marketing a non-negotiable for criminal defense? [04:17] Offline marketing and brand building ROI in PI vs. criminal defense. [07:45] How average case values cap marketing spend in criminal defense. [10:26] Is criminal defense an underserved market in terms of systems? [13:47] High-impact uses of AI in criminal defense and key considerations. [18:05] Do practice area margins dictate paid vs. free AI and tech adoption? [22:27] The truth about AI search proving the continuing relevance of SEO. [24:12] What an API is, clarified with Clio and Filevine examples. [29:38] Crucial tips for optimizing a criminal defense firm's Google Business Profile Q&A. [33:38] Key tactical advice on AI for criminal defense lawyers. [35:55] Seth Price's most powerful strategies for law firm prosperity. [37:56] If you want to learn more, go to our Prosper At Law Website and click the "SCHEDULE A CALL BUTTON"    www.prosperatlaw.com You can email us at: connect@prosperatlaw.com  If you want to learn more, go to our Prosper At Law website and click the Schedule a Call button: https://prosperatlaw.com You can email us at: connect@prosperatlaw.com

See All (99)

Trailer

About

We show criminal defense lawyers desperate for success, how to grow from under $200,000 dollars in revenue to a million and beyond.

Information

  • Creator
    Greg McCollum
  • Years Active
    2024 - 2026
  • Episodes
    99
  • Rating
    Clean
  • Copyright
    © Copyright 2024-2026
  • Show Website
    Prosper At Law Podcast