Easy Peasy Books

Gillian Whitney

This podcast is hosted by Gillian Whitney — Business Book Coach, Author Visibility Strategist, and 6x published author. – For more information visit:  EasyPeasyBooks.com – Connect with her at:  linkedin.com/in/gillianwhitney Easy Peasy Books: From Author to Authority is the inspiring and practical podcast for business professionals looking to transform their expertise into published works. This show features weekly conversations with successful writers who've navigated the journey from expertise to influence. Gillian also interviews industry experts in writing, publishing, and marketing to provide valuable insights. The podcast explores three key pillars: crafting your manuscript, navigating self-publishing in the digital age, and implementing marketing strategies to attract your target audience. Whether you're penning your first draft or seeking to leverage your published book, Easy Peasy Books offers simple strategies to turn your literary work into your ultimate business card — opening doors to new opportunities, speaking engagements, and more clients.

  1. 095: Your Content Deserves to Be Heard: Turning Your Work Into Audio Gold with Michelle B Griffin

    28m ago

    095: Your Content Deserves to Be Heard: Turning Your Work Into Audio Gold with Michelle B Griffin

    You wrote the book. You gave the presentation. You've shared your expertise on stage after stage, podcast after podcast. But here's the question: are you actually getting the mileage out of all that hard-earned content, or is it sitting there gathering digital dust? In this episode, returning guest Michelle B. Griffin joins Gillian to reveal a tool that's quietly become a content goldmine for authors, speakers, and experts. Michelle shares the story of how she used it to refresh her own memory before a big presentation, turning a guide she'd written months earlier into a 20-minute audio recap she listened to on an afternoon walk. What started as a personal prep trick turned into something even better: a takeaway gift for her audience. Michelle B. Griffin is a PR-powered personal brand and AI visibility strategist, TEDx speaker, and the founder of She's Visible, helping accomplished women experts and authors become seen and sought after for what they do best. In this conversation, Gillian and Michelle dig into everything from privacy concerns (is your content actually safe?) to the surprising range of formats this tool can generate, including sketchnotes, infographics, slides, and even quiz questions. They also explore creative use cases authors might never have considered, like turning a podcast guest brief into prep material, summarizing a host's past episodes before showing up as a guest, or distilling a LinkedIn profile into talking points before a discovery call. If you've ever felt like you're sitting on a mountain of content with no clear way to repurpose it, this episode hands you a map. Michelle B Griffin: linkedin.com/in/michellebgriffin Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

    33 min
  2. 094: Mic Drop: One LinkedIn Expert's Journey to Finally Writing the Book with Mic Adam

    Jun 16

    094: Mic Drop: One LinkedIn Expert's Journey to Finally Writing the Book with Mic Adam

    Mic Adam has been on LinkedIn since the very beginning. We're talking 22-plus years, 17,000 connections, and a career spent helping B2B teams across Europe and North America turn the platform into a real business engine. So you'd think he would have been the first LinkedIn expert to write a book. As it turns out, he tried twice before, and the same wall stopped him both times. In this conversation, Mic shares what finally changed, how he wrote his manuscript in about 60 days, and why there isn't a single screenshot anywhere in the book. "Mic Drop: The Human Side of LinkedIn" isn't a how-to guide, and that's entirely by design. Based in Bruges, Belgium, Mic is a LinkedIn trainer, consultant, and data nerd who has spent decades watching the platform evolve from a glorified online resume into a 1.3-billion-member ecosystem. And his big idea is simple: trust is the new currency, and no algorithm is going to change that. If you've been thinking about writing a book and wondering whether your expertise is really worth putting on paper, Mic's story might be exactly the nudge you need. Mic Adam: linkedin.com/in/micadam Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

    34 min
  3. 093: You Wrote the Book. Now Why Can't You Talk About It? with Gillian Whitney

    Jun 9

    093: You Wrote the Book. Now Why Can't You Talk About It? with Gillian Whitney

    You spent months getting your expertise out of your head and onto the page. You did the hard work. You published the book. So why is it that the moment someone asks what it's about, your brain goes completely blank? If you've ever gone in circles trying to explain your book, or talked for five minutes and still felt like you said nothing, this episode is going to be a game changer. In this solo episode, Gillian tackles the one thing almost nobody prepares authors for: how to actually talk about your book. And here's the twist. It's not an introvert problem. It's not a confidence problem. It's a clarity problem. Gillian shares a simple three-question framework that makes explaining your book feel easy peasy, plus a story about selling her house on Facebook that will completely change how you think about who your book is actually for. Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

    22 min
  4. 092: Your Story Is Your Best Sale: Writing, Publishing, and Selling Yourself with Joey Himelfarb

    Jun 2

    092: Your Story Is Your Best Sale: Writing, Publishing, and Selling Yourself with Joey Himelfarb

    What does painting your kitchen have to do with writing a book? More than you might think. In this episode, Gillian sits down with Joey Himelfarb, an author, speaker, and ghostwriter on a mission to help humans sell themselves and write their story. His debut book "Don't Paint Your Kitchen: How to Sell Yourself and Get the Job You Want" started not as a manuscript, but as a pile of Post-it notes, voice memos, and accordion folders stuffed with years of presentation material. Joey spent decades telling job seekers that looking for work is really about selling yourself, and after years of audiences asking "where's your book?", he finally sat down and wrote it. The result is a book that readers consistently say feels less like a job search guide and more like a roadmap for leading a positive-minded life. In this conversation, Joey pulls back the curtain on what it actually took to go from presenter to published author, including finding an editor, figuring out who his audience really was, and landing a blurb from bestselling author Mike Michalowicz. He also shares how his 25-plus years in sales shaped the way he marketed his book, why speaking and writing are two sides of the same coin, and how he has recently stepped into ghostwriting to help others finally get their stories out of their heads and onto the page. If you have been sitting on a book idea and talking yourself out of it, Joey's story just might be the nudge you needed. Joey Himelfarb: linkedin.com/in/himelfarb Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

    37 min
  5. 091: It's Never Too Late to Write Your Book with Gillian Whitney

    May 26

    091: It's Never Too Late to Write Your Book with Gillian Whitney

    If you've been wanting to write a book for years and are now thinking it's too late, this episode is for you. Gillian Whitney gets personal in this solo conversation, sharing stories from her own family that illustrate exactly what is at stake when we write our stories down and what we lose when we don't. Because here is the truth. There is no one else on the planet with your exact combination of experience, perspective, and insight. Your wisdom has been simmering for decades, and now it is ready. A business book does not just reach the people at your dinner table. It reaches strangers around the world who need exactly what you know. The only question is whether you are going to write it down. Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

    20 min
  6. 090: From Cheerleader to Author: Stepping Into Your Own Spotlight with Val Roskens Tews

    May 19

    090: From Cheerleader to Author: Stepping Into Your Own Spotlight with Val Roskens Tews

    If you have ever found it easier to cheer for everyone else than to step into the spotlight yourself, this episode is going to feel very familiar. This week I am talking with a content creation expert and newly published author who spent years helping other people share their message, and then had to figure out how to do exactly that for herself. From her very first LinkedIn Live to showing up on podcasts to simply letting people celebrate her and her book, she shares what it really looks like to go from behind the scenes to center stage. Val Roskens Tews is the founder of Butterfly Copywriting and author of "The Butterfly Strategy," a book all about building a community of business friends, collaborators, and clients through the power of genuine connection. In our conversation, Val takes us through her author origin story, the mindset shifts that made stepping outside her comfort zone possible, and the one piece of advice she would give every author who is still happily writing and not yet thinking about what comes next. Spoiler: start building your community now, long before the book comes out. BOOK: The Butterfly Strategy: Transform Online Connections Into Community and Clients Val Roskens Tews: linkedin.com/in/val-roskens-tews Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

    34 min
  7. 089: Maybe Good, Maybe Bad, Who Knows: Every Chapter Tells a Story with Gillian Whitney

    May 12

    089: Maybe Good, Maybe Bad, Who Knows: Every Chapter Tells a Story with Gillian Whitney

    What if the book you picked up at the lowest point in your life turned out to be written by someone whose life made yours look calm by comparison? In this solo episode, Gillian shares the story of a book that found her at exactly the right moment, and the extraordinary woman who wrote it. A woman who survived unimaginable loss and still managed to produce some of the most quietly powerful writing of the twentieth century. All while feeling like she never wrote enough. We have a tendency to look at our favorite authors and assume they had it easy. That their lives were one long, uninterrupted chapter of creativity and inspiration. But every author's life, just like every book, is made up of many chapters. And this episode will gently shatter the assumption that the words came naturally, that the time appeared magically, and that their lives were somehow more conducive to writing than yours. Because behind some of the most beloved books ever written are real people, with real struggles, who wrote anyway. Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

    19 min
  8. 088: Why Authors Need Referrals Not Just Connections with Frank Agin

    May 5

    088: Why Authors Need Referrals Not Just Connections with Frank Agin

    You've heard about the power of networking. You're showing up, making connections, and building relationships. But here's what nobody tells you: connections alone won't grow your business or sell your book. In this episode, Gillian sits down with Frank Agin, president of AmSpirit Business Connections and author of "Foundational Networking," to talk about the next step most authors completely overlook. Referrals. Because according to Frank, being networked is nice. But if it's not generating referrals, it's just a list of names. Frank shares why most people have the wrong idea about referrals and how something as simple as reaching out to five people a week can completely transform your business over time. He also digs into how authors can use their book to open doors, build credibility, and position themselves as someone others genuinely want to introduce to their network. If your networking efforts don't seem to be going anywhere, this episode is going to change the way you think about it. BOOK: Foundational Networking: Building Know, Like and Trust to Create a Lifetime of Extraordinary Success - by Frank Agin PODCAST: Networking Rx Podcast Frank Agin: linkedin.com/in/frankagin Gillian Whitney: linkedin.com/in/gillianwhitneyFor more information checkout EasyPeasyBooks.com

    38 min
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About

This podcast is hosted by Gillian Whitney — Business Book Coach, Author Visibility Strategist, and 6x published author. – For more information visit:  EasyPeasyBooks.com – Connect with her at:  linkedin.com/in/gillianwhitney Easy Peasy Books: From Author to Authority is the inspiring and practical podcast for business professionals looking to transform their expertise into published works. This show features weekly conversations with successful writers who've navigated the journey from expertise to influence. Gillian also interviews industry experts in writing, publishing, and marketing to provide valuable insights. The podcast explores three key pillars: crafting your manuscript, navigating self-publishing in the digital age, and implementing marketing strategies to attract your target audience. Whether you're penning your first draft or seeking to leverage your published book, Easy Peasy Books offers simple strategies to turn your literary work into your ultimate business card — opening doors to new opportunities, speaking engagements, and more clients.

Information

  • Creator
    Gillian Whitney
  • Years Active
    2024 - 2026
  • Episodes
    95
  • Rating
    Explicit
  • Copyright
    © 2026 Easy Peasy Books
  • Show Website
    Easy Peasy Books

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