The Be Still Podcast

Caleb

A podcast born out of Forty-Six Ten Apparel Co. focused on the goodness of God and how He is at work in our lives and the business itself.

  1. 2h ago ·  Video

    Leaving Church Early??

    Welcome back to the Be Still Podcast! Episode five already, which is wild. This week Brett, MJ and I get a first look at some new samples, start a brand new debate segment, read one hate comment of the day, and talk about the Be Still Cube and the Be Still Blanket. We open with how work went (we hired two new people, so we're about to be a consistent team of six), Brett wearing his favorite shirt as a shout out to our haters, and a first look at samples Brett and MJ had barely seen: a Be Still mock neck, a new colorway that we could not agree on the name of, and a lamb hoodie that's still in progress. Then the debate: is it okay to leave church right after the sermon, before the last worship song, to get ahead of traffic? That one turned into a really good conversation about going to church alone, small talk anxiety, and actually being yourself at church. We finish with a DM about paying extra to get a hoodie by Christmas, why our cube says 4610 instead of having a cross on it, the 500 blankets MJ thought I was crazy for ordering, and someone calling all of it a cash grab. "Be still, and know that I am God." Psalm 46:10 CHAPTERS 0:00 Welcome to episode 5 0:32 How was work today? 1:24 Brett's fashion statement 2:57 Caleb's day and the soundboard 3:57 New mics and our "sponsors" 5:45 First look: new samples 10:22 Lavender or light blue? 10:54 The blue or purple hoodie at the festival 12:57 The Slow Down collab 14:03 The lamb hoodie sample 16:20 Debate: is it okay to leave church early to beat traffic? 21:03 Going to church alone 24:29 Being yourself at church 27:05 Hate comment of the day: $20 to get it by Christmas 29:04 Why we make simple pieces 31:23 The Be Still Cube and early Black Friday deals 33:28 Why the cube says 4610, not a cross 36:38 We ordered 500 blankets 39:04 "A cash grab" 42:00 Minimal pieces that start conversations 43:54 Wrap up WHAT WE TALKED ABOUT The What a Friend beach tee: Brett wore his as a shout out to the comment that called it bad quality. It's garment dyed, which means it's made to fade naturally as you wash it. His started out a dark blue and it's a light blue now. It's almost a living shirt. New samples: a Be Still mock neck in 100% cotton that got a nine and a half on the softness scale, a new colorway of a design we already have (is it lavender or light blue? Technically it's light blue), and a lamb hoodie with "I lack nothing" embroidered on it. The design is supposed to look like a quilted patchwork of meadows with a river running through them. We're still tweaking it. The colorway debate also brought back the stepdad and daughter at a festival in September who argued about whether our royal blue hoodie is blue or purple. MJ got canceled over that one. Leaving church early: MJ's take is that it's probably okay once in a while when life happens, just don't make it a habit or a routine you start rationalizing. For me, if I'm not looking forward to church and I'm hunting for a reason not to go, that's when I need to check myself. Brett pointed out that the 20 minutes after the service is church too, because church is about community. And MJ said it best: all things are lawful, but not all things are edifying. If you leave early, you're not getting all you could out of church, and you're not blessing other people with your presence as much as you could be. Going to church alone: I'll be honest, I hate going to church alone. It gives me low level anxiety, mostly the expectation of small talk. MJ talked about how hard it is to get plugged in when you're new and traveling a lot, and how easy it is to become a different version of yourself in a conversation. You can only bless people with your presence if you're actually being yourself. The DM: our embroidered hoodies (Be Still and Know in heather gray, What a Friend We Have in Jesus in dark gray) sold through on pre-order before we could even place another order, and the next shipment doesn't come in until January. The only way to get one by Christmas is for us to air ship it, which costs us $15 to $20 more, so we offered that option for an extra $20. If we covered it ourselves, we wouldn't be making anything on those hoodies. They're simple pieces with a reminder on the wrist just for you, Isaiah 41:10, "I am with you," and a reminder on the chest for everyone else to see. The Be Still Cube: I'm a cube connoisseur, so we went through a lot of samples. Some were sticky, some left residue, some were too squishy or got dirty fast. These are the best ones I've ever felt. Someone asked why we didn't just put a cross or Jesus Saves on it. We put 4610 on it because it points to Psalm 46:10, and when someone asks what it means, it starts a conversation. Once someone is curious, they're already halfway to being open to you sharing the gospel with them. Also, it is not food. Please do not eat it. Early Black Friday deals: right now you can earn a free Be Still Cube in your cart once you hit a certain amount, plus free shipping, and a free I Love Jesus tee with any hoodie or zip up. The Be Still Blanket: MJ thought I was crazy for ordering 500 blankets. 500 was the minimum I could order. They just landed, we packed 35 in one day, and we're already down to less than 350. Brett never doubted it. "A cash grab": some people said the cubes and blankets are just us profiting off the trends. We were founded on Psalm 46:10, and from the beginning our goal has been to promote mental health awareness and our faith at the same time. The cube gives your hands something to do instead of picking your nails, and the blanket has a patch that reminds you to be still and know that He is God. We donate 10% of our profits to Christian mental health causes, and we want to make things that physically help people, not just hoodies and t-shirts. YOUR TURN Is it okay to leave church early to beat traffic? Tell us where you land. And should we keep doing a debate every episode? HOSTS Caleb Weidner, founder of Forty-Six Ten Brett Fleming, sales and partnerships MJ Fleming, warehouse manager and customer care ABOUT FORTY-SIX TEN Forty-Six Ten is a Christian apparel company named after Psalm 46:10. Every order is picked, packed and shipped out of our warehouse in South Jersey, the same place we filmed this episode. Shop: https://fortysixten.net Instagram: @fortysixtenco TikTok: @fortysixten Be still and know. We'll see you next time. #BeStillPodcast #ChristianPodcast #ChurchDebate

    Leaving Church Early??
  2. 1d ago ·  Video

    Our WORST Reviews & Hate Comments!!

    Welcome back to the Be Still Podcast! Last episode was just me reading hate comments, and Brett and MJ had so much FOMO that they came in two days later to do it with me. So this time I brought two lists, our worst website reviews and our worst TikTok comments. They hadn't seen any of them, so you get their real reactions. We start with a free mystery tee someone really did not like, why pre-orders sometimes run late, a one-star review about white text on a yellow shirt (I reply to it live), whether our oversized tees are actually oversized, and "the lowest quality shirt I have ever seen." Then the TikTok comments get heavier: you can't profit and call it faith-based, mental health and religion, church hurt, why "it's not a religion, it's a relationship" doesn't sit right with me, and a $44 shirt "in this economy." "Be still, and know that I am God." Psalm 46:10 CHAPTERS 0:00 Welcome to episode 4 0:41 Halloween weekends and our accents 3:54 Our worst website reviews 6:28 "The free shirt was useless" 7:28 The story behind the Walk by Faith tee 12:05 Pre-order delays and missing stickers 17:36 "White text on a yellow shirt" 19:50 Replying to that review live 23:05 "It says it's oversized, but it's not" 25:42 Doubt the math or the self-awareness? 27:09 "The lowest quality shirt I have ever seen" 30:27 Gum, pens and the erasers from school 33:13 Our worst TikTok comments 34:56 "You can't profit and call it faith-based" 38:57 "Saved her from rational thinking" 40:08 "Mental health and religion go hand in hand" 41:22 Church hurt and Hosea 43:03 "It's not a religion, it's a relationship" 48:31 "$44 in this economy" 50:37 Buy it once, wear it for years 54:14 "No one's holding your toes to the fire" 56:43 Wrap up WHAT WE TALKED ABOUT Bad reviews come with the territory: we're blessed to have enough customers that we get bad reviews at all, and these are a tiny fraction of them. Most of you are amazing and leave five stars. Good disclaimer, humble brag. The Walk by Faith tee: it sold out the first time we dropped it, but when we restocked it, it just sat on our shelves. We all agreed it wasn't really our branding anymore, so it went into the free mystery tee you got with a hoodie. Still a great fit, still 100% cotton, just a particular taste. Brett also told the story of the day someone looked at that exact shirt and called it corny. That one comment basically retired it. Add it to the graveyard. Pre-orders: a pre-order lets you claim your spot instead of hoping you catch a restock. Our supplier gives us a date, but one step in the supply chain can slip and a shipment comes in 10 days late. We send email updates and offer refunds on late pre-orders, and going forward we're adding a two-week buffer to what our supplier tells us, so you get it by the date we promise. Missing stickers: we hand pack every single order in our warehouse, and on a restock day with 1,000+ orders going out, a sticker can get missed. If that happens, email MJ and she'll make it right. White ink on yellow: we screen print some of our shirts in-house, and we only run white ink. Some people love contrast and some people love the minimal monochrome look. Both are okay. I replied to the review live, smiley face included. Sizing: there's a sizing chart and a find-your-size feature on the site. Our oversized tees really are oversized. MJ gave her dad one for Christmas, and it was still oversized on him. Quality: Brett has had his What a Friend tee for two and a half years, he still wears it every week, and it's the shirt he was wearing when he met MJ. You can't tell him that's a bad quality shirt. Profit and faith: it's not about a profit for us. We've seen the impact our clothes have, and that's why we'd rather pour our work into this than a paycheck somewhere else. When a comment like that comes in, MJ said she pauses and asks if it's accurate, and she comes back to whether we're glorifying God to the best of our ability with what we have. He is 100% in charge of this. Mental health and religion: there's usually real hurt behind a comment like that. The beautiful part about Christianity is that it's not about you, it's about Him, and there's a loving God asking you to run towards Him. Church hurt is real. The church is imperfect people trying to serve and worship a perfect God. If a church hurt you, pray for one that will lift you up and disciple you, and get plugged in. Religion vs. relationship: Jesus was the most religious person ever. If what you mean is legalism, say legalism. Words matter, because people on the outside looking in are listening. A $44 shirt: a piece that lasts you five or ten years costs less over time than cheap ones you blow through, and you're supporting a business that gives proceeds back to Christian mental health ministries. Our pro tip: if the price is stressing you out, sit on it. If you're still thinking about it fondly a day or two later, it's a great purchase. And if you ever buy something and realize you can't afford it, email us and we'll cancel and refund it in full. YOUR TURN Which comment should we answer in part two? Drop it below. And if you got a mystery tee that wasn't your style, tell us who you gifted it to. HOSTS Caleb Weidner, founder of Forty-Six Ten Brett Fleming, sales and partnerships MJ Fleming, warehouse manager and customer care ABOUT FORTY-SIX TEN Forty-Six Ten is a Christian apparel company named after Psalm 46:10. Every order is picked, packed and shipped out of our warehouse in South Jersey, the same place we filmed this episode. Shop: https://fortysixten.net Instagram: @fortysixtenco TikTok: @fortysixten Be still and know. We'll see you next time. #BeStillPodcast #ChristianPodcast #HateComments

    Our WORST Reviews & Hate Comments!!
  3. 3d ago ·  Video

    Reading Our HATE COMMENTS: Prices, Dupes & Halloween

    Be Still Podcast, Episode 3 Welcome back to the Be Still Podcast! This one is a solo episode. I'm Caleb, founder of Forty-Six Ten, and before heading to my family's Halloween dinner I sat down in the warehouse to go through some of the hate comments we get on our videos. Not to dunk on anyone, but because a lot of them are fair questions, and the way we answer them can show people Christ's love. We start with the yearly debate over whether trick-or-treating is a sin. Then I play a few of our TikToks and answer the comments under them: why we sent Ella Langley a box of our stuff, why we can't approve every free sample request, whether we actually care about mental health, why our hoodies cost what they do, a rainbow video that got called judgmental, and a hoodie that "peeled off after the first wash." "Be still, and know that I am God." Psalm 46:10 CHAPTERS 0:00 Welcome to episode 3 0:44 Why I read hate comments 1:32 Is trick-or-treating a sin? 2:11 The box we sent Ella Langley 3:17 "Sending millionaires free stuff" 3:57 Why we can't approve every sample request 5:10 "Y'all don't care about mental health" 5:27 A comment that deserves more than a quick answer 6:20 "$70 is ridiculous" 7:22 Knockoffs, and why we went patchwork 9:11 "Make it affordable for all" 9:54 A Christian shoemaker makes good shoes 10:10 June is for rainbows 10:51 "Jesus sat at a table full of sinners" 12:29 Someone's wearing 4610 in the wild 13:05 "The hoodie was ironed on" 14:11 Wrap up: wisdom teeth and Halloween candy WHAT WE TALKED ABOUT Halloween: I don't think this is a cop-out. I really think it comes down to the heart posture behind it. If you can't wait to dress up as a demon and watch something dark tonight, I think that's wrong. If you're hanging out with family while your little cousins dress up and get candy, I don't think that's sinning. Free stuff for celebrities: Ella Langley bought one of our Jesus Is King light green camo shirts and posted it without us even knowing. We didn't find it until about nine months later, so MJ packed her a box of basically everything else we have. We're not sending it because she can't afford it. We're sending it because she wasn't going to buy it, and supporting a big musician with a big audience could help us spread our message of faith to more people. Sample requests: we get thousands of sample requests a month from creators, and we send out maybe 100. When we don't send you one, it doesn't mean we don't like your content. We have to steward our stuff well and keep inventory for the people spending their hard-earned money with us. Pricing and knockoffs: a lot of people are used to cheap, mass-produced, drop-shipped stuff. When we did all screen print, our designs got knocked off fast, sometimes with our own photos. That's a big reason we moved to patchwork and stitched designs. A cheap knockoff wears out within a year. One of our hoodies should last 15 to 20 years if you take care of it. And like the quote MJ shared last episode, a Christian shoemaker doesn't make Christian shoes by putting a little cross on them. He makes really good shoes. Rainbows and judgment: the rainbow is God's sign of His promise that He will never flood the earth again, and that He is faithful. Taking it back isn't us putting ourselves on a high horse. Brett, MJ and I have all struggled with sin like everyone has. We use God's standard to check ourselves first. Dupes: our Jesus Saves hoodies are stitched and embroidered. Nothing on them is ironed or printed on, so nothing can peel off. If you see one online for $30, it's not us. Buy from our actual shop. YOUR TURN What hate comment should we answer next? Brett and MJ want in on the next one, so drop it in the comments. And tell me what candy I should eat tonight with a torn up cheek. HOST Caleb Weidner, founder of Forty-Six Ten ABOUT FORTY-SIX TEN Forty-Six Ten is a Christian apparel company named after Psalm 46:10. Every order is picked, packed and shipped out of our warehouse in South Jersey, the same place we filmed this episode. Shop: https://fortysixten.net Instagram: @fortysixtenco TikTok: @fortysixten Be still and know. We'll see you next time. #BeStillPodcast #ChristianPodcast #HateComments

    Reading Our HATE COMMENTS: Prices, Dupes & Halloween
  4. 6d ago ·  Video

    Is it Christian?? Talking Faith-Based Art & Business

    Be Still Podcast, Episode 2 Welcome back to the Be Still Podcast! This is the conversation we teased in episode 1. I'm Caleb, founder of Forty-Six Ten, and I'm back in the warehouse with two of my best friends and teammates, Brett and MJ Fleming. Does a song, a movie or a hoodie have to mention God to be Christian? We get into Christian art and how much creative liberty is too much, the non-Christian movies and music that have pointed us back to God, and what actually makes 4610 a Christian business. Brett shares the prayer walk he does through the warehouse every morning, we answer the "you're profiting off of Jesus' name" comments, and MJ brings a quote about a Christian shoemaker that sums up the standard we want for everything we make. "Be still, and know that I am God." Psalm 46:10 CHAPTERS 0:00 Welcome to episode 2 1:15 Does art have to mention God to be Christian? 3:10 How much creative liberty is too much? 4:06 The kids' movie that changed how MJ saw Noah's ark 6:12 Always go back to the source of truth 8:33 Do we picture Jesus as the actor on screen? 9:50 God's fingerprints in secular books and movies 12:09 Witchcraft, wizards and fantasy stories 14:31 When non-Christian art glorifies God more 16:20 Music that reminded MJ of life before Christ 17:22 Movies that broke our hearts for people 20:23 Why MJ cries differently at the same songs now 21:49 What makes 4610 a Christian business? 23:55 Brett's morning prayer walk through the warehouse 25:38 "You're profiting off of Jesus' name" 27:38 Is pointing people to Jesus enough? 30:25 The last strand before someone comes to faith 32:01 A Christian shoemaker makes good shoes 33:58 Staying a Christian business as we grow 38:31 You will know them by their fruits 40:04 Never stop asking if we're doing it right 41:34 Has a hate comment ever made us think? 44:09 Why not just work hard at a secular job? 45:53 Wrap up WHAT WE TALKED ABOUT Christian art: MJ thinks a piece of art is only Christian if it glorifies God, His character and His kingdom. Having Christianity tied into it, even biblical characters or stories, isn't enough on its own. Adaptations that take liberties can shape how people see the Bible for years. MJ grew up with a kids' movie about Noah's ark that said God didn't want to flood the earth, and she had to relearn the real story later. Artists making Christian art carry a real responsibility, because people who don't know Jesus, or whose faith isn't rock solid yet, are listening. Brett's advice: always go back to the source of truth, and when you read a children's Bible with your kids, point them back to the real thing in Scripture. God's fingerprints everywhere: Brett read classic secular novels all through school and still found Christian themes in them: courage, sacrifice, good triumphing over evil. Maybe a hot take, but some non-Christian art glorifies God more than art that calls itself Christian. You don't go stargazing looking for Christian stars. You're just looking at God's creation. Art that points us back to God: MJ talks about music from before she was saved that now reminds her of what God has done, Brett's mom's playlist that walks from life before Christ all the way to salvation, and movies that broke our hearts and had us praying for people we've never met. "These lyrics of hopelessness and desperation and pain, that was me, and I'm so glad that I have Christ now." What makes a business Christian: it's not the fact that we put Jesus on our clothes. It's how you treat people and the decisions you make. Brett comes in early and prays over the warehouse every morning, and if God took it all away tomorrow, we'd say what an amazing opportunity that we even got to do it. On profit, the Bible talks about money and work all the time. What matters is stewarding it well and the heart posture behind it. MJ pushes it further: the goal isn't only pointing people to Jesus, it's glorifying God in every business practice, from the design to customer service to how we treat and pay the people we work with. "A Christian shoemaker isn't a Christian shoemaker because he puts little crosses on his shoes. He's a Christian shoemaker because he makes really good shoes." Staying faithful as we grow: keep Christ first, keep asking whether we're doing this the right way, and hopefully have many more three-hour conversations about whether something is good or not. And as Brett was reminded, a piece of clothing might be the last strand before someone comes to faith. We might never see it on this side of heaven. YOUR TURN Does art have to mention God to be Christian? Tell us what you think in the comments, and send us any questions you want us to answer on the show. HOSTS Caleb Weidner, founder of Forty-Six Ten Brett Fleming, sales and partnerships MJ Fleming, warehouse manager and customer care ABOUT FORTY-SIX TEN Forty-Six Ten is a Christian apparel company named after Psalm 46:10. Every order is picked, packed and shipped out of our warehouse in South Jersey, the same place we filmed this episode. Shop: https://fortysixten.net Instagram: @fortysixtenco TikTok: @fortysixten Be still and know. We'll see you next time. #BeStillPodcast #ChristianPodcast #ChristianArt

    Is it Christian?? Talking Faith-Based Art & Business
  5. Oct 28 ·  Video

    We're Back!!

    Be Still Podcast, Episode 1 Welcome to the very first episode of the Be Still Podcast! I'm Caleb, founder of Forty-Six Ten, and I'm joined by two of my best friends and teammates, Brett and MJ Fleming. (Yes, they're married.) In this one I share how 4610 started as a college class project I almost said no to, and why we named it after Psalm 46:10. Brett and MJ introduce each other, from Salt Lake City and a 13-hour phone call to a January wedding in Philly and both of them ending up full-time at the warehouse. Then we get into what it actually looks like to go into business with your friends, why work can never be king, a sermon length over/under that got a little heated, and how scrolling can be the way we run from being still. "Be still, and know that I am God." Psalm 46:10 CHAPTERS 0:00 Welcome to the Be Still Podcast 0:19 How 4610 started 3:31 Brett introduces MJ 6:38 What MJ does at 4610 7:26 Engaged in June, married in January 8:37 MJ introduces Brett 10:53 Brett goes full-time at 4610 14:40 The 47-page plan Brett wrote in college 17:07 1 a.m. at the warehouse and the cost of building something 18:55 When a job is more than a paycheck 21:10 Should you go into business with friends? 22:52 Why business partners are a lot like a marriage 26:39 Why people say "don't go into business with friends" 27:59 Work can't be king 29:50 Looking up to each other 32:24 The questions Brett and MJ didn't see coming 34:18 Sermon over/under: how long is too long? 37:33 Why Brett said 70 minutes 40:17 Expectations and attention spans 41:37 Listening to sermons at 1.7x speed 42:27 We've lost the ability to be bored 43:49 Quiet makes room for God 44:32 Scrolling is running away from Jesus 45:58 Take it to Jesus, even when you don't want to 47:15 Wrap up WHAT WE TALKED ABOUT How 4610 started: I was a junior in college when my roommate needed a partner for his entrepreneurship final. The top teams had to pitch on stage in front of the school, and honestly I was scared to do it. Once I made the logo I was all in. We picked Psalm 46:10 because it was one of my post-it note verses, the one that reminded me God was in control no matter how crazy college got. None of this was my plan, but God has led it every step of the way. Brett and MJ: MJ grew up in Salt Lake City, did missions work, and went to college in Florida, where she met Brett on a work trip. Less than a week later they were on the phone for 13 hours straight. They got engaged in June, MJ moved to New Jersey in August to become our warehouse manager, and they got married in January. If you've ever emailed us, it was most likely MJ answering you. Brett grew up in South Jersey, was homeschooled, graduated with a 4.0, and spent three and a half years in corporate sales and marketing before joining 4610 full-time to run sales, partnerships and wholesale. Business with friends: People say don't go into business with friends. We think that advice usually comes from a fear mindset, and from a worldview where work becomes the main thing. When God is at the center, work can't be king. What makes it work for us is vision alignment, hard conversations early, owning it and apologizing fast, no ego, and actually looking up to each other in the areas where we're not as strong. The sermon over/under: What's the absolute maximum length for a sermon before it starts losing the congregation? We all held up our answers at the same time and landed on 50, 60 and 70 minutes. You'll have to watch to see who said what, and why one of us was trained by 70-minute family devotions at 12 years old. Being still: We've lost the ability to be bored. Try a 30-minute walk with no phone and no music and see what comes up. A lot of us scroll so we don't have to face our own thoughts and fears, and in a way that's running from Jesus. You're not stopping your brain, you're not being still. The better answer is to take it to Jesus, even when your prayer starts with "I don't really want to be talking to You right now." YOUR TURN How long is too long for a sermon? Drop your number in the comments. We also teased a future episode: what's the difference between a Christian song or movie and one made by a Christian? Does art have to mention God to glorify Him? Let us know what you think, and send us any questions you want us to answer on the show. HOSTS Caleb Weidner, founder of Forty-Six Ten Brett Fleming, sales and partnerships MJ Fleming, warehouse manager and customer care ABOUT FORTY-SIX TEN Forty-Six Ten is a Christian apparel company named after Psalm 46:10. Every order is picked, packed and shipped out of our warehouse in South Jersey, the same place we filmed this episode. Shop: https://fortysixten.net Instagram: @fortysixtenco TikTok: @fortysixten Be still and know. We'll see you next time. #BeStillPodcast #ChristianPodcast #Psalm4610

Ratings & Reviews

5
out of 5
3 Ratings

About

A podcast born out of Forty-Six Ten Apparel Co. focused on the goodness of God and how He is at work in our lives and the business itself.