Storytelling For Social Impact

Ravinol Chambers

How do we tell stories that actually change things? Storytelling for Social Impact explores how stories can influence what people understand, care about and ultimately do. Host Ravinol Chambers talks with leading thinkers, changemakers, business leaders and storytellers about the ideas shaping our world, the stories we need to tell about them, and what it really takes to create meaningful change. From sustainability and systems change to business, leadership, social impact and communications, these are thoughtful, candid conversations with people doing important work and challenging conventional thinking. If you’re trying to create positive change through your work, this podcast will give you fresh perspectives on how to communicate it, build support for it and make it matter.

  1. 4d ago

    E21 What IF Nature Had A Seat At The Table? with Charmian Love

    House of Hackney - Nature On The BoardNatura - Beauty & SustainabilityCharmian Love - LinkedinRavinol on LinkedinBe Inspired Films - Purpose Driven Video Production Agency What If Nature Had a Seat at the Table?What would change if businesses gave nature and future generations a voice in the decisions shaping our world? In this episode, Ravinol Chambers speaks with Charmian Love, co-founder of B Lab UK and a leading voice in regenerative business, about reimagining the relationship between business, society and the natural world. From helping launch the B Corp movement in the UK to representing Mother Nature and future generations on the board of House of Hackney, Charmian has spent much of her career challenging conventional ideas about how business should operate. Together, they explore what it means to move beyond sustainability towards regeneration, the lessons emerging from Natura’s work in the Brazilian Amazon, and how storytelling can help shift the beliefs and behaviours that shape our economic systems. The conversation also ventures into deeper territory: our relationship with nature, the importance of imagination and optimism, and why meaningful change in the world may begin with changing how we see ourselves and our place within it. Chapters & Timestamps 00:00 – The early days of the B Corp movement 03:45 – Rejecting the binary: Why profit and purpose can coexist 06:30 – Embracing paradox and learning to live with uncertainty 10:50 – Devagar: Why things take the time they take 12:00 – Beyond sustainability: The shift towards regenerative business 22:00 – The power of storytelling to humanise complex ideas 24:00 – Reconnecting with nature and remembering that we are nature 30:00 – House of Hackney: Giving Mother Nature a seat on the board 33:00 – Why radical change means getting back to our roots 35:00 – Measuring what matters: Nature, people and financial performance 39:00 – What would make a business worth keeping for future generations? 45:00 – The challenge of building regenerative businesses within today’s economy 47:00 – Natura and the Amazon: Making regeneration economically viable 49:30 – Following the sunflowers: How positive examples inspire change 51:30 – Storytelling as a tool for systems change 53:00 – Creating identity, belonging and movements through storytelling 57:00 – What Brazilian culture can teach us about connection and creativity 59:00 – Hope without denial: Imagining a better future 63:00 – Climate fiction and the power of imagining possible futures 65:30 – Art, music and finding meaning in complexity 69:00 – Why imagination needs the freedom to explore without fear of failure 71:00 – Charmian’s forthcoming book with John Elkington 72:00 – Inner transformation: The personal dimension of systems change 74:00 – Ten breaths instead of a photograph: Practising connection with nature 76:00 – Embodiment, meditation and finding our place in the natural world 80:30 – Where to connect with Charmian and explore her work Resources and organisations mentionedOrganisations and initiatives B Lab and the B Corp movementHouse of HackneyNatura and Natura IngredientsSaïd Business School, University of OxfordEllen MacArthur FoundationLawyers for Nature Books and ideas The Good Ancestor – Roman KrznaricThe Ministry for the Future – Kim Stanley RobinsonNew York 2140 – Kim Stanley RobinsonThe Deluge – Stephen MarkleyDoughnut Economics – Kate RaworthThe Three Horizons frameworkThe SymbioceneHeliotropismClimate fiction (Cli-Fi) Podcasts Outrage + Optimism About Storytelling for Social ImpactHosted by Ravinol Chambers, filmmaker and founder of Be Inspired Films, Storytelling for Social Impact explores how stories shape change, business and society. Through conversations with leading thinkers, changemakers, business leaders and storytellers, the podcast explores the ideas shaping our world, the stories we need to tell about them, and what it takes to create meaningful change. About Be Inspired FilmsBe Inspired Films helps purpose-driven organisations turn flagship events, campaigns and brand films into long-term momentum. From cinematic films and documentaries to podcasts, animation and live events, they help organisations communicate important ideas, connect with audiences and inspire meaningful action. Find out more: www.beinspiredfilms.co.uk

    E21 What IF Nature Had A Seat At The Table? with Charmian Love
  2. Oct 3

    E20 The Story We Tell About Politics Is Making It Worse with Lisa Witter

    Lisa Witter on LinkedInApolitical - Redesigning public institutions for the age of AIBetter Politics FoundationBe Inspired Films - Purpose Driven Storytelling & Creative Video Agency - Award-winning social-purpose Video Production Agency bringing out the heart in stories that matter. We make creative content for ambitious clients that inspires the optimism and bravery needed to solve the world’s biggest challenges.Ravinol on Linkedin Lisa Witter has spent more than 30 years working inside politics and political leadership around the world. She is co-founder and CEO of the Better Politics Foundation, working with a network of organisations across 55 countries to help build better political leadership. At a time when trust in politics is falling and political division is growing, Lisa believes one of the biggest problems we face is the story we tell about politics itself. We talk about why constantly describing politics and politicians as broken may become a self-fulfilling prophecy, how that story drives good people away, and what a different kind of politics might look like. We get into the difference between authentic political storytelling and spin, why belonging and possibility are so powerful, what Lisa learned about persuasion from running for president on a reality TV show, and why finding common ground doesn’t mean abandoning what you believe. Lisa also shares what she has learned from working with political leaders around the world, why the qualities that get someone to the top of politics aren’t necessarily the qualities they need once they get there, and why self-reflection, curiosity and a genuine desire to serve matter so much. And ultimately, why despite everything happening in politics today, she remains hopeful. In this episode01:00 | Looking for the shimmer From new mothers and couples kissing in the street to New Yorker cartoons, Lisa explains why she deliberately looks for small moments of humanity, humour and joy. 07:00 | Why people matter as much as institutions Lisa chooses SDG 16 and explains why strong institutions alone aren’t enough. Leadership, the people inside those institutions and the often overlooked question of how change actually happens matter enormously. 11:00 | Has pragmatism become a dirty word? As politics becomes more polarised, compromise gets harder. Lisa explains why she describes herself as a radical centrist and why compromise can sometimes be a deeply constructive position. 16:30 | Does politics have a storytelling problem? If we constantly tell ourselves that politics is dirty, broken and full of terrible people, who will choose to enter it? Lisa argues that our collective story about politics may actually be helping create the politics we complain about. 21:00 | What would a better story about politics look like? Rather than politicians positioning themselves as the answer, Lisa explores a more human model of political leadership, where leaders facilitate, listen and help people become part of creating change themselves. 26:00 | Belonging, possibility and the stories that move us forward Why leaders shouldn’t promise utopia, how small improvements can create genuine progress, and why giving people a sense of belonging and possibility can move them from fear towards action. 30:30 | Political storytelling or political spin? Is there really an objective difference? We explore authenticity, morality, cognitive bias and the uncomfortable reality that we judge the same communication very differently depending on whether we agree with the person delivering it. 36:00 | What Lisa learned from running for president on reality TV Lisa shares a remarkable experiment in political communication: real-time audience testing showed her that persuasion wasn’t simply about confidence or having the strongest argument. The order in which you communicate matters, and finding genuine common ground can completely change how people hear what comes next. 43:30 | What makes a great political leader? Drawing on the Better Politics Foundation’s Hall of Fame and decades of working with political leaders, Lisa identifies three qualities that repeatedly stand out: self-reflection, curiosity and pro-social values. 48:00 | The skills that get you elected aren’t necessarily the skills you need to lead Political systems reward particular abilities on the journey to the top. But once someone gets there, the job changes. We explore the tension between conviction and reflection, certainty and humility, and why leadership requires knowing when to turn each quality up or down. 53:00 | Do we need to support the people who lead us better? Lisa explains why she has changed her thinking from simply training political leaders to paying much more attention to who enters politics in the first place, their sense of “enoughness”, and the extraordinary psychological pressures politicians face once in office. 58:00 | Why Apolitical Foundation became Better Politics Foundation A fascinating lesson in reducing cognitive load. Lisa explains why they abandoned a name that needed explaining for one that immediately communicates the mission, while also inviting a much bigger question: what does better politics actually mean? 1:02:00 | The stories we tell ourselves Some of the most powerful stories aren’t the ones we tell other people. They’re the ones running inside our own heads. Lisa explains why those internal stories shape how we lead, how we respond to the world and what we believe is possible. 1:06:00 | What gives Lisa hope about the future of politics? Across the world, people are still getting up every day and trying to make politics better, despite the criticism, lack of resources and even threats they face. Lisa has little time for simply complaining. Her hope lies with the people doing the work.

    E20 The Story We Tell About Politics Is Making It Worse with Lisa Witter
  3. Sep 6

    E19 Has Sustainability Run Out of Steam? with John Elkington

    John's Substack - Rewilding MarketsHome - CountercurrentVolans – The Business of Business is ChangeJohn Elkington – A world authority on corporate responsibility and sustainable development.Ravinol on LinkedinPurpose Driven Storytelling Agency & Video Production Company John Elkington has spent more than 50 years thinking about sustainability, business and how systems change. He coined the term Triple Bottom Line, has written more than 20 books and advises businesses and leaders around the world. But this conversation is much more about what comes next than what came before. John believes the next 10–15 years could bring more change than the previous 50. We talk about why the sustainability movement has become tired and overcomplicated, why the pushback against ESG may actually be useful, and why he believes we’re moving from an era of “soft sustainability” into something much harder. We get into Donald Trump and the breakdown of the old order, AI and the dangers of technological races, why individual action still matters but can’t deliver system change alone, who gets to shape the story of our future, and the kind of leadership we may need for what comes next. Most importantly, John explains why he’s optimistic, even while expecting the years ahead to be extremely challenging. In this episode00:01 — Curiosity as a way of life At 77, John says he feels like he’s only getting started. What keeps him curious, and why nature still gives him disproportionate joy. 00:12 — Has sustainability run out of steam? John thinks the movement has become tired, complacent and too complicated. And surprisingly, he sees the backlash against it as an opportunity. 00:17 — Why real system change rarely happens gradually We talk about the shocks that have transformed societies throughout history, and why John expects far greater change over the next 10–15 years than we’ve seen in the previous 50. 00:25 — The end of soft sustainability Being responsible, reporting progress and making voluntary commitments won’t be enough. John explains what he means by the shift from “soft” to “hard” sustainability. 00:34 — AI, technological races and running through the red lights What happens when everyone believes they have to win? We explore AI, the race for technological dominance and what history tells us about technologies developing faster than our ability to understand their consequences. 00:39 — Have we given people responsibility without power? From The Green Consumer Guide to today’s calls for system change: did asking millions of individuals to make better choices actually work? 00:43 — Why we’re addicted to magical solutions There is rarely one technology, policy or idea that suddenly fixes everything. John explains why meaningful change is much messier, slower and more experimental. 00:48 — Who gets to shape the future? How do we give nature, future generations and marginalised communities a genuine voice without simply telling their stories for them? 00:52 — Where are the leaders we need? Why strong leadership and good values so rarely appear together, what John sees in leaders such as Mark Carney, and why our political systems may need much deeper reinvention. 00:58 — The future isn’t waiting for us Climate impacts we once imagined our grandchildren dealing with are already arriving. John explains why time literacy matters and why leadership ultimately depends on telling people the truth while still giving them a believable way forward.

    E19 Has Sustainability Run Out of Steam? with John Elkington
  4. Season 3, Episode 18 Trailer

    E18 Season Three: A Deeper Connection To Nature & Everything

    Ravinol on LinkedinPurpose Driven Storytelling Agency & Video Production Company Welcome back to the Storytelling for Social Impact podcast. Next week, Sunday, 6th of September we'll be back with season three. If you're a purpose-driven leader, a change maker, an educator, investor, an entrepreneur, this is my free gift to you. I'm inviting you and your friends and colleagues to join me on the first Sunday of every month. I'll be diving into the science and the emotion of storytelling, but with a particular focus on social impact. We'll be sharing practical tools and strategies to help you cut through the noise, think differently, be bolder with your storytelling, and really unleash your creativity with more confidence. And also a monthly source of inspiration to just keep you going despite all the various challenges that you may face so you can tell stories that can change the world for the better, which I know all of you want to be doing in your own ways in the work that you're doing. The podcast is brought to you by my video production company, Be Inspired Films. We use the power of story to help ambitious, purpose-driven organisations make the impossible possible, so you can really magnify the positive impact that you're having in the world. I'm your host, in case you don't know me already. I'm Ravinol Chambers, founder of Be Inspired Films. My very first guest will be John Elkington, an incredible man. I had the pleasure of working with him just over 10 years ago to create an animation to bring to life his work around breakthrough capitalism, which is one of the things we talk about. Also, Charmian Love, who's working with Natura, one of the biggest companies in Brazil, around their work with the Amazon and the incredible ingredients which are coming from the Amazon and how they're making that available to companies around the world and how she sits on the board of different companies representing nature. Fascinating! I also have Lisa Witter, who's one of the co-founders of the Better Politics Foundation. So important, training the future politicians to think differently so they can lead us towards a better world. Amazing! Jackie Vanderbrug, an amazing finance strategist, thinking huge, raising billions towards gender lens investing and also now tech, AI and health. Incredible, incredibly big thinker! And also Sandhya Sabapathy, who I'm interviewing next week, who's doing incredible stuff around sustainability. So a real kind of nature and sustainability theme so far. I've also got Maya Mehta coming up, who is an incredible lawyer, who's been using law to try to create a more equitable world. So lots and lots coming up for you. I'd love for you to get behind this season and share it and engage with it. I am confident there's lots of rich content that can help you and inspire you in your own work. Thank you so much. I'm looking forward to sharing all of that with you and seeing you join us on the journey. Podcast available wherever you get your podcasts.

    E18 Season Three: A Deeper Connection To Nature & Everything
  5. Apr 13

    E17 There Are No Returns On a Broken Planet - Why Capital Needs a New Story with Sana Kapadia

    In this episode of Storytelling for Social Impact, Ravinol Chambers sits down with Sana Kapadia, Chief Catalyst at Heading For Change and an investor working at the intersection of finance, gender and climate, for a conversation that goes far deeper than impact as a concept. They talk about what happens when you stop treating these issues as separate. Because gender, climate, inequality and finance - they’re not different conversations. They’re the same system, seen from different angles. And if we don’t start thinking that way, we’ll keep solving symptoms instead of causes. One of the most powerful parts of this conversation is around measurement. In impact, we often default to numbers, how many people reached, how much capital deployed. But Sana makes the case that without lived experience, those numbers can be misleading. Real impact isn’t just what we can count. It’s what actually changes in people’s lives. The conversation also goes somewhere more uncomfortable. What does this mean for us personally? It’s easy to talk about systems, capital, and change at a distance. It’s harder to ask: what is enough for me? What am I willing to change? Because until that question is faced honestly, progress will always be limited. There’s no shortage of solutions. Across the world, people are already building better models, more local, more inclusive, more connected. The challenge isn’t imagination. It’s whether we’re willing to shift how we think, measure and act before the cost of inaction becomes too high. This is a conversation about impact, yes. But more than that, it’s a conversation about responsibility and how the story needs to change to inspire us to take up that responsibility. 00:00 Welcome 02:02 Sana's Journey Into Impact 03:10 Intersectionality in Finance 05:28 Rethinking Luxury and Enough 08:08 SDGs Gender and Climate 11:08 Measuring Impact Better 16:12 Gender Climate Fund Examples 21:35 Unintended Consequences and Norms 23:52 Storytelling Campaigns That Work 27:46 Beyond the Bubble 28:22 Humour in Impact 30:17 Perfection and Burnout 31:37 Reporting Overload 34:49 Rethinking Risk Returns 38:18 Local Evidence and Nuance 41:13 Fixing the Plumbing 44:22 Cost of Inaction 45:56 Everyday Power to Act 48:43 Reconnect with Nature 53:55 Solutions and Storytelling 55:51 Final Reflections and Thanks Heading for Change | Accelerating proven climate and biodiversity solutions with women as agents of changeSana on LinkedinRavinol on LinkedinPurpose Driven Storytelling Agency & Video Production Company

    E17 There Are No Returns On a Broken Planet - Why Capital Needs a New Story with Sana Kapadia
  6. Mar 9

    E16 Doing Good by Doing What You Do Best with Zahid Torres-Rahman, OBE

    In this episode of Storytelling for Social Impact, Ravinol Chambers speaks with Zahid Torres-Rahman OBE, co-founder of Business Fights Poverty, about a simple but powerful idea: the most effective way for organisations to contribute to social progress is often by doing what they already do best. Zahid has spent decades working at the intersection of business, development and social impact. Through Business Fights Poverty, he has helped connect thousands of leaders across companies, NGOs and institutions who are trying to tackle complex global problems together. What emerges from this conversation is a refreshing perspective on impact. Not a model driven by grand statements or corporate slogans. But one grounded in collaboration, humility and practical action. Ravinol and Zahid explore why the biggest barriers to solving social problems are rarely technical. More often, they are about relationships, trust and the ability to connect people across sectors who would not normally sit at the same table. They also discuss the role storytelling plays in this process. Stories help us see the human dimension behind abstract challenges. They help organisations communicate purpose in ways that feel real rather than performative. And they help leaders recognise where their work intersects with something larger than themselves. Some of the themes explored in this episode include: • Why business has a unique role to play in addressing social and environmental challenges • The idea that impact often comes from doing what you already do well, not trying to become something new • Why collaboration between businesses, NGOs and governments is essential, but often difficult • The importance of human relationships and trust in driving meaningful change • How storytelling can bring clarity, alignment and shared purpose to complex issues At its heart, this conversation is about a shift in mindset. Moving away from the idea that solving global problems belongs to one sector alone. And towards a recognition that real progress happens when people bring their different strengths together. As Zahid reflects in the episode, the goal is not perfection. It is progress, built through collaboration and grounded in the belief that each organisation can contribute something meaningful when it leans into what it does best. Whether you work in business, social impact, communications or leadership, this conversation offers thoughtful insights into how purpose, partnership and storytelling can come together to drive change. 00:00 Reconnecting After Covid 00:59 Human First Collaboration 03:40 Origin of Business Fights Poverty 05:00 From Finance to Impact 06:08 Do What You Do Best 08:16 B Corp and Mainstreaming Impact 12:49 Beyond Jargon to Kindness 14:13 Recapturing the Narrative 18:24 Stories With Agency 23:21 Comms That Cuts Through 31:56 Kindness and AI 34:10 Kindness Builds Trust 34:53 Self Acceptance And Growth 38:26 Come As Yourself 39:52 Choosing SDG 17 - Partnerships 42:50 Five Bridges To 2045 45:27 Peer Circles And Bridge Builders 50:22 Human-Centred Solutions 55:57 Trust Through Honest Storytelling 59:06 Campaigns That Cut Through 01:02:52 Unlearning Gender Norms 01:05:48 Where To Find Business Fights Poverty Ravinol on LinkedinPurpose Driven Storytelling Agency & Video Production CompanyZahid on LinkedinCollaborating for Social Impact - Business Fights Poverty

    E16 Doing Good by Doing What You Do Best with Zahid Torres-Rahman, OBE
  7. Feb 1

    E15 The Alchemy of Storytelling: Reframing Risk as Opportunity in Innovative Finance with Rafia Qureshi

    In this episode, host Ravinol Chambers engages in a compelling discussion with Rafia Qureshi, who shares her journey from venture capital to social impact investing. They reminisce about their shared history and delve into the dynamics of philanthropy, innovative finance, and gender equality in the context of global challenges. Rafia shares her passion for gender equality rooted in her personal experiences in Pakistan. The conversation underscores the transformative potential of storytelling in shifting perceptions of risk, bridging capital silos, and catalysing systemic change. Key themes include the necessity of collaborative capital, the importance of redefining risk in philanthropy, and the role of narratives in making complex issues relatable and investible. 00:00 Introduction and Reconnecting 00:39 Journey into Social Impact 02:16 The Shift to Corporate Philanthropy 05:16 Personal Connection to Gender Equality 07:52 Global Upbringing and Career Path 10:15 The Power of Storytelling in Philanthropy 15:09 Women in Social Impact and Climate Change 20:44 Rewriting Narratives in Global Finance 27:45 The Evolution of Philanthropy 28:27 The Power of Storytelling in Investment 29:08 Water Equity: A Success Story 29:58 Show and Tell: Building Trust 33:17 The Role of Narratives in Unlocking Capital 41:28 Embracing Failure in the Social Sector 48:30 The Importance of Storytelling Across Organisations 52:17 Concluding Thoughts and Reflections Lebec - Mainstreaming Innovative FinanceRafia's Linkedin profileBe Inspired Films - Purpose Driven Video Production AgencyRavinol's Linkedin profile

    E15 The Alchemy of Storytelling: Reframing Risk as Opportunity in Innovative Finance with Rafia Qureshi
  8. Jan 4

    E14: The Contrarian's Guide to Social Impact: Liam Black's Journey

    In this insightful episode of the Storytelling for Social Impact Podcast, host Ravinol delves into the power and nuances of storytelling in driving social change. Guest Liam Black, a seasoned social entrepreneur, shares his journey and the lessons learned from scaling Furniture Resource Center (FRC) into a profitable social enterprise, to now sitting on boards to share his experience, and mentoring others for success. Discussion topics include the importance of financial sustainability for impact-driven businesses, avoiding groupthink, the significance of authenticity in storytelling, and how to craft compelling narratives for diverse stakeholders, including investors, customers, and employees. Liam also sheds light on the evolving landscape of social enterprises, the rise of the B Corporation movement, and the importance of addressing inequality. Tune in to discover practical advice on leveraging storytelling to make meaningful societal impacts and hear personal anecdotes that highlight the trials and triumphs of purposeful entrepreneurship. 00:00 Introduction and Podcast Overview 00:36 Guest Introduction: Liam Black 01:17 The Power of Storytelling in Business 01:39 Catching Up with Liam 03:07 Liam's Journey in Social Enterprise 09:44 The Importance of Profit in Social Enterprises 17:29 The Cat's Pajamas Initiative 23:04 Challenges and Realities of Social Enterprises 32:29 The Role of Storytelling in Social Impact 33:14 Memorable Campaigns and Stories 35:14 The Power of Personal Storytelling 37:24 Phases of Life and Career 39:49 Authenticity in Storytelling 48:31 Challenges running a Social Enterprise 58:21 Liam's challenge to us all to think about our own impact story 01:00:58 Closing Remarks and Call to Action Ravinol's Linkedin profileBe Inspired Films Purpose Driven Video Production Agency Liam's Linkedin profileBarnardo's TV Advert - Excellent advert which never got televised due to the swearing. But it brilliantly captures the essence of their work.

    E14: The Contrarian's Guide to Social Impact: Liam Black's Journey

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About

How do we tell stories that actually change things? Storytelling for Social Impact explores how stories can influence what people understand, care about and ultimately do. Host Ravinol Chambers talks with leading thinkers, changemakers, business leaders and storytellers about the ideas shaping our world, the stories we need to tell about them, and what it really takes to create meaningful change. From sustainability and systems change to business, leadership, social impact and communications, these are thoughtful, candid conversations with people doing important work and challenging conventional thinking. If you’re trying to create positive change through your work, this podcast will give you fresh perspectives on how to communicate it, build support for it and make it matter.