The Chris Bussing Podcast [ Sell More | Live More ]

Chris Bussing
  • 5.0 (1)
  • Entrepreneurship
  • Updated Weekly

Tune in weekly for in depth interviews that empower you to start & grow your tech sales career & create a life of freedom & impact.

  1. May 6

    #142 Josh Braun's Exact Cold Call Script (+ 7 objection responses)

    🚀 Want to hit your number & get promoted faster? Book a free strategy session (your company may cover the cost) →https://calendly.com/bussingventures/tech-sales-accelerator-strategy-session🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/🎯 Free P.E.G. Prospecting Framework →https://docs.google.com/document/d/1ohSdh0DTVE4i2G7HsTUeYLWVwxFf1Y9yIIDH59vbSc0/edit?usp=sharing🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consultIn this episode, Josh Braun breaks down his exact cold call script and shows you how to open cold calls, handle objections, and book meetings without sounding pushy.Josh’s Website →https://joshbraun.comJosh’s LinkedIn →https://www.linkedin.com/in/josh-braunJosh’s Newsletter →https://joshbraun.com/newsletterResources:Tongue Tied Objection Cards →https://jbraun.gumroad.com/l/objectionflashcardsBadass Growth Guide →https://courses.joshbraun.com/p/badass-b2b-growth-guideWaking Up app →https://www.wakingup.comTimestamps00:00 - Intro00:47 - Josh’s cold call opener03:35 - How tone affects cold calls05:11 - Managing cold call anxiety08:14 - Using mindfulness to detach12:16 - What is “poking the bear”?20:19 - Applying “poke the bear” to a Databricks cold call25:03 - Building better current-state questions29:12 - Neutral vs manipulative questions33:01 - Using customer language in cold call questions35:39 - When to set the meeting37:21 - Should you book the meeting on the call?39:36 - Objection handling mindset44:49 - How to respond to “How did you get my number?”46:22 - How to practise cold call scripts and objections48:17 - Objection response: “I’m too busy”49:22 - Objection response: “Send me a proposal”50:54 - Objection response: “I want to think it over”51:57 - Objection response: “We don’t have a budget”53:04 - Objection response: “Call me later this week”53:38 - The mindset behind handling setbacks58:52 - Josh’s resourcesABOUT ME:I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

    1 hr

  2. Apr 29

    #141 The Exact Path from AE to VP of Sales (do this before asking for the promotion)

    🚀 Want to hit your number & get promoted faster? Book a free strategy session (your company may cover the cost) →https://calendly.com/bussingventures/tech-sales-accelerator-strategy-session🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/🎯 Free P.E.G. Prospecting Framework →https://docs.google.com/document/d/1ohSdh0DTVE4i2G7HsTUeYLWVwxFf1Y9yIIDH59vbSc0/edit?usp=sharing🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consultIn this video, Mike breaks down the exact steps to go from AE to VP of Sales and shows you how to build the relationships, reputation, and leadership proof needed to make your next promotion inevitable Mike's LinkedIn →https://www.linkedin.com/in/mikemanzi7 Mike's Instagram →https://www.instagram.com/officialsalestips Mike's TikTok →https://www.tiktok.com/@officialsalesleadertips Mike's Website →https://www.officialsalestips.com/Timestamps 00:00 - Intro 01:25 - Mastering the AE Role 02:15 - Building a Sales System 04:58 - Most Important Part of the Sales Process 07:21 - Asking Tough Sales Questions 09:55 - Breaking the Fourth Wall in Sales 12:09 - Tech Sales Accelerator 12:41 - Being Honest on Sales Calls 14:01 - Emotional Mirroring in Sales 18:06 - Beyond Hitting Your Number 20:11 - Building Relationships for Promotion 23:34 - Moving From Individual Contributor to Leader 26:40 - Building Your Reputation 32:14 - Doing the Job Before You Have It 33:14 - Creating a Leadership Scorecard 35:13 - Running Better One-on-Ones 37:06 - Running Better Pipeline Reviews 40:33 - Standing Out in the Internal Interview 42:10 - The Interview Question to Stop Asking 43:04 - Speaking in Frameworks 45:30 - How to Learn More From Mike 46:59 - Working Harder on Yourself ABOUT ME:I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

    50 min

  3. Apr 22

    #140 The Mindset Shifts Behind $1M+ Tech Sales Careers (ft. ex-Google, Salesforce & Oracle seller)

    🚀 Want to hit your number & get promoted faster? Book a free strategy session (your company may cover the cost) →https://calendly.com/bussingventures/tech-sales-accelerator-strategy-session🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/🎯 Free P.E.G. Prospecting Framework →https://docs.google.com/document/d/1ohSdh0DTVE4i2G7HsTUeYLWVwxFf1Y9yIIDH59vbSc0/edit?usp=sharing🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consultIn this video, Aluba breaks down the mindset shifts behind high-performing tech sales careers and shows you how to build stronger beliefs, improve your discovery process, and perform at a higher level in sales. Connect With Aluba →https://www.linkedin.com/in/alubafenix/Aluba's Website →https://www.vivid-imagination.co.uk Timestamps 00:00 - Intro 01:34 - Don’t let one bad year define you 03:58 - Aluba’s background in sales 06:31 - Surrender vs performance 11:21 - Sales methodologies and what really makes elite sellers 14:15 - Identity, beliefs, and values in sales 17:13 - How to spot your limiting beliefs 17:19 - Tech Sales Accelerator message 17:52 - The 200% target mindset 18:08 - The university deal story 23:54 - What actually opened the $14.2M deal 24:59 - Why deals are won in discovery 26:30 - Authenticity, trust, and respect in sales 29:12 - Boundaries and demanding respect 32:52 - Liberating imagination, creativity, and performance 36:15 - The science of flow and burnout 43:02 - Awareness and adaptability in leadership 46:23 - Light, life, love, and liberty 49:21 - Where to connect with Aluba 50:15 - Retreats and coaching workABOUT ME:I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

    52 min

  4. Apr 15

    #139 He Made $1M+/Year in Tech Sales Doing the Opposite of Everyone (steal his cold call script)

    🚀 Want to hit your number & get promoted faster? Book a free strategy session (your company may cover the cost) →https://calendly.com/bussingventures/tech-sales-accelerator-strategy-session🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/🎯 Free P.E.G. Prospecting Framework →https://docs.google.com/document/d/1ohSdh0DTVE4i2G7HsTUeYLWVwxFf1Y9yIIDH59vbSc0/edit?usp=sharing🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consultIn this video, Justin breaks down his unique and effective tech sales techniques and shows you how to achieve high-earning bands and move up the tech sales ladder.Connect With Justin →https://www.linkedin.com/in/michaeljustin/Justin's Books →https://www.amazon.com/stores/author/B093QYRYR5/allbooksJustin's Website →https://justinmichaelmethod.com/ Timestamps00:00 - Introduction00:46 - Advice for starting in tech sales05:19 - DMs as the new cold call07:54 - Tactical DM examples10:33 - Perspectives on sales as a profession15:07 - Evolving your relationship with rejection17:01 - Service in outbound messaging18:40 - High-level factors for successful cold calling23:54 - Continuing calls after piquing curiosity27:21 - Effective voicemail strategies31:34 - Common discovery mistakes37:19 - Rewriting the Law of Attraction45:38 - The concept of "remembering"ABOUT ME:I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

    53 min

  5. Apr 8

    #138 AI Is a Threat to Tech Sales Jobs. Here’s What Reps Must Do Now

    🚀 Want to hit your number & get promoted faster? Book a free strategy session (your company may cover the cost) →https://calendly.com/bussingventures/tech-sales-accelerator-strategy-session🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/🎯 Free P.E.G. Prospecting Framework →https://docs.google.com/document/d/1ohSdh0DTVE4i2G7HsTUeYLWVwxFf1Y9yIIDH59vbSc0/edit?usp=sharing🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consultKyle's LinkedIn →https://www.linkedin.com/in/kylevamvouris/Kyle's Instagram →https://www.instagram.com/kylevamvourisCheck out SalesThread →https://www.salesthread.aiIn this video, Kyle breaks down the patterns of successful sales organizations and shows you how to build a process-driven sales team that leverages AI to close more deals.Timestamps00:00 - Introduction00:27 - Patterns of Successful Sales Organizations04:41 - Impact of Dan Martell on Sales and Playbooks11:09 - Data and the Best Sales Companies17:41 - Common Mistakes for New Sales Reps24:01 - Obsession with AI and the Journey to Sales Thread31:58 - Establishing an AI Baseline and Best Practices41:00 - Sales Thread Overview and Agent Capabilities46:01 - Thesius, the Deal Navigator49:11 - Importance of Curiosity with AI51:24 - AI Threat to Sales Jobs54:15 - The Future of the Human Touch in SalesABOUT ME:I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

    1 hr

  6. Apr 1

    #137 What It Really Takes To Be A Top 1% FAANG Tech Seller

    🚀 Want to hit your number & get promoted faster? Book a free strategy session (your company may cover the cost) →https://calendly.com/chrisbussingchannel/tech-sales-accelerator-discovery-call🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/🎯 Free P.E.G. Prospecting Framework →https://docs.google.com/document/d/1ohSdh0DTVE4i2G7HsTUeYLWVwxFf1Y9yIIDH59vbSc0/edit?usp=sharing🏢 Book me for corporate sales training & speaking →https://calendly.com/chrisbussingchannel/bussing-sales-speaking-training-consult?back=1&month=2026-01Connect With Mike→ https://www.linkedin.com/in/michael-shieldIn this video, Mike breaks down strategies for navigating a high-level tech sales career and shows you how to overcome significant professional resistance to achieve rapid promotion and financial success.00:00 - Introduction00:49 - Interviewing and overcoming initial resistance04:15 - Handling objections during an interview09:35 - Succeeding in the interview process using the STAR method13:25 - Prioritizing actions and results within STAR15:34 - The importance of thorough preparation for meetings17:38 - Strategies for requesting meetings and protecting time21:58 - Overcoming a tough territory to earn a promotion27:39 - The importance of financial acumen in sales31:15 - Selling to the CFO and final contract signers34:44 - Common mistakes that hold sellers back37:48 - Adapting to different personalities as a "chameleon"41:09 - Typical weekly routines and winning the day44:42 - Compensation, equity, and negotiating signing bonuses51:52 - Using sales success to create a meaningful life53:52 - Advice for younger versions of yourselfABOUT ME:I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

    57 min

  7. Mar 17

    #136 Tony Robbins Seminar Taught Me to Sell Better Than Any Sales Book

    🚀 Want to hit your number & get promoted faster? Book a free strategy session (your company may cover the cost) →https://calendly.com/chrisbussingchannel/tech-sales-accelerator-discovery-call🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/🎯 Free P.E.G. Prospecting Framework →https://docs.google.com/document/d/1ohSdh0DTVE4i2G7HsTUeYLWVwxFf1Y9yIIDH59vbSc0/edit?usp=sharing🏢 Book me for corporate sales training & speaking →https://calendly.com/chrisbussingchannel/bussing-sales-speaking-training-consult?back=1&month=2026-01Connect With Brandon→ https://www.linkedin.com/in/brandon-tiggesCheck Out Job Machine→ https://getjobmachine.comIn this video, Brandon breaks down the mindset and strategic shifts required to go from being a struggling salesperson on the brink of being fired to becoming a top-performing account executive and tech CEO.Timestamps00:00 - Intro03:20 - The Impact of a Tony Robbins Seminar06:00 - Understanding the Six Basic Human Needs08:20 - The Importance of Gratitude and Perspective11:23 - Mastering Influence and Matching Communication Styles15:34 - Addressing "Head Trash" and Overcoming a Victim Mentality20:14 - Healing Family Relationships and the Power of Forgiveness24:41 - Connecting Product Solutions to Key Business Metrics25:54 - Experience and Lessons from Making Over 100,000 Cold Calls31:10 - Defining a "Definite Chief Aim" and Future Vision33:40 - The "Force x Leverage = Work" Philosophy34:42 - Applying the "OODA Loop" Framework to Sales and Conflict40:56 - Motivation for Founding Job Machine and Personal Struggles48:44 - How Job Machine Automates the Job Search Process56:17 - Advice for Transitioning from Sales to EntrepreneurshipABOUT ME:I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««#b2bsales #techsales #salestraining #sdrtraining #techsalestraining #salesdevelopmentrepresentative #outboundsales #salestrainer #salesspeaker

    1h 4m

  8. Mar 12

    #135 I Teach 1,800 Tech Sellers at ZoomInfo How to Use AI (all I know in 52 minutes)

    🚀 Want to hit your number & get promoted faster? Book a free strategy session (your company may cover the cost) →https://calendly.com/chrisbussingchannel/tech-sales-accelerator-discovery-call🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/🎯 Free P.E.G. Prospecting Framework →https://docs.google.com/document/d/1ohSdh0DTVE4i2G7HsTUeYLWVwxFf1Y9yIIDH59vbSc0/edit?usp=sharing🏢 Book me for corporate sales training & speaking →https://calendly.com/chrisbussingchannel/bussing-sales-speaking-training-consult?back=1&month=2026-01Connect With Anthony →https://www.linkedin.com/in/anthonybene/In this video, Anthony breaks down how AI is reinventing the world of software sales and explains three essential skills to future-proof your career and amplify your human impact.Timestamps00:00 - Introduction01:03 - Impact of AI on software sales and careers03:04 - Autonomous AI agents and OpenClaw08:32 - Automated workflows versus autonomous agents11:14 - Sales outcomes and use cases for automated workflows16:02 - SDR specific meeting booking use case21:06 - Three skills to futureproof your career21:46 - Skill 1: Context Engineering and the KIT framework32:41 - Skill 2: Iteration and refinement35:10 - Skill 3: Verification and validation39:54 - AI as an amplifier for strategic thinking43:24 - Intersection of AI and personal health optimizationABOUT ME:I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

    53 min
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Tune in weekly for in depth interviews that empower you to start & grow your tech sales career & create a life of freedom & impact.

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