The Chris Bussing Podcast [ Sell More | Live More ]

Chris Bussing
  • 5.0 (1)
  • Entrepreneurship
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Tune in weekly for in depth interviews that empower you to start & grow your tech sales career & create a life of freedom & impact.

  1. 1d ago

    #186 The Myth Of Price: Why You NEED To Charge More & How To Do It

    🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult/ 🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/ Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session/ Don's Website →https://www.doncooper.com/ Don's LinkedIn →https://www.linkedin.com/in/salesheretic/ Timestamps 00:00 - Why You Should Charge Higher Prices 01:09 - The Biggest Myth About Pricing 01:56 - Why Salespeople Give Discounts 04:43 - Overcoming the Fear of Charging More 06:51 - Understanding the True Value of Your Product 08:15 - How to Prevent Price Objections 11:34 - The Emotional Side of Selling 14:29 - Selling to Pain vs. Selling to Goals 17:59 - How to Become a Better Listener 23:44 - How to Handle "Your Price Is Too High" 26:11 - Why Customers Ask for Discounts 31:13 - How to Beat Cheaper Competitors 34:06 - A Real-World Pricing Negotiation Example 37:18 - Will Raising Prices Cost You Customers? 39:45 - The Philosophy Behind Ethical Selling 43:20 - What It Means to Be a Sales Heretic ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  2. Oct 28

    #185 Why Most Sales Leaders Are Getting AI Completely Wrong

    Check out Outreach →https://tinyurl.com/2ar2979m Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult 🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/ Connect With Justin →https://www.linkedin.com/in/justinjayjohnson/ Check Out Synopsis →https://getsynopsis.ai/ Timestamps 00:00 - How Companies Are Getting AI Wrong 00:21 - Why AI Agents Need Better Data Infrastructure 01:17 - Level 1 AI Use Cases for Sales Teams 02:05 - The Problem with AI-Generated Sales Emails 02:47 - Why AI Can't Replace the Human Touch 04:04 - Using AI Without Losing Authenticity 04:34 - Level 2 AI: Driving Revenue and Profitability 05:45 - Can AI Coaching Replace Sales Managers? 06:32 - How to Scale Sales Coaching with AI 07:46 - Synopsis: The Origin Story 08:34 - Solving the Enterprise Data Infrastructure Problem 09:43 - How Synopsis Simplifies Data Infrastructure 10:07 - Career Advice for CROs and Sales Leaders 10:38 - The Secret to Great Sales Leadership ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  3. Oct 26

    #184 How Top Sales Teams Are Using AI to Win More Deals

    Check out Outreach →https://tinyurl.com/2ar2979m 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/ Timestamps 00:00 – How Outreach’s CMO Uses Outreach 01:39 – The Secret to Sales and Marketing Alignment 02:41 – Helping Sales Teams Reach Their Full Potential 04:27 – How AI Agents Are Transforming Marketing 05:28 – Build vs. Buy: The Future of AI in Sales 07:01 – How Outreach Helps Customers Succeed Faster 09:40 – Outreach Is Much More Than Sales Engagement 11:27 – AI Forecasting and Sales Coaching 12:58 – Why Speed Wins in Sales 14:07 – Real Customer Success Stories: Siemens and More 16:07 – From Engineering to CMO: Holly’s Career Journey 17:27 – What’s Next for Outreach and AI ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  4. Oct 21

    #183 From Car Sales to 24 Year CEO: Give Yourself PERMISSION to WIN

    🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult 🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/ Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session Maggie's Website →https://www.maggieharlow.com/ Maggie's Book (Everyday Extraordinary) →https://www.amazon.com/dp/B0H2KBTJDV?lv Maggie's LinkedIn →https://www.linkedin.com/in/maggieharlow Maggie's Instagram →https://www.instagram.com/maggieharlowspeaker Timestamps 00:00 - How Giving Yourself Permission Changes Everything 01:38 - Lessons Learned from Selling Cars 05:12 - Going from Salesperson to CEO 10:29 - How to Succeed at Door-to-Door Sales 16:29 - Should You Bring Gifts When Prospecting? 19:28 - Using Your Network to Win Your First Clients 22:25 - Cake Week: Building Customer Relationships 25:36 - Creative Ways to Build Long-Term Customer Relationships 28:47 - How to Follow Up Without Being Pushy 33:25 - Using AI Agents in Sales 35:41 - Why Knowing What You're Doing Is Overrated 39:59 - Giving Yourself Permission to Grow 40:14 - Your Future Self Is Here for You ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  5. Oct 14

    #182 How to Use AI to Sell Better Than 99% of The Population

    🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult 🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/ Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session Connect With Kyle →https://www.linkedin.com/in/kylevamvouris Sales Thread →https://salesthread.ai “200 million+ salespeople” is an estimate based on ILO global employment and occupation data (ILOSTAT). Sources: ILO: 3.6 billion workers worldwide (UC Davis Rural Migration News) → https://migration.ucdavis.edu/rmn/blog/post/?id=2856 ILOSTAT: Employment by Sex and Occupation (GHDx listing) → https://ghdx.healthdata.org/print/144370 Timestamps 00:00 - How to Use AI to Become a Top 1% Salesperson 01:16 - The Best AI Use Cases for Salespeople 02:28 - ChatGPT vs Claude vs Grok 04:04 - Which AI Model Is Best? 05:34 - Advanced AI Use Cases Most Sellers Overlook 06:53 - How to Set Up AI Agents for Sales 08:49 - Does Claude Have an Autonomous AI Agent? 09:32 - Will AI Replace Enterprise Salespeople? 12:30 - How AI Will Change Sales Team Structures 14:41 - Are AI SDRs Actually Effective? 15:05 - Why AI-Powered Cold Outreach Could Become Less Effective 17:42 - Is Cold Email Dying? 20:50 - The Best Sales Outreach Channels for the Future 21:54 - The Fundamentals of Successful Cold Calling 23:06 - How to Open a Cold Call 24:47 - How to Generate Warm Referrals and Network Effectively 26:19 - Why Salespeople Need to Reinvent Themselves 31:20 - How to Future-Proof Your Sales Career 32:40 - Why Kyle Created SalesThread 33:23 - How SalesThread Helps Sales Teams 35:44 - Who Should Use SalesThread? 36:53 - Kyle's Biggest Personal Transformation 39:03 - Final Thoughts and Closing ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  6. Oct 12

    #181 AI Agents Won’t Replace SDRs. Here’s What They Will Do (Outreach CPO)

    Check out Outreach →https://tinyurl.com/2ar2979m 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult 🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/ Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session Timestamps 00:00 - Will AI replace salespeople? 02:27 - How SolarWinds uses AI revenue agents 05:52 - How Cohesity uses AI to engage leads 07:50 - How should salespeople work with AI agents? 09:08 - How does Outreach manage AI governance and controls? 11:16 - What does AI that acts, not just advises, mean? 14:43 - How does AI-powered sales coaching work? 17:42 - How does Outreach improve sales forecasting? 19:57 - What is headless AI and why does it matter? 23:08 - How did relationships lead to joining Outreach? ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! ««« #b2bsales #techsales #salestraining #sdrtraining #techsalestraining #salesdevelopmentrepresentative #outboundsales #salestrainer #salesspeaker

  7. Oct 7

    #180 The New Rules Of B2B Outbound Sales (in 2027)

    Check out Outreach →https://tinyurl.com/2ar2979m 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult 🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session Connect With Morgan →https://www.linkedin.com/in/morganjingramamp AMP Social →https://theampsocial.com Timestamps 00:00 - How outbound is changing for 2027 00:48 - What makes someone a magnetic seller? 01:54 - Why empathy matters in sales conversations 03:21 - Why the phone is still winning in outbound 05:03 - The human elements of a great cold call 07:21 - Using gratitude to stand out in sales 08:25 - How to follow up without being annoying 09:19 - What’s changing with cold email 10:30 - How to use LinkedIn for outbound 11:31 - Morgan’s final advice for sellers ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! ««« #b2bsales #techsales #salestraining #sdrtraining #techsalestraining #salesdevelopmentrepresentative #outboundsales #salestrainer #salesspeaker

  8. Oct 5

    #179 54 Minutes Of Cold Outreach Advice That Makes You Impossible To Ignore

    Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult 🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/ Dale's LinkedIn →https://www.linkedin.com/in/copierwarrior/ Sales Rebellion →https://thesalesrebellion.com/ Timestamps 00:00 - The Most Outrageous Cold Outreach Campaigns 10:36 - How to Choose the Right Prospects for Creative Outreach 23:37 - The Crumpled Letter & Empty Donut Box Strategies 37:45 - What It Means to Be Rebellious in Sales 42:28 - Why Cold Calling Is Overrated 47:18 - How to Approach In-Person Prospecting 50:35 - The Best Follow-Up Cadence ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

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Tune in weekly for in depth interviews that empower you to start & grow your tech sales career & create a life of freedom & impact.

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