The Chris Bussing Podcast [ Sell More | Live More ]

Chris Bussing
  • 5.0 (1)
  • Entrepreneurship
  • Updated Weekly

Tune in weekly for in depth interviews that empower you to start & grow your tech sales career & create a life of freedom & impact.

  1. 2d ago

    173 How To Build An SDR Org From Scratch

    Tony Gomez, SDR leader at Restaurant365 and former SDR leader at Cloudflare, breaks down how to build and scale a high-performing SDR organization. We cover SDR strategy, sales motions, intent signals, messaging, cold calling, SDR/AE alignment, qualification, coaching, enablement, and creating a strong career path for SDRs. Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult 🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/ Connect With Tony →https://www.linkedin.com/in/tonypgomez/ Timestamps 00:00 - How to Build an SDR Organization From Scratch 02:01 - Restaurant365’s SDR Strategy and Sales Motion 04:35 - How Cloudflare’s SDR Motion Was Different 07:21 - The Systems and Tools Behind a Strong SDR Team 11:46 - Using Intent Signals and Buying Triggers 14:45 - How to Build Effective Sales Messaging 20:13 - What Makes Cold Calling Work 24:13 - Building a Strong SDR and AE Relationship 27:28 - The Real Value of an SDR Organization 32:25 - How Much Should SDRs Qualify Prospects? 34:25 - Restaurant365’s CHEF Qualification Framework 36:34 - Coaching and Enablement for SDR Teams 40:17 - Running Tactical SDR Training Sessions 43:19 - Building a Career Path for SDRs 45:13 - Where to Connect With Tony ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  2. 4d ago

    #172 Ex-Fortune 500 CRO Reveals Human-Centered Leadership Playbook to Drive Sales Growth

    In this episode, I sit down with Ryan Estis to break down what it really takes to become a great leader. We talk about human-centered leadership, developing your people, creating a powerful personal vision, becoming a better coach, letting go of the need to prove yourself, and communicating with courage. Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult 🎯 Free Cold Calling System →https://techsalesaccelerator.framer.website/ Connect With Ryan →https://www.linkedin.com/in/ryanestis/ Ryan's Website →https://ryanestis.com/ Ryan's Book →https://prepareforimpactbook.com/ Timestamps 00:00 - The leadership lesson that changed Ryan’s career 04:17 - Who has influenced Ryan as a leader 06:30 - Prepare for Impact 08:08 - What is human-centered leadership? 11:02 - How great leaders become catalysts 15:25 - Why leadership starts with yourself 20:03 - How to create a powerful personal vision 24:32 - Creating alignment between vision and action 25:52 - Becoming the person you want to be 27:06 - Connected leadership and momentum through harmony 30:21 - How leaders unlock human potential 34:27 - Perfectionism and doing too much for your team 38:41 - Moving from proving yourself to serving others 42:30 - How to run better coaching sessions 44:40 - Coaching tactical skills effectively 46:35 - Communicating with courage 49:13 - Ryan’s final advice ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  3. Sep 11

    #171 AI For SDR Teams Masterclass: Proven Processes & Tactics

    AI is changing how modern SDR teams operate - from onboarding and coaching to prospecting, outreach, and account research.In this episode, Andrew Romualdo breaks down how modern sales teams can use AI to save time, improve rep performance, personalize outreach, and generate more pipeline without losing the human element.Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult🎯 Free Cold Calling System →https://docs.google.com/document/d/13ZAVPoM0_T96m3Nl6jtnPjmfR-hfxrct5-gyzHcMg80/edit?usp=drive_linkConnect with Andrew →https://www.linkedin.com/in/andrew-romualdo-078716148/Timestamps00:00 - Intro01:43 - Using AI to improve SDR onboarding08:01 - Building AI-powered prospecting workflows13:07 - Using Gong & AI for sales coaching16:29 - Using AI to create outbound cadences23:54 - Long-term prospecting & outreach strategy30:08 - Using triggers to reach prospects at the right time31:27 - How to make AI outreach sound more human35:40 - How long should a cold email be?37:35 - Storytelling in outbound messaging42:33 - The best CTAs for cold outreach46:27 - Performance management & future AI use casesABOUT ME:I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  4. Sep 10

    #170 B2B Sales Negotiation Masterclass: 4 Levers To Higher Commission

    In this episode, I sit down with Todd Caponi to break down how to negotiate B2B deals without immediately giving away margin. Todd walks through his four negotiation levers, how to handle discount requests, pilots and contract terms, and why great selling ultimately comes down to transparency, confidence and service. Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult 🎯 Free Cold Calling System →https://docs.google.com/document/d/13ZAVPoM0_T96m3Nl6jtnPjmfR-hfxrct5-gyzHcMg80/edit?usp=drive_link Connect With Todd →https://www.linkedin.com/in/toddcaponi/ Todd's Website →https://toddcaponi.com/ The Sales History Podcast →https://toddcaponi.com/podcast/ Negotiation Masterclass →https://www.youtube.com/watch?v=LbcfLsCYPuM Timestamps 00:00 - Intro 00:47 - Todd’s approach to negotiation 05:14 - The four negotiation levers 06:59 - Handling a 35% discount request 09:37 - Todd’s 3-step negotiation framework 14:20 - Finding the real reason behind negotiation requests 26:11 - How to handle pilots and proof of concepts 32:19 - Sales problems vs negotiation problems 35:41 - Confidence and belief in sales 39:08 - How Todd developed his confidence 42:18 - The sales books Todd recommends 44:40 - Todd’s favourite sales quote 48:25 - Why sales should be built around service 50:06 - Final thoughts ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  5. Sep 3

    #169 Lori Richardson: How Top Sales Orgs Use Data & AI To Sell More

    In this episode, Lori Richardson breaks down how top sales organizations use data, AI, and better coaching to improve sales performance. We cover what makes great salespeople, the 21 sales competencies, how AI can support coaching and deal reviews, and what modern sales teams should be thinking about when building their tech stack. Lori also shares lessons from her decades in sales and what it really takes to build a successful career in the industry. Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult 🎯 Free Cold Calling System →https://docs.google.com/document/d/13ZAVPoM0_T96m3Nl6jtnPjmfR-hfxrct5-gyzHcMg80/edit?usp=drive_link Connect With Lori →https://www.linkedin.com/in/scoremoresales/ Timestamps 00:00 - Intro 02:18 - How to Evaluate a Sales Organization 04:00 - What Makes a Great Salesperson 10:13 - Building a Successful Outbound Sales Team 13:33 - How Long Does It Take to Become Good at Sales? 15:57 - Handling Rejection & Building Confidence 23:03 - The 21 Sales Competencies 25:32 - Using AI as a Sales Coach 28:33 - AI, Personalization & Sales Messaging 31:00 - The Best AI Use Cases for Sales Teams 36:55 - AI Roleplay & Sales Coaching Tools 40:31 - The Ideal Sales Tech Stack 43:15 - Lori’s Career Lessons & Advice 46:11 - Never Mistake Sales Activity for Achievement ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  6. Aug 26

    #168 How AI Startups Can Scale To $100M+ By Shifting To Sales Led Growth

    In this episode, Martin Schneider breaks down how AI-native SaaS companies can move from product-led growth to sales-led growth, win larger enterprise customers, and build a more effective go-to-market strategy. We also discuss human-first marketing, entrepreneurial vs. institutional sellers, revenue intelligence, AI sales agents and coaching, the future of human salespeople, and why customer lifetime value is becoming increasingly important for profitable growth. Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult 🎯 Free Cold Calling System →https://docs.google.com/document/d/13ZAVPoM0_T96m3Nl6jtnPjmfR-hfxrct5-gyzHcMg80/edit?usp=drive_link Connect With Martin →https://www.linkedin.com/in/martinaschneider/ Constellation Research →https://www.constellationr.com/ The Five Lead-to-Order Agentic Use Cases You Need to Be Using Now→https://www.constellationr.com/research/five-lead-order-agentic-use-cases-you-need-be-using-now Timestamps 00:00 - Intro 03:36 - Human-first marketing that actually resonates 08:08 - Entrepreneurial vs institutional sellers 12:27 - Moving from product-led to sales-led growth 18:51 - The PLG to SLG transition playbook 23:46 - Revenue intelligence and the future of CRM 26:01 - AI sales agents and real-world use cases 29:48 - Using AI for sales coaching 32:33 - The human sales skills AI can't replace 39:46 - The Chief Growth Officer playbook 43:23 - Customer lifetime value and profitable growth 45:30 - Martin's advice for building a successful career ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  7. Aug 24

    #167 $1B SaaS VP: The Proven 3 Step SDR Playbook To Get Promoted

    Matt Reuter breaks down how RealPage develops SDRs from new hires into promotion-ready sales professionals through its Launch, Accelerate and Elevate program. We cover cold calling, AI roleplay, objection handling, voicemails, discovery, internal networking, and what SDRs should focus on if they want to move into an Account Executive role. Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult 🎯 Free Cold Calling System →https://docs.google.com/document/d/13ZAVPoM0_T96m3Nl6jtnPjmfR-hfxrct5-gyzHcMg80/edit?usp=drive_link Connect With Matt →https://www.linkedin.com/in/matt-reuter Timestamps 00:00 - The 3-Stage SDR Development Program 03:56 - How to Train New SDRs Effectively 08:44 - Why Cold Calling Is Still Winning 11:30 - The Best Cold Call Openers 16:44 - Roleplaying & Handling Objections 20:39 - Using AI to Train Sales Reps 22:15 - Why SDRs Should Leave Voicemails 24:51 - Accelerate: Developing Better SDRs 26:44 - Elevate: Preparing SDRs to Become AEs 31:09 - Hunter vs Farmer: Which Sales Role Fits You? 33:42 - What Makes a Great Sales Rep? 38:04 - Building Relationships to Get Promoted 40:11 - What Most SDR Organizations Get Wrong 42:16 - Why Tech Sales Can Change Your Life 43:43 - How to Find the Right Tech Sales Company ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

  8. Aug 21

    #166 Evan Carmichael: How to Build Unshakeable Confidence & Beat Imposter Syndrome

    In this episode, Evan Carmichael shares how to build real confidence, overcome imposter syndrome, and develop stronger belief in yourself. We talk about why focusing on service can make you more confident, how your beliefs around money and success shape your actions, the power of borrowing belief from the right people, and how Evan went from struggling to grow his YouTube channel to building an audience of more than 4.6 million subscribers. Chat with me about 1-1 coaching: 👉https://calendly.com/bussingventures/session 🏢 Book me for corporate sales training & speaking →https://calendly.com/bussingventures/bussing-sales-speaking-training-consult 🎯 Free Cold Calling System →https://docs.google.com/document/d/13ZAVPoM0_T96m3Nl6jtnPjmfR-hfxrct5-gyzHcMg80/edit?usp=drive_link Evan's Links: Skool →https://www.skool.com/believenation Instagram →https://www.instagram.com/evancarmichael TikTok →https://www.tiktok.com/@evancarmichael X.com →https://x.com/evancarmichael Linkedin →https://www.linkedin.com/in/evancarmichael Facebook →https://www.facebook.com/EvanCarmichaelcom Website →http://www.evancarmichael.com Timestamps 00:00 - Building Confidence Through Service 05:55 - Money & Limiting Beliefs 09:13 - Borrowing Belief From Others 13:30 - What True Confidence Looks Like 15:13 - Breaking Through Imposter Syndrome 20:30 - Evan’s YouTube Growth Journey ABOUT ME: I help B2B tech companies build world-class outbound sales teams through training programs, workshops, and sales kickoffs. Former seller at Oracle, Google, & an AWS partner who has coached 100s of reps across the industry to hit quota & unlock their personal potential. »»» Subscribe for weekly tips to help you SELL more and LIVE more! «««

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Tune in weekly for in depth interviews that empower you to start & grow your tech sales career & create a life of freedom & impact.

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