Community ROI

Communiverse

Let's talk about how a community impacts business growth! 🤩 By listening to this podcast, you'll get actionable steps to connect community goals with business goals to skyrocket business growth while still bringing extreme value to community members! 💪🔥🚀

  1. 2d ago

    The Community Metrics Leadership Actually Cares About | Community ROI with Heather Wendt

    “We need to understand company, we need to understand customer, who our audience is and what they're coming to us for, and then we need to look at the overlap for the community.” In this episode, we discussed how to move from chasing “engagement” to building a community around customer needs, community maturity, and measurable business outcomes, in particular: 👉 Why asking for “more engagement” is meaningless until you define the customer behavior you actually want. 👉 How customer interviews can reveal community value that analytics will never show you. 👉 Why copying ambassador, superuser, or gamification programs from mature communities often fails. Join Yurii Lazaruk, the Community Consultant, and Heather Wendt, a Senior Community Strategist at Higher Logic, who helps organizations connect community, education, customer success, and advocacy into one ecosystem, and who truly believes that community shouldn’t live in its own little corner of the business, but it should help customers learn faster, get more value, build relationships, and ultimately stay and grow with the company! Together, we're connecting community goals with business goals to drive business growth! Connect with Heather and Yurii on LinkedIn: https://www.linkedin.com/in/hmwendt/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Heather Wendt (01:29) Defining Engagement (08:51) Community Personas (10:05) Segmentation And Data (15:03) Start With Business Goals (17:29) Silent Learners Value (24:17) Maturity Mapping Programs (32:22) Three Must-Have Pillars (37:22) Proving ROI Fast #communityROI #communitybuilding #businessgrowth

    The Community Metrics Leadership Actually Cares About | Community ROI with Heather Wendt

  2. Sep 30

    Building An Ambassador Program That Creates Real Business Value | Community ROI with Marcie Walker

    “An ambassador program should create value for the company, but it also has to be a real asset to the ambassador’s business.” In this episode, we discussed how to build community programs where member needs and business goals reinforce each other, and how to turn that overlap into measurable community ROI, in particular: 👉 Why the best community programs start by understanding both member goals and company goals. 👉 Why community members need to receive more value than the company gets from them. 👉 Why your first year of a community program may be less about hitting perfect KPIs and more about creating useful benchmarks. Join Yurii Lazaruk, the Community Consultant, and Marcie Walker, a community leader who has spent nearly a decade building communities at companies like Meetup, Fiverr, Gatheround, LucidLink, and now Wix, and who has worked across almost every layer of community building, from ambassador programs and grassroots communities to events, education, and engagement systems, with the deep belief that people need people! Together, we're connecting community goals with business goals to drive business growth! Connect with Marcie and Yurii on LinkedIn: https://www.linkedin.com/in/marciew/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Marcie Walker (01:00) Fiverr Mafia Origins (03:06) Favorite Community Moments (04:32) Onboarding Ambassadors (05:59) Value Exchange Design (07:10) Business Goals and Metrics (09:07) Scaling Cohorts and Events (10:50) Avoiding Extra Work Burnout (16:39) Budget and Proving ROI (18:10) Boosting Member Content (21:05) Authenticity Guidelines (24:09) Building Tools with AI (28:31) Community Tech Stack (32:19) Using AI Without Losing Voice #communityROI #communitybuilding #businessgrowth

    Building An Ambassador Program That Creates Real Business Value | Community ROI with Marcie Walker

  3. Sep 23

    Why Community Data Alone Isn't Enough To Prove Business Impact | Community ROI with Mark Birch

    “Data gives you editability on how you do things, whether you can improve, stop doing something, press the accelerator and just go, go, go.” In this episode, we discussed how to connect community signals, human relationships, and business outcomes through data to move beyond engagement metrics and prove business value, in particular: 👉 C1–C2–C3 framework for connecting business outcomes, bridge metrics, and community signals. 👉 Why the most active community member may not be the most valuable community member. 👉 Why AI can help tell the story, but provable math sits underneath community ROI measurement Join Yurii Lazaruk, the Community Consultant, and Mark Birch, the founder of TribeROI and author of Community-in-a-Box, who has built communities almost everywhere, from a 30,000-person global sales community to startup communities at AWS, and now is turning all that experience toward figuring out how we can actually measure the value communities create! Together, we're connecting community goals with business goals to drive business growth! Connect with Mark and Yurii on LinkedIn: https://www.linkedin.com/in/startupmark/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Mark Birch (01:03) Why Tribe ROI Exists (06:11) Why Data Beats Intuition (14:19) Community Levels Framework (23:16) Flywheel Content Events Connections (31:52) Non-Obvious Metrics and Gaming (39:55) Finding Bridgers with Graphs (44:53) Lifecycle Insights from Data (51:01) AI Hype vs Repeatable Math (53:33) One Step to Measure ROI #communityROI #communitybuilding #businessgrowth

    Why Community Data Alone Isn't Enough To Prove Business Impact | Community ROI with Mark Birch

  4. Sep 16

    Turning Community From A Cost Center Into A Growth Engine | Community ROI with Max Pete

    "You have to keep your ear to the ground to what product is working on, what customer success is working on, and seeing how we can then tie in community.” In this episode, we discussed how community stops being a “nice-to-have” when it is deliberately designed around business outcomes without losing the human side that makes it work in the first place, in particular: 👉 Why community programs struggle when they are built separately from company goals. 👉 Which early indicators can tell you whether a community program is moving toward business impact. 👉 Why testing small community initiatives first can be more useful than waiting for the perfect strategy. Join Yurii Lazaruk, the Community Consultant, and Max Pete, a community strategist who has worked with brands like Square, Sprout Social, SuperHi, and Origin, building and scaling communities of up to 300,000+ members, preventing millions in churn, increasing product adoption, and building advocate and engagement programs that create measurable business impact! Together, we're connecting community goals with business goals to drive business growth! Connect with Max and Yurii on LinkedIn: https://www.linkedin.com/in/maxpete/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Max Pete (00:57) Becoming a Super Connector (04:04) Challenges for Community Builders (07:09) Linking Community to Business (11:19) Post-Pandemic Community Shift (14:33) Product Adoption North Star (16:22) Swap Meet Program Example (18:23) Measuring Adoption and Retention (20:07) Repurposing Member Use Cases (22:21) Motivating Members to Share (24:05) Community Everywhere Strategy (28:50) Tools and ROI Dashboards (29:30) Customers Only Community Choice (33:56) Using AI Without Losing Humanity #communityROI #communitybuilding #businessgrowth

    Turning Community From A Cost Center Into A Growth Engine | Community ROI with Max Pete

  5. Sep 9

    The Now And The Future Of Community Industry | Community ROI with Erica Kuhl

    “What community looks like at the start is not what it's gonna evolve into over time.” In this episode, we discussed how to move community from an isolated engagement program into a strategic business engine, in particular: 👉 Why community should never exist as an isolated function on the side of the business. 👉 How AI can remove repetitive community work while giving humans more time for richer relationships. 👉 The one question every community builder should ask before trying to prove ROI. Join Yurii Lazaruk, the Community Consultant, and Erica Kuhl, EVP and GM at Gainsight with 20+ industry experience, who didn’t set out to become a “community builder” (that job didn’t even exist back then), and built the iconic Salesforce Trailblazer Community from scratch by not trying to build something legendary, but just trying to help customers and a co-host of one of the bestcommunity podcasts - In Before The Lock - with Brian Oblinger ! Together, we're connecting community goals with business goals to drive business growth! Connect with Erica and Yurii on LinkedIn: https://www.linkedin.com/in/ericakuhl/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Erica Kuhl (03:19) Community Then and Now (08:19) Avoiding The AI Trap (11:23) MCPs And Vibe Coding (15:27) Build-Buy-Hire Framework (17:38) From Builder To GM (21:19) Why Community Stalls (25:22) Link Community to Value (26:43) Pilot Programs That Scale (29:18) AI Discovery and Trust (32:52) Community Meets Education (35:07) Audience vs Community (38:32) One Metric Beyond Health (40:05) ROI Experts to Follow (41:44) Strategy Before ROI #communityROI #communitybuilding #businessgrowth

    The Now And The Future Of Community Industry | Community ROI with Erica Kuhl

  6. Sep 2

    How Community Ambassadors Create Real Business Value | Community ROI with Sam Sorscher

    “The happier and stronger our creator community is, the more value it creates for the business.” In this episode, we discussed how to turn community activities into measurable business outcomes by starting with the company’s priorities, creating real value for members, and experimenting with programs that move both sides forward, in particular: 👉 How Pexels community directly supports the product and Canva ecosystem. 👉 How to design activities around business needs instead of engagement for engagement’s sake. 👉 Why small 6-week experiments are the best way to demonstrate community ROI and win leadership buy-in. Join Yurii Lazaruk, the Community Consultant, and Sam Sorscher, an amazing community professional who has spent the last decade exploring what happens when community, creativity, and positive impact all come together—from Meetup and Fiverr to now leading the global community for Pexels at Canva, she's been proving that community can be much more than engagement and that it can drive impact at scale! Together, we're connecting community goals with business goals to drive business growth! Connect with Sam and Yurii on LinkedIn: https://www.linkedin.com/in/samanthasorscher/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Sam Sorscher (01:25) Why Connection Matters (03:09) Broken Triangle and Advocacy (06:08) Balancing Community and Business (08:00) Level Up and Hero Journey (12:22) Course Details and Early Results (14:06) Pitching Leadership and Reducing Churn (17:18) Why Heroes Become Lurkers (20:31) Relaunching the Hero Program (23:45) Community Metrics That Matter (25:53) Challenges, Meetups, and Content Spikes (29:00) Access to Community and The Feed (33:16) Mentorship and Non-Monetary Value (35:43) One Step to Align ROI #communityROI #communitybuilding #businessgrowth

    How Community Ambassadors Create Real Business Value | Community ROI with Sam Sorscher

  7. Aug 26

    How to Build Community Programs That Actually Grow the Business | Community ROI with Alexis Brown

    "The ambassadors are helping provide answers to people in our community and in turn, then they’re kind of privately working with these people and it’s a win-win for everyone.” In this episode, we discussed how Zoom grew its community from zero to 500,000+ members by starting with a clear business goal, measuring real business impact, and building programs only when they served that goal, in particular: 👉 Why every successful community needs to start with a clearly defined business goal. 👉 How Zoom connects community activity directly to customer-support cost savings. 👉 Why AI can make communities more efficient without replacing human connection. Join Yurii Lazaruk, the Community Consultant, and Alexis Brown, a Senior Manager of Global Community and Web Experience at Zoom who combines over a decade of deep community expertise with a genuine desire to learn, help, and bring people together, and who's actually launched Zoom's global community from scratch which has over 500000 members nowadays! Together, we're connecting community goals with business goals to drive business growth! Connect with Alexis and Yurii on LinkedIn: https://www.linkedin.com/in/alexiskoplen/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Alexis Brown (01:35) What's Zoomfie (02:29) Half Million Members (04:36) Foundation First (07:34) Managing Leadership Pressure (13:15) Defining Community ROI (17:49) Humans Versus AI (22:32) Newbies And Champions (26:27) Champion Program Boundaries (28:35) Platform Migration Story (35:47) ROI Quick Advice (39:26) AI In Community Future #communityROI #communitybuilding #businessgrowth

    How to Build Community Programs That Actually Grow the Business | Community ROI with Alexis Brown

  8. Aug 19

    Why One-Size-Fits-All Community Strategy Doesn’t Work | Community ROI with Whitney Marin

    “The more specific you can be in your messaging, in your approach, in your consideration, the better that will drive home for the people that it’s meant for.” In this episode, we discussed how to move community from a “nice-to-have” feeling of belonging into something intentionally designed around measurable member and business outcomes, in particular: 👉 Why community managers shouldn’t communicate with every member in exactly the same way. 👉 How to identify the metrics that actually matter depending on your community’s maturity. 👉 How AI and automation can support community operations without removing the human element. Join Yurii Lazaruk, the Community Consultant, and Whitney Marin, a customer experience and community design professional with nearly a decade of practical experience working on engagement, adoption, and long-term member value of community-led organizations, who truly believes that connection thrives through intention, systems, and structures and great experiences don't just happen—they must be designed! Together, we're connecting community goals with business goals to drive business growth! Connect with Whitney and Yurii on LinkedIn: https://www.linkedin.com/in/whitneymarin/ https://www.linkedin.com/in/yurii-lazaruk-community-consultant/ Timestamps: (00:00) Meet Whitney Marin (01:06) Peer Unlock Program Overview (04:06) Customer Value and Metrics (05:29) Closing the Loop Internally (06:52) Linking Signals to Revenue (09:02) Community Maturity Segmentation (16:07) Quiz Creation Tips and Tools (18:29) Customer Success vs Experience (20:14) Top Peer Unlock Questions (23:16) Tracking and Reporting ROI (27:49) Storytelling and Minimum Market (28:57) Cross-Functional Collaboration (31:02) Community and Sales Alignment (35:43) Tool Stack and Automations (37:38) Using AI for Personalization (41:26) One Move for ROI Clarity #communityROI #communitybuilding #businessgrowth

    Why One-Size-Fits-All Community Strategy Doesn’t Work | Community ROI with Whitney Marin
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Let's talk about how a community impacts business growth! 🤩 By listening to this podcast, you'll get actionable steps to connect community goals with business goals to skyrocket business growth while still bringing extreme value to community members! 💪🔥🚀

Information

  • Creator
    Communiverse
  • Years Active
    2024 - 2026
  • Episodes
    66
  • Rating
    Clean
  • Copyright
    © Communiverse
  • Show Website
    Community ROI