Send us Fan Mail What does Emirati talent really want from an employer? And are organisations doing enough to attract, develop and retain the UAE's future workforce? For this special episode of The HR & CQ Show, Emma Jordaan and Sarah Brooks take the microphones onto the exhibition floor at Ru'ya 2026, speaking directly with Emirati professionals, HR leaders and senior executives about the realities of Emiratisation in the UAE. Moving beyond recruitment targets and policy discussions, we explore what meaningful Emiratisation looks like in practice, hearing firsthand from the people shaping national talent strategies and those experiencing them. Across the exhibition, we uncover some fascinating perspectives on career ambitions, development opportunities, leadership expectations and the challenges organisations face in attracting and retaining Emirati talent. In this episode, we explore: What Emirati professionals are really looking for when choosing an employer.Why career progression, learning opportunities and meaningful work are essential to attracting and retaining national talent.How organisations are moving beyond recruitment targets to create long-term career pathways and leadership opportunities.The role of managers in developing, motivating and supporting Emirati employees.Why understanding cultural expectations, including the influence of family on career decisions, can strengthen Emiratisation strategies.How employers can challenge misconceptions about Emirati talent and create more inclusive workplaces.Why successful Emiratisation requires collaboration between HR, senior leadership and the wider organisation.We hear valuable insights from representatives of Seddiqi Holding, Al-Futtaim, Majid Al Futtaim, du, Emirates Rawabi and Emirates Group, alongside Emirati professionals sharing their own experiences and ambitions. One message comes through particularly strongly: Emiratisation should not simply be about filling positions. It should be about creating meaningful careers, developing future leaders and contributing to the UAE's long-term vision. Whether you're an HR professional, business leader, people manager or someone interested in the future of Emirati talent, this episode offers practical insights from the people working to make Emiratisation successful. 🎙️ The HR & CQ Show – Episode 24 Recorded live at Ru'ya 2026, Dubai. 🌐 Website: hrcq-edge.com 📧 Email: info@hrcq-edge.com This episode was brought to you by Sarah Brooks and Emma Jordaan Sarah Brooks is a CIPD-qualified HR professional and the Founder and Managing Director of Fikrah HR, a UAE-based consultancy specialising in strategic talent management, organisational development, and positive workplace cultures. With nearly three decades of HR and business experience across the UK and GCC, she supports SMEs with innovative HR solutions that drive employee engagement and organisational effectiveness and compliance. Recognised among the top 101 global HR minds at the World HR Congress in 2019 and 2020, Sarah’s expertise spans the full employee lifecycle, including recruitment, onboarding, policy development, and performance management. She is also the co-host of The HR & CQ Show podcast, where she discusses HR trends and cultural intelligence in the UAE. Sarah has also been featured on Dubai Eye Business Breakfast radio show discussing hot topics regarding employer health & safety obligations and remote work challenges and is currently working towards the launch of Gigit, which will connect UAE based fractional & project workers with opportunities. Emma Jordaan is the Founder and CEO of Infinite Consulting, a Dubai-based consultancy specialising in learning and development strategy and Cultural Intelligence (CQ). With over 20 years’ experience across ...