Brand Stories Podcasts

ITSPmagazine
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Listen Up, These Are Brand Stories! A good story connects us. A good story makes us imagine and visualize a scenario; it makes us think and feel; it drives us to take action. A Promotional Brand Story Podcast or Webcast on ITSPmagazine is designed to accomplish these same things; connecting businesses to customers — and, more importantly, the other way around. An old saying in advertising goes something like this: A brand is not what the company thinks it is, it is what the customers think it is. Every company has a story to tell—from the small start-up to the large enterprise and everything in between.

  1. Jan 21

    2026 Security Predictions: Agentic SOC, China Threats, and Quantum Readiness | A Brand Highlight Conversation with Vincent Stoffer, Field Chief Technology Officer of Corelight

    Vincent Stoffer, Field Chief Technology Officer at Corelight, shares his predictions for 2026 and what security teams should prepare for in the coming year. With nearly a decade at Corelight and a background in network and security engineering, Stoffer brings a unique perspective on where the industry is heading. The conversation explores the emergence of the agentic SOC, where AI agents work alongside human analysts to accelerate detection, response, and incident resolution. Stoffer explains that while the protocols and tools have been in development, 2026 is the year organizations will finally see these capabilities deliver real results. The key differentiator, he notes, is data quality. Tools that provide rich, detailed, and comprehensive network evidence will thrive in this AI-enabled environment. Stoffer also addresses the persistent threat from nation-state actors, particularly China's Typhoon campaigns targeting critical infrastructure. From energy and telecoms to international partners, these threats continue to expand with AI-powered acceleration. Understanding your environment and detecting anomalous behavior remains essential for organizations facing these sophisticated adversaries. The discussion concludes with a look at post-quantum readiness. While quantum computing threats may be 10 to 20 years away, Stoffer emphasizes the importance of understanding cryptographic assets now. Corelight has published a white paper detailing how NDR provides the network visibility needed to locate cryptographic assets and plan migration to quantum-ready cipher suites. This is a Brand Highlight. A Brand Highlight is an introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Vincent Stoffer, Field Chief Technology Officer at Corelight On LinkedIn: https://www.linkedin.com/in/vincent-stoffer-07057827/ RESOURCES Learn more about Corelight: https://corelight.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Vincent Stoffer, Corelight, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, agentic SOC, network detection and response, NDR, critical infrastructure security, nation-state threats, China Typhoon campaigns, Salt Typhoon, Volt Typhoon, post-quantum cryptography, quantum readiness, AI in cybersecurity, security operations, incident response, network visibility, Zeek Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    8 min

  2. Jan 20

    Securing the Decentralized Energy Grid | A Brand Story Conversation with Rafael Narezzi of Cyber Energia

    The renewable energy sector faces a critical cybersecurity gap. As wind farms, solar installations, and battery energy storage systems proliferate across the globe, they create a decentralized network of digitally controlled assets that remain largely unprotected. Rafael Narezzi, Co-Founder and CEO of Cyber Energia, brings more than two decades of technology leadership experience to address this growing vulnerability in critical infrastructure. Cyber Energia takes a fundamentally different approach to OT security. While most cybersecurity companies stop at identifying risks through CVE scores and vulnerability assessments, Cyber Energia starts from the risk and translates it into financial terms that executives can act upon. The platform connects technical findings to compliance frameworks including NIS 2.0, IEC 62443, and NERC CIP, providing asset owners with a clear maturity landscape and actionable intelligence. Rafael Narezzi explains that asset owners in the renewable sector operate differently than traditional IT environments. Financial companies often acquire energy assets as investments without maintaining technical staff on-site. When compliance regulations now hold these owners personally liable for cybersecurity failures, they need tools that speak their language: dollars, risk, and return on investment. Cyber Energia prices its services per megawatt, demonstrating its commitment to speaking the language of energy. The decentralization of energy generation presents unique challenges. Rafael Narezzi points to recent cyber attacks on Poland's distributed grid as evidence that threat actors understand how to manipulate multiple remote locations simultaneously to destabilize power networks. Battery energy storage systems present particular risks, as compromised dispatch commands could create grid imbalances similar to the fictional scenario depicted in Ocean's 11. Yet many sites lack even basic cyber hygiene protections. Cyber Energia helps customers understand the financial impact of potential attacks. A 98-megawatt wind turbine site, for example, could lose 1.9 million dollars from just one week of downtime. This quantification enables executives to make informed decisions about relatively modest security investments that significantly reduce their risk exposure. The platform provides a single-view dashboard for organizations managing hundreds of sites across different regions, technologies, and regulatory environments. Rafael Narezzi observes that a CEO before a cyber attack is fundamentally different from a CEO after one. Organizations often underestimate digital risks compared to physical ones, despite living in an increasingly connected world. Regulations like NIS 2.0 now impose personal liability on directors and can revoke operating licenses, removing any excuse for neglecting cybersecurity. The awareness is changing, but Cyber Energia continues working to close the gap between compliance requirements and actual security posture across the renewable energy sector. This is a Brand Story. A Brand Story is a ~35-40 minute in-depth conversation designed to tell the complete story of the guest, their company, and their vision. Learn more: https://www.studioc60.com/creation#full GUEST Rafael Narezzi, Co-Founder and CEO of Cyber Energia https://www.linkedin.com/in/narezzi/ RESOURCES Cyber Energia https://cyberenergia.com/ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Rafael Narezzi, Cyber Energia, Sean Martin, brand story, brand marketing, marketing podcast, brand story, OT cybersecurity, renewable energy security, critical infrastructure protection, NIS 2.0 compliance, IEC 62443, wind farm cybersecurity, solar energy security, battery energy storage systems, BESS security, decentralized energy grid, cyber risk quantification, energy sector compliance, NERC CIP, operational technology security Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    29 min

  3. Jan 13

    From Department of No to Department of Know: The CISO Evolution | A Brand Highlight Conversation with Ivan Milenkovic, Vice President, Cyber Risk Technology of Qualys

    In this Brand Highlight, Ivan Milenkovic, Vice President, Cyber Risk Technology at Qualys, joins host Sean Martin to discuss how security leaders can break free from the whack-a-mole cycle of vulnerability management. With more than 48,000 vulnerabilities disclosed in 2025 alone and the average enterprise juggling 76 different security consoles, Milenkovic argues that the old methods of counting patches and chasing alerts are no longer sustainable. Instead, Qualys helps organizations prioritize threats based on business context through what the company calls TruRisk. Milenkovic describes a fundamental shift he sees taking place in boardroom conversations: moving from risk appetite to risk tolerance. Boards and executives now want to know what specific losses mean to the business rather than simply asking whether the organization is secure. For CISOs, this means evolving from the department of "No" to the department of "Know," where security leaders understand where problems exist, how to fix them, and what architecture supports business objectives. The key is demonstrating return on investment through resilience metrics rather than vulnerability counts. Qualys addresses this challenge through its Enterprise TruRisk Management platform, which facilitates what Milenkovic calls the Risk Operations Center. Unlike a traditional SOC that focuses on incidents that have already occurred, the ROC takes a proactive stance, helping organizations prevent threats and optimize security spending before damage occurs. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Ivan Milenkovic, Vice President, Cyber Risk Technology, Qualys On LinkedIn | https://www.linkedin.com/in/ivanmilenkovic/ RESOURCES Learn more about Qualys | https://www.qualys.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Ivan Milenkovic, Qualys, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, Enterprise TruRisk Management, Risk Operations Center, ROC, vulnerability management, CISO, cyber risk, risk tolerance, security leadership, proactive security Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    7 min

  4. Jan 8

    Real-Time Protection Against AI-Driven Account Takeover Fraud | A Brand Highlight Conversation with Israel Mazin, Co-Founder and CEO of Memcyco

    As AI makes it easier for attackers to launch account takeover campaigns at scale, organizations face mounting pressure to protect their customers and their brand. Israel Mazin, Co-Founder and CEO of Memcyco, joins the conversation to discuss how real-time detection and protection capabilities are changing the game. Memcyco is built on four products within a unified platform, each designed to detect and block both traditional and AI-driven attacks in real time. Unlike reactive threat intelligence solutions, Memcyco identifies victims as they interact with fake sites, provides detailed attacker data, and even deploys credential deception to neutralize stolen information before it can be used. With an agentless deployment that takes just minutes to implement, Memcyco delivers more than 10x ROI for customers across financial services, retail, airlines, logistics, and hospitality. The company has achieved nearly 300% year-over-year growth, serving organizations across North America, Latin America, Europe, and beyond. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Israel Mazin, Co-Founder and CEO of Memcyco On LinkedIn: https://www.linkedin.com/in/israel-mazin-62215b/ RESOURCES Memcyco: https://www.memcyco.com/ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Israel Mazin, Memcyco, Sean Martin, brand story, brand marketing, marketing podcast, brand highlight, account takeover, ATO fraud, digital impersonation, phishing protection, real-time fraud detection, credential deception, website spoofing, AI-driven attacks, fraud prevention platform, agentless security Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    6 min

  5. Jan 8

    Identity, Access, and the Rise of Synthetic Identities | A Brand Highlight Conversation with Denny LeCompte, CEO and Co-Founder of Portnox

    In this Brand Highlight, we talk with Denny LeCompte, CEO and Co-Founder of Portnox, about how identity and access control are changing as AI-driven agents and synthetic identities become active participants inside enterprise environments. Passwords still sit at the root of many security failures, which is why the conversation starts with the fundamentals: controlling who can access data, from where, and under what device and policy conditions. Certificate-based authentication emerges as a practical way to reduce password dependency while keeping enforcement tied to managed devices and policy compliance. The discussion then shifts to what is changing for security leaders. CISOs may feel more confident managing traditional cyber threats, but uncertainty rises quickly when AI-generated and non-human identities enter the picture. Agentic AI turns automation into an entity that touches networks and applications, making access control a first-order requirement rather than an afterthought. A clear theme emerges throughout the conversation: synthetic identities are not hypothetical. They appear anywhere autonomous agents require permissions to act, from software development to workflow automation. Applying the same discipline used for human identities, including least privilege, scope limitation, and policy enforcement, becomes essential to maintaining control as AI adoption accelerates. Note: This story contains promotional content. Learn more. Guest Denny LeCompte, CEO and Co-Founder of Portnox https://www.linkedin.com/in/dennylecompte/ Resources Learn more about Portnox: https://www.portnox.com/ Are you interested in telling your story? Full Length Brand Story: https://www.studioc60.com/content-creation#full Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight Brand Highlight Story: https://www.studioc60.com/content-creation#highlight Keywords: sean martin, denny lecompte, portnox, identity, access, zero trust, passwordless, certificates, agentic ai, synthetic identities, brand story, brand marketing, marketing podcast Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    6 min

  6. 12/30/2025

    When AI Guesses and Security Pays: Choosing the Right Model for the Right Security Decision | A Brand Story Highlight Conversation with Michael Roytman, CTO of Empirical Security

    Title: The Right Model for the Right Security Task | A Brand Highlight Conversation with Michael Roytman, Co-Founder and CTO of Empirical Security In this Brand Highlight conversation, Michael Roytman, Co-Founder and CTO of Empirical Security, joins Sean Martin to discuss why choosing the right AI model for the right task is essential for effective cybersecurity. Michael Roytman explains how Empirical Security takes a data-driven, Moneyball-style approach to preventative security. The company builds and maintains an ensemble of models, including the open EPSS model used by over 100 vendors, global models for vulnerability exploitation forecasting, and local models tailored to each customer's unique environment. The conversation explores a critical finding: LLMs perform poorly at predictive security tasks. Michael Roytman shares research he published in Forbes comparing EPSS to LLMs from Google, OpenAI, and Anthropic. While LLMs excel at summarization and classification, they struggle to predict future exploitation events. Purpose-built models like XGBoost consistently outperform LLMs for probability forecasting. Empirical Security positions itself as a data science company operating on security data rather than a traditional security vendor. With two-thirds of the founding team holding data science backgrounds, the company trains models from scratch and continuously retrains them as environments and threat landscapes evolve. This is a Brand Highlight. A Brand Highlight is a ~5 minute introductory conversation designed to put a spotlight on the guest and their company. Learn more: https://www.studioc60.com/creation#highlight GUEST Michael Roytman, Co-Founder and CTO of Empirical Security On LinkedIn | https://www.linkedin.com/in/michael-roytman/ RESOURCES Learn more about Empirical Security | https://www.empiricalsecurity.com Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Brand Spotlight Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Brand Highlight Story: https://www.studioc60.com/content-creation#highlight KEYWORDS Empirical Security, Michael Roytman, data-driven security, vulnerability management, EPSS, risk-based vulnerability management, AI in cybersecurity, machine learning security, LLM limitations, predictive security models, XGBoost, local models, global models, preventative security, Moneyball security, cybersecurity AI, threat intelligence, security data science, model retraining, ITSPmagazine, Brand Highlight, Studio C60 Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    7 min

  7. 12/17/2025

    AI Adoption Without Readiness: When AI Ambition Collides With Data Reality | A TrustedTech Brand Story Conversation with Julian Hamood, Founder and Chief Visionary Officer at Trusted Tech

    As organizations race to adopt AI, many discover an uncomfortable truth: ambition often outpaces readiness. In this episode of the ITSPmagazine Brand Story Podcast, host Sean Martin speaks with Julian Hamood, Founder and Chief Visionary Officer at TrustedTech, about what it really takes to operationalize AI without amplifying risk, chaos, or misinformation. Julian shares that most organizations are eager to activate tools like AI agents and copilots, yet few have addressed the underlying condition of their environments. Unstructured data sprawl, fragmented cloud architectures, and legacy systems create blind spots that AI does not fix. Instead, AI accelerates whatever already exists, good or bad. A central theme of the conversation is readiness. Julian explains that AI success depends on disciplined data classification, permission hygiene, and governance before automation begins. Without that groundwork, organizations risk exposing sensitive financial, HR, or executive data to unintended audiences simply because an AI system can surface it. The discussion also explores the operational reality beneath the surface. Most environments are a patchwork of Azure, AWS, on-prem infrastructure, SaaS platforms, and custom applications, often shaped by multiple IT leaders over time. When AI is layered onto this complexity without architectural clarity, inaccurate outputs and flawed business decisions quickly follow. Sean and Julian also examine how AI initiatives often emerge from unexpected places. Legal teams, business units, and individual contributors now build their own AI workflows using low-code and no-code tools, frequently outside formal IT oversight. At the same time, founders and CFOs push for rapid AI adoption while resisting the investment required to clean and secure the foundation. The episode highlights why AI programs are never one-and-done projects. Ongoing maintenance, data validation, and security oversight are essential as inputs change and systems evolve. Julian emphasizes that organizations must treat AI as a permanent capability on the roadmap, not a short-term experiment. Ultimately, the conversation frames AI not as a shortcut, but as a force multiplier. When paired with disciplined architecture and trusted guidance, AI enables scale, speed, and confidence. Without that discipline, it simply magnifies existing problems. Note: This story contains promotional content. Learn more. GUEST Julian Hamood, Founder and Chief Visionary Officer at TrustedTech | On LinkedIn: https://www.linkedin.com/in/julian-hamood/ Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Spotlight Brand Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Highlight Brand Story: https://www.studioc60.com/content-creation#highlight Keywords: sean martin, julian hamood, trusted tech, ai readiness, data governance, ai security, enterprise ai, brand story, brand marketing, marketing podcast, brand story podcast, brand spotlight Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    34 min

  8. 12/16/2025

    Mastering The Art of Risk Management Without Losing Your Mind | A CyXcel Brand Story Conversation with Megha Kumar, Partner, Chief Product Officer & Head of Geopolitical Risk

    Risk has always been part of doing business. What has changed is its scale, speed, and interconnected nature. In this episode, Sean Martin and Marco Ciappelli are joined by Megha Kumar, Chief Product Officer and Head of Geopolitical Risk at CyXcel, to explore how organizations can think more clearly about digital risk without becoming paralyzed by complexity. Kumar shares how digital resilience is no longer a technical problem alone. Regulations, infrastructure dependencies, geopolitical tensions, supply chain exposure, and emerging technologies such as AI now converge into a single operational reality. Organizations that treat these as isolated issues often miss the real picture, where one decision quietly amplifies risk across multiple domains. A central theme of the conversation is proportion. Kumar emphasizes that risk management is not about eliminating uncertainty, but aligning effort with value. Not every threat matters equally to every organization. Understanding who you are, where you operate, and where you are going determines which signals deserve attention and which are simply noise. The discussion also reframes geopolitics as a daily business concern rather than a distant policy issue. Companies operate inside global power dynamics whether they acknowledge it or not. Technology choices, supplier relationships, and market expansion decisions increasingly carry political and regulatory consequences that surface quickly and without warning. Rather than advocating for massive new departments or rigid frameworks, Kumar outlines a practical approach. Organizations can decide whether to avoid, mitigate, transfer, or tolerate risk, then revisit those decisions as conditions change. This mindset supports growth and innovation while avoiding the false comfort of static checklists. The episode closes on culture. Effective risk management depends on listening across roles, disciplines, and seniority. Internal dissent, diverse viewpoints, and external validation are presented as assets, not obstacles. In a world where uncertainty is constant, resilience comes from clarity, not control. Learn more about CyXcel: https://itspm.ag/cyxcel-922331 Note: This story contains promotional content. Learn more. GUEST Megha Kumar, Partner, Chief Product Officer & Head of Geopolitical Risk at CyXcel | On LinkedIn: https://www.linkedin.com/in/drmeghakumarcyxcel/ RESOURCES Learn more and catch more stories from CyXcel: https://www.itspmagazine.com/directory/cyxcel Are you interested in telling your story? ▶︎ Full Length Brand Story: https://www.studioc60.com/content-creation#full ▶︎ Spotlight Brand Story: https://www.studioc60.com/content-creation#spotlight ▶︎ Highlight Brand Story: https://www.studioc60.com/content-creation#highlight Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    44 min
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About

Listen Up, These Are Brand Stories! A good story connects us. A good story makes us imagine and visualize a scenario; it makes us think and feel; it drives us to take action. A Promotional Brand Story Podcast or Webcast on ITSPmagazine is designed to accomplish these same things; connecting businesses to customers — and, more importantly, the other way around. An old saying in advertising goes something like this: A brand is not what the company thinks it is, it is what the customers think it is. Every company has a story to tell—from the small start-up to the large enterprise and everything in between.

Information

  • Creator
    ITSPmagazine
  • Years Active
    2024 - 2026
  • Episodes
    173
  • Rating
    Clean
  • Copyright
    © Copyright 2015-2025 ITSPmagazine, Inc. All Rights Reserved
  • Show Website
    Brand Stories Podcasts