Fence Guy Podcast

Craig Eubanks

Fence Guy Podcast is where fence pros pull up a chair and have real, unfiltered conversations about jobs, growth, and lessons learned. 💪🔥

  1. Oct 28 ·  Video

    121. Building a Million-Dollar Brand in the Trades | Jonathan Portukalian

    What does it take to stand out in a competitive industry, build a recognizable brand, and turn your expertise into a thriving business? In this episode of Fence Guy Podcast, Craig sits down with Jonathan Portukalian of Wetscapes Fiberglass Pools to talk about building a successful family-run business, using social media to grow your brand, and creating opportunities beyond the job site. Jonathan shares his journey in the pool industry, from working alongside his brothers to building high-end custom pools and growing an online presence through educational content. They dive into the challenges of running a business in the trades, the power of marketing, the importance of customer relationships, and how technology and AI are changing the way contractors operate. In this episode, we cover: Building and managing a family-owned business Standing out in a competitive market Growing your business through YouTube and social media Turning industry knowledge into valuable content Using AI and technology to streamline operations Building lasting customer relationships through exceptional service Expanding your brand through coaching and mentorship Whether you're a fence contractor, pool builder, or business owner in the trades, this conversation is packed with insights on growing your business, strengthening your brand, and thinking beyond your next project. 🎧 Tune in for another great conversation on the Fence Guy Podcast! Follow  Fence Guy Podcast for more conversations with industry professionals, business owners, and entrepreneurs who are making an impact in the trades. And remember, be a good human!

  2. Oct 21

    120. AI Visibility & Marketing Mistakes with Cassie Egli

    In this episode of the Fence Guy Podcast, we are joined by our very first guest outside the fence industry: Cassie Egli!  Cassie is an AI Visibility Strategist and owner of Straightforward Consulting and Marketing. She breaks down how small business owners and local trade contractors can stop burning money on fragmented marketing and start becoming the top recommendation online—for both human searchers and AI tools. Key Takeaways in This Episode: - SEO vs. AEO: What Answer Engine Optimization is and why AI search referral traffic converts higher than traditional browsers. - The "Money Pit": Why uncoordinated marketing fails and how to establish a strong foundational online presence. - Google Business Profile: Why GBP acts as your most valuable social media channel for local lead generation. - The Visibility Stack Framework: The 4 P's (Positioning, Proof, Path, Pulse) to rank at "Position Zero" across ChatGPT, Claude, and Perplexity. - Reality Check on Budgets: What to expect when investing in long-term marketing and SEO. Free AI Visibility Check: 👉 https://links.s4.marketing/widget/form/yttNG1pnTG3YLHbMZSiL (or visit https://s4.marketing) Find out if AI tools actually understand and recommend your business to buyers—or if they skip right over you. Includes 5 quick prompts to test your brand visibility in 5 minutes. Position Zero Challenge (25% Off): 👉 https://s4.marketing/position-zero-challenge/?am_id=CraigE Get 25% OFF Cassie's hands-on AI Marketing Workshop! Use promo code CRAIGE at checkout. Guest: Cassie – Straight4Ward Consulting & Marketing 👉 Facebook: https://www.facebook.com/Straight4Ward

  3. Oct 9

    Bonus Episode: 10 Questions with Craig Eubanks | The Fence Industry, Business & Beyond

    What does it really take to run a successful fence business? Is the skilled trades shortage real? And is starting a business today easier or harder than it was 20 years ago? In this BONUS episode of Fence Guy Podcast, host Craig Eubanks switches things up! No guest this time, just Craig answering 10 questions about the fence industry, entrepreneurship, leadership, and the realities of running a business. From hiring dependable employees to knowing when experience turns into stubbornness, Craig shares his perspective on the challenges business owners face and the lessons he's learned along the way. In this episode, Craig discusses: Is there really a shortage of skilled tradespeople? What does it take to build and run a successful business? The challenges of hiring and firing employees When experience becomes resistance to change Is starting a business easier today than 20 years ago? Finding balance between business and personal life Plus, Craig shares an update on his nomination for the Top Host competition and how the Fence Fam can show their support! Support Craig in the Top Host competition: https://tophost.org/2026/craig-eubanks Whether you're a seasoned fence contractor, a new business owner, or someone looking to grow in the trades, this episode brings a fresh perspective on the challenges and opportunities of entrepreneurship. Have a question you'd like Craig to answer in a future episode? Let us know! And remember, go out there and be a good human!

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Fence Guy Podcast is where fence pros pull up a chair and have real, unfiltered conversations about jobs, growth, and lessons learned. 💪🔥

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