Exceptional Companies Podcast

Chris Seegers

Step into the world of savvy business decisions with Chris Seegers from Exceptional Companies. Each episode of the Exceptional Companies Podcast unravels the secrets of buying, selling, and optimizing your business. From building your sales team to avoiding costly mistakes, Chris brings 30 years of storytelling mastery and marketing genius to deliver insights that are educational, empowering, and entertaining. Listen now and transform your business journey. Join our free webinar, book a meeting, or purchase our Selling Your Business course today!

  1. Sep 28

    Do the Pro Forma Before You Spend | Austin Johnson

    A good recipe is not a business plan. Austin Johnson, founder of The Springs Bagel Company, built the company in Colorado Springs, sold it, and says the pro forma is what tells an owner whether they are getting into the right thing. In Episode 73, Chris Seegers and Austin talk through the lessons after the sale. They cover gatekeeping the work only the owner still does, why a wholesale-only model became a trap, what it takes to let go of a business you built, and why the market sets the number. They also get into personal leadership, building with less than $40,000 of debt, and the books Austin listened to while he handled every bagel. MORE FROM EXCEPTIONAL COMPANIES PODCAST Watch or listen to more episodes: https://excoadvisors.com/podcast/ Subscribe on YouTube: https://www.youtube.com/@ExceptionalCompaniesPodcast Follow the podcast on LinkedIn: https://www.linkedin.com/company/exceptional-companies-podcast/ ABOUT AUSTIN JOHNSON Austin Johnson is the founder of The Springs Bagel Company in Colorado Springs. He started the company in 2022, built it, and later sold it. Chris and his team were part of that sale. The Springs Bagel Company: https://www.thespringsbagel.com/about CHAPTERS 0:00 Do the pro forma first 0:29 Exceptional Companies Podcast intro 0:48 Meet Austin Johnson 1:59 How The Springs Bagel Company started 4:01 Stop gatekeeping the work 6:51 When the owner is the business 7:20 Sequence the work 9:23 Wholesale only was a bad idea 10:33 Personal goals, business goals, and wealth 11:59 Stories from the bagel company 13:08 Take care of the person in front of you 16:30 Ask why before you fire 18:12 Enterprise value and the long plan 19:01 Built with less than $40,000 of debt 19:51 The storefront decision 21:46 Your identity is more than the company 24:09 Letting go after the sale 26:54 A valuation is not a feeling 28:36 The market sets the number 29:57 Questions for a founder 31:00 Do the pro forma before you spend 33:21 Books that shaped the journey 35:06 Where to find Austin 35:30 Exceptional Companies Podcast outro DISCLAIMER This conversation is for educational and informational purposes only. It is not financial, investment, legal, tax, or business advice. Debt levels, valuations, and sale outcomes vary. The figures in this episode are Austin's account of his own company, not a forecast for another business. HASHTAGS #BusinessLeadership #Entrepreneurship #ExceptionalCompaniesPodcast

    Do the Pro Forma Before You Spend | Austin Johnson
  2. Sep 14

    Transactional or Relational? Why Human Connection Wins in Business | Ryan Jahnke

    AI can make business faster. Ryan Jahnke argues that it should also make us more human by creating more time for real conversations, thoughtful follow-up, and long-term client relationships.In Episode 72, Chris Seegers and Ryan explore the difference between transactional service and relationship-driven business. They also cover Ryan's path from competitive figure skating to coaching and mortgage lending, creative financing for self-employed borrowers, money habits, real estate investing, Home Buyer Coach, and the role of AI in a business built on contact, care, and community.MORE FROM EXCEPTIONAL COMPANIES PODCASTWatch or listen to more episodes:https://excoadvisors.com/podcast/Subscribe on YouTube:https://www.youtube.com/@ExceptionalCompaniesPodcastFollow the podcast on LinkedIn:https://www.linkedin.com/company/exceptional-companies-podcast/ABOUT RYAN JAHNKERyan Jahnke is a Mortgage Loan Originator with 719 Lending. NMLS #2011733.Ryan's 719 Lending profile:https://www.719lending.com/staff-member/ryan-jahnke/719 Lending:https://www.719lending.com/CHAPTERS0:00 Transactional or relational?0:28 Exceptional Companies Podcast intro0:46 Meet Ryan Jahnke1:17 From figure skating to coaching3:13 Getting started in real estate4:01 Learning money principles early6:13 Why Ryan entered mortgage lending7:29 Creative financing for business owners9:40 People first, profit follows10:12 Keeping business human with AI12:51 Personal touches clients remember14:37 Mortgage options for self-employed borrowers17:55 The changing residential lending landscape19:28 DSCR loans for real estate investors22:00 Money habits that build ownership25:44 Defer gratification and own assets26:46 The marketplace rewards value29:10 Launching Home Buyer Coach31:15 Real estate and retirement longevity33:19 Modern reverse mortgage planning35:04 Books for building wealth36:33 Competing on value, not price39:09 Use AI, then make it human41:00 Bad financial advice42:00 Start small with your first property43:15 The refinance payment trap44:24 Encouragement for first-time buyers46:27 Closing thoughts47:06 Exceptional Companies Podcast outroThis conversation is for educational and informational purposes only. It is not mortgage, financial, investment, legal, or tax advice. Loan programs, grants, rates, eligibility, repayment obligations, and refinance options can change and vary by borrower and location. Verify current terms with a qualified lender and consult appropriate professionals regarding your situation.#BusinessLeadership #ClientRelationships #ExceptionalCompaniesPodcast

    Transactional or Relational? Why Human Connection Wins in Business | Ryan Jahnke
  3. Aug 31

    Failure Is Expensive: Elite Performance Lessons for Entrepreneurs | Clay Worthington

    What separates exceptional entrepreneurs from everyone else? Clay Worthington shares the elite-performance principles he learned coaching Olympians and now applies in business: act, learn, adjust, stay in the game, and face failure honestly.In Episode 71, Chris Seegers and Clay explore mental toughness, the American Dream, A-player culture, mentorship, and why the fundamentals beat overcomplication.Thinking about selling your business now or in the next few years? Book a conversation with Exceptional Business Advisors:https://excoadvisors.com/booking/ABOUT CLAY WORTHINGTONClay Worthington, CFP®, CEPA®, is a financial advisor with Edward Jones and a former elite cycling coach whose athletes reached the Olympics, won medals, and set world records.Clay's website:https://clayworthington.com/Clay's Edward Jones profile:https://www.edwardjones.com/us-en/financial-advisor/clay-worthingtonMORE FROM EXCEPTIONAL COMPANIES PODCASTWatch or listen to more episodes:https://excoadvisors.com/podcast/Subscribe on YouTube:https://www.youtube.com/@ExceptionalCompaniesPodcastFollow the podcast on LinkedIn:https://www.linkedin.com/company/exceptional-companies-podcast/Chapters0:00 Failure Is Expensive0:45 Exceptional Companies Podcast intro1:04 Meet Clay Worthington2:12 From rural Missouri to elite cycling5:41 Coaching Olympians and world-record athletes6:56 What separates elite performers9:59 The third attack that wins12:35 Success is simple, but hard17:52 Stay in the game longer20:36 The American Dream is not dead25:13 Compromise, effort, and opportunity30:04 Remove excuses from decisions32:57 Act, Learn, Adjust37:14 A players, B players, and company culture40:04 Failure as a teacher45:30 Face hard emotions and learn47:57 Advice for getting back in the game50:31 Recommended resources52:22 Mentorship requires action54:17 No one can pedal the bike for you54:52 The captain's final lesson57:00 Connect with Clay Worthington57:30 Plan your business transitionDisclaimerThis conversation is for educational and informational purposes only. It should not be considered financial, investment, legal, or tax advice. Edward Jones and its financial advisors do not provide tax or legal advice. Consult qualified professionals regarding your situation.#Entrepreneurship #BusinessLeadership #ExceptionalCompaniesPodcast

    Failure Is Expensive: Elite Performance Lessons for Entrepreneurs | Clay Worthington

About

Step into the world of savvy business decisions with Chris Seegers from Exceptional Companies. Each episode of the Exceptional Companies Podcast unravels the secrets of buying, selling, and optimizing your business. From building your sales team to avoiding costly mistakes, Chris brings 30 years of storytelling mastery and marketing genius to deliver insights that are educational, empowering, and entertaining. Listen now and transform your business journey. Join our free webinar, book a meeting, or purchase our Selling Your Business course today!

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